1 GENERAL STANDARDS AND CRITERIA FOR PAPERS Papers .docxaryan532920
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GENERAL STANDARDS AND CRITERIA FOR PAPERS
Papers should be 5-7 double-spaced pages, no longer than 8 pages.
Papers must be typed and have 1 inch left-side margins. Do not abuse font and page margin
technology. Generally the font should be 10-12 point, similar to regular typeface.
Information must be clear, current, and adequate for its purpose. Writing must be grammatical,
concise, and developed thematically. You are expected to properly reference your sources.
Key criteria for evaluation include:
completeness - addresses all parts of assignment
concreteness - uses specific and accurate details, examples, facts, and statistics
correctness - proper grammar, punctuation, spelling, documentation
craft - effectively connects with the audience, smooth and concise style.
References in text:
Any quote, specific statistic, or distinctive point made by a particular author should always be
referenced in the text. For these papers, keep the in-text references simple. Immediately after a
sentence or table that has a specific fact, quote, or distinctive point, note the author’s name or an
abbreviated version of the title in parentheses along with the page number where the information was
found.
Examples: (Clucas, p. 6) or (“2010 Electoral Results”, n.p.). Use n.p. if there is no page number.
Bibliography: Attach a bibliography listing your research sources.
Alphabetize entries and double space between entries, single space within them citation
Examples:
Aspen, Allen. “Leaves are Beautiful”. Journal of Foliage. Vol. 12, No. 2 (Autumn 2010),
pp. 10-15.
Cite them in this format:
On-line versions of journals, newspapers, or other regular publications, treat it like a regular
publication. If you use full text back issues of the Oregonian, from an index, simply refer to
the article like you would if you had the hard copy;
Author’s last name, first name. “Article title”. Periodical name. Volume #, Edition#, (Date),
page #s.
Example:
Smith, Roger. “Salmon in Crisis.” Oregonian (January 12, 1998), p. A1. (Often you can only
get the start page and sometimes no page at all. In that case, put “n.p.” in the text: (Smith, n.p.)
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Paper: Community Political Profile
Introduce me to your community, introduce me to the people, introduce me to the politics, and teach
me about the political culture of your community.
Specific Task:
Introduction.
1) Research and define the meaning of two types of political cultures “conservative” and
“progressive”. Specify the typical socio-demographics (age, race, income, rural or urban,
type of employment industry, etc); political values (examples: specific positions a variety of
issues such as taxes, social issues, education, etc.); and political party affiliation of each
definition.
2) Make observations about the county/city in which you live (or are from) is it. For example
is it ...
3.3.7Practice Can You Know Me by What I BuyPractice Guid.docxcameroncourtney45
3.3.7
Practice
:
Can You Know Me by What I Buy?
Practice Guide
Media Literacy (S2318458)
Date: ____________
In this assignment, you’ll create two identity sketches — either in written or multimedia form — one showing yourself as seen through your activities and other components of your week and the other portraying your consumer self from the week (as companies see you). You’ll also write one to two paragraphs comparing these two identities and reflecting on what you may have discovered through the process.
Make sure to address the following questions:
What activities, hobbies, interests, and interactions have you been involved in during the last week that might give someone clues about who you are?
What are some of your purchases and media-related activities from this last week that might give a corporation clues about your “consumer identity”?
In what ways are these two views of you similar?
In what ways are these two views of you different?
What is your reaction to any similarities or differences that you discovered?
Step 1: Understand the Assignment
Rewrite the assignment in your own words. Underline any important words that help you focus on the task.
Step 2: Identity Sketch from Your Weekly Activities
The first step is to think over your last week and brainstorm all of your activities and other details about your daily and weekly life that might give someone clues about who you are. Here are some ideas for what you might include:
Going to school, working a job, taking part in community activities or groups
Favorite hobbies
Creative pursuits
Entertainment/Leisure activities
Activities with friends
Activities with family
Types of transportation you took
Special or meaningful places you visited or are part of your weekly life
The most exciting or unusual event from your week (Did you do something new? Hear a great song? See something amazing?)
Other details you want to include from your past week that could help give a fuller picture of what your life is like
Brainstorm Space
Next, decide which details you want to include in your final sketch. Try to include at least 10 details about your week in your final piece. Circle or highlight the details above that you’re most excited to include, or write them down in the space below, along with any new details or ideas that come to you.
Now decide what form you want your final piece to take. Use the space below if you want to write your sketch in paragraph form. (Make sure to write at least one to two paragraphs for this sketch, and include plenty of details to give a fuller picture of who you are as revealed from your weekly activity.) If you want to draw a sketch or diagram of yourself and label your details (or if you choose a different form of multimedia presentation), use a separate sheet of paper. (Make sure to label the details of your piece clearly and to provide any additional information that will help your viewer understand you and your week.)
____________________________________.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Conventions of a newspaper
Textual Analysis
Legal restrictions
Local newspapers VS National newspapers
3. Conventions of a newspaper
I will need to look into the conventions of a
newspaper, this will aid me in creating a
professional, realistic looking newspaper. I will
then include these conventions within my
newspaper, to create this realistic look.
4. Second Textual Analysis
I will complete a second textual analysis in
order to find out more about local newspapers
so that I can include this knowledge within my
own production.
I will need to analyse the language used, the
colours used along with any other features
that are interesting and useful to use within
my production too.
5. Legal Restrictions
I will need to investigate the legal restrictions
when producing a newspaper, so that I can
follow these restrictions when producing my
own product.
6. Local VS National
I will need to find out the differences and
similarities between local newspapers and
national newspapers, this will help me to
differentiate the aspects of both and help me
to include the correct information/aspects to
my newspaper as it will be a local one.
