Empowers Dealers: - To Market Their Inventory to Top US & Can Websites - Seamless Maintains Brand Consistency - Generates Real Time Leads

2. Empowers Dealers:
• To Market Their Inventory to Top US & Can Websites
• Seamless Maintains Brand Consistency
• Generates Real Time Leads
What Automotive Syndication?

3. How does Automotive Syndication work?
POST ADS
In a single interface
Leads Are Tracked and Recorded
Ads Are Posted:
• YouTube
• Backpage.com
• Craigslist
• eBay
• Facebook
• Twitter

4. We Post Your Ads On the Most Frequently Visited Websites
Car Buyers Are Using
1. YouTube
2. Craigslist
3. eBay
4. Facebook
5. Twitter
We added Backpage.com as it is
one of the most used classified
platform by the major newspapers
nationally!
Alexa.com
Has Determined That These Are
The Top Ten Sites That The
Majority of Customers Are Visiting
On The Internet
We Have Chosen The Five That
Have Shown The Greatest ROI for
Our Customers and They Will Get
You Listed On The #1 Site:
Google

5. Grid View
List View
• Visually displays vehicle ‘on dealer’s lot’ and sites that have live ads
• User can toggle between List, Grid, and Smart Views
• User initiated actions start from this page
Automotive Syndication Provides One Easy to Use Interface?

6. Every Ad Generated Contains
a Call Tracking Number:
• ID Lead Source
• ID Vehicle
• Calls Are Tracked and
Recorded
• Link Back to Landing Page
Incoming Leads
90% of leads are phone calls
10% of leads are form submits
Ads Are Created and Leads Are Tracked

7. Automotive Syndication
Captures All Leads
Leads Are Captured From All Calls
& Form Submitted
• Name
• Contact Info
• Vehicle
• Ad Source
• Leads Can Be Exported to
Dealer’s CRM via ADF Email
Export

8. We Create a Vehicle Specific Information Page for
Every Vehicle in Your Inventory
Customers Are
Routed to a
Vehicle Specific
Landing Page
Customers Can Get:
• Info request
• Trade-in Appraisal
• Credit Application
• Schedule a Test Drive
• Phone Number
• YouTube Video

9. We Create a YouTube Video
For
Every Vehicle in Your Inventory
Videos Are Automatically Created for Your Dealership
60 Second Videos Are Created Using Photos & Vehicle Info
Dealers Can Imbed Videos Anywhere They Like On The Web

10. All Videos Will Be Uploaded to
Your Dealership YouTube Channel
We Can Setup a YouTube Channel for Dealership
Or
Optimize the YouTube Channel You Already Have
Branding Carries Into Dealer’s YouTube Channel
The Dealer Example Above Since Feb 2013 This Dealer
Has Generated 800 Videos Resulting in 5188 Views
•Average engagement
time for a web video
is 10X higher than a
static page
•36% of people say
they are more likely to
seek out information
about a vehicle after
watching a video
online

11. Craigslist is Returning 1.1 Leads Per Ad or About $7.00 Per Lead
Automotive Syndication Can Post Craigslist Ads On Behalf of The Dealer
Your Sales Support Team Has An Intake Process For This Type of Sale
Posting service via
Automotive Syndication

12. Product Overview
How does Automotive Syndication work?
Craigslist is Returning 1.1 Leads Per Ad or About $7.00 Per Lead
Dealers (US) Posting Paid Ads On Craigslist
We Make It Simple and Easy to Set Your Budget
and Track Your Ad Spend

13. Hands Free Method Uses Our
Smart View Technology
There are two ways dealers can use our software to market their inventory on Craigslist:
1. Manually Select a vehicle to post to Craigslist (Single Post or QUICK PLUS for multiple listings)
2. Hands-free.
Craigslist is Returning 1.1 Leads Per Ad or About $7.00 Per Lead

14. Dealer inventory is grouped into categories
• Top lead generators
• Price Advantage
• National best sellers
• Sub $10K
• Aged inventory
• Duplicate models in stock
• Top Lead Generators based on Craigslist Market results
• Price Advantage cross-referenced with Edmunds values
• Applied whether dealer is DIY or Hands-free
Smart View is specifically designed for maximizing Craigslist results using business intelligence.
Smart View Technology Automatically Places Priority Posting On Those
Cars in Your Inventory That Have the Overall Best Sales in The Market

