Marketing in the digital world can be devastating. It is also explosive and short-lived. Find out how to survive the compressed strategy, marketing, product cycles.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
23 of the world's most effective Positioning TerritoriesAshton Bishop
A brand's role is to own a position in their customers' minds. The way to find the 'position' that's right for you is to consider the dominant positioning territories. Step Change Marketing has compiled 23 of the world's best and most effective. Which one's right for you and your brand?
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
Want to know about open innovation and its process in detail? Become a part of innovation courses offered by MIT ID Innovation.
For more details, visit : https://mitidinnovation.com/recreation/open-innovation/
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
An interesting summary of the key takeaways from the famous innovation management book "The innovator's dilemma". The book won Global Business Book Award and was the best business book of the year in 1997.
Alors que l’ère post-Covid se confirme, quelles sont et comment accueillez-vous les tendances de fond émergentes ? Quelles sont les nouvelles pistes à suivre pour vos futurs développements produit/service ? Quels sont les leviers à activer pour débloquer des opportunités et faire prospérer votre business ?
Le monde a vu s’imposer ces derniers mois de nouveaux rapports au temps et à l’espace, redéfinissant nos modes et désirs de consommation. Les changements de paradigmes qui sont à l'œuvre ont un impact considérable: les marchés mutent, la demande des consommateurs est encore plus exigeante, les valeurs prennent encore plus de place...
Avec le trend book “MEGATRENDS 2022”, nous explorons comment les individus s’intéressent aux marques qui sont en ligne avec leurs propres valeurs, que ce soit via le nouveau rapport à la santé et au bien-être, à la créativité, à l’engagement, aux communautés, à l’expérience et bien plus encore.
Cet outil vous aidera à anticiper les attentes de vos citoyens-consommateurs et bâtir des stratégies de développement performantes. Tirer partie de ces nouvelles mega tendances permettra à votre business de relever le défi de la transformation.
An Eye-Opener To Prepare An NFT Marketing ChecklistIsaCharlotte
By this time, you would have recognized a plethora of available NFT marketing services. Preparing a checklist before you reach out to a developer would make you unique from the clients and also saves your time considerably. Let’s quickly go through the preparation of the checklist for the aforementioned services.
Visit: https://www.cryptocurrencyexchangescript.com/nft-marketing-services
Big Bang Disruption: 5 Technologies and Trends That Should Be On Your Associa...Vector Solutions
Depending on the industry or profession your association represents, disruption can create a environment that’s either favorable, or quickly becomes adversarial. Disruptive innovation has the ability to destroy industries or sidestep them entirely – and often there’s almost no time to adapt. Quickly developing and implementing strategies to deal with disruption is often the only way to cope. Learning to recognize the warning signs is key to survival. Over time change will not come suddenly with a whimper, but with a bang!
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
23 of the world's most effective Positioning TerritoriesAshton Bishop
A brand's role is to own a position in their customers' minds. The way to find the 'position' that's right for you is to consider the dominant positioning territories. Step Change Marketing has compiled 23 of the world's best and most effective. Which one's right for you and your brand?
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
Want to know about open innovation and its process in detail? Become a part of innovation courses offered by MIT ID Innovation.
For more details, visit : https://mitidinnovation.com/recreation/open-innovation/
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
An interesting summary of the key takeaways from the famous innovation management book "The innovator's dilemma". The book won Global Business Book Award and was the best business book of the year in 1997.
Alors que l’ère post-Covid se confirme, quelles sont et comment accueillez-vous les tendances de fond émergentes ? Quelles sont les nouvelles pistes à suivre pour vos futurs développements produit/service ? Quels sont les leviers à activer pour débloquer des opportunités et faire prospérer votre business ?
Le monde a vu s’imposer ces derniers mois de nouveaux rapports au temps et à l’espace, redéfinissant nos modes et désirs de consommation. Les changements de paradigmes qui sont à l'œuvre ont un impact considérable: les marchés mutent, la demande des consommateurs est encore plus exigeante, les valeurs prennent encore plus de place...
Avec le trend book “MEGATRENDS 2022”, nous explorons comment les individus s’intéressent aux marques qui sont en ligne avec leurs propres valeurs, que ce soit via le nouveau rapport à la santé et au bien-être, à la créativité, à l’engagement, aux communautés, à l’expérience et bien plus encore.
