Active Mobile Users
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A survey of over 24,000 respondents found that active mobile users are more likely to be male, younger, and engage with their mobile devices for various media like news, sports, videos, and TV. They also tend to shop online more and visit social media sites like Facebook and YouTube. The report provides demographic information and usage habits of active mobile users.
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The Internet's Role in the 2010 Midterm ElectionsPew Research Center's Internet & American Life Project
The document discusses research from the Pew Internet & American Life Project on internet use and politics. It finds that over half of adults engaged in political information seeking or actions online during the 2010 midterm elections. Social media is increasingly used for political purposes, with one in five adults using sites like Twitter for this. Mobile devices are also becoming more prominent for political news and engagement, with over a quarter of adults using cell phones for political purposes in 2010. While older adults are less likely to use social networks generally, those who do are as politically active as younger users. Partisan differences seen in 2008 had diminished by 2010.Internet and politics dci group preso
The document discusses research from the Pew Internet & American Life Project on internet use and politics. It finds that over half of adults engaged in political information seeking or actions online during the 2010 midterm elections. Social media is increasingly used for political purposes, with one in five adults using sites like Twitter for this. Mobile phones are also becoming more important, as over a quarter of adults used cell phones for political purposes like getting news or telling others how they voted. While some differences exist by age, partisanship plays less of a role in online political engagement than in the past.
Digital Australia - State-of-the-nation-report-2014
This document provides an overview of digital behaviors and attitudes in Australia based on a survey of 1,500 Australian consumers and 167 digital opinion leaders. Some of the key findings include:
- Australians are highly connected digitally, with 77% owning a smartphone and 81% of households having internet access. However, many believe Australia's digital economy lags behind other countries.
- Consumers frequently research purchases online but have lower rates of online transactions. Banking has the highest rate of online transactions at 92%. Getting more consumers to complete purchases online is an opportunity for businesses.
- The report identifies seven consumer segments ranging from "Natives" for whom technology is natural to "Drifters" who are cynical
The use of technology
Technology has profoundly impacted many aspects of modern life. People now rely on smartphones and apps to communicate, online shopping to purchase goods from home, and wearable devices to track health and fitness. Every aspect of life has been influenced by constant technological improvements. The internet is widely accessible and allows access to vast amounts of information. Younger people spend more time using TV-connected devices and digital platforms than watching traditional TV. Consumers conduct online searches and research using their smartphones and search engines before making purchases. Popular online purchases include fashion, travel, and entertainment. Video consumption has greatly increased on platforms like YouTube, with people spending more time watching online videos than Netflix or cable TV. Consumer trends are always changing as new technologies emerge and
HOW AUDIENCES USES TECHNOLOGY AND ITS IMPACT IN THEIR LIVES.
explains how the impact of technology on Consumers has evolved overtime with the Internet.
the Video contents discussed are as follows:
~Evolution of the Internet
~Access to the Internet
~Digital devices used by audiences
~How customers search for information
~What consumers buy online
~Online video consumption
~Consumer trends
~Summary
~Reference List
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Consumer Snapshot - March 2017
Consumer sentiment increased in March, with 57.8% of Americans confident in the economy, representing a 15-year high. While older generations have been driving gains, sentiment among younger adults also rose 15% in March. However, consumers remain cautious spenders, with 36.9% focusing on practical purchases and 43.1% prioritizing needs over wants. Most consumers carry credit card debt between $1-5,000, though the percentage with $0 balances has declined 3% annually over 5 years as more take on smaller debts.
Consumer Snapshot - February 2017
The document summarizes consumer sentiment and spending behaviors based on a survey from Prosper Insights & Analytics. It finds that while consumer confidence declined slightly from its peak in December, it remains high at 50.1% and well above the 13-month average. Sentiment has surged 19% year-over-year. Consumers continue focusing spending on necessities and essential needs rather than wants. Savings and paying down debt also remain financial priorities over the next three months as consumers maintain a cautious approach.
Consumer Snapshot - January 2017
Consumer confidence cooled slightly in January but remains well above historical averages. While 52.3% of consumers are confident in the economy, down from December's high, this represents a 23% increase over January 2016. Consumers also showed signs of moderating spending after the holidays, with 37.2% reporting more practical purchases and 42.8% focusing only on needs. However, optimism for an economic rebound reached a new high of 37.8%, up over 6% from last year, though 38.1% remain unsure of recovery. Most consumers still believe the crisis will impact their lifestyles through 2022, primarily by sticking to budgets and scrutinizing purchases.
Consumer Snapshot - December 2016
- Consumer sentiment surged in December 2016 with 54.5% of Americans confident in the economy, the highest level in over 10 years, as political anxiety eased somewhat.
