Jonathan Anguelov
Co-founder & COO Aircall
Chat, email, phone, or Facebook — customers are going to interact with your business however they prefer in the moment. Winning and retaining their loyalty depends on your ability to track these conversations across platforms and deliver one continuous experience. In this presentation, you’ll learn how integrated communication tools help today’s top brands delight shoppers and create advocates.
Graduated from ESCP Europe with a Master degree. Jonathan began his career into the financial industry as a stockbroker and equity research analyst into different banks and funds. As a COO, Jonathan focuses on Aircall growth and is directly in charge of the EMEA offices of Aircall. Jonathan is passionated by Entrepreneurship and Real Estate and lives in Paris.
"The Future of the Programmatic Forward Market" - Jeff Green, CEO of The Trad...TheTradeDesk
The Trade Desk's CEO Jeff Green shares the findings of the January 2014 Digiday State of the Industry Survey on the future of the programmatic forward market.
Our presentation for the SIA Partners x Google x HSBC Hackathon in Paris 2019
You can see the recommendation engine here: https://banking-innovation-2020.herokuapp.com/
You can see a prototype of how the app will work here:
https://www.youtube.com/watch?v=ZMBddK98O-Y&t=4s
Top 7 Identifiers of a High-Intent ConsumerJornaya
Leveraging data to zero in on the high-intent consumer is on every smart marketer’s radar these days. However, most marketers are overwhelmed by data and unsure of where they should focus their efforts. Here are the seven leading behaviors that represent the most predictive contributors of consumer intent.
"The Future of the Programmatic Forward Market" - Jeff Green, CEO of The Trad...TheTradeDesk
The Trade Desk's CEO Jeff Green shares the findings of the January 2014 Digiday State of the Industry Survey on the future of the programmatic forward market.
Our presentation for the SIA Partners x Google x HSBC Hackathon in Paris 2019
You can see the recommendation engine here: https://banking-innovation-2020.herokuapp.com/
You can see a prototype of how the app will work here:
https://www.youtube.com/watch?v=ZMBddK98O-Y&t=4s
Top 7 Identifiers of a High-Intent ConsumerJornaya
Leveraging data to zero in on the high-intent consumer is on every smart marketer’s radar these days. However, most marketers are overwhelmed by data and unsure of where they should focus their efforts. Here are the seven leading behaviors that represent the most predictive contributors of consumer intent.
Case study analysis how real-time digital interactions generated additional value &increased customer engagement.
O priložnostih in ovirah pri ugotavljanju ustrezne vrednosti ter izpostavljanju možne rešitve, ki jih prinaša sodobna tehnologija.
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
Businesses are transforming themselves digitally, looking to become more agile and serve their customers better. Digital services build closer, more personal relationships with customers, increasing satisfaction and advocacy.
Crystal Ball and the Future of the Broker Distribution Channelqmatheson
Presented at ORBiT Canada's Real Time Day 2016
Debate by:
• Moderator: Patrick Vice, Insurance-Canada.ca
• Jeff Roy, Excalibur Insurance
• Bill Morris, Navicom
• Greg Purdy, Pathway Partners
• Simon Rivard, Aviva
Continued from the debate in March at the Insurance-Canada Broker Forum "Blurring Lines: Who Does What in the Insurance Broker Distribution Ecosystem".
Presented at ORBiT Canada's Real Time Day 2016
Panel discussion by:
• Moderator: Kevin Campbell, Policy Works
• Tom Reid, Aviva
• Cindy Gravelle, Youngs Insurance
• Sam Natur, Bullfrog Insurance
Along the path to a digital commercial lines enterprise, automation and connectivity are table stakes. Yet most brokers and insurers aren’t there today. Let’s hear from industry leaders on how they are leading the way and what that looks like for them.
Finding and serving digital customers is the endgame for any digital enterprise, with social media, mobility, cloud, consumerization, and analytics as the foundational pieces. We’ll talk about some initiatives that represent brave steps into this new world.
What baby steps can brokers and insurers take to enter into this realm? What strategies can brokers use to remain relevant and valued in the digital world? How do they protect themselves from the disintermediation that often follows consumerization?
Lead buyers have been dealing with the ever increasing threat of the Telephone Consumer Protection Act (TCPA) for years now, as more class action suits are led each year. And yet, there are still many companies that dial hundreds of consumers every day that don’t think they are at risk.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
Keynote Lavacon 2016 - Content as a Strategic Asset Aaron Fulkerson
Several macro-trends in business and emerging technologies have turned content into a strategic asset for businesses. Disintermediation, new conversational user interfaces, internet of things, and the move to customer success are some of these trends.