Cet outil vous aidera à anticiper les attentes de vos citoyens-consommateurs et bâtir des stratégies de développement performantes. Tirer partie de ces nouvelles mega tendances permettra à votre business de relever le défi de la transformation.
An Eye-Opener To Prepare An NFT Marketing ChecklistIsaCharlotte
By this time, you would have recognized a plethora of available NFT marketing services. Preparing a checklist before you reach out to a developer would make you unique from the clients and also saves your time considerably. Let’s quickly go through the preparation of the checklist for the aforementioned services.
Visit: https://www.cryptocurrencyexchangescript.com/nft-marketing-services
Big Bang Disruption: 5 Technologies and Trends That Should Be On Your Associa...Vector Solutions
Depending on the industry or profession your association represents, disruption can create a environment that’s either favorable, or quickly becomes adversarial. Disruptive innovation has the ability to destroy industries or sidestep them entirely – and often there’s almost no time to adapt. Quickly developing and implementing strategies to deal with disruption is often the only way to cope. Learning to recognize the warning signs is key to survival. Over time change will not come suddenly with a whimper, but with a bang!
Big Bang Disruptions throw many enterprises out of business. Enterprises need to have a strategy to face these disruptive innovations. In this presentation we will go over some such disruptive innovations happened in the past to understand what it is and how some companies have faced these disruptions successfully. We sill also have a look at some of the potential disruptive technologies that are in the making.
This presentation was first delivered at the Monthly Meeting of ISACA, Chennai Chapter.
The Apple logo is one of the most famous logos in the world. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved.
Are you ready for the 4th industrial revolution?Sylvain Kalache
It's been a year that I left my job at LinkedIn to start my new professional life in the world of education, I wanted to share the biggest thing I learnt during this time.
Our world as we know it is about to drastically change, with the recent huge improvements in the world of deep learning and artificial intellligence, we are about to enter a new world where robot will take over a lot of tasks that were done by humans. What will be the impact? How shall we react? How to train the workforce? Are few questions I answer in this deck.
Linked blog post here: https://www.linkedin.com/pulse/you-ready-4th-industrial-revolution-sylvain-kalache
Technology Futurist Monty Metzger (http://blog.monty.de/keynote-speaker) speaks about how to master the fourth industrial revolution. The Digital Future will have far more impact — the next 25 years will usher more change than in the previous three centuries. What separates great leaders from the rest, is they have a precise vision of the future. A vision to enable change today.
Who will be leading the Fourth Industrial Revolution? How will our economy depend on data, analytics and AI? How Digital Transformation can boost your business?
Monty’s keynote speeches are for those who want to change things and for those who want embrace the opportunities of the Digital Future.
Book Monty for your conference, workshop or company meeting
http://blog.monty.de/keynote-speaker
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Vibrant Gujarat Summit profile on Disruptive TechnologiesVibrant Gujarat
A Disruptive Technology is a technology or innovation, which is initially a combination of niche technologies or innovative ideas to create a high end product or service, typically such which the existing market does not expect; and when the technology becomes affordable and accessible, it eventually ends up disrupting the existing consumer market and creating a market of its own.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
The basic principle in the Blue Ocean Patent Strategy is to exploit patents to achieve the value innovation by using the patented technologies to create a new value curve, and thus, to provide new products/services. Following figure illustrates the basic principle of the blue ocean patent strategy.For example, a company in the consumer electronics industry that wants to develop the IoT medical devices can exploit existing patents that cover the factors of the strategy canvas. By deciding which factors (that are covered by the existing patents) are really crucial, and thus, needed to raise and/or create the value curve, new medical devices that serve the customers in fundamentally different ways can be developed. Patents regarding superior UI/UX, compact/portable design, robust wireless connectivity are the good candidates for the BLUE OCEAN FACTORS. The exploitation of existing patented technologies not only allows the low cost IoT medical devices development but also provides the protection against competitors’ infringement.
2015 is shaping up to be a pivotal year for the global manufacturing industry. Manufacturing plants are not longer dirty, dark and dangerous places to work; they house some of the world’s most sophisticated equipment, are managed using complex data and software, and run on powerful technology systems. As the concept of a ‘smart factory’ becomes more of a reality, we take a look at the manufacturing trends shaping the industry in 2015.