15. Customized Post Manually or Let Us Manage it For You
Select Up to 50 Vehicles to List to Craigslist
Ads Are Sent to Craigslist Automatically
Budget Manager Tracks Craigslist Fees If Applicable
Automotive Syndication Has 100s of Ad Template Combinations
Templates Are Automatically Applied to Ads
Dealers Have The Option to Edit and Customize Their Ads

16. Ads Post to Craigslist at Time Interval Set By User
Payments to Craigslist Process Seamlessly Within Application.
The Posting Automation Frees the Dealers and Staff From Their Computer
and
Lets them Focus On Other Priorities, Like Closing Deals

17. Craigslist
Complete and Detailed Reporting
At Any Given Time a Dealer Can View All Active Postings
Reconciliation of Ads Against Original Budget Amount
Leads Will Export Directly to Dealer

18. eBay Auction
12 million unique visitors per mo use eBay Motors
Average visit is 27.5 minutes
Dealers Can Create An eBay Auction In Less Than 2 Minutes.
Target a National Audience
Utilizing Our Software Makes You An eBay Certified Solution Provider
• Intuitive Point-and-Click
Auction Builder
• Photos and Vehicle
Description is
Automatically Populated
Within Auction
• Several eBay Auction
Templates to Choose From
• Dealers Can Enhance
Branding Via Templates,
Banners, and Colors

19. eBay Auction
• Vehicle information is pre-populated within auction generator
• Intuitive point-and-click process
• Schedule day and time for auction
• Select from multiple auction templates

20. eBay Auction
Dealers Can Manage Multiple Auctions From One Interface
One Auction Can Create Dozens of New Sales Opportunities
Dealers Should Approach Bidders With Additional Purchase Options
Auction Views, Watchers, Bids, and Offers Respond to Bidder Questions
Auction Manager Page
EVERY BID
CAPTURES SHOPPERS
• Name
• Location
• Email
• Phone
• Bid amount

21. Point and Click:
• 25 free ads per day
Ads active for 60 days
• Ads link to Landing Page
• Embedded Call Tracking
• Shoppers share vehicles via
Email, Text, Facebook, and
Twitter
• eBay Classifieds is a Trusted
Powerful Brand
• Giving Dealerships the Ability to
Send More Inventory Up For Free
With Minimal Effort
eBay Classifieds
One of the Last Credible and Free Marketplaces to
Advertise Your Vehicles Locally

22. Backpage
Automatic Export for Dealers
• Once Dealer’s Marketplace
Has Been Setup
• Ads will automatically
export to Backpage.com
• 260 Newspapers Online Classifieds powered by
backpage.com
• Posting to Over 220 Metro Markets Available
• Traffic is Routed to VSLP
• 9.3 Million Visitors Monthly
• Ads are Free (except $3 ads in Conn.)

23. Facebook & Twitter
Post Your Inventory to Your Fan Page Using Our Inventory Applet
Clicks Route to Vehicle Specific Landing Page
Our Facebook
Inventory Applet
Will List Your Inventory
On Your Facebook Page

24. Facebook 167 Million Unique Visitors Months An Average 20 Minutes Per Visit
Twitter 190 Million Unique Visitors Month An Average 36 Minutes Per Visit
Marketing to a Dealership’s Social Media Followers is a No Brainer
Convert Fans Into Customers
Automotive Syndication Allows You to Post Updates
• Facebook & Twitter With Interface
• Make In-App Vehicle Announcements
• Promotes Ad Sharing and Social Buzz
• Get Real-Time Feedback and Engagement From Fans

25. Product Overview
How does Automotive Syndication work?
Over 50% of Web Traffic is From Mobile Devices
40% of Craigslist Traffic is From Mobile Devices
Dealer
Inventory List
Automotive Syndication
Is The Mobile Marketing Solution Your Customers Are Using

26. $5 ROI for Craigslist Ads
150 Craigslist ads
(per month)
$750 Cost 165 Leads
5% Closing
Rate
8.25 units sold
$12,375 revenue created
(assuming $1,500 net / sale)
Cost Incurred: $200 Software (assumption) + $750 Craigslist Fees = $950
1.1 Leads Per Craigslist Ad
Lets do some real life math…
Marketing to a dealership’s social media followers is a no brainer. Convert fans into customers.
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.
What Return On Investment can the dealer anticipate?

27. • Results From Dealerships Posting With Our Software
• As of March 2014 One Craigslist Ad Generates 1.1 Leads
$5 ROI for Craigslist Ads