- While confidence improved, practical purchase intentions and focus on necessities declined from last month, and one in ten plan to increase holiday spending by an average of $103 due to the election outcome.
- Men, higher-income households, and younger consumers under 45 have a more positive post-election holiday spending outlook compared to other groups.
Consumer Snapshot - November 2016
The document discusses consumer sentiment and spending trends heading into the 2016 holiday season. It finds that consumer confidence remained flat in November at 42.7% prior to the election. While confidence was lackluster, consumers are still planning to spend on practical holiday needs. On average, individuals plan to spend $796 on gifts, décor, cards, food and flowers, down slightly from last year. When accounting for self-gifting, total holiday spending is forecast to be $936, up 4.4% year-over-year. Of note, Generation X is the only group with a positive spending outlook, planning to spend $46.6 billion on gifts.
Consumer Snapshot - October 2016
- Consumer confidence declined 3 points from September to October 2016 according to a Prosper Insights & Analytics survey, with 42.7% now confident in the economy. This is 2 points below the 13-month average.
- With declining confidence, consumers' purchasing intentions have become more practical and focused on needs. 38.8% say they have become more practical in purchases compared to the 13-month average of 37.5%.
- Halloween spending is projected to hit a record high in 2016 with celebrants planning to spend $82.93 on costumes, candy, decorations and cards, up over 10% from 2015, possibly due to consumers seeking an escape from political and economic uncertainty.
Consumer Snapshot - September 2016
- Consumer sentiment continues to improve from July's 13-month low, with 46.1% of consumers feeling confident or very confident in the U.S. economy in September. This is above the 13-month average of 44.8%.
- Sentiment is up 1 point from September 2015 and nearly 5 points higher than pre-recession levels in September 2007.
- Headed into the holiday season, preliminary holiday spending plans show those planning to spend "more" on gifts increased over 1 point from last year, while those planning to spend "less" remained relatively unchanged.
Consumer Snapshot - August 2016
Consumer sentiment rebounded in August from its Brexit-influenced low in July, with 44.0% of Americans feeling confident in the economy. While an improvement over July, sentiment remains below its 13-month average. Practicality in purchases and focus on needs increased marginally in August compared to July. Consumers are expected to spend 6% more on back-to-school shopping this year compared to last, making it a "replenishment" year. Nearly half of shoppers plan to shop online, a nearly 30% increase year-over-year, while discount stores remain popular destinations.
Consumer Snapshot - July 2016
- Consumer sentiment declined more than 10% from June to July 2016 following the Brexit vote and stock market drop, with only 41.1% feeling confident or very confident in the economy. This is the lowest reading in 13 months.
- While overall economic optimism remains, those unsure of the economy's direction increased year-over-year as did those feeling less wealthy compared to a year ago.
- In light of declining confidence, consumers focused more on practical purchases and buying only necessities in July compared to June.
Consumer Snapshot - June 2016
- Consumer sentiment rebounded in June, with 46.3% feeling confident or very confident in the economy, up nearly 3 points from May. While confidence has followed an erratic pattern over the past year, the current reading is slightly above the 13-month average.
- When shopping online, consumers rank low prices as the most important service at 87.9%, but the importance of free shipping is rising and narrowing the gap. Younger generations place more importance on same-day delivery options.
- In June, practicality when spending and focus on needs declined slightly from May, tracking near 13-month averages.
Consumer Snapshot - May 2016
Consumer sentiment declined in May, with 43.7% of Americans confident in the economy, down nearly 3 points from April and 2 points below the 13-month average. As confidence decreased, consumers became more practical in purchases, with 39.6% focusing only on needs. While savings sentiment has improved since the recession across all incomes, over 1/3 of Americans still feel financially insecure, reaching nearly 50% for lower-income households.
Consumer Snapshot - April 2016
- Consumer confidence declined slightly in April according to a Prosper Insights & Analytics survey, with 46.4% feeling confident or very confident in the economy compared to 49% in March.
- Younger consumers aged 18-34 expressed the highest confidence but were also the most likely to report becoming more practical in purchases. Those aged 55+ expressed the lowest confidence and greatest concerns about political issues and personal safety.
- As confidence declined, consumers focused more on needs over wants and became more practical in purchases, signaling continued economic uncertainty.
Consumer Snapshot - March 2016
- Consumer confidence rallied in March after declining for three consecutive months, with 47.4% feeling confident or very confident about the economy. However, this is still below the year-ago level and 13-month average.
- Practical purchase intentions remained stable despite shifting economic sentiment, with 35.7% becoming more practical in purchases and 40.5% focusing on needs over wants.
- Most consumers (40.6%) maintain credit card balances between $1,000-2,500, while 30.7% report having no balance. Average monthly household credit card debt is below the five-year average.
