The CHR Group has licensed three US patents to make display/banner ads interactive. These patents enable consumers to interact with the ad without leaving the page they are on. Huge ROI for clients and gives you a new product to sell in your media buying department.
How to Expand Your Advertising Efforts with Native AdsHanapin Marketing
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into PPC efforts that push users down your funnel to conversion.
In this presentation, Taboola’s Mike Gifis and Hanapin’s Andrew Harder will show you how you can marry your native and search efforts, and help you understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals.
You’ll learn:
- How native can help grow your remarketing lists, prospecting, increase ROAS, etc
- How to navigate goal setting in different verticals
- What creative performs well for native advertising
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
How to Expand Your Advertising Efforts with Native AdsHanapin Marketing
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into PPC efforts that push users down your funnel to conversion.
In this presentation, Taboola’s Mike Gifis and Hanapin’s Andrew Harder will show you how you can marry your native and search efforts, and help you understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals.
You’ll learn:
- How native can help grow your remarketing lists, prospecting, increase ROAS, etc
- How to navigate goal setting in different verticals
- What creative performs well for native advertising
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves.
Brands want to provide great customer service so customers will continue subscribing or purchasing. But customer loyalty is paramount to brands' success -- because loyal customers can grow business faster than sales and marketing.
Consumer's buying behaviors have changed — the majority of the buyer cycle is now done online. Get in front of the consumer throughout the full cycle and take the initiative to capture your market by providing what they want and are actively searching for. There are many variations of display advertising and it's important to understand the difference between static ads — static display ads delivered dynamically — and truly dynamic ads. Technology is evolving everyday and so is display advertising. There are now so many opportunities available with in-image ads or "native advertising" and the capability to pull live dealership inventory directly into display advertising. In this session you will also learn how display advertising works with SEO and SEM activity and what key metrics to focus on when calculating ROI - like the direct VDP Click.
SpotOn is like a Swiss Army Knife for small businesses. It's a full-featured loyalty and marketing platform that makes it fast and easy to increase customer loyalty and grow your business. SpotOn does all the work of collecting customers data so you can get back in touch anytime. In just a few clicks, you can craft and send beautifully-designed marketing campaigns to your customers via email, mobile, and social media.
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
Why Customer Journey Mapping is So Essential to Growing Your BusinessGreenRope
This highly informational webinar covers what journey mapping is, how it is used to improve your customers’ experience, and ultimately understand how your organization is aligned to deliver experiences that customers love to tell their friends about. This session is hosted by Customer Experience Consultant & Journey Mapping Practice Expert, Charlie Colquhoun and moderated by Marketing Manager at GreenRope, Alessandra Gyben.
Abstract:
In
this
whitepaper
we
present
an
efficient
way
to
research
what
consumers
really
want
for
their
money.
We
have
learnt
from
consumers
that
“The
Number"
is
the
most
engaging
way
to
talk
about
financial
services.
“The
Number”
is
the
amount
of
resources
(financial
and
other)
that
people
think
they
need
to
feel
safe
for
the
rest
of
their
life.
Understanding
how
people
see
"their
Number"
brings
a
fresh
and
actionable
way
to
design
and
communicate
financial
services.
We
developed
our
own
proprietary
connector
research
tool,
eConceptLab.com,
making
use
of
simple
Google
and
Facebook
ads.
Connectors
are
small
sentences/visuals
like
the
ones
used
in
Google
or
Facebook
ads
that
generate
interest
and
create
a
mental
frame
of
expectations
about
a
product
or
service.
They
are,
in
this
sense,
a
great
door-‐opener
to
help
sell
in
a
relevant
way.
Keywords:
Concept
Lab,
online
advertising,
Google
and
Facebook,
Internet
consumer
research,
Address
stated
behaviour
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
Find more of the right users with Google ads: best practices for GamingDevGAMM Conference
The focus of the presentation is Google App Campaigns. You will learn about Google Automation and Machine Learning and how to effectively use this machine powers. We present some trends / benchmarks in the industry and how these impact and imply to your UA strategy, share best practices on campaigns’ optimization and creatives advices.
