This document discusses how social media, passion for travel, and community can be leveraged for tourism marketing. It notes that travel enhances lives and tourism makes the world a better place. The difference is their passion for travel and social media, and their innovative and nimble team. Their focus is on tourism. It discusses how the traditional one-way marketing model is now a dialogue, and communities breed conversation through common interests and influencers. It questions how to measure social media ROI, how much time should be spent on social media, and how to manage reputation and get regular content posting. The key takeaway is that businesses embracing consumer relationships will succeed.

1. SOCIAL MEDIA, PASSION
AND TRAVEL
@anissen

2. “We
believe
that
the
travel
experience
enhances
people’s
lives
and
that
tourism
makes
the
world
a
be9er
place”

4. OUR DIFFERENCE
OUR
PASSION:
OUR
TEAM:
Travel
&
Innova;ve
&
Social
Media
Nimble
OUR
FOCUS:
Tourism

5. Shiny Object Syndrome

8. “Next,
we
hiked
up
to
the
most
easterly
point
in
Oz
and
up
to
the
lighthouse.”

13. ADVANCES IN COMMUNICATION

14. THE TRADITIONAL
MARKETING
COMMUNICATION
MODEL IS A
MONOLOGUE

15. THE NEW COMMUNICATION
MODEL IS A DIALOGUE

17. COMMUNITIES BREED
CONVERSATION
• 78% of consumers trust peer
recommendations
• Only 14% trust advertisements

18. Communities are Bonded by
Common Interest
Interest
Influencers
Community

19. PASSIONS OVERLAP
Hostels
Culture
Influencers
Influencers
Community
Community

21. Conversation
General
Conversa5ons
Travel
Conversa5ons
Hostel
Conversa5ons

24. Q #2:
HOW MUCH TIME SHOULD I
SPEND ON SOCIAL MEDIA?

25. “Social Media trades
media costs for time costs”
- Charlene Li

26. Q #1:
WHAT IS THE ROI OF SOCIAL
MEDIA?

27. SOCIAL INFLUENCE > ROI

30. “If
they
can
produce
this
gigan;c
movie
and
get
it
done
with
all
the
Physical
requirements
that
are
involved
in
making
this
film,
they
can
find
some
way
to
show
it
in
Alberta,
Canada”
~
Leonard
Nimoy

32. CASE STUDY:
HOSTEL COLONIAL

36. Q #3:
HOW DO I DO IT?

37. LISTEN

38. Market
Research
Monitoring
Online

46. Q #5:
HOW DO I STOP PEOPLE FROM
BAD REVIEWS?

47. MANAGE YOUR
REPUTATION

50. How a business responds to criticism
often has more influence on
booking decisions than the criticism
itself.

54. Q #7:
HOW DO I GET CONTENT TO
POST REGULARLY?

55. LEVERAGE

58. SHARE CONTENT

63. KEY TAKEAWAY
Businesses who embrace
the consumer relationship
will win

64. Thanks
@anissen
aaron@thinksocialmedia.com