The document discusses how libraries can engage users through Web 2.0 technologies. It outlines 21st century literacy skills needed and how an information literate society benefits countries, industries, and individuals. Examples of Web 2.0 applications that could be used in libraries are provided, as well as tips for implementing new technologies like establishing clear objectives and involving stakeholders. The importance of libraries adapting to remain relevant by making the most of tools like social networking, videos and knowledge sharing is emphasized.

1. Engaging users (and ourselves) through technology: How Web 2.0 makes a librarian’s job easier and more interesting Barbie E. Keiser Shanghai Society for Libraries October 2008

2. Our agenda Literacy skills for the 21 st Century What is Web 2.0 (and do we have the skills to use it to our advantage)? Why (and how) should we make use of Web 2.0 applications in libraries? Examples of Library 2.0 projects For interaction with “users” For the professional development of librarians/information professionals Some of my favorite tools (some for free; others for a fee)

3. 21 st Century literacy skills What are they? Media Visual Multicultural ICT Digital Web INFORMATION Why should I care? National/societal level Institutional level Individual

4. Socio-economic and political development are best advanced by... People who recognize their need for information and can identify, locate, access, evaluate, and apply the needed information Entities that organize and manage information so that their employees, suppliers, customers, and joint-venture partners can easily access and use it

5. What an information literate society means to a country Increased competitiveness Make additional capital available Improve general business practices and company operations Increase knowledge creation within each country

6. So, nations should… Support and encourage lifelong learning Develop an information literacy policy for the nation Invest! Alter taxation and other regulatory policies

7. Industries can… Build industry-specific portals with an information literacy component Customize generic education/training programs for your specific industry Understand that policies can influence practice

8. Individual entities can… Organize and maintain organizational caches of information/knowledge that are easily accessible to all (employees, suppliers, customers) with built-in guidance functions for novice/occasional users Arrange both formal and informal education and training opportunities

9. What about libraries? Moving away from walk-in tours and bibliographic instruction How can you teach online skills without being online? Understanding what makes for good learning Learning what you need when you need it (on-demand) Learners learn differently; use multiple paths for instruction

10. How to succeed? Don’t teach library skills; help learners with information skills Emphasize tools that are facility and subject independent Create strong partnerships Apply what you’ve learned in one instance to another (e.g., subject, tool) Assess learning outcomes Consider pilot programs

11. What will you do?

12. IL models and standards guidelines Country models National Information Literacy Framework (Scotland) Information Literacy Framework for Schools (Hong Kong) Australian and New Zealand IL Framework: Principles, Standards, and Practice (ANZIL) US School Library Media Center Questionnaire ( http://nces.ed.gov/surveys/sass/pdf/0304/sass_ls1a.pdf ) Big6 Information Problem-Solving Process ( http://www.big6.com/what-is-the-big6 ) Task definition Information seeking strategies Location and access Use of information Synthesis Evaluation AASL ( http://www.ala.org/ala/aasl/aaslproftools/informationpower/InformationLiteracyStandards_final.pdf ) and CASL ( http://www.cla.ca/casl/literacyneeds.html ) ACRL (higher education) guidelines (competencies) - http://www.ala.org/ala/acrl/acrlstandards/standardsguidelines.cfm , toolkit http://www.ala.org/ala/acrl/acrlissues/acrlinfolit/infolitstandards/standardstoolkit.cfm and http://www.ala.org/ala/acrl/acrlstandards/informationliteracycompetency.cfm Five standards Performance indicators (and outcomes for each) Seven Pillars ( http://www.sconul.ac.uk/groups/information_literacy/sp/sp/model.html ) Information Inquiry, Problem-Solving and Research Process

13. Framework for IL in UK today (Source: British Library) INFORMATION LITERACY Basic literary skills Expert Proficient Competent Advanced Novice Beginner Distinguish ways of addressing gap Recognise information need IT skills Construct strategies for locating Locate and access Compare and evaluate Organise, apply and communicate Synthesise and create

14. Assessment models and samples TRAILS: Tool for Real-time Assessment of Information Literacy Skills ( http://www.trails-9.org/ ) http://www.paccd.cc.ca.us/library/ilhandbook/il_assessform.htm http://jonathan.mueller.faculty.noctrl.edu/toolbox/ http://school.discoveryeducation.com/schrockguide/assess.html iSkills from ETS Additional assessment resources ( http://www2.acs.ncsu.edu/UPA/assmt/resource.htm )

15. Information literacy (IL): One definition Practical skills involved in effective use of information technology and print or electronic information resources (Source: American Library Association) Usually, we talk about IL in terms of teaching users

16. Just now, let’s refocus on the information professional What do we need to know? How do we find out? How do we keep up with the fast pace of change? Using the new tools to do so Techmeme.com

17. What are the “new” technologies? The cutting edge New to us New to our libraries New to our users

18. Web 2.0 Changing the entire concept of idea “origination” New ways for sharing relevant information (and collaborating on new knowledge development projects) Libraries must understand how they can make the most of Web 2.0 technologies!