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Evolve Digital Labs
The need to scale solutions that are cost-effective and personal continues to strain healthcare organizations – even those known for innovation. As costs rise, the patient searches for answers – often online. But what does a patient want from a healthcare provider online? Your Web site should be your most valuable asset for patient acquisition and retention, but many organizations simply aren’t leveraging their Web site as a business tool. Gain a core understanding of what patients want online, and how to facilitate those tasks and tie these actions into business and revenue goals.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
Customer loyalty is a customer's willingness to buy from or work with a brand again and again, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
Existing customers spend 67% more than new customers. In short, customer loyalty really pays off -- and customer loyalty programs end up paying for themselves.
Brands want to provide great customer service so customers will continue subscribing or purchasing. But customer loyalty is paramount to brands' success -- because loyal customers can grow business faster than sales and marketing.
Consumer's buying behaviors have changed — the majority of the buyer cycle is now done online. Get in front of the consumer throughout the full cycle and take the initiative to capture your market by providing what they want and are actively searching for. There are many variations of display advertising and it's important to understand the difference between static ads — static display ads delivered dynamically — and truly dynamic ads. Technology is evolving everyday and so is display advertising. There are now so many opportunities available with in-image ads or "native advertising" and the capability to pull live dealership inventory directly into display advertising. In this session you will also learn how display advertising works with SEO and SEM activity and what key metrics to focus on when calculating ROI - like the direct VDP Click.
SpotOn is like a Swiss Army Knife for small businesses. It's a full-featured loyalty and marketing platform that makes it fast and easy to increase customer loyalty and grow your business. SpotOn does all the work of collecting customers data so you can get back in touch anytime. In just a few clicks, you can craft and send beautifully-designed marketing campaigns to your customers via email, mobile, and social media.
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
Why Customer Journey Mapping is So Essential to Growing Your BusinessGreenRope
This highly informational webinar covers what journey mapping is, how it is used to improve your customers’ experience, and ultimately understand how your organization is aligned to deliver experiences that customers love to tell their friends about. This session is hosted by Customer Experience Consultant & Journey Mapping Practice Expert, Charlie Colquhoun and moderated by Marketing Manager at GreenRope, Alessandra Gyben.
Abstract:
In
this
whitepaper
we
present
an
efficient
way
to
research
what
consumers
really
want
for
their
money.
We
have
learnt
from
consumers
that
“The
Number"
is
the
most
engaging
way
to
talk
about
financial
services.
“The
Number”
is
the
amount
of
resources
(financial
and
other)
that
people
think
they
need
to
feel
safe
for
the
rest
of
their
life.
Understanding
how
people
see
"their
Number"
brings
a
fresh
and
actionable
way
to
design
and
communicate
financial
services.
We
developed
our
own
proprietary
connector
research
tool,
eConceptLab.com,
making
use
of
simple
Google
and
Facebook
ads.
Connectors
are
small
sentences/visuals
like
the
ones
used
in
Google
or
Facebook
ads
that
generate
interest
and
create
a
mental
frame
of
expectations
about
a
product
or
service.
They
are,
in
this
sense,
a
great
door-‐opener
to
help
sell
in
a
relevant
way.
Keywords:
Concept
Lab,
online
advertising,
Google
and
Facebook,
Internet
consumer
research,
Address
stated
behaviour
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
Find more of the right users with Google ads: best practices for GamingDevGAMM Conference
The focus of the presentation is Google App Campaigns. You will learn about Google Automation and Machine Learning and how to effectively use this machine powers. We present some trends / benchmarks in the industry and how these impact and imply to your UA strategy, share best practices on campaigns’ optimization and creatives advices.
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Evolve Digital Labs
The need to scale solutions that are cost-effective and personal continues to strain healthcare organizations – even those known for innovation. As costs rise, the patient searches for answers – often online. But what does a patient want from a healthcare provider online? Your Web site should be your most valuable asset for patient acquisition and retention, but many organizations simply aren’t leveraging their Web site as a business tool. Gain a core understanding of what patients want online, and how to facilitate those tasks and tie these actions into business and revenue goals.