Digital technologies are converging in a way that will disrupt every industry within the next 10 years. The best response is not to react in haste, or to be complacent, but to be coherent: to develop a solid strategic identity, grounded in your own digitally enabled capabilities.
How to Survive in a Fast-Changing World | Business Model InnovationAnja Hoffmann
Business innovation is a hot topic for companies across the world. Business executives are using big data, analytics and emerging technologies to improve customer experiences.
The world is changing at an ever-increasing pace. We need to see the whole picture to understand what to do about it. Industries are going through a disruptive change, a phenomenon that already has transformed the media industry, retailing and transportation.
The CEO of the 21st century need to pay attention to significant industry change. The ability to identify new business opportunities and integrate new business models in their organizations is critical to survive in a rapidly changing world.
How do you compete and WIN in the customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.
By 2020, more than 30 billion devices will be wirelessly connected to physical things. How will 'The Internet of Things' impact your business model?
Remember: Change is good. Standing still is killing your business.
Abstract
Throughout history innovations has come to change society and peoples life conditions. Inventions can be dived into four different categories of inventions – physical, digital, processes and service. There are inventions that are a mix or cross-over between the four different types of inventions. I give comments on how Horizon 2020, EIN, EBN and the Commissions innovation indicators will benefit by adopting all these types of innovations equally.
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Taly Weiss
The purpose of this review is to provide a deep understanding of innovation and its business potential. We will focus on innovation outcomes in terms of performance and present empirical findings linking innovation to business success. We introduce basic definitions of innovation, explore the most common forms of innovation (adding examples and case studies) and discuss disruptive innovation. We identify key innovation strategies developed and tested in academic and business research. We glance into rankings of the most innovative companies to learn on their performance and growth potential. Finally we will study how companies measure innovation and what parameters are critical for them to follow. At the end of the report, we have compiled an insightful “take away” and present extensive case study summarizing key innovation aspects in innovation implementation.
The 140 page PPT report is targeted at innovation stakeholders aiming to promote innovation efforts linked to business success & growth
IoT the driver of Business Innovation: better products, new services and...Eurotech
The IoT is the manifestation that the raw material of the information age is data. Data is the new source of innovation and the lever to achieve business sustainability. By extracting data from assets and products, companies can become more efficient through a strategic rethinking of their value chains and business processes. In so doing, companies will add the required readiness to shift from products to services, and eventually enter in the outcome economy. To truly embrace the digital transformation, organizations need to collect actionable data from their assets, processes, and products and then connect the OT world where data are generated to IT world where data are consumed. To make this happen, a IoT integration platform, that gives to the App an easy and versatile access to the data, is required . As a matter of fact the IoT essence resides in an impressive simplification of the OT-IT integration through a loosely coupled containerized layered (LC2L) architecture. The benefits are huge: the transformation of any business into a smart business, increasing competitiveness also in mature markets; the creation of new innovative products and services; and the enablement of service prosumerization. Abundance of data is the real essence of IoT, where the App is the tip of the data iceberg.
IoT the driver of Business Innovation: better products, new services and the ...Roberto Siagri
The IoT is the manifestation that the raw material of the information age is data. Data is the new source of innovation and the lever to achieve business sustainability. By extracting data from assets and products, companies can become more efficient...
Similar to Accenture: big bang disruption strategy in the age of devastating innovation (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Accenture: big bang disruption strategy in the age of devastating innovation
1. Strategy in the Age of
Devastating Innovation
BIG BANG
DISRUPTION
2. 1
It used to take years or even decades for disruptive
innovations to displace dominant products and services
and destabilize incumbent industries. Now any business
can be devastated virtually overnight by something
better AND cheaper.
HOW CAN EXECUTIVES
PROTECT THEIR
BUSINESS AND LEARN
TO HARNESS THE
POWER OF BIG BANG
DISRUPTION?
3. The Shark Fin
The Singularity The Big Bang The Big Crunch Entropy
2
Just a few years ago, drivers happily
spent more than $200 for a GPS
unit. But as smartphones exploded
in popularity, free navigation apps
exceeded the performance of
standalone devices. Eighteen months
after the debut of the navigation tools,
leading GPS manufacturers had lost
85 percent of their market value.
