The document summarizes key mobile trends from a presentation: 1) QR code usage is widespread, with over 80% of smartphone owners using their device for in-store shopping and product information. 2) Social media access is mostly from mobile, with 91% of internet access on phones for socializing compared to 79% on desktops. 3) Smart image recognition and augmented reality will further boost mobile commerce.

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3. 47% of all smart phone
owners have installed a
QR-code reader

6. 82% have used their
mobile to help with
shopping in-store
69% have used their
mobile to get more
product info

7. 91% of mobile internet access
is to socialize, compared to
79% on desktop

8. OculusAI
Smart image Productify
recognition will
make a major
boost for m-
commerce

10. Think Mobile on your Ecosystem

11. 2020
NS
IO
IMPACT
AT
CT
X PE
E 2010
TIME
2000
SOURCE: PAUL SAFFO

12. 1 MULTI SCREENAGE
2 TASKSUMERS
3 PRESUMERS & CUSTOWNERS
4 SENSORSMART
5 ON/OFF

13. 1 MULTI SCREENAGE
Multi-screen behavior moves mainstream. 90% use multiple screens sequentially to accomplish tasks over time.
98% move between devices that same day. Computers keep us productive and informed. Smartphones keep us
connected. Tablets keep us entertained. We shall build a solution that empower simultaneous and sequential
usage.
Smartphones keep us connected. Tablets keep us
entertained. We shall build a solution that empower
simultaneous and sequential usage.

14. 2 TASKSUMERS
Rapid growth of “Tasksumers”. Consumers who make money from carrying
out smart tasks, for individuals or corporations. Swedish “HinnerInte-
HinnerDu”, US butler service “Fancy Hands”, or the Gigwalk app.

15. 3 PRESUMERS & CUSTOWNERS
Customers are turning into Presumer and even Custowners. Being
involved with products and services pre-launch, helped by
crowdfunding platforms and new manufactuing technologies.

16. 4 SENSORSMART
Develop native app sensors in your product development or find
sposorship/advertising opportunities.

17. 5 ON/OFF
Mixing on/off-line events seems to grow in popularity. Connected
mobile apps in combination with offline local authenticity or blasts.

18. Tack för mig!
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