19. Our next “market” is always today’s youth The Web is the first stop for many of today’s youth This may not be true for adults This may not be true for all Accustomed to less traditional communication methods Expect convenient resource delivery Broadband allows for streaming Delivering more to mobile devices What does this mean for us today , and what does it portend for tomorrow ? Gaming

20. The emphasis is on collaboration and sharing Pictures Videos News Bookmarks Knowledge Everything Social networking Flickr YouTube Memeorandum Del.icio.us Wikipedia, Citizendium Freebase MySpace LinkedIn, Hi5

21. Where do you turn to find out… Emarketer, September 25, 2008

22. How can your library change to accommodate anticipated needs? Can you afford to use new technology and techniques? Delivery of information and materials Communication Engaging users (dialogue) Can you afford not to? What’s the plan? Does someone else have the knowledge, skills, and abilities you lack? Opportunities for partnership Modeling after another library’s work 23 things ( http://plcmcl2-about.blogspot.com/ )

23. Libraries have always been at the forefront using technology Back office operations Email Integrated services with suppliers/vendors OPAC (external) Downloading/uploading records Databases (CD-Rom and online) available to staff and users Self checkout of library materials (barcodes and RFID tags) And how to best use information/IT User training sessions for effective use of the available databases and the Web ( information literacy ) Online tutorials, including podcasts and Webcasts/Webinars

24. So it’s nothing we should fear Many of us who work with technology today remember when libraries had only books for borrowing and looked like this…

25. Trinity College (Dublin)

26. New York Public Library (42 nd Street)

27. Pages carrying books from the stacks

28. Then we moved on…

29. Is this your library today?

30. Why we shouldn’t back away now Extending what we always did/who we are Building on our strengths as information advisors Doing it better and faster Freeing staff time to do what only staff can do Time shifting

31. The burning question: What should we do? It’s not what we CAN do, it’s what we OUGHT to do, based on: Information resources Human resources Financial resources Making intelligent and strategic decisions Where do we want to go? Where can we lead the way? Internal operations : Streamlining processes External operations : Exploiting technology to increase the number and diversify the types of interactions with users Start small Use the experiences of other libraries to inform your trials Consider partnerships with others Begin with internal experiments (e.g., Wikis for professional development of staff) Expand to the user community using Library 2.0 to inform and engage users A library is a learning environment

32. More than just books: the library as place Building community It’s about what takes place in those spaces--- physical facility and virtual Delivering information through lectures, meetings, movies, and concerts Becoming the window to information Utilizing the library’s website as that window Enhancing online tutorials For the generation coming up, websites are too static and email is old fashioned (too slow) Libsite.org

33. Library 2.0 We’re not talking about large-scale technology project management here Today’s tools have been designed for the merely interested to be able to use New ways for sharing relevant knowledge “in an instant” with users, among staff, and within communities of colleagues around the world Libraries must appreciate how they can make the most of Web 2.0 technologies if they are to be relevant to “users” Remember, it’s new for everyone

34. 2.0 software Empowers individuals, decentralizing decision-making Frees up knowledge Inherently more democratic Changes structures Past structures are not effective for present or future work processes Younger staff is more comfortable using technology and collaborating, questioning top-down decision-making Small, agile groups move faster than large bureaucracies

35. Tips for implementing new technology in libraries Establish clear objectives for each project Be realistic; maintain objectivity Share your vision of the future with your staff, your boss, your boss’ boss… Provide leadership Be prepared to manage a crisis Involve all of your stakeholders along the way Encourage your staff to make mistakes

36. Tools for YOU Listserves, blogs & wikis Reference assistance Ask a Librarian Instant Messaging Chat Services Finding suitable content for your website that utilizes new technology Podcasts available to you (or generate your own?) RSS Feeds Online tutorials Tips for streaming media ( http:// streaming.wisconsin.edu/creation/creation.html ) I want to… ( http:// www.philb.com/iwantto.htm ) Exploring the tools of Internet Technology ( http://www.rrfcnetwork.org/content/view/418/47 ) Engaging the user by applying social networking The catalog Amazon effect Book reviews