Consumer electronics and computer
makers have long struggled in ultra-
competitive markets where exponential
technology improvements mean
even the newest products often
have short lives. But until recently,
hotels, taxi services, doctors and
energy companies had little to fear
from the information revolution.
Those days are gone forever. It’s now the
age of Big Bang Disruption, where every
business is a digital business. Software
products are replacing physical goods.
And every service provider must
compete with cloud-based tools that
offer customers a better way to interact.
Today, startups with minimal experience
and no capital can unravel your
strategy before you even begin to
grasp what’s happening. Never mind
the “innovator’s dilemma”—this is
the innovator’s disaster. And it’s
happening in nearly every industry.
Worse, Big Bang Disruptors may not even
see you as competition. They don’t share
your approach to customer service, and
they’re not sizing up your product line
to offer better prices. You may simply
be collateral damage in their efforts
to win completely different markets.
But any business can master the
strategy of the startups. Larry Downes
and Paul Nunes analyze the origins,
economics and anatomy of Big Bang
Disruption. They identify four key stages
in the new innovation lifecycle, helping
you spot potential disruptors in time.
And they offer 12 rules for defending
your markets, launching disruptors of
your own, and getting out while there’s
still time—and profit.
Based on extensive research by
the Accenture Institute for High
Performance and in-depth interviews
with entrepreneurs, investors, and
executives from more than 30
industries, Big Bang Disruption will
arm you with strategies and insights
to thrive in this brave new world.
Big Bang Innovation happens
in four stages, named for the
corresponding periods of the
Big Bang theory of the universe,
in which matter and energy
were created suddenly and then
dissipates slowly over a long
period of time. Given its shape,
we call this new lifecycle for
innovation “The Shark Fin”.
4. 3
PART 1:
BIG BANG DISRUPTION
CHAPTER 1: What Is Big
Bang Disruption?
Big Bang Disruption is a dramatic new
kind of innovation. Instead of entering
the market as a product that is either
inferior to or more expensive than
those of established incumbents, a
Big Bang Disruptor is both better and
cheaper from the moment of creation.
Using new technologies including
broadband networks, cloud-based
computing and increasingly powerful
and ubiquitous mobile devices, Big
Bang Disruptors can destabilize mature
industries in record time, leaving
incumbents and their supply-chain
partners dazed and devastated.
The accelerating pace of Big Bang
Disruption is driven by core technologies
that become better and cheaper with
each iteration. The most familiar of
these “exponential technologies”
is the computer processor, which,
according to the formulation known
as Moore’s Law, continually becomes
faster, cheaper, and smaller. But a new
generation of exponential technologies
in fields as diverse as chemistry,
optics, materials, and energy promises
to undermine industries for decades
to come. Capitalism’s “perennial
gales of creative destruction” are
now Category Five hurricanes.
CHAPTER 2: The Economics
of Big Bang Disruption
How are Big Bang Disruptors
transforming the lives of consumers,
redefining transactions that may not
have changed much since the Industrial
Revolution? And why, after decades of
computerization and other technological
innovation, are disruptors suddenly
arriving with such alarming frequency?
The short answer is that the continued
application of exponential technologies
has created a series of transformative
changes in market economies. They are
simultaneously driving down the three
core costs of products and services:
The Declining Cost of Creation
Steep declines in the cost of key
raw materials, including computer
hardware and software, along with
increasingly efficient supply chains,
empowers innovators large and small
to compete on all three traditional
strategic dimensions at once:
products and services can begin life
with higher quality, at a lower price
and more easily customized that
those of traditional competitors.
The Declining Cost of Information
As social networks, microblogging, and
independent review services proliferate,
consumers now have easy access to near-
perfect market information. Successful
product and service experiments
can be discovered and adopted
instantaneously by customers across
every traditional segment. Innovators
no longer need to cultivate “early
adopters” to establish new markets.
The Declining Cost of
Experimentation
Thanks to global broadband networks and
ubiquitous computing devices, innovators
and users can now be connected in an
environment optimized for collaboration.
New products and services often begin
life as simple combinations of existing
components, tested with little cost or
risk directly in the market with real
consumers. Compared to traditional
proprietary R&D, the “cost of combine”
increasingly beats the “cost of design.”