With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions.
Defense contractors who use the right online display advertising tactics can boost awareness, improve search advertising efforts, enhance email marketing, and increase leads.
Campaign Digital Experiences Your Visitors Will Loveion interactive
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
First-ever most comprehensive as well as largest Facebook and Instagram ads scouter. Find extremely profitable ads from million of most up to date and currently active ads running on Facebook and Instagram.
Introducing Online Ads & Webs Traffic. Inside this ebook, you will discover the topics about traffic and ads basics, using soccial media, using content, using a press realease, buying ads, free ads and how your business suffers if you dont have customers
The 2015 Quality Guide, produced for SXSWi showed how advertisers can improve the quality of digital campaigns, as well increased ROI. http://dstillery.com/quality/
Why Do Content Marketing and Native Advertising - GetCRAFT Content Marketing ...GetCraft
10 reasons why marketers need to do content marketing and native advertising as part of their marketing and communication strategy.
This presentation is part of GetCRAFT Jakarta Content Marketing Meetup series.
Real estate lead generation how to build a pipeline using social mediaThe Big Unit
The Digital revolution has brought massive changes in businesses operations around the world. Real estate was no exception too. Just like people search for information online, the digital revolution has brought changes in the way properties are bought and sold. If you want to get more information regarding real estate lead generation campaigns then visit our website. Read more: https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-using-social-media/
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
LSA|14: What’s Your Multi-Screen Local Video Strategy?Localogy
At LSA|14 a panel of local video experts shared the four must-have components of a successful local video ad strategy and how they can be used to strike gold.
This form of drawing interest to a site is both effective to a certain
extent and also quite in expensive as it usually does not require any
significant sign up fees.
There are also sites that also pay for visits though the sum is also
insignificantly small. There are also offers received through emails
that encourage the individual to click on the link ads that this too
helps to drive traffic to the site quite effectively as most would be
enticed to view the offers featured.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
Fast Guide to CPA Incomes
Make $9,549 Monthly On CPA Network.
CPA MARKETING MAX BOUNTY
Jason Harris
If you are struggling to make money on CPA or having low affiliate CPA income, this guide is for you to skyrocket your income monthly.
Fast Guide to CPA Incomes, Make $9,549 Monthly, CPA Network, Make $9,549 Monthly On CPA Network, CPA MARKETING MAX BOUNTY, CPA MARKETING, MAX BOUNTY, Jason Harris, CPA income, make money on CPA
Similar to The CHR Group: Search&Display Digital Advertising (patented technology) (20)
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
15 ideas and frameworks on the art of storytelling
The CHR Group: Search&Display Digital Advertising (patented technology)
1. The content in this deck is proprietary and confidential.1
ActivadThe Interactive Search & Display Ad Application
Overview & Discussion
2. The content in this deck is proprietary and confidential.
The entire industry
recognizes that
display ads
perform poorly.
It’s old news using
an old technology.
2
3. The content in this deck is proprietary and confidential.
Display ads, on
average, yield
a click-through
rate of about 0.17%
While the average Goldspot Media reports a click-through
rate of 0.17%, it asserts that 50% of clicks on ads are
unintended. According to these stats, the average banner ad
only gets four out of every thousand users to do anything
remotely important or relevant, and these sites still have to do
the heavy lifting of converting users from this point.
3
4. The content in this deck is proprietary and confidential.
Why don’t people
interact with display ads?
4
Source: Ad Keeper/2011
5. The content in this deck is proprietary and confidential.
Why don’t people
interact with display ads?
4
61% don’t click on display ads because
they don’t want to leave the site they are on.
Source: Ad Keeper/2011
6. The content in this deck is proprietary and confidential.
Why don’t people
interact with display ads?
4
61% don’t click on display ads because
they don’t want to leave the site they are on.
54% have no interest in the content.
Source: Ad Keeper/2011
7. The content in this deck is proprietary and confidential.
Why don’t people
interact with display ads?
4
61% don’t click on display ads because
they don’t want to leave the site they are on.
54% have no interest in the content.