37. When do I use a blog and when a wiki? Forum or Bulletin Board Discussion Group is most suitable for Q&A Wiki is most suitable for loosely controlled, easy Web collaboration or highly collaborative information gathering. Editing by anyone allowed access. Blog/Weblog is personal comment (diary) made available for others to comment in public (vs. CMS which has highly controlled authoring and organized information distribution)

38. Listserves for librarians BusLib-L LibRef-L Cataloging Librarians AcqNet [email_address] http://serials.infomotions.com/colldv-l/ http://groups.google.com/group/collectiondevelopment ILL-L ERIL-L Liblicense-L SysLib-L ( http://listserv.buffalo.edu/cgi-bin/wa?A0=syslib-l ) Web4Lib (Webjunction e-newsletter) Digital-Preservation LIS-INFOLITERACY Digital-Copyright Find listerserves for yourself on Hbz ( http://digilink.digibib.net/wk/links.pl?&LNG=en ) Join a community ( http:// businesslibrarians.ning.com / ) Build your online discussion group ( http:// www.smartstreet.org/login.asp ) Digest mode

39. Unique features Blogs Permalink Trackback (pingback) – Notification of a blog reference Blogroll – List of links to other blogs this blogger finds useful History and rollback function Wikis Wikis in Plain English ( http://www.commoncraft.com/video-wikis-plain-english ) Why Wiki? ( http:// www.uwm.edu/Libraries/courses/wiki / )

40. Software for creating… Blogs Blogger.com/start Biz Ref Desk ( http://www.bizrefdesk.blogspot.com/ ) Wired Funny-Life in Pierce Library’s ERC ( http://ercpierce.blogspot.com ) Radio.userland.com BBlog Blogsome SixApart.com/moveabletype Wikis Editme Socialtext.com Meta.wikimedia.org/wiki/MediaWiki

41. Jump right in! Blogs Find a blog you like (in terms of design) and see what software was used to create it Talk to the blogger about ease of using the software Note blogs that change software Do your homework (RESEARCH) You alone or a group contributing Availability of tech support Wordpress ( http://www.wordpress.com ) Karen Blakeman’s Blog ( http:// www.rba.co.uk/wordpress / ) Beyond Search ( http:// arnoldit.com/wordpress / ) Wikis Find a wiki you like (in terms of design) and see what software was used to create it Contact about ease of using the software Note wikis that change software Do your homework (RESEARCH) You alone or a group contributing Availability of tech support PBWiki ( http://www.pbwiki.com )

42. Finding and searching newer technologies Blog list ( http://www.blogcatalog.com/directory ) Daypop Feedster Blogdigger Best of the Web Blog directory ( http://blogs.botw.org/ ) PLAZOO Gnosh.org Blogsearch.google.com Sphere Waypath Technorati Syndic8 OpinMind PreFound What’s a swicki? ( http://swicki.eurekster.com/ ) Forbes.com Best of the Web ( http://www.forbes.com/bow/b2c/section.jhtml?id=12 ) Weblogs.com/about.html

43. Examples of library use Blogs Best of the Web Blog Directory ( http:// blogs.botw.org /Reference/Libraries ) Search Library Blogs on LISZen.com Alternative Teen Services ( http:// yalibrarian.com / ) Senior Friendly Libraries ( http:// seniorfriendlylibraries.blogspot.com / ) University of Virginia Library blog ( http://uvalibwebdev.wordpress.com ) Linda Hall Library ( http://linda-hall-library.blogspot.com ) Wikis How libraries can use wikis with their patrons ( http:// www.libsuccess.org/index.php?title = How_Libraries_Can_Use ) Blogging Libraries Wiki ( http:// www.blogwithoutalibrary.net/links/index.php?title = Welcome_to_the_Blogging_Libraries_Wiki ) Antioch University Library Training and Support Wiki ( http://www.seedwiki.com/wiki/antioch_university_new_england_library_staff_training_and_support_wiki/ )

44. Well-known and education-based blogs and wikis Blogs.warwick.ac.uk JISC Digitisation Blog ( http://involve.jisc.ac.uk/wpmu/digitisation ) www.wikiineducation.com/display/ikiw/home Wikihow Wiki.oss-watch.ac.uk Wiki.cetis.ac.uk/Cetis_Wiki

45. Useful blogs for information professional development J’s scratchpad ( http://blogs.law.harvard.edu/jkbaumga/ ) Intelligent Agent ( http://www.ia-blog.com/ ) Ranking the top 50 blogs in the search space ( http://www.seomoz.org/blog/ranking-50-top-blogs-in-the-search-space ) 25 tips for marketing your blog ( http://www.searchengineguide.com/odden/007754.html ) PanLibus ( http:// blogs.talis.com/panlibus ) Information Wants to be Free ( http://meredith.wolfwater.com/wordpress/index.php ) Open Directory Library Weblogs ( http://dmoz.org/Reference/Libraries/Library_and_Information_Science/Weblogs/ )

