The practice of landscape architecture has never fit into a box. As it continues to evolve, professionals must rise to meet new challenges and develop new ways of practicing. By adapting the traditional practice model, this session explores how to leverage our strengths for greater profitability and professional success.

1. #ASLA2016
#AdaptingPractice
Adapting Practice:
Strategies For Professional and
Economic Success in the 21st
Century
Dean Hill, ASLA
Liz Pulver, ASLA
Jonathon Geels, ASLA
Joy Kuebler, ASLA

2. Learning Objectives:
1. Learn how landscape architects can adapt to contemporary
economic realities and increase profitability with a non-traditional
approach to practice.
2. Examine innovative deliverable strategies for landscape architects,
reducing traditional costs and liabilities, while offering more lucrative
applications of our skills.
3. Understand the challenges and successes of applying our unique
skills, perspective, and training in a post-recession economy, in a
more profitable and flexible way.
4. Assess how unique skills and personal strengths can lead to both
innovative and personally fulfilling practice endeavors.

3. COMMON THEMES:
1. Flexibility
2. Passion
3. New definitions of success
4. Adaptability
5. Non linear trajectories
6. ...

4. Generational

5. Professional

6. #ASLA2016
#AdaptingPractice
WE ARE THE FACILITATORS
OF OUR OWN CREATIVE
EVOLUTION
Why am I here?
Why am I invested in this conversation?
CALL TO ACTION

7. Addressing
The Way We Work
#ASLA2016
#AdaptingPractice

8. SO,
you’re a landscape
architect.

27. ‘design scale’

31. SO,
you’re a landscape
architect.

32. A New Paradigm For
Public Collaboration
“It is opportunity that drives
me. Because we deserve
healthier, more vibrant places
to live in, living out the vision to
overcome obstacles and
understand opportunity is a
journey worth taking.”
#ASLA2016
#AdaptingPractice

33. When should you
reinvent yourself?
#ASLA2016
#AdaptingPractice

34. COMMUNITY LEADERSHIP
“Those who have learned to collaborate
and improvise most effectively have
prevailed.”
#ASLA2016
#AdaptingPractice

35. The Commodities of Ideas Vs Process:
“Ideas are worthless
until you get them out of your head
to see what they can do.”
#ASLA2016
#AdaptingPractice

36. Public Outreach
and Engagement:
Leveraging new
communication
channels to reach the
broadest audience
#ASLA2016
#AdaptingPractice

37. #ASLA2016
#ADAPTINGPRACTICE
ADAPTING PRACTICE:
Joy Kuebler, ASLA

38. JOY KUEBLER TIMELINE
Through adversity we grow.
LATER AFTER
BEGIN
7 MONTHS LATER
4 MONTHS
LATER
2 MONTHSLATER
SOMETIME AFTER
10 YEARS
LATER
Started with a
supervisor and
2 co-workers.
Graduation and
move to new city.
Only woman in
“macho culture”
small office.
Joined one firm,
turned down
the other.
10 years of
traditional
practice
model.
New strategy!Had a baby.
Earned a
liscence and
pushed to go
part-time.
We merged.
Only one left in
the department.
Ran department
for the following
2 years.
Return to Buffalo.
Recession.
LATER
AFTER
PRESENT

39. Landscape Architecture without any drawings?
What could that look like?
SUCCESS THROUGH
EXPERIENCE & KNOWLEDGE

40. SELL THE MEETING.
Bringing imagination to life

41. Value. Experience. Knowledge.
Confidence to be better than you could have imagined at the right cost.

42. Value. Finding the potential and using the right
strategies to achieve higher value for you.
$1,000 MEETING

43. $1,000 MEETING
More Value. Breaking the mold to give you more for less.

44. $5,000 MEETING
Experience. Revealing important information for
your project and building confidence in the outcomes.

45. $5,000 MEETING
More Experience. An out of the box atmosphere
to better increase your potential. Making the perfect alternative.

46. $10,000 MEETING
Knowledge. Envisioning the future in the present
dimension together. Proving a better investment.

47. Opportunity | Immersion | Skill Set

55. Measure success on your own terms – Process
Find what you enjoy
Find your sweet spot
Share your GIFTS