This document discusses the importance of using data and insights from video to make businesses more successful. It states that successful organizations are investing in people, processes, and enabling capabilities to drive a data-driven culture. This includes operating models, skills, and next-gen data and analytics platforms to support experimentation. The challenges mentioned are having clear and shared measures of success across departments, enabling quick use of collected data within the business, and building capabilities and retaining digital skills. Organizational transformation is needed, not just technology changes.

1. THE ‘DATA
DRIVEN
VIDEO
BUSINESS’

2. But can you measure key
metrics reflecting your video
business performance –
across subscription,
advertising or transactional
business models?
EVERYONE IS
TALKING ABOUT
DATA…
DATA & INSIGHTS
FROM VIDEO CAN
MAKE YOUR
BUSINESS MORE
SUCCESSFUL
Can you use consumer insights
to drive engagement, revenue
and optimise ROI?

3. ‘DATA DRIVEN MEDIA COMPANY’
Enhanced Operational
Monitoring & Analytics
Content Commissioning
& Acquisition
Content
Recommendations
Personalized Customer
Experience &
Communication
Carriage Agreements,
Content Packaging,
Promotion & Scheduling
DATA
ENABLED
MEDIA
ORGANISATION
Content
Distribution
USES CONSUMER INSIGHTS WITHIN ALL ITS CORE BUSINESS
FUNCTIONS

4. BUT THERE ARE SOME CHALLENGES…
Alignment across all departments
on the KPIs which measure
success – and impact the bottom
line?
Once data collection is underway,
how can you use that data within
the business quickly and
effectively, and view and measure
the outcome
Creating a platform which collects
and makes data available, tools to
enable the business, as well as
creating and retaining digital skills
within business and technology
teams
CLEAR, SHARED
MEASURES OF
SUCCESS
BUSINESS
AGILITY
CAPABILITIES
AND SKILLS

5. What people and
operating model
changes are needed?
What capabilities,
technology platforms
and business services
are needed?
What process, delivery
model and governance
changes are needed?
ORGANIZATION
& TEAM
TRANSFORMATION, NOT
JUST TECHNOLOGY

6. DATA & INSIGHTS FROM VIDEO CAN
MAKE YOUR BUSINESS MORE
SUCCESSFUL, but this means using consumer
insights to measure and drive key business
metrics
It is critical to MEASURE BUSINESS
PERFORMANCE ACROSS ALL CHANNELS,
AND USE THIS TO INFORM COMMERCIAL
DECISIONING in real-time, whether in call centres,
marketing channels or to optimise ROI, test new
approaches - measure effectively and adapt
SUCCESSFUL ORGANISATIONS ARE
INVESTING NOW IN PEOPLE, PROCESS,
AND ENABLING CAPABILITIES; operating
models and skills which drive data driven culture,
ways of working which support ‘fail fast’ and
hypothesis-driven delivery, and next-gen data and
analytics platforms
FINAL
THOUGHTS

7. Copyright © 2017 Accenture. All rights reserved.
Accenture logo is trademark of Accenture.
ABOUT PULSE OF MEDIA
The Pulse of Media study is based on a
collection of hypotheses developed by
Accenture subject matter advisors, strategy
consultants, architects and engineers
working in the field. These hypotheses have
been screened against inputs from an array
of sources including the 2016 Accenture
Digital Consumer Survey, third party data
analysis, academic literature, the flow of
venture capital funding and dialogue with
industry commentators, operators and
disruptors. To explore more, please visit
www.accenture.com/pulseofmedia.
This document is produced by
consultants at Accenture as general
guidance. It is not intended to provide
specific advice on your circumstances.
If you require advice or further details on
any matters referred to, please contact
your Accenture representative.