46. Useful wikis for information professional development LISWiki ( http://liswiki.org/wiki/Wiki ) TechEssence.info Library Success: A Best Practices Wiki ( http://www.libsuccess.org/index.php?title=Main_Page ) Library Instruction Wiki ( http://instructionwiki.org/Main_Page ) Five Weeks to a Social Library ( http:// www.sociallibraries.com/course/prelimprogram )

47. What can we learn from these tools? Techmeme Digg BlogPulse ( http://blogpulse.com/ )

48. Collaborative approaches Google Docs ( http://docs.google.com ) Slideshare.net ( http://www.slideshare.net/group/tttworkshops/slideshows ) Socialcast.com (Free trial) Jing Tagging and social bookmarking Connotea.org Del.icio.us Furl.net Clouds Rollyo IM Chat and 24/7 virtual reference http://journal.code4lib.org/articles/107

49. Ask a librarian AskNow.org http://www.spl.org/default.asp?pageID=info_ask

50. Messaging in an instant IM a librarian ( http:// www.llrx.com/features/virtualreferenceservice.htm ) Trillian ( http://www.download.com/Trillian/3000-2150-10047473.html ) Meebo ( http://wwwl.meebo.com/ ) Pidgin ( http://www.pidgin.im/ ) Digsby ( http://widget.digsby.com/ ) Twitter for Librarians ( http://www.collegeathome.com/blog/2008/05/27/twitter-for-librarians-the-ultimate-guide/ ) Using Twitter as an Education Tool (SearchEngineWatch.com September 25, 2008) Twitter in Plain English ( http://www.commoncraft.com/twitter )

51. Podcasts What are they? How can I find one? How can I create one? Examples of podcasts Online training tutorials Useful podcasts for information professional development

52. Definition An audio or video show which can be downloaded to your computer to watch or listen to at your convenience You can find podcasts on websites or you can subscribe to them. Then, you will automatically receive every new episode of your favorite program whenever it is published The latest versions of both Mozilla Firefox and Microsoft Internet Explorer now support RSS feeds. If you click on the button, you will be able to “subscribe” to that podcast from inside your browser. It’s like saving a bookmark. Source: The Podcast Network ( http://www.thepodcastnetwork.com/ )

53. Finding podcasts Odeo.com Podfeed.net Podcasting Station ( http://www.podcasting-station.com/categories.php ) Podcast Directory Podcast.net Digital Podcast Podscope Podanza.com Everyzing (formerly Podzinger) Feedster ( http:// podcasts.feedster.com ) Podcast Pup Every Podcast SpeakWire Podcasts.Yahoo.com Casting Words Blabline Blinkx (video)

54. Creating podcasts The Ultimate Guide to Podcasting ( http://www.cumbrowski.com/podcastingguide.asp ) Podcasting “how to” guides ( http://groups.yahoo.com/group/Net-Gold/message/14793 ) Podcastercon.org ’s “UnConference” Podcasting made easy ( http://campustechnology.com/articles/40978/ ) How to make a podcast ( http:// www.gsnyder.libsyn.com/index.php?post_id =209540 ) Transcription service $ ( http://castingwords.com/ ) EKU Library Learning 2.0 ( http://ekulibrarylearning.blogspot.com/2007_08_01_archive.html ) Create podcasts using your PC ( http://www.windowsdevcenter.com/pub/a/windows/2005/04/05/create_podcasts_with_pc.html ) Podcasting for information literacy ( http://209.85.165.104/custom?q=cache:HRxpNy-GR48J:www.ifla.org/IV/ifla73/papers/133-LeeRoberts-en.pdf+information+literacy&hl= en&ct = clnk&cd =4&gl=us )

55. Examples of podcasts Libraries launch academic podcasting ( http://www.stjohns.edu/academics/libraries/podcast.sju ) IWR ( http://www.online-information.co.uk/online07/pod_list.shtml?press_id=13980 ) Talking with Talis ( http://talk.talis.com ) Johns Hopkins Medical Podcasts ( http://www.hopkinsmedicine.org/mediaII/Podcasts.html ) Edelman ( http://www.edelman.com/podcasts/ ) Top 25 hits ( http://www.podcastingnews.com/forum/links_tophits.htm ) SoundPractice.net

56. RSS Feeds RSS in Plain English ( http://www.commoncraft.com/rss_plain_english ) RSS Feeds – Key Skills ( http:// library.christchurch.org.nz/Learning/KeySkills/RSS / ) LibWorm for staff development ( http://www.libworm.com/rss/librarianqueries.php ) Law Journal Feeds ( http://law.wlu.edu/library/feeds/ )