For more information on trends, read: http://mndt.ch/selfservnow
The Future of the Contact Center: Key Predictions for 2019Calabrio
With every new year comes an opportunity for businesses to surprise and delight customers. And 2019 will be no different. Companies will continue to look for ways to engage customers during every touchpoint on their journey and, in the process, will become wiser to their changing and growing demands. However, in the coming year, it’s imperative that businesses adapt to show customers that they are, in fact, listening. When businesses find the right balance between people and technology, expand how they view data, listen to their customers and meet them wherever they are—they will succeed
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
Hidden Benefit from an Exceptional Customer eXperienceDale Zwizinski
The Healthcare market is going through one of the biggest evolutions ever and there is only ONE true differentiation for your organization. Do you realize that your organization is being compared to Amazon, Apple, Zappos, and Walmart?
This presentation will make you think about how EVERY interaction, from marketing to sales to service, can either make your organization a success or a failure. Innovating a Healthy Tomorrow is not only for your customers (members), it is also for you and your organization’s SUCCESS.
Bring your contact center from a "Cost Center" to a "Profit Center"
BDW16 London - John Callan, Boxever - Data and Analytics - The Fuel Your Bran...Big Data Week
Unsuccessful marketing campaigns are leaving customers disgruntled, making them 40% less likely to return. Companies are casting aside useful data that can provide further insights into better products/better connections with customers. John Callan, VP of Marketing at Boxever will discuss how AI can change how businesses predict trends, reduce risks, and improve efficiency.
Audience will:
Gain expert-level understanding of data and machine learning that’s used in today’s market
Identify successful ways companies use machine learning to target customers with personalized content
Learn from major airlines use-cases to skillfully target customers and show them exactly what they want to see.
Case study analysis how real-time digital interactions generated additional value &increased customer engagement.
O priložnostih in ovirah pri ugotavljanju ustrezne vrednosti ter izpostavljanju možne rešitve, ki jih prinaša sodobna tehnologija.
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
Businesses are transforming themselves digitally, looking to become more agile and serve their customers better. Digital services build closer, more personal relationships with customers, increasing satisfaction and advocacy.
Crystal Ball and the Future of the Broker Distribution Channelqmatheson
Presented at ORBiT Canada's Real Time Day 2016
Debate by:
• Moderator: Patrick Vice, Insurance-Canada.ca
• Jeff Roy, Excalibur Insurance
• Bill Morris, Navicom
• Greg Purdy, Pathway Partners
• Simon Rivard, Aviva
Continued from the debate in March at the Insurance-Canada Broker Forum "Blurring Lines: Who Does What in the Insurance Broker Distribution Ecosystem".
Presented at ORBiT Canada's Real Time Day 2016
Panel discussion by:
• Moderator: Kevin Campbell, Policy Works
• Tom Reid, Aviva
• Cindy Gravelle, Youngs Insurance
• Sam Natur, Bullfrog Insurance
Along the path to a digital commercial lines enterprise, automation and connectivity are table stakes. Yet most brokers and insurers aren’t there today. Let’s hear from industry leaders on how they are leading the way and what that looks like for them.
Finding and serving digital customers is the endgame for any digital enterprise, with social media, mobility, cloud, consumerization, and analytics as the foundational pieces. We’ll talk about some initiatives that represent brave steps into this new world.
What baby steps can brokers and insurers take to enter into this realm? What strategies can brokers use to remain relevant and valued in the digital world? How do they protect themselves from the disintermediation that often follows consumerization?
Lead buyers have been dealing with the ever increasing threat of the Telephone Consumer Protection Act (TCPA) for years now, as more class action suits are led each year. And yet, there are still many companies that dial hundreds of consumers every day that don’t think they are at risk.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
Keynote Lavacon 2016 - Content as a Strategic Asset Aaron Fulkerson
Several macro-trends in business and emerging technologies have turned content into a strategic asset for businesses. Disintermediation, new conversational user interfaces, internet of things, and the move to customer success are some of these trends.
