2. WHAT
• Create Target Foundation Matching Crowd Funding Application for Apple
& Android mobile device-Free Download.
• People & organizations can donate money or items within their communities
using geo-location signal.
• Once Campaign target is reached, Target Foundation will match at least 50%
of the pledged funds.
• Organizations and Community Members that would like to participate needs
to go through the target foundation in order to set up their account.
3. WHO
• Anyone can download the app & create an account
• Select the target closest to them
• Post and Vote for a Project in a forum like area
• Discuss needs or ideas, set up events and drives to help the
community.
• Attractive and easy to use friendly interface w/ vibrant graphics, icons
& logos – Using back end databases and geo-location/mobile GPS
4. WHY
• Forward thinking company- Target Foundation will create digital mash.
• Give everyone access to participate Sharing Economy Trend via TCF APP.
• Setting an industry standards & being the leader
• Community building & being socially responsible
• Giving our customers and community members control over their donations
by matching at least 50% of the pledged funds via TCF
• Tax Deductible & write off options
5. WHY & HOW Cont.….
• Target Foundation (T.F) listens member (s) of the community
initiatives & need for fund-raising.
• Members will initiate an idea for funding and articulate why they need
to raise funds.
• Together, we develop a strategy for the crowd-funding campaign based
on T.F mission.
• Idea owner will build the campaign page by using TCF
wizard/template.
6. TCF APP FUNCTIONALITY
• Using our TCF platform, members of the community will build campaign page with
built in wizard and template.
• Once Target Foundation approves the campaign publishing, Campaign owner will be
able to reach out members of their network and ask to participate to donate cash or in-
kind. Campaign publishes LIVE.
• Members of the community will get access to our knowledge based resources on how
to leverage their network to build support base of their campaign.
• Members will also have access on how to outreach and social media strategy within the
platform admin side.
7. TCF APP DEVELOPMENT
• TCF App will be developed in house with current resources
• Project Managers
• I.T Infrastructure Resources
• Application Developers
• Marketing Team
• Two phase Agile Project
8. PROJECT PHASE I
• Plan – Get executive level support & sponsorship
• Design – Working build specifications
• Test- User Acceptance & Function Testing
• Sign off – After demoing to sponsors & stake holders
• Train Staff- Affected (either supporting or marketing)
• Kick Off & Market the Application
10. THE NUMBERS PHASE I
• 12 Week Project
• Man Hour
• Design Hours – 60 hrs
• Foundation Requirement specification – 40 hrs
• Prototyping – 140 hrs
• Development, implementation and Interaction – 300 hrs
11. THE NUMBERS PHASE I
• Total Man hours- 540 Hrs – $29,700.00 USD
• Average Target IT developer rate - $55/hr
• Out-reach Marketing $14,000.00 USD
• Total Phase I Budget: $43,700.00 USD
12. THE NUMBERS PHASE II
• Fixing patches that don’t perform well 20 hrs
• Finalizing Full Feature design 30 hrs
• R & D and Agile implementation plans 260 hrs
• Total Hrs 310 hrs
• Average Target IT rate $35/hr $17,050
• Marketing and Outreach $18,000
• Total for Stage II Budget $35,050.00 USD
13. TOTAL PROJECT COST & ROI
• TOTAL BUDGET REQUEST:
• STAGE I $43,700.00 USD
• STAGE II $35,050.00 USD
• RESERVE BUGET “UNEXPECTED” $10,000.00 USD
• TOTAL BUDGET REQUEST: $88,750.00 USD
• TAX DEDUCTIONS -$60,0000.00 USD
• GRAND TOTAL COST $28,750.00 USD
14. MARKETING
• Put the community back in the hands of the residents
• Increase community involvement
• Simplify application process
• Transparency
• Expedites funding
15. MARKETING
• Use current channels
• In store signage
• Cartwheel
• Target Run
• Website
• Social media
• Additional marketing
• Flyers to community centers and schools
• Commercials
