Acuity Design specializes in inclusive design to create accessible communication for diverse audiences. They use research and technology to make information clear and customizable for people with different abilities. Their goal is to empower people to make informed choices by making media comprehensible. They help organizations develop skills to design engaging content that meets the needs of everyone, including those with impairments or older adults.

1. Acuity Design inclusive design

2. Acuity Design
• We specialise in enabling accessible corporate communication to
the widest audience
• We use the latest research and technologies to create clear,
reliable messages that allow people to choose how they use that
information
• Independence relies on making informed choices and these derive
from access to comprehensible information
• We help to embed skills in both companies and state agencies to
make engaging media for all types of people so they can make the
best choices for their own lives

3. Meeting the needs of General population
Adults with impairments
your customers Older Adults
• 30% of the existing UK
population has some form of
impairment, whether from birth 20%
or due to old age.
• The number of older adults is
increasing as is the population
with a mixture of needs
10%
• Within 10-20 years this group
will be c. 40% of the UK 70%
population

4. OverLay app
• Designed for the iPad, OverLay
enables the use of physical
media with multitouch audio
• This capability makes it
possible, for example, to create
tactile resources like maps and
diagrams for visually impaired
people for information and
education
• OverLay files are easy to edit so
as to ensure rapid
personalisation to meet the
needs of specific users

5. 3D models for Scottish Parliament visually impaired
visitor tour handling objects

6. 3D sculpting and 3D printing of handling objects for
museums and galleries

7. Outdoor
interpretation
• Pennoyer Centre interpretation
panel with integrated visual and
tactile graphics
• B&W graphic shows Braille and
tactile diagrams that are
overlaid over full colour visual
graphics
• Printed using UV technology to
ensure robustness in exterior
conditions

8. Public information
panels
• Integrated visual and tactile
information in full colour
• Robust UV printing on range of
physical media
• Affordable design and
manufacture
Information panel with Braille and Moon
accessible text
• Cost effective replacement if
vandalised or when needing
updating

9. Tactile art interpretation booklet for National
Geographic show available to all types of visitor

10. Transparent tactile overlay for National Trust touch
screen Virtual Tour system with visual impairment testing

11. Scottish
Parliament
site map
Tactile maps: design, testing and production

12. Cognitive
Walkthrough
• Overlaying figures and signs
over photos of real
environments are much easier
for many users, including
children and people with
leaning disabilities to
comprehend
• We can create and edit both
general information and
personalised tours for specific
users

13. Tactile wayfinding
• Tactile signage that combines
simple visual and tactile
imagery
• Informs people with a range of
physical and neurocomplexity
needs
• Integration of Near Field
Communication personal
guidance system

14. NFC guidance
• NFC tag enabled signage fitted in
buildings and public spaces
• NFC tag interpretation app installed
on mobile phone or other personal
device. User selects their native
language and screen contrast
• User selects where they want to go
on mobile device
• When user wants assistance, they
hold mobile device on sign
• User receives simple directions in
both audio and on screen graphics

15. Acuity Design
Telephone +44 (0)7808 480749
Email info@acuitydesign.eu
Website www.acuitydesign.eu