57. Vendors as a resource Information Today (http://www.infotoday.com) Vendor correspondence ( [email_address] e-newsletter) SirsiDynix Institute Factiva InfoPro Alliance ( http:// www.factiva.com/infopro/index.asp?node =menuElem1103 ) InfoPeople ( http:// infopeople.org/training/webcasts/list/archived ) Ingenta Table of Contents Alert ( http://www.ingentaconnect.com ) LexisNexis InfoPro Gale’s Digital Reference Shelf ( http://www.gale.com/reference/peter ) and http://www.gale.com/reference/lawrence ) Quantum 2 ( http:// quantum.dialog.com / )

58. E-newsletters and more FreePint First Monday ( http:// www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm / ) CyberSkeptic’s Guide $ ( http:// www.cyberskeptic.com/cs ) LLRX.com ( http:// www.llrx.com ) Pinhawk Law Librarian NewzDigest ( http:// www.pinhawk.com ) Marcus Zillman’s Virtual Private Library ( http://www.virtualprivatelibrary.com )

59. Models for online tutorials ($) Viewlet Builder ( http://www.qarbon.com/presentation-software/viewletbuilder5/ ) or ( http://www.p4you.co.uk/products.asp ) DemoCreator ( http://www.sameshow.com/demo-creator.html ) Demofuse ( http:// www.demofuse.com / ) Adobe Captivate ( http://www.adobe.com/Products/Captivate ) Screencast-o-matic.com Freescreencast.com Splashcast/Camstudio mashup ( http://danielrhood.com/2007/10/22/splashcastcamstudio-mashup/ ) Webinaria.com UTipU ( http://www.utipu.com/app/ )

60. Additional ways to introduce 2.0 technologies to our users “ Talk” to our users The “professional” vs. the community’s book review Audio and video recordings were made in the past; now, how about simulcasting over the Web? ( http://www2.morainevalley.edu/default.asp?SiteId=10&PageId=1356 ) IM reference chat service to serve those in and outside the building Transform our catalog Use Rollyo to target search results for our users Consider how search results are presented “ Amazon” effect using circulation/loan data “ Clouds” Automating compilation and posting of “new titles” Sharing your favorites Del.icio.us ( http://eprints.rclis.org/archive/00013233/01/BCLA2008_ItsDelicious.pdf ) Libguides ( http://www.springshare.com/libguides/ ) Longwood University ( http://libguides.longwood.edu/ ) Missouri Western State University ( http://libguides.missouriwestern.edu/ )

61. Visualization tools Clusty SpaceTree ( http://www.cs.umd.edu/hcil/spacetree/ ) Anacubis ( http://www.i2.co.uk/anacubis/anacubisviewer/help/Welcome_to_the_Anacubis_Viewer.htm ) WebBrain Grokker ( http://www.groxis.com/service/grok/ ) Fractal PC ( http://www.softsea.com/review/Fractal-PC.html ) Kartoo Touchgraph Google ( http://www.touchgraph.com/TGGoogleBrowser.html ) Inxight ( http:// www.businessobjects.com/demos/bi_platform/index.htm ) ThinkMap http:// spotfire.tibco.com /

62. Authorlink http://cite.cis.drexel.edu/

63. Unsatisfying mosaic

64. But mosaics can be effective

65. Graphic presentation of information literacy resources http://www.mindomo.com/view.htm?m=b93aa8ef223445ff8919191fbc3ed23c

66. Going where our users are: Facebook et al Hennepin County Public Library ( http://www.facebook.com/pages/Minnetonka-MN/Hennepin-County-Library/7223112325 ) Stoneham Public Library ( http:// www.myspace.com/stonehamlibrary ) Worthington Libraries ( http://www.facebook.com/pages/Worthington-OH/Worthington-Libraries/6091518004 ) Targeting teens Steele Creek Teen Library ( http://www.myspace.com/steelecreeklibrary ) Worthingteens ( http://www.myspace.com/worthingteens ) Denver Teen Library ( http://www.myspace.com/denver_evolver ) Lancaster Library ( http://www.myspace.com/getitloudinlibraries ) Brooklyn College Library ( http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=42712933 ) LibSuccess ( http:// www.libsuccess.org/index.php?title = Social_Networking_Software )

67. The library is a living, evolving organism Questions? Thank you! Feel free to be in touch… Barbie Keiser (barbieelene@att.net)

68. Questions?

69. Thank you! Feel free to be in touch… Barbie Keiser (barbieelene@att.net)