For more information on trends, read: http://mndt.ch/selfservnow
The Future of the Contact Center: Key Predictions for 2019Calabrio
With every new year comes an opportunity for businesses to surprise and delight customers. And 2019 will be no different. Companies will continue to look for ways to engage customers during every touchpoint on their journey and, in the process, will become wiser to their changing and growing demands. However, in the coming year, it’s imperative that businesses adapt to show customers that they are, in fact, listening. When businesses find the right balance between people and technology, expand how they view data, listen to their customers and meet them wherever they are—they will succeed
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
Hidden Benefit from an Exceptional Customer eXperienceDale Zwizinski
The Healthcare market is going through one of the biggest evolutions ever and there is only ONE true differentiation for your organization. Do you realize that your organization is being compared to Amazon, Apple, Zappos, and Walmart?
This presentation will make you think about how EVERY interaction, from marketing to sales to service, can either make your organization a success or a failure. Innovating a Healthy Tomorrow is not only for your customers (members), it is also for you and your organization’s SUCCESS.
Bring your contact center from a "Cost Center" to a "Profit Center"
BDW16 London - John Callan, Boxever - Data and Analytics - The Fuel Your Bran...Big Data Week
Unsuccessful marketing campaigns are leaving customers disgruntled, making them 40% less likely to return. Companies are casting aside useful data that can provide further insights into better products/better connections with customers. John Callan, VP of Marketing at Boxever will discuss how AI can change how businesses predict trends, reduce risks, and improve efficiency.
Audience will:
Gain expert-level understanding of data and machine learning that’s used in today’s market
Identify successful ways companies use machine learning to target customers with personalized content
Learn from major airlines use-cases to skillfully target customers and show them exactly what they want to see.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...Sean Bradley
Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce.
Key Takeaways:
-Explore ways to upgrade your customer experience and win over today’s car buyers
-Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700
-Learn how to leverage ecommerce to close more deals
NRF 2019 has confirmed that online and offline experiences are becoming one, putting the consumer at the center of all retail practices. In this report, we decode the main takeaways from NRF 2019.
Discover what the Retail industry will look like in years to come!
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
No matter what business you're, a quality communication with your customers can bring success for you. Unified communication has changed the world of business communication.
2016 the tipping point for retail e commerce in mexicoJaume Sués Caula
With more Mexican consumers using the Internet
and smartphone costs dropping, the time has come
to bring the online shopping experience up to
international standards. Retailers that succeed
could see enormous sales.
In this presentation, we summarize the key highlights of our paper, which (1) Debunk the myth that Mexico’s E-Commerce growth is limited due to poor logistics/internet infrastructure and low credit card penetration, and (2) Identify the real challenges for E-Commerce in Mexico and present some of the opportunities for retailers in Mexico.
#TDC18 - MetaPack - eCommerce - The three year review from MetaPackMetaPack
The three year review from MetaPack. Learn more about MetaPack's The Delivery Conference 2018 (#TDC18) at the event website https://www.thedeliveryconference.com.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
10 Striking Stats on the Impact of Omnichannel Marketing StrategyResulticks
A spotlight on omnichannel marketing strategy that is playing a key role in consumer engagement today, all supported by 10 industry statistics illustrating the Why, What and How around it.
Similar to The Omnichannel Expectation: Unifying every customer conversation (20)
Jure Siric
Managing Director Modepack
Packaging represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for eCommerce. Learn how custom packaging is strengthening your brand and increases your sales.
Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
Cross-border expansion for more e-sales - the game, the players, the success.JanSobczak5
Rolando Casanova
Managing Director Internel
Who wants to expand within Europe, will soon be faced with players like fulfillers, freight brokers and courier companies - all with their own and often differing agendas… This presentation uncovers these and contains practical tips how to succeed nevertheless - and sell more online. Bring a good sense of humour along.
Rolando is a dynamic change leader with 25 years experience in international logistics. He is the founder of the Internel group present in 3 countries, managing Internel Poland, a truly “non-conventional” and fast growing e-fulfiller. Rolando’s career began when he left the safety and comfort of Switzerland for Uganda, to work for the world’s largest global coffee trader. Overnight, he was responsible for thousands of tons of coffee as stock controller & factory manager. This was a game-changer: He very quickly adapted by scrapping logistics as theory in favour of a more practical, hands-on approach. Since then, Rolando has worked with and for 200+ organisations, multinationals and SME alike, across multiple industries to turn their supply chains into a competitive advantage. For the last 5 years, his passion is to helping e-tailers to increase their sales performance by providing a real, truly-devoted, effective and efficient fulfilment service - national & cross-border.