Consumer Snapshot - January 2016
Consumer confidence dropped nearly 4 points in January 2016 to 42.5%, the lowest level in 13 months. While consumers remain focused on practical purchases, their emphasis on needs over wants when spending increased. Fewer consumers are optimistic about the economy rebounding, down 5% year-over-year to 35.4%, and nearly 39% are unsure if/when an economic recovery will occur. Most consumers indicate the economic crisis will impact their lifestyles over the next 5 years by sticking to budgets, being more price conscious, and spending less on dining out and credit card debt.
Consumer Snapshot - November 2015
Consumer confidence rebounded in November, rising 3 points from October to 47.5%. While confidence and holiday spending plans were up slightly from last year, consumers remained practical in their purchasing and focused on needs over wants. On average, US holiday shoppers plan to spend $806 on gifts and holiday items, flat compared to last year, but when including self-gifting, total planned holiday spending is $937, up 4.1% from 2014. Generations X and Baby Boomers currently account for 65% of the $138 billion in total planned holiday gift spending.
Consumer Snapshot - October 2015
The document summarizes consumer sentiment and spending trends for October 2015. Consumer confidence remained steady from September but below the 13-month average. More consumers expect layoffs in the coming months. In response, consumers are focusing more on necessities and practical purchases. For Halloween, celebrants plan to spend slightly less than last year on costumes, candy, decorations and cards. Younger consumers are more likely to dress up and draw costume ideas from various social media sources.
Consumer Snapshot September 2015
- Consumer confidence declined 2 points to 44.9% in September, a new low for the year due to stock market volatility. While slightly above the 13-month low, sentiment remains below the 13-month average.
- Despite declining confidence, practicality in purchases also decreased for the second straight month in September. Focus on necessities also declined from August and was down 10% from September 2014.
- Preliminary holiday spending plans show those planning to spend more on gifts remained flat year-over-year, while fewer plan to spend less, suggesting total gift spending may be around $600 billion.
Consumer Snapshot August 2015
Consumer sentiment rebounded slightly in August according to a Prosper Insights & Analytics report. Sentiment rose 2 points from July's low to 47.2% of consumers being very or somewhat confident in the economy. While an improvement over July, this is still below the 2015 average of 48.6%. Practical purchasing attitudes eased slightly from July but remain below last August's levels. Planned back-to-school spending is estimated at $68 billion for 2015, down 6% from last year, while back-to-college spending is forecast to decline only 2%.
Consumer Snapshot July 2015
- Consumer confidence dropped 4 points month-over-month to 45.2% in July 2015, the lowest level for the year but still above levels from late 2014.
- As confidence decreased, consumers became more practical and focused on needs over wants in their purchasing. The proportion saying they had become more practical spiked to 51.7% in July.
- The outlook for economic recovery was unchanged from a year ago, with about a third positive it would rebound, some more unsure, and declining numbers feeling less wealthy than the previous year.
Consumer Snapshot June 2015
Consumer sentiment increased slightly month-over-month in June, with nearly half of consumers feeling confident or very confident in the economy. While confidence has risen, consumers remain practical in their spending and focused on paying down debt and increasing savings. Gas prices remaining under $3 per gallon have provided relief for budgets, with half of consumers reporting no major impact on spending. Looking ahead, discretionary spending categories like dining out and home improvements are forecast to see brighter year-over-year growth through the summer.
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Active Mobile Users
- 1. Special Report:Active Mobile Users March 2011 24,754 respondents participated in the SIMM®17 Study conducted 10/27/2010-1/4/2011. Margin of error is +/- 0.9% at a 99% confidence level. BIGresearch® 450 W. Wilson Bridge Rd. Suite 370 Worthington, OH 43085 Ph: 614-846-0146
- 2. Who are Active Mobile Users? Active Mobile Users are more likely to be male and are typically younger than the general population. Average Age: Adults 18+: 45.3 View News on Cell: 37.8 View Sports on Cell: 36.4 View Video/TV on Cell: 34.9 Source: SIMM®17, Dec-2010, N=24,754
- 3. What do Active Mobile Users do for fun? Source: SIMM®17, Dec-2010, N=24,754
- 4. When online for fun, Active Mobile Users are more prone to shopping, visiting online communities and downloading music/videos compared to Adults 18+. Source: SIMM®17, Dec-2010, N=24,754
- 5. Active Mobile Users are more likely to regularly visit social media sites, especially Facebook and YouTube. Source: SIMM®17, Dec-2010, N=24,754
- 6. Contact For media inquiries:Chrissy Wissinger, Communications Manager BIGinfo@bigresearch.com Randi Honkonen, Analyst randi@bigresearch.com 614-846-0146 Disclaimer BIGresearch® is a registered trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing BIGresearch® statistics; or the BIGresearch® data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.