Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Norm is dead - Psychology & UX for for UX Crunch 2018

195 views

Published on

30 min talk on how some tools from psychology can create nornative biases that affect real life experiences.

Also a few ideas on how to avoid that. I think UX offers a lot to Psychology.

Whole slidedeck is structured around an 80's movies title quiz (audience got 10/12)

Published in: Design
  • Login to see the comments

  • Be the first to like this

Norm is dead - Psychology & UX for for UX Crunch 2018

  1. 1. Norm is dead Norm is dead @acuity_design
  2. 2. @acuity_design
  3. 3. CheersCheers @acuity_design
  4. 4. What Psychology needs from UX? What Psychology needs from @acuity_design
  5. 5. Back to the 80’s 12 movie titles to Back to the 80’s 12 movie titles to @acuity_design
  6. 6. @acuity_design
  7. 7. Ghostbuster s Ghostbuster s @acuity_design
  8. 8. Marshmallo w Marshmallo w @acuity_design
  9. 9. @acuity_design
  10. 10. The GooniesThe Goonies @acuity_design
  11. 11. SchemaSchema @acuity_design
  12. 12. @acuity_design
  13. 13. @acuity_design
  14. 14. Wall StreetWall Street @acuity_design
  15. 15. Black Scholes Black Scholes @acuity_design
  16. 16. VarianceVariance @acuity_design
  17. 17. 40%40 % @acuity_design
  18. 18. 2%2% @acuity_design
  19. 19. @acuity_design
  20. 20. Trading Places Trading Places @acuity_design
  21. 21. If… Then…If… Then… @acuity_design
  22. 22. Context then behaviour Context then behaviour @acuity_design
  23. 23. @acuity_design
  24. 24. Ferris Bueller’s Day Off Ferris Bueller’s Day Off
  25. 25. @acuity_design
  26. 26. @acuity_design
  27. 27. Raiders of the Lost Ark Raiders of the Lost Ark @acuity_design
  28. 28. NormNorm @acuity_design
  29. 29. NormativeNormati ve @acuity_design
  30. 30. NormalityNormalit y @acuity_design
  31. 31. @acuity_design
  32. 32. Weird Science Weird Science @acuity_design
  33. 33. WEIR D WEIR D @acuity_design
  34. 34. White European Industrialised Rich Democratic White European Industrialise d Rich Democratic @acuity_design
  35. 35. 96%96 % @acuity_design
  36. 36. UX’ing Psychology UX’ing Psychology @acuity_design
  37. 37. 3 ideas3 ideas @acuity_design
  38. 38. @acuity_design
  39. 39. Children Of A Lesser God Children Of A Lesser God @acuity_design
  40. 40. DiversityDiversity @acuity_design
  41. 41. @acuity_design
  42. 42. Look for more people Look for more people @acuity_design
  43. 43. @acuity_design
  44. 44. Three Men and a Baby Three Men and a Baby @acuity_design
  45. 45. Start with people and Start with people and @acuity_design
  46. 46. Analyse then aggregate Analyse then aggregate @acuity_design
  47. 47. @acuity_design
  48. 48. Jagged Edge Jagged Edge @acuity_design
  49. 49. @acuity_design
  50. 50. @acuity_design
  51. 51. Jagged data not Bell curve Jagged data not Bell curve @acuity_design
  52. 52. Multiple perspectives for multiple Multiple perspectives for multiple @acuity_design
  53. 53. @acuity_design
  54. 54. The Man with Two Brains The Man with Two Brains @acuity_design
  55. 55. Diversity of people Analyse then Diversity of people Analyse then @acuity_design
  56. 56. @acuity_design
  57. 57. Do The Right Thing Do The Right Thing @acuity_design
  58. 58. Thank you Alastair Somerville @acuity_design

×