The content paradigm

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The document discusses the content paradigm for online success. It emphasizes that success is about understanding people and connecting with potential customers through relevant content. It explains that search engines and social media prioritize fresh, engaging content and that businesses need to create ongoing content streams around their core values to build connections and drive engagement. It stresses that the key is to understand customer questions and tell stories that showcase what the business stands for in order to have content ideas for 6 months to a year.

The Content
Understanding the
science for online
success.
paradigm
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the content paradigm
Amongst the chaos, noise
and confusion online is a
simple, misunderstood truth.
What is the formula for
success online?
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Tweet it! : #YRBizSeries
Using the Internet to generate
business is not about “web
stuff”: websites, graphics, blogs,
ads, SEO, Facebook, or other social
media tools.
the content paradigm

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It’s about people.
• Understanding
• Reaching
• Connecting &
• Moving
the content paradigm

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The Content Paradigm is a new
reality being driven by our need to
intersect with potential customers.
Timing and location are everything.
the content paradigm

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To understand the
Content Paradigm
we need to look at
how the rules of seo
have changed.
the content paradigm

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Optimization 101
a brief overview
the content paradigm

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the content paradigm
keywords
recency
social

Search
Social Keywords
ONLINE
CONTENT
the content paradigm
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the content paradigm
1. Content freshness
2. User-metrics
3. Authority
4. Popularity
5. Authorship
6. Errors & penalties
Newer signals
1. On-page keywords
2. Meta titles
3. Site structure & code
4. Quality links!
Tried & true

• Does your site look good on a mobile phone?
Did you know that Google care about how you
go mobile?
“We recommend using responsive web design”
– Google
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the content paradigm
Are you keeping up?

A responsive website design is like a
chameleon that changes its look to suit the
environment.
With the chameleon that’s a rock.With a
website that’s a mobile phone, tablet, desktop
or some other screen or device.
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the content paradigm
What is a responsive site?

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the content paradigm
Responsive design

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the content paradigm
If you are not happy with your search
rankings or want guidance to help you make
smart content marketing decisions, consider
doing an audit.
An audit will help you identify and fix both
opportunity and risk.
Not sure where you stand?

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wwwx
the content paradigm
website web presence
amplify

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the content paradigm

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the content paradigm
campaign continuum
We now need to create an
ongoing stream of content – and
online interactions connected to our
content – online.

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Overwhelmed?
the content paradigm

Values are the new constant that
businesses can use to generate an
online conversation, content stream
and engagement.
How can you create that
much content?
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the content paradigm

Understand your VP
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For your core content, a strongly
defined value proposition makes the
job of knowing what to say and how to
say it easy.
the content paradigm

20 questions
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Ask yourself this: can you think of 10
questions customers regularly ask?
Can you think of more? 20? 50? 100?
You now have 6 months to 1 year of
content.
the content paradigm

Understand your essence
Tweet it! : #YRBizSeries
For ongoing sharing and engagement,
know what you stand for.
1. Where are your caring points?
2. How are you helping people?
3. What stories do you have to tell?
4. Who are your champions?
the content paradigm

• SEO dictates our approach.
• Social helps us engage.
• Neuroscience helps us
understand.
• Simplicity helps us succeed.
Tweet it! : #YRBizSeries
the content paradigm
It’s really quite simple:

Delivered by Julie King
Biz-Zone Internet Group Inc.
Sept. 26, 2013
The Content
Understanding the
science for online
success.
paradigm
Tweet it! : #YRBizSeries
Thank you!

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The content paradigm

1. The Content Understanding the science for online success. paradigm Tweet it! : #YRBizSeries

2. the content paradigm Amongst the chaos, noise and confusion online is a simple, misunderstood truth. What is the formula for success online? Tweet it! : #YRBizSeries

3. Tweet it! : #YRBizSeries Using the Internet to generate business is not about “web stuff”: websites, graphics, blogs, ads, SEO, Facebook, or other social media tools. the content paradigm

4. Tweet it! : #YRBizSeries It’s about people. • Understanding • Reaching • Connecting & • Moving the content paradigm

5. Tweet it! : #YRBizSeries The Content Paradigm is a new reality being driven by our need to intersect with potential customers. Timing and location are everything. the content paradigm

6. Tweet it! : #YRBizSeries To understand the Content Paradigm we need to look at how the rules of seo have changed. the content paradigm

7. Tweet it! : #YRBizSeries Optimization 101 a brief overview the content paradigm

8. Tweet it! : #YRBizSeries the content paradigm keywords recency social

9. Search Social Keywords ONLINE CONTENT the content paradigm Tweet it! : #YRBizSeries

10. Tweet it! : #YRBizSeries the content paradigm 1. Content freshness 2. User-metrics 3. Authority 4. Popularity 5. Authorship 6. Errors & penalties Newer signals 1. On-page keywords 2. Meta titles 3. Site structure & code 4. Quality links! Tried & true

11. • Does your site look good on a mobile phone? Did you know that Google care about how you go mobile? “We recommend using responsive web design” – Google Tweet it! : #YRBizSeries the content paradigm Are you keeping up?

12. A responsive website design is like a chameleon that changes its look to suit the environment. With the chameleon that’s a rock.With a website that’s a mobile phone, tablet, desktop or some other screen or device. Tweet it! : #YRBizSeries the content paradigm What is a responsive site?

13. Tweet it! : #YRBizSeries the content paradigm Responsive design

14. Tweet it! : #YRBizSeries the content paradigm If you are not happy with your search rankings or want guidance to help you make smart content marketing decisions, consider doing an audit. An audit will help you identify and fix both opportunity and risk. Not sure where you stand?

15. Tweet it! : #YRBizSeries wwwx the content paradigm website web presence amplify

16. Tweet it! : #YRBizSeries the content paradigm

17. Tweet it! : #YRBizSeries the content paradigm

18. Tweet it! : #YRBizSeries the content paradigm

19. Tweet it! : #YRBizSeries the content paradigm campaign continuum We now need to create an ongoing stream of content – and online interactions connected to our content – online.

20. Tweet it! : #YRBizSeries Overwhelmed? the content paradigm

21. Values are the new constant that businesses can use to generate an online conversation, content stream and engagement. How can you create that much content? Tweet it! : #YRBizSeries the content paradigm

22. Understand your VP Tweet it! : #YRBizSeries For your core content, a strongly defined value proposition makes the job of knowing what to say and how to say it easy. the content paradigm

23. 20 questions Tweet it! : #YRBizSeries Ask yourself this: can you think of 10 questions customers regularly ask? Can you think of more? 20? 50? 100? You now have 6 months to 1 year of content. the content paradigm

24. Understand your essence Tweet it! : #YRBizSeries For ongoing sharing and engagement, know what you stand for. 1. Where are your caring points? 2. How are you helping people? 3. What stories do you have to tell? 4. Who are your champions? the content paradigm

25. • SEO dictates our approach. • Social helps us engage. • Neuroscience helps us understand. • Simplicity helps us succeed. Tweet it! : #YRBizSeries the content paradigm It’s really quite simple:

26. Delivered by Julie King Biz-Zone Internet Group Inc. Sept. 26, 2013 The Content Understanding the science for online success. paradigm Tweet it! : #YRBizSeries Thank you!

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