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Adapting to Change
1st June 2013
Exercise
The Fuzz Buzz challenge
5 equals ‘Buzz’
Multiples of 5 equal ‘Buzz’
However 15 or multiples of 15 are ‘Fuzz Buzz’
The Theory of Evolution
Why Evolve?
Because..
Adapting to change allows a species to survive
And what about our species?
How can Product Managers adapt in a changing world?
Internet growth in India
1500% growth in 10 years
But check out China..
9900% growth in 10 years
Growth in streaming video over broadband
The last 10 years...
2004. Facebook launched, Google initial public offering takes place
2005. Mozilla Firefox named best new product of the year
2006. Taobao causes Ebay to withdraw from Chinese online auction business
2007. First iPhone is sold
2008. Obama leverages Facebook and Twitter to win the US election
2009. Twitter’s market capitalisation reaches $1Bn only 3 years after launch
2010. Groupon rejects a $6Bn takeover offer from Google
2011. Time magazine lists Pinterest in its top 50 best new websites
2012. Instagram acquires 50 millionth user within 2 years of operation.
‘In 10 years from now 50% of us will be
managing products that do not yet
exist’
Top 5 evolutionary tips for PMs?
1. Generalise – don’t specialise
2. Read up on the latest trends
3. Switch products every 3 years (min.)
4. Attend networking events like Product Camp
5. Buzz words for your next interview:
‘chaos’ and ‘status quo’

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Adapting to change

  • 2. Exercise The Fuzz Buzz challenge 5 equals ‘Buzz’ Multiples of 5 equal ‘Buzz’ However 15 or multiples of 15 are ‘Fuzz Buzz’
  • 3. The Theory of Evolution Why Evolve?
  • 4. Because.. Adapting to change allows a species to survive
  • 5. And what about our species? How can Product Managers adapt in a changing world?
  • 6. Internet growth in India 1500% growth in 10 years
  • 7. But check out China.. 9900% growth in 10 years
  • 8. Growth in streaming video over broadband
  • 9. The last 10 years... 2004. Facebook launched, Google initial public offering takes place 2005. Mozilla Firefox named best new product of the year 2006. Taobao causes Ebay to withdraw from Chinese online auction business 2007. First iPhone is sold 2008. Obama leverages Facebook and Twitter to win the US election 2009. Twitter’s market capitalisation reaches $1Bn only 3 years after launch 2010. Groupon rejects a $6Bn takeover offer from Google 2011. Time magazine lists Pinterest in its top 50 best new websites 2012. Instagram acquires 50 millionth user within 2 years of operation.
  • 10. ‘In 10 years from now 50% of us will be managing products that do not yet exist’
  • 11. Top 5 evolutionary tips for PMs? 1. Generalise – don’t specialise 2. Read up on the latest trends 3. Switch products every 3 years (min.) 4. Attend networking events like Product Camp 5. Buzz words for your next interview: ‘chaos’ and ‘status quo’