This document outlines a two-phase LinkedIn marketing strategy. Phase one involves optimizing the client's LinkedIn profile, writing branded content, and regular profile updates. Phase two focuses on active prospect targeting by tracking competitors, identifying qualified leads, and engaging with prospects on LinkedIn through groups, discussions, comments and backlink building. Progress and effectiveness will be measured through social media analytics.

1. Linkedin
activemarketing
Linkedin
activemarketing
Customeracquisition
successrateviaLinke-
dinis61%forB2Band
39%forB2C
Linkedin
activemarketing
Internet’sLargest&Most
PowerfulToolforBusiness
Professionalsabout187
millionusersin200coun-
triestodate.

2. PhaseI:–
TraditionalSocialMediaEngagement
LINKEDINPROFILECREATION&OPTIMIZATION
Linkedin,Linkedin,whilenotas"fun"asTwitterorFacebook,isanim-
portantsocialnetworkforestablishingonlinepresence,es-
peciallyforprofessionals.It'sregardedasthepremieresocial
networkingsiteforfindingbusinessopportunities.
BRANDEDCONTENTWRITING FORFLOODLIGHTPAGE
Firstimpressionsarecrucial,andyourLinkedinprofilemaybe
thefirstopportunityforotherprofessionalstogetintouch
withyourbrand.Togivethem a properintroduction,the
contentofthepagemustbeconsistentwithhowthebrand
isdisplayedelsewhere.
WeWewillbewritingbrandedcontenttopostonyourLinkedin
Page,withparticularattentiontothe"AboutUs"section,to
giveprospectivecontactsaproperpreview ofthecompa-
nyorbusiness.Itisalsoimportanttoassurelongtimecon-
tactsthatyourprofessionalvoice isthe same,no matter
whereyouare.
LINKEDINPROFILEINFORMATIONPOPULATION
Credibilityisimportantintheworldofsocialnetworking,and
thatcredibility can be measured partly by how easily
peoplecanknow aboutyouandyourbusiness.Sharingin-
formationaboutyourselfisagreatplacetostart.
LINKEDINPROFILEUPDATES
Withregularprofileupdates,wewillensurethatyourLinke-
dinprofilehascredibilityandpresenceonthesocialnet-
work.Anonlinepresencecannotbesuccessfullyestablished
withoutactivity.
PhaseII:–
ActiveProspectTargeting
OnceOnceanactivesocialmediapresencehasbeencreated
ourteam thenmovesontotrackyourcompetitorstodirect-
lygenerateleadsforyou.Oursoftwaredetectskeywords
relevanttoyourbusinessandyourcompetitors.From theseit
identifiesavarietyofonlinesourcessuchasLinkedindiscus-
sions,butalsomorethatarerelevanttoyourleadssuchas
Quora,Twitterand others.Itthenconstantlyscoursthese
sourcesfornewleads.
Leadsarequalifiedbasedonindustrysector,jobtitle,and
companysize.Fullyqualifiedleadscanthenbeidentified
and passed overto the socialmedia and telemarketing
teamswhocanfollow,engage,furtherqualifyandcontact
theleaddirectly.
360degreeviewsofeachleadcanbegeneratedtoallow
acomprehensiveviewoftheprospect.
Asthesystem isused,feedbackintermsofrelevancyallows
ustotunetheresults.
BACKLINKBUILDING FROM UPDATES
Updatesarealsoagoodopportunitytogeneratetrafficinto
yoursite.Byincorporatinglinkstoyoursiteintoupdates,we
increasethechancesofpeoplevisitingyourwebsite,where
theycanlearnmoreaboutyourservicesandofferings.
LINKEDINCOMMENTING ANDDISCUSSIONS
WeWe startorparticipate invariousdiscussions.Thiscanbe
donewithinaLinkedinGroupthatisrelatedtothecompa-
ny'sniche.
BACKLINKBUILDING FROM DISCUSSIONS
Awell-placedbacklinkinacommentcanalsosuccessfully
channeltraffictoyourbusinesswebsite.Byputtingalinkina
discussionorthreadwhoseparticipantsmaybeinterestedin
yourniche,thereareincreasedchancesforyourwebsiteto
gethitsandconversions.
LINKEDINGROUPSJOINED
AnotherAnotheropportunitytoincreaseyourcompany'sreachisto
joinLinkedinGroups.Byselectingonesthataretargetedto
yourniche,wecanfindpeoplethatmaybeinterestedin
availingofyourservicesordoingbusiness.Participatingin
discussionscanalsobebeneficialifyouwanttobeestab-
lishedasanindustryauthority.
LINKEDINFRIENDACQUISITION
FortheUpdatesandpoststohaveanimpact,wemustac-
quireFriends.Anyupdatesandpostswepublishcanappear
onacontact'shomepage,whichwillincreasethepotential
reach ofthe message.Backlinkswillalso only have an
impactiftheyareread,andthechancesofthishappening
areincreasedwhentheybecomepartofsomeone'sLinke-
dinhomepage.
SOCIALMEDIAANALYTICS
Usinganalyticstoolsforsocialmedia,wecanmeasurethe
effectivenessofoureffortstoengageusers.Metricsweuse
includemainlyclickcountsandnumberofconnections,but
canalsoincludeLikesandcommentsonupdatesandposts.