E-Commerce Trends 2019 – fear and desire of German online-shoppersJanSobczak5
Erik Meierhoff
Head of B2B Business idealo idealo
2019 is the year of change: Artificial Intelligence or Voice Commerce are getting more interesting and yet more feasible to merchants. But what do German online-shoppers think about these innovations and changes? Erik Meierhoff (Head of B2B-Business at idealo) got the answers.
Erik Meierhoff deals with digital business processes in the B2B2C area for more than 15 years. Already during his studies he took over the connection to a leading eProcurement marketplace of chemistry. After completing his Master of Political Science, he worked in various consulting / management positions throughout the entire digital ecosystem - from technology startup to big data in small and medium-sized companies to the development of ecommerce and fintech platforms in a Japanese digital company.
At idealo, he has been responsible for the strategic and operational development of the B2B business since 2017. The special focus is on the change from a click-based traffic model to a transaction-based platform model.
The Power of Social: How to build your brand without breaking the bank by cre...JanSobczak5
Christoph von Bülow
COO HolidayPirates
What is the formula to survive and thrive as a travel brand in a world of media monopolies and all-powerful platforms? While most travel companies rely heavily on paid traffic, discover a sustainable manner to build a strong brand presence online and acquire substantial organic traffic through the power of social media.
Over 15 years of experience in the areas of operations and business development, primarily in the travel environment. Prior to joining the Holiday Pirates, Christoph worked for the European branch of Travelzoo for nearly eight years in various management positions at home and abroad alongside stations at Tomorrow FOCUS, lastminute.com and Humboldt Reisen Berlin. Most recently he was responsible for the German business of the global payment provider Adyen from Berlin.
How AXA increased ROI on affiliates by 180%JanSobczak5
Pavel Sima
CEO Roivenue
The case study won prizes at Marketing Grand Prix 2018 and Performance Diamonds CEE. Don't miss it. Separating affiliate partners who bring real value from those who are only cannibalizing your marketing budget can be a nightmare. That's why AXA decided to bring Data-Driven Attribution to shed lights on the matter. Let's see what steps were taken to evaluate real performance of all publishers followed by cutting out bad performers ultimately leading to an 180% increase in ROI.
CEO of a data-driven attribution provider helping market leaders and innovators like Orange, Axa or Secret Escapes increase their marketing ROI; best selling author; marketing podcast producer and an overall marketer in <3
eCommerce and US Sales Tax – why companies are automatingJanSobczak5
Sacha Wilson
Director, Tax Technology Solutions EMEA Avalara
If you sell to customers in the US, get prepared for the major tax changes taking effect across the United States. The Supreme Court ruling in South Dakota v. Wayfair Inc, is only the beginning of a wave of change impacting companies that sell crossborder in the US. Get the latest updates and learn how companies are turning to tax technology solutions in their ecommerce checkouts, billing systems and ERPs to automate compliance.
Sacha Wilson is Avalara’s Director, Tax Technology Solutions EMEA, whose team helps businesses of all size automate the complexities of global tax compliance. Sacha’s background in business development and ecommerce spans over 20 years and covers blue-chips such as Amazon and Arcelor-Mittal as well as several dotcom start-ups. During 11 years at Amazon he launched and grew a number of programmes including Amazon’s Marketplace, Fulfilment by Amazon, Amazon Pay and Product Ads. He brings a depth in understanding of ecommerce and the tax issues facing European businesses involved in global trade.
Social commerce and the next level of direct-to-consumer brandsJanSobczak5
Tim Bibow
CEO Stilnest
Corporations are out, people are in, and influencers are the new rock stars. While an army of direct-to-consumer brands is giving retail a headache by cutting out their middlemen position, the spearhead of "cool" puts the vertical commerce model on the next level. Co-founding their own fashion, beauty and lifestyle empires, influencers no longer curate and promote the “cool”, they actually create and sell the “cool”. Kickstarting their own success with a peer-to-peer influence on millions of followers around the globe, these next-gen direct-to-consumer brands become desirable from the moment they say: “hi! #bigannouncement”.
Tim is Founder + CEO at Stilnest Studio, a personal brand studio helping influencers to launch their own brands in the field of fine jewelry, lifestyle, and fashion.
How AVON's 3-step on-site messaging strategy boosted its sales by 150%JanSobczak5
Judit Pal
CMO OptiMonk
Although AVON spends a lot of time and money on visitor acquisition, they face the same problem as most online stores: 98% of visitors leave without buying. Their biggest challenge is to treat every visitor in a unique way and help them find the most relevant offer. Get to know AVON's easy-to-copy 3-step strategy allowing them to track the ever-changing visitor behaviour and display the right offer at the right time that resulted in 16,5% decrease in cart abandonment and 150% increase in sales.