CHAPTER 3: The Shark Fin
Big Bang Disruptors come and go
in relatively short blasts of market
penetration and market saturation. The
longstanding bell curve of technology
adoption first proposed by Everett Rogers
now appears placid and predictable by
comparison. When Big Bang Disruptors
take off, they do so quickly, rising and
falling less like a curve and more like a
shark’s fin. Where traditional technology
marketing moves through five distinct
market segments, Big Bang Disruption has
only two—trial users and everybody else.
5. Big Bang Disruption Upends Conventional Wisdom
CONVENTIONAL WISDOM BIG BANG WISDOM
Launch low-cost experiments directly
in the market. Combine reusable
components rather than designing
from scratch.
Focus on only one strategic “discipline”
or “generic strategy” - low cost,
premium product, or customer intimacy.
Strategy
Seek innovation in lower-cost, feature-
poor technologies that meet the needs
of underserved customer segments.
Compete on all three strategic
dimensions at once. Enter the market
better, cheaper and customized;
innovate constantly.
Marketing
First target a small group of early
adopters and later enter the
mainstream market.
Market to all customer segments
immediately, and be ready to scale
up and then exit - swiftly.
Innovation
4
Big Bang Disruption begins with
a series of seemingly random
experiments, as innovators work with
different combinations of component
technologies and business models. Most
experiments fail, giving incumbents the
false sense that disruption is still far off.
Yet, when the right combination of
technologies is combined with the right
business model, take-off is immediate.
Customers adopt the disruptor as
quickly as its producers can supply
it. Market penetration is often nearly
instantaneous. For software-based
products, innovators may sign up
millions of users in a matter of days.
Then, as the disruptor quickly approaches
saturation, adoption drops at nearly the
same pace with which it took off, leading
to a period of rapid if uneven decline.
CASE IN POINT: Microsoft’s Kinect, an
add-on to the company’s Xbox 360 that
brought voice and motion activation
to high-end home game consoles,
introduced sensing technologies
far from gaming. Some, in fact,
came from military applications.
The result was a revolution in video
gaming that looked less like its
immediate predecessors and more
like a technology from the future.
Perhaps the real precursor for Kinect
was the computer interface used
by Tom Cruise in a famous scene
from the futuristic movie “Minority
Report,” where projected displays
of data were manipulated by hand
motions that simulated swiping,
grabbing, and dropping virtual items.
Kinect was an enormous hit, selling 8
million units in just the first 60 days.
A little over a year after launch, 24
million Kinects had been sold, pushing
sales of Xbox 360 consoles and games
along with it. Though stragglers
would continue to buy the Kinect in
peaks and valleys over the next year,
the product had largely fulfilled its
mission in its first 10 months. For
Microsoft—and other game developers—
it was time for another innovation.
6. ROGERS’S MARKET SEGMENTS
Innovators Early Adopters Early Majority Late Majority Laggards
Trial
Users
Everybody
Else
BIG BANG MARKET
SEGMENTS
Big Bang Market Adoption
5
Big Bang Disruption collapses
Everett Rogers’s classic bell
curve of five distinct customer
segments—innovators, early
adopters, early majority, late
majority, and laggards. Now
there are only two groups: trial
users, who often participate
in product development, and
everybody else. Once the right
combination of technologies
and business model come
together in a successful market
experiment, mainstream
consumers move en masse
to the winner. The adoption
curve has become something
closer to a straight line that
shoots up, and then falls rapidly
when saturation is reached
or a new disruptor appears.
7. 6
PART 2:
STRATEGY IN THE
AGE OF DEVASTATING
INNOVATION
CHAPTER 4: The Singularity
The Singularity is the primordial ooze
from which Big Bang Disruptors emerge.
It is populated by weird experiments and
often weirder experimenters, who fling
together seemingly bizarre combinations
of off-the-shelf parts and loosely
connected service providers to launch
new enterprises without a business
model, let alone carefully crafted
strategic plans with paths to profitability.
They collaborate on design, testing,
and even funding with customers. Not
their customers—your customers.
This is the home of unencumbered
development, where time to market
now exceeds time in market. Right
now, disruptors of all kinds are
brewing, driven by programming
“hackathons,” open source components,
and venture-backed incubators. Their
developers, increasingly financed by
early users, sift through crowdsourced
modifications and implement them
directly into their products.
Because experimentation has become
so cheap and the risk of failure so
low, it’s very likely that some market
experiments aimed at the heart
of your business are running right
now. Most will fail. But it only takes
one to devastate your business.
