The document discusses various techniques for closing sales deals and getting customers to agree to purchase products or services. It describes positive and negative signals that indicate a customer's readiness to buy. It also outlines different closing techniques like appealing to emotions, using testimonials, mirroring customers, and simply asking for the sale. While closing is still relevant for online sales, the techniques work best in person where salespeople can be more persuasive. The key is believing in what you sell and not overselling.

1. Selling The Sales Cycle Achieving an Agreement