Automotive Syndication is a software that allows dealers to post vehicle listings to major websites like Craigslist, Facebook, and YouTube. It handles the posting process automatically or allows dealers manual control. The software tracks leads and calls generated from the listings. It provides reporting on leads and integrates with dealer CRM systems. Dealers can choose to manually post listings or opt for a hands-free service where the software handles all posting. The software aims to simplify multi-site vehicle marketing and lead generation for dealers.

1. PRODUCT
OVERVIEWWhat is Automotive
Syndication?
The elevator pitch: Automotive Syndication
empowers dealers to market their inventory
to top US & CAN websites, seamlessly
maintain brand consistency, and generate
real-time leads.
Mark Sullivan, Authorized Automotive Syndication Distributor C# (302)766-2530

2. Product Overview
How does Automotive Syndication work?
POST ADS
In a single interface
See Appendix for Competitive Analysis
• Leads are tracked
and recorded
• Fits every dealer.
Options for
dealers to be
hands-on,
hands-free,
or a combination.

3. Grid View
List View
• Visually displays vehicle ‘on dealer’s lot’ and sites that have live ads
• User can toggle between List, Grid, and Smart Views
• User initiated actions start from this page
Product Overview
How does Automotive Syndication work?

4. Dealer inventory is grouped into categories
• Top lead generators
• Price Advantage
• National best sellers
• Sub $10K
• Aged inventory
• Duplicate models in stock
• Top Lead Generators based on Craigslist Market results
• Price Advantage cross-referenced with Edmunds values
• Applied whether dealer is DIY or Hands-free
Smart View is specifically designed for maximizing Craigslist results using business intelligence.
Product Overview
How does Automotive Syndication work?

5. Every ad generated contains:
Call Tracking Number
• Calls are tracked and recorded
• ID lead source
• ID vehicle
• Capture phone number
• Capture name
Link to Landing Page
Sales Tip:
90% of leads are phone calls
10% of leads are form submits
Lead
Generation
*
Product Overview
How does Automotive Syndication work?

6. Product Overview
How does Automotive Syndication work?
Page is automatically created
Click traffic is routed to
a Vehicle Specific
Landing Page
• Info request
• Trade-in Appraisal For
• Credit App
• Schedule a test drive
• Phone number
• YouTube video
(if using YouTube)

7. Product Overview
How does Automotive Syndication work?
Leads Report captures all
Calls & Form Submits
• Name
• Contact info
• Vehicle
• Ad source
• Records live phone calls
• Leads can be exported to dealer’s
CRM via ADF email export

8. Product Overview
How does Automotive Syndication work?
SALES TIP
• Over 50% of web traffic is from mobile
devices
• 40% of Craigslist traffic is from mobile
devices
Mobile
Experience
*
Dealer Inventory List
Intuitive Calls-to-Action
Product Overview
How does Automotive Syndication work?

9. SALES TIP
Quick Plus is the recommended posting method for dealers
who prefer to personal control their listings to Craigslist.
• Prioritize inventory
• Control look of ad
• Post on specific days
USER
INTERFACE
*
There are two ways dealers can use our software to market their inventory on Craigslist:
1. Manually (Single Post or QUICK PLUS for multiple listings)
2. Hands-free
MANUAL METHOD: Select a vehicle to post to Craigslist.
Product Overview
Craigslist

10. Product Overview
Craigslist
SALES TIP
Although dealers have the option to edit and customize their ads,
most dealers trust the product to automatically create a great
looking Craigslist Ad.
USER
INTERFACE
*
Post one vehicle immediately, or select up to 50 vehicles to list to Craigslist.
When ready, user hits ‘post’ and ads are sent to Craigslist automatically. Budget Manager tracks Craigslist fees if applicable.
The product has 100s of ad template combinations. Templates are automatically applied to ads. Dealers have the option to
edit / customize their ad by selecting EDIT.

11. Product Overview
How does Automotive Syndication work?
Product Overview
Craigslist
For automotive dealers (US) posting paid ads
on Craigslist, we make it simple and easy to
set your budget and track your ad spend.
USER
INTERFACE
*

12. Product Overview
Craigslist
SALES TIP
The Posting Queue frees the user from their computer and lets the
dealer focus on other priorities, like closing deals.
USER
INTERFACE
*
Ads post to Craigslist at time interval set by user. Payments to Craigslist process seamlessly within application.
Posting Queue automatically posts selected ads to Craigslist. Displays progress for user.