CASE IN POINT: MakerBot, a leader
in the emerging 3D printing industry,
emerged from the growing community
of do-it-yourself innovators who
raise money for their projects on
crowdfunding sites such as Kickstarter
and share their designs using open
source protocols. MakerBot was
founded by a former school teacher
with tinkerers he met at a hackathon.
They recognized that off-the-shelf
components were readily available
to assemble a low-cost home 3D
printer years before traditional
industrial prototype manufacturers
were ready to enter the market.
CHAPTER 5: The Big Bang
The Singularity, the wild period of failed
early market experiments, signals the
imminent arrival of true disruption. When
the Big Bang comes, everything is sudden,
including success and failure. Customers
either arrive at once or not at all.
Big Bang markets are by their nature
“winner take all.” In this stage of the
shark fin, time seems to move at an
accelerated pace—for entrepreneurs,
Twelve Rules for Big Bang Disruption
THE SINGULARITY THE BIG BANG THE BIG CRUNCH ENTROPY
1. Consult your truth-tellers
2. Pinpoint your market entry
3. Launch seemingly random experiments
4. Survive
catastrophic
success
5. Capture winner-
take-all markets
6. Create bullet
time
10. Escape your own
black hole
11. Become someone
else’s components
12. Move to a new
singularity
7. Anticipate saturation
8. Shed assets before
they become liabilities
9. Quit while you’re
ahead
8. 7
their customers, and most of all for
incumbents who may wake up one
morning to find their core products
and technologies displaced by
something better and cheaper.
Because Big Bang Disruptors are
driven by near-perfect market
information, new products and services
spread virally. Customers generate
extreme market demand even as they
continuously rewrite the business case
for the disrupter. Innovators, whether
start-up or incumbent, must learn to
see the signs of ”catastrophic success,”
and develop skills to survive the rapid
acceleration that accompanies it.
CASE IN POINT: Even companies whose
service is entirely digital can experience
growing pains when catastrophic
success arrives. Consider Twitter, which
famously began its commercial life as
an experiment launched during a tech
conference in 2007. Five years later,
the company boasted over 200 million
users. Even the most cockeyed optimist
couldn’t predict that kind of growth, and
in early years the company struggled
with a technical architecture that didn’t
scale fast enough. Investors quickly
brought in seasoned management. The
newly-public company’s deceptively
simple user interface is now backed
up by nearly 1,000 engineers. And
a market cap of $22 billion.
CHAPTER 6: The Big Crunch
Success in winner-take-all markets can
be dangerously deceptive. Innovators
believe themselves invincible, even
as competitors quickly imitate their
best ideas. Innovators quickly turn
into incumbents, more concerned
about preserving market share than in
anticipating what consumers want next.
Growth stalls; revenue declines.
That’s the trap that characterizes
the Big Crunch. While the Big Bang
stage is filled with excitement and
exuberance, the Big Crunch is the
sober morning after. It is the most
dangerous stage of the shark fin.
In the Big Crunch, start-ups and
incumbents alike are frequently caught
unprepared for the rapid market
saturation that occurs when near-
perfect market information brings every
interested customer to their door all
at once, to be quickly served either by
them or aggressive imitators.
In their exuberance, they often
overlook the unpredictable tastes of
increasingly faddish consumers, whose
preferences can shift overnight in the
opposite direction. With the arrival
of a better and cheaper alternative,
abandonment can be spontaneous,
even immediate. Markets that once
took years and even decades to
saturate can now reach their natural
capacity in months or even weeks.
When the Big Crunch comes, markets
contract, pulling down start-ups and
incumbents alike.
For those who manage to soldier on,
strategy shifts dramatically. Here it’s
all about survival of the fastest—the
fastest to recognize impending market
saturation, the fastest to scale down,
and the fastest to shed assets that are
soon to become liabilities.
The winners are invariably companies
that know how to temper Big Bang
success with the pragmatic reality that
the party can’t and won’t last long.
CASE IN POINT: Philips Lighting
has been a pioneer and leader in
incandescent bulbs for over a century.
Yet in 2006, the company announced
the end was near for its core product
and the source of much of the profits
for its parent company, industrial giant
Philips. But exponential improvements
in energy-efficient LEDs made it clear to
management: the end was only a matter
of time. By working with governments
and NGOs to mandate the retirement
of incandescents, Philips ensured its
competitors would need to go through
the same wrenching transformation—on
a timetable set by Philips. Meanwhile,
the company initiated a full-scale
assault on the future market.