Judit is a growth marketing specialist obsessed with CRO, CMO of OptiMonk, who truly believes that "the only way to do great work is to love what you do". OptiMonk is an award-winning on-site message toolkit, which helps small and medium-sized businesses win more customers from their valuable visitors. Judit has been involved in online marketing including lead generation, PPC advertising, CRO, eCommerce, social media and analytics for over 6 years.
50% by 2020: Preparing for the Future with Voice SearchJanSobczak5
Dustin Coates
Voice Search Go-to-Market Lead Algolia
A year ago, there was a trickle. Now there's a torrent. Tomorrow, it will be commonplace. Voice search is going from a differentiator to a feature that every e-commerce business will need, as users increasingly expect to search through voice. You've probably seen the statistics and the think-pieces, so this presentation will give you actionable information. You should walk away from this talk eager and ready to add voice search to your business.
Dustin Coates is the Voice Search Go-to-Market Lead at Algolia, a search API company. He is also a developer who has written the book Voice Applications for Alexa and Google Assistant (Manning Publications) and writes for voice developers on his blog, Talking to Computers. Additionally, he's a Google Developers Expert for Google Assistant, and co-host of the VUX World podcast where he helps interview leading figures in the voice industry.
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
Easy e-commerce. How to stop losing customers and fully unveil the sales pote...JanSobczak5
Magdalena Klimza
Customer Success Manager PushPushGo
Abandoned carts and low return rates are the main problems for every e-commerce business. Companies lose about $18 billion due to abandoned carts. Customers became less responsive to traditional channels and loyalty became more blurry. So, how can we reach customers faster, even at the time when they are browsing a competitor's page? How can we encourage them for a second, third... purchase? How to decrease the number of abandoned carts? We will answer these questions and propose solutions!
The Customer Success Manager in PushPushGo. Responsible for supporting customers in the field of technical issues, creating special strategies and advising how to use the tool to reach the most effective results. She develops the knowledge about web pushes by conducting trainings and webinars for all users.
The end of passwords: Two-factor-authentication and biometrics are coming 2019JanSobczak5
Carsten Mürl
Director Product Management Master Card
Carsten Muerl ist bei Mastercard als Leiter des Bereichs Enterprise Security Solutions (Deutschland und Schweiz) für Sicherheitslösungen wie Authentifizierung, 3D-Secure oder Betrugserkennung verantwortlich. Er verfügt über mehr als 20 Jahre Erfahrung in der Payment-Branche. Zuvor war er bei der Deutschen Bank als Leiter des Kartenbereichs u.a. für neue Kartenprogramme wie die Debit Mastercard und die Einführung neuer Anwendungen wie der Card App oder Mobile Payment verantwortlich. An der Fachhochschule in Karlsruhe hat er Wirtschaftsinformatik studiert.
How to use Brand and Performance Marketing in Retail? [Case study]JanSobczak5
Thomas Kloubert
CMO Kfzteile24.de
For more than two years Thomas Kloubert has been responsible for the marketing and sales activities of kfzteile24.de GmbH, one of Germany's leading online retailers for car parts and accessories, based in Berlin. Prior to Kfzteile24.de and since 2013, he manage marketing and crm teams for hotel.de (HRS Group). Other positions held were at Dailydeal/Google, the leading online photo service provider in Switzerland, ifolor, and the customer loyalty program Payback. Thomas Kloubert started his professional career at Thomas Cook Group, where he was responsible for sales marketing and CRM.
Making families happy - taking the pain out of payingJanSobczak5
Thomas Ficht
Head of Payment MyToys
Shopping for the latest robots, the cutest dolls, the most stylish shoes or any other present for your kids should be as much pleasure as seeing the spark in their eyes when unwrapping what they craved for. Thomas will explain how myToys ensures that shopping carts full of gifts are not only packed but also paid. He will go into detail how myToys is streamlining its payment procedures to make families AND the myToys CFO happy.
Blockchain for E-Commerce- everything retailers could do and what they really...JanSobczak5
Constance Stein, Innovation Manager of the Otto Group
Blockchain is dead, long live blockchain. After the crypto-craze the question remains if there is any potential in blockchain for retailers. My talk will show how the Otto Group identified use cases, enabled colleagues to discuss use cases and translate them into prototypes.
