Mercedes-Benz worked with Accenture and Amazon Web Services to create a consolidated cloud-based solution to unify its fragmented online presence and enable faster rollout of new features. The solution provides a consistent platform for engaging customers across 18 countries. It has resulted in over 3 million unique monthly visitors and growing customer satisfaction.

1. Mercedes-
Benzracesinto
thecloudfor
smootheronline
journeys

2. CHALLENGE
Mercedes-Benz’s leaders recognized that it had a
fragmented and inefficient online presence, with multiple
customer-facing views and online portals.
They set out to unify the environment and believed that
the cloud would enable them to roll out new content,
functionality and features—such as its car configurator
and test drive booking app—more quickly.

3. WHAT
ACCENTUREDID
The company worked with Accenture and Amazon Web
Services to bring its vision of a unified online experience to
life through a consolidated cloud-based solution in order to
meet customer demands.
Mercedes-Benz now has one consistent platform for
delivering engaging and relevant experiences to customers,
with the ability to continually improve services.

4. PEOPLEAND
CULTURE
Within a four-month period, the team
deployed the new solution to 18 countries.
That speed of implementation was
unprecedented for Mercedes-Benz.
“The Accenture AWS Business Group was formed
to help customers like Mercedes-Benz.io transform
their businesses and innovate faster than ever
before. With its marketing and sales groups taking
advantage of the security, scalability, and low cost
of the AWS Cloud, Mercedes-Benz’s digital service
is set to become as legendary as its cars.”
NIKO MYKKANEN
EMEA Partner Lead, AWS

5. VALUE
DELIVERED
Mercedes-Benz had a fragmented and inefficient
online presence. The company worked with
Accenture and Amazon Web Services to bring its
vision of a unified online experience to life through
a consolidated cloud-based solution. Over three
million unique visitors access the solution each
month, and the number of happy customers only
continues to grow.