All of us suffer from “banner blindness.”
Source: Ad Keeper/2011
8. The content in this deck is proprietary and confidential.
Unfortunately,
most of the ads
you see just
aren’t relevant.
Display ads are
push, not pull.
5
Retargeting, which basically pursues consumers who have
abandoned their browser or their cart, can become a weird
game of cat and mouse when not done properly.
And publishers are a bit guilty here as well — the temptation
to keep adding ad units is immense, with every ad impression
driving revenue.
9. The content in this deck is proprietary and confidential.
There simply hasn’t
been an alternative.
6
10. The content in this deck is proprietary and confidential.
There simply hasn’t
been an alternative.
6
UNTIL NOW.
11. The content in this deck is proprietary and confidential.
Introducing an innovative
enhancement to
display advertising.
7
12. The content in this deck is proprietary and confidential.
Introducing an innovative
enhancement to
display advertising.
7
A display ad that
thinks like an app.
13. The content in this deck is proprietary and confidential.8
ActivadThe Interactive Search & Display Ad Application
search&display
14. The content in this deck is proprietary and confidential.
Here’s how it works.
9
search&display ads are interactive ads that provide user-generated
information based on the viewer’s specific needs.
15. The content in this deck is proprietary and confidential.
Here’s how it works.
9
search&display ads are interactive ads that provide user-generated
information based on the viewer’s specific needs.
Step 1: See the ad that has been
placed or re-targeted to you based
on your browsing habits.
16. The content in this deck is proprietary and confidential.
Here’s how it works.
9
search&display ads are interactive ads that provide user-generated
information based on the viewer’s specific needs.
Step 1: See the ad that has been
placed or re-targeted to you based
on your browsing habits.
Step 2: Click on drop-down menus
to provide search criteria that are
relevant to you.
17. The content in this deck is proprietary and confidential.
Here’s how it works.
9
search&display ads are interactive ads that provide user-generated
information based on the viewer’s specific needs.
Step 1: See the ad that has been
placed or re-targeted to you based
on your browsing habits.
Step 2: Click on drop-down menus
to provide search criteria that are
relevant to you.
Step 3: search&display instantly
populates and displays search results
including corresponding imagery and/
or video.
18. The content in this deck is proprietary and confidential.
Client response has
been enthusiastic.
10
The ad that thinks like an app.
Welcome to Activad
Learn How Activad
can Empower You?
Are you
a Publisher?
Are you
a Consumer?
Are you
an Advertiser
Activad
19. The content in this deck is proprietary and confidential.11
20. The content in this deck is proprietary and confidential.11
“With search&display
we’re seeing a 60%
higher average session
duration than any display
campaign we’ve seen
to date.”
Lisa Gluck VP
Director of Digital Services
21. The content in this deck is proprietary and confidential.11
“The results we have
witnessed demonstrate
a clear uptick in our
brand awareness and
validate unique value
of search and display
as an online format.
It’s the best technology
for the real estate
market with
outstanding results.”
James Cahill
EVP Chief Information
& Technology Officer
“With search&display
we’re seeing a 60%
higher average session
duration than any display
campaign we’ve seen
to date.”
Lisa Gluck VP
Director of Digital Services
22. The content in this deck is proprietary and confidential.11
“The results we have
witnessed demonstrate
a clear uptick in our
brand awareness and
validate unique value
of search and display
as an online format.
It’s the best technology
for the real estate
market with
outstanding results.”
James Cahill
EVP Chief Information
& Technology Officer
“Search and display
enhances the
consumers’ shopping
experience by allowing
the customer to search
for what’s real and
what’s available now.
We love it.”
Shelly Heber
Business Development
& Marketing Manager
“With search&display
we’re seeing a 60%
higher average session
duration than any display
campaign we’ve seen
to date.”
Lisa Gluck VP
Director of Digital Services
23. The content in this deck is proprietary and confidential.
Here’s why people are talking
about search&display.
12
.
24. The content in this deck is proprietary and confidential.
Here’s why people are talking
about search&display.
12
RESULTS.
.
25. The content in this deck is proprietary and confidential.
Users are spending more
time on search&display.