Constance Stein is Innovation Manager of the Otto Group, one oft he world’s largest online retailers with online sales of 7.9 billion euros. She continuously tracks down innovations in customer service and fintech to advise companies such as OTTO, bonprix and Hermes on the implementation of innovative projects. In the last two years she has successfully driven forward main topics like Conversational Commerce and Blockchain.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5. “Customers will shop where they enjoy
their experiences...
...this could be on a single channel,
or a combination of channels.”
Source: KPMG, Global Retail Trends 2018
6. Source: PwC, Global Consumer Insights Survey
“How fast can you help me reach my goal?”
● 88% of shoppers will
pay more for same-day
or faster delivery
7. Source: The Northridge Group, State of Customer Service Experience
“How fast can you help me reach my goal?”
Issues resolved quickly
(36%)
Personalized, caring service
(22%)
Knowledgeable staff
(16%)
8. Source: Acquia, Closing the CX Gap: Customer Experience Trends Report
“How well do you know me as a person?”
● 78% of global shoppers
would be more loyal to a
brand that “really
understood me and what
I’m looking for”
9. Source: Microsoft, State of Global Customer Service Report
“How well do you know me as a person?”
● 76% of global shoppers
expect customer service
reps to know their
contact info and product
history
11. Source: Aircall, 2018 Customer Support Strategy Survey
More communication channels
● 76% of customer
support leaders plan
to add at least one
new channel this
year
12. Source: Pitney Bowes, Global eCommerce Study | eCommerce Europa Report
More business channels
● ⅔ of European consumers
shop
across borders
● 56% of cross-border
commerce occurs
via marketplaces
13. “I don’t remember when a
brand experience exceeded
my expectations.”
Sincerely,
66% of global consumers
Source: Acquia, Closing the CX Gap: Customer Experience Trends Report
Jonathan quickly introduces himself and Aircall’s eCommerce expertise
Display slide with logos of Aircall’s top European eCommerce clients (optional)
Share a few words on the Shopify integration released this quarter (optional)
Display slide with logos of Aircall’s top European eCommerce clients (optional)
Share a few words on the Shopify integration released this quarter (optional)
Section 1
Big Idea: Experience is the eCommerce differentiator
(Transition) Experience is now primarily a product of 2 factors…
Big Ecommerce Examples (Amazon)
Main Point: Experience Factor #1 is speed
Sales speed = Instant access
Main Point: Experience Factor #1 is speed
Service speed = Instant resolution
Survey Question: “What is the most important characteristic of excellent customer service?”
Main Point: Experience Factor #2 is personalization
Sales personalization = Understanding preferences
Top pour la remontée de fiche client avec Aircall // Shopify
Account manager dédié.
Main Point: Experience Factor #2 is personalization
Service personalization = Understanding history
Section 2
Big Idea: Delivering great CX in one channel is hard enough, but today’s brands are being challenged to manage many more…
Main Idea: Communication is spreading to more channels your team will have to oversee
Main Idea: Business is spreading to more channels your team will have to oversee
(In-store + direct eCommerce + eCommerce marketplaces) x (multiple countries) = even more business complexity
OK for the data but explain what should we say and give examples?
Main Idea: Complexity makes it hard to delivery outstanding CX
Section 3 Big Idea: Ultimately, software is the only way to gain the superpowers required to unite all this activity and respond effectively
Main Idea: Merchants already understand the principles of integration: Many data points, one single view
Example: Salesforce (or HubSpot, Shopify, etc.)
(Transition) The remaining challenge is placing all that info where employees can actually use it in conversation (where CX is won or lost!)...
Example: Intercom & Aircall integration giph
Seamless interaction // Support and Sales team more easily reachable for a better customer journey. If after multiple messages on a chatbot, the customer has no answer or if the issue isn’t solved, you can turn into a call very easily :) -
Example: Sosh - Numéro d’appel automatique sur son site. Je clique, Sosh me rappel automatiquement sur mon téléphone pour répondre à ma demande.
Example: Using Shopify data to enrich Aircall conversations
Support agent answering calls will know lifetime value and order history of caller before he begins the conversation
Summary of Key Points:
Customers expect SPEED and PERSONALIZATION
Channel expansion is making it very hard to deliver strong CX
Integration puts info in the right place so your team can respond effectively at scale
Final Idea: - If the last 5 years was about brands gathering customer intelligence, we think the next 5 will be about distributing customer intelligence to the right places
Jonathan quickly introduces himself and Aircall’s eCommerce expertise