13. Product Overview
Craigslist - Hands Free
SALES TIP
Have a budget conversation with your dealer. How much do you
want to spend on Craigslist each month? Understand their approach
for how they want inventory going up and/or let us use our data and
experience to post for them. Most dealers want between 100-300 ads
each month.
USER
INTERFACE
*
Posting service via
Automotive Syndication
Automotive Syndication can post Craigslist
ads on behalf of the dealer.
Your Sales Support Team has an intake process for
this type of sale.

14. Product Overview
Craigslist - Hands Free
SALES TIP
Even if the dealer subscribed to the hands free service,
they can log into the product and understand how
their vehicles are being posted.
USER
INTERFACE
*
Detailed Reporting
• At any given time a dealer
can view all active
postings.
• Reconciliation of ads
against
original budget amount
• Leads will export directly to
dealer

15. MANUAL OR HANDS-FREE?
Product Overview
Craigslist - Comparison
SALES TIP
Even if the dealer subscribed to the hands free service,
they can log into the product and understand how
their vehicles are being posted.
USER
INTERFACE
*
DEALERS WHO WANT
Ads only for specific cars
Ads during specific times or days
Customize ads (price, template, title, etc.)
Varying monthly Craigslist budgets
Manual Craigslist
is the best
DEALERS WHO WANT
The same number of Ads posted each month
Scheduled postings in advance
Hands-free Craigslist
is the best
Dealer
“I want to spend $1000 on Craigslist each month and this is the phone number I want calls routed to.” This is a hands-free dealer.

16. USER
INTERFACE
*
Product Overview
Backpage
Automatic export for dealers
Once dealer’s marketplace has been set, ads
will automatically export to Backpage.com
• 260 Newspapers’ Online Classifieds are
powered by backpage.com
• Posting to over 220 metro markets
available
• Traffic is routed to VSLP
• 9.3 million visitors /mo
• Ads are free (except $3 ads in Conn.)
SALES TIP
No ads to create. Leads without lifting a finger.
Backpage is especially popular in markets like Chicago,
LA, NYC, Atlanta, Las Vegas, Miami, and Philly

17. USER
INTERFACE
*
Product Overview
Ebay - Auction
• Intuitive point-and-click auction
builder
• Photos and vehicle description
is automatically populated
within auction
• Several eBay Auction
templates to choose from.
• Dealers can enhance branding
via templates, banners, and
colors
Dealers can create an eBay auction in less than 2 minutes.
Target a national audience
12 million unique visitors per mo use eBay Motors
Average visit is 27.5 minutes
Home Page / On The Lot Page
SALES TIP
Utilizing our software makes you an
eBay Certified Solution Provider.

18. USER
INTERFACE
*
Product Overview
Ebay - Auction
• Vehicle information is pre-populated within auction generator
• Intuitive point-and-click process
• Schedule day and time for auction
• Select from multiple auction templates

19. USER
INTERFACE
*
Product Overview
Ebay - Auction
SALES TIP
One auction can create dozens of new sales
opportunities. Dealers should approach bidders with
additional purchase options.
EVERY BID
CAPTURES
SHOPPERS
• Name
• Location
• Email
• Phone
• Bid amount
Auction Manager Page
Users manage multiple auctions from one interface. At a glance, dealers can understand:
• Auction views, watchers, bids, and offers
• Respond to bidder questions

20. One of the last credible and free
marketplaces to advertise your vehicles
locally.
Point and click 25 free ads per day
• Ads active for 60 days
• Ads link to Landing Page
• Embedded Call Tracking
• Shoppers share vehicles via Email, Text,
Facebook, and Twitter
SALES TIP
eBay Classifieds is a trusted, powerful, brand. It’s a
great up-sell opportunity! Giving dealerships the
ability to send more inventory up for free with
minimal effort.
User
Interface
*
Product Overview
Ebay - Classifieds