13
ACTIVAD
Apparel
Automotive
Consumer Goods
Education
Entertainment
Finance
Food & Beverage
Healthcare
Home & Garden
Insurance
Pharmaceutical
Professional Services
Retail
Travel and Tourism
0 15 30 45 60
Rich Media Average Dwell Time
by Campaign Vertical (in seconds)
Average Brand Time
26.18
9.4
13.5
5.7
14.3
12.7
58
18.2
9
9.7
13.11
5.05
21.86
14.3
15.3
Source: adform/2015
.
26. The content in this deck is proprietary and confidential.
search&display generates
higher click-through rates.
14
ACTIVAD
Apparel
Automotive
Consumer Goods
Education
Entertainment
Finance
Food & Beverage
Healthcare
Home & Garden
Insurance
Pharmaceutical
Professional Services
Retail
Travel and Tourism
0% 0.2% 0.4% 0.6% 0.8%
Rich Media Total CTR
by Campaign Vertical (vs Industry Average)
Total CTR
0.78%
0.10%
0.51%
0.08%
0.24%
0.52%
0.42%
0.57%
0.35%
0.46%
0.07%
0.08%
0.10%
0.16%
0.67%
ACTIVAD
Source: adform/2015
27. The content in this deck is proprietary and confidential.
People are choosing
search&display ads more often.
15
0%
1.25%
2.5%
3.75%
5%
In-Stream Video Mobile Rich Media Rich Media Rich Media (w/Video) Rich Media (w/o Video) ACTIVAD
Interaction Rate by Ad Type (vs. Industry Averages)
1.26%
0.57%
1.88%
2.17%
1.86%
4.77%
ACTIVAD
Source: adform/2015
28. The content in this deck is proprietary and confidential.
search&display is a
multi-platform technology
designed around today’s
21st century results-driven
consumer.
16
29. The content in this deck is proprietary and confidential.17
THE NEW DAWN OF
INTERACTIVE SEARCH & DISPLAY
IS HERE
HOME ABOUT SEARCH & DISPLAY NEWS CONTACT
Are you
an advertiser?
Are you
a consumer?
Take a Tour Take a Tour Take a Tour
Enjoy a more relevant and
personalized experience with
greater control and flexibility.
Search & Display ads maximize
relevancy, reach and engagement,
generating an unprecendented
click-through rate.
Keep audiences on publishers’
sites longer by performing
realtime searching in the ad
unit itself.
Are you
a publisher?
The game has changed... forever.
Activad
THE NEW DAWN OF
INTERACTIVE SEARCH & DISPLAY
IS HERE
HOME ABOUT SEARCH & DISPLAY NEWS CONTACT
Are you
an advertiser?
Are you
a consumer?
Are you
a publisher?
The game has
changed... forever.
Activad
An ad that thinks like an app.
Welcome to Activad
Learn How Activad
can Empower You?
Are you
a Publisher?
Are you
a Consumer?
Are you
an Advertiser
Activad
Interactive Display Ad Application
The Interactive Search Display Ad Application
The Interactive Search Display Ad Application
Take a Tour Take a Tour Take a Tour
Enjoy a more relevant and
personalized experience with
greater control and flexibility.
Search & Display ads maximize
relevancy, reach and engagement,
generating an unprecendented
click-through rate.
Keep audiences on publishers’
sites longer by performing
realtime searching in the ad
unit itself.
30. The content in this deck is proprietary and confidential.
The proof is in
the performance.
18
Let’s look
at
in action.
Click an image to view
the ad in your browser.
31. The content in this deck is proprietary and confidential.
search&display
offers unprecedented
advantages.
• Interact with display ads without ever
leaving the web page
• Create relevance by selecting the
information they wish to pursue
19
Consumers
• Improved CTR and engagement times
• Detailed metrics and analysis
• Retargeting directly from ad
Advertisers
• Viewers no longer have to leave the site
to access information
• Each new search is considered a click
Publishers
32. The content in this deck is proprietary and confidential.20
Thank you.
ActivadThe Interactive Search & Display Ad Application