21. USER
INTERFACE
*
Product Overview
Facebook & Twitter
SALES TIP
Marketing to a dealership’s social media followers is a
no brainer. Convert fans into customers.
Dealer can post updates to their Facebook and Twitter following from within Automotive Syndication.
• Make in-app vehicle announcements
• Promotes ad sharing and social buzz
• Get real-time feedback and engagement from fans
Home Page / On The Lot Page
Facebook
• 167 million unique visitors mo
• Avg 20 min per visit
Twitter
• 190 million unique visitors mo
• Avg 36 min per visit

22. USER
INTERFACE
*
Product Overview
Facebook & Twitter
• Post your inventory to your Fan Page using
the Inventory Applet
• Clicks route to Vehicle Specific Landing Page
Facebook Inventory Applet

23. USER
INTERFACE
*
Product Overview
Youtube
SALES TIP
YouTube videos rank high on Google…. This is a huge SEO
value for your dealers who LOVE to be found on google! Show
a dealer an example search result and its an easy sale.
videos are automatically
created for dealer.
• 60-sec videos are created
using photos and vehicle info
• Dealer can imbed videos
anywhere they like on the web

24. USER
INTERFACE
*
Product Overview
Youtube
YouTube channel is automatically created for dealer
Branding carries into dealer’s YouTube channel
Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views
• Average engagement
time for a web video is
10X higher than a
static page
• 36% of people say
they are more likely to
seek out information
about a vehicle after
watching a video
online

25. Product Overview
Dealer FAQ - Craigslist
Is it true Craigslist charges $5 per ad?
That depends on what the dealer sells. Starting in December 2013, Craigslist starting charging $5 for ads posted within ‘cars + trucks by dealer’ category for
the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee.
How do I pay for Craigslist ads?
95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system.
Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API. Sales Reps: Talk to your Support Department in these situations.
How do I track my monthly Craigslist expense?
The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process.
When I buy Craigslist Hands-free, what vehicle will be posted?
The dealer will submit a intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted.
What’s the deal with ghosting a flagging these days?
Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive categories and
typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re-
post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied.
How does Call Tracking work?
Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up upon
initiating the dealer’s account and can be changed at any time.
How many leads will I get from Craigslist ads?
That generally depends on the number of ads the dealer post. More ads equals more leads.
Can I post to multiple Craigslist markets using this product?
Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market.
Hands-free Craigslist dealers are limited to one Craigslist marketplace.
Do I still need to renew Craigslist ads?
Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive categories can
re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow.
I have my own Credit Application I’d like to layer into the Landing Page. Can I do that?
Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.

26. Product Overview
Dealer FAQ - Craigslist
Backpage
My ads are automatically exporting, but I’m not seeing them.
Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away -
- It might take a few days.
I see a manual option for posting Backpage ads. Can I use that?
Certainly. Dealers can manually create Backpage ads to expedite the export process.
eBay Auction
Are there fees to create an auction?
Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html
Why would I pay to use your Ebay tool when I can post directly from my own Ebay account?
Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay
requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To
create an auction from scratch, it takes 10-15 minutes of uploading photos and creating a vehicle description. Our product
does all that automatically for the dealer.
Facebook & Twitter
How do I sync my Facebook and Twitter accounts?
Go to Settings -> Social Media and follow the prompts. It takes less than a minute.
YouTube
Do I need to create a YouTube channel for this to work?
No. We’ll do that for the dealer.

27. Product Overview
Appendix - $5 ROI
150 Craigslist ads
(per month)
$1150 cost 165 leads 5% closing rate 8.25 units sold
$12,375 revenue created
(assuming $1,500 net / sale)
Cost incurred: $400 software (assumption) + $750 Craigslist fees
= $1150
1.1 leads per Craigslist ad
Lets do some real life math…
Marketing to a dealership’s social media followers is a no brainer. Convert fans into customers.
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.
What Return On Investment can the dealer anticipate?

28. Product Overview
Appendix - Craigslist - $5 ROI
• Results from dealerships posting in our software
• As of March 2014, one Craigslist ad generates 1.1
leads

29. Q&A
Mark Sullivan, Authorized Automotive Syndication Distributor
Cell # (302) 766-2530