CHAPTER 7: Entropy
By the end of the Big Crunch,
customers have abandoned the old
industry and migrated en masse to
the new. Most incumbents leave the
dying industry and its supply chain,
taking with them whichever of their
inventories, assets, and intellectual
property have retained value in the
new ecosystem and selling, as quickly
as they can, those that do not. Some
old enterprises find profitable homes
in the new world; some pivot to other
industries. And some simply disappear.
The final stage of Big Bang Disruption is
Entropy, where the matter and energy of
the old industry are so dissipated they
are barely capable of productive work—
if at all.
In Entropy, a few stragglers often
remain, electing to serve a small
but consolidated group of legacy
customers who can’t or won’t adopt
better and cheaper products, and who,
for whatever reason, are content to
remain with goods—pocket calendars,
home telephones, cash registers—that
are worse and more expensive, if only
because they are more familiar.
By carefully managing costs, legacy
providers can thrive in Entropy, or at
least find ways to manage a profit. For
the rest, there’s still a chance to salvage
remaining assets, and to make a delayed
but life-saving exit.
CASE IN POINT: For electronics giant
Texas Instruments, the decline of its
home computer business in the early
1980s was sudden enough to put the
company in serious jeopardy. As TI shut
down its consumer products business, a
single part in a single product became
the source of a dramatic resurrection.
Inside the Speak & Spell, a children’s toy,
the company’s pioneering digital signal
processor proved to be a component
part flexible enough to translate analog
to digital signals in everything from
weather systems to smartphones. DSPs
still represent $2 billion in annual
revenue for TI. But more important,
the company found a comfortable
new home for itself as the provider of
parts to other manufacturers—an arms
merchant rather than a combatant in
volatile electronics markets.
9. 8
THE THREE
CHARACTERISTICS
OF A BIG BANG
DISRUPTORBig Bang Disruption is different not just in speed but in kind
from traditional forms of innovation. It is defined by three unique
characteristics that drive radical new approaches to strategy,
marketing, and product development. Together, these features
of Big Bang Disruption create new ecosystems, more adaptable
and resilient to future disruption than older supply chains.
Undisciplined Strategy
Thanks to exponential technologies,
Big Bang Disruptors enter the market
simultaneously better and cheaper, and
more customized than the products and
services of incumbents. Yet decades
of academic thinking on strategic
planning warned businesses to focus
on only one “market discipline”— to
compete on cost, differentiation, or
customization. Big Bang Disruptors
are thoroughly undisciplined.
Unconstrained Growth
When Big Bang Disruptors arrive, the
slope of market adoption is nearly
vertical. Big Bang markets exhibit
winner-take-all results and short
product lives. So there’s little point to
carefully timed marketing campaigns
addressed to different customer groups
over a controlled product release.
Instead of paying a premium price,
today’s early adopters now expect to be
part of product design, marketing, and
even ownership.
Unencumbered Development
Big Bang Disruptors are often little
more than the combination of off-the-
shelf components, parts and software,
launched as a series of low-cost
experiments supported, when necessary,
by third-party infrastructure partners.
These product tests are carried out
directly in the market, with real users
serving as collaborators. A Big Bang
Disruption is simply an experiment that
goes very well.
1 2 3
10. 9
THE SINGULARITY
1. Consult your truth-tellers
Find industry visionaries who see the
future more clearly than you do, and
who won’t sugarcoat it even when you
want them to.
2. Pinpoint your market entry
Learn to separate the little bumps from
the Big Bangs, choosing just the perfect
moment to enter a new ecosystem.
3. Launch seemingly
random experiments
Practice combinatorial innovation
directly in the market, collaborating with
suppliers, customers, and investors—who
may be one and the same.
THE BIG BANG
4. Survive catastrophic success
Prepare to scale up from experiment to
global brand in the space of months,
if not weeks, and to redesign your
technical and business architecture
even while running at full speed.
5. Capture winner-take-all markets
Sacrifice everything, including short-
term profits, to ensure victory in
winner-take-all markets, especially
when success with one disruptor can
be leveraged into follow-on products
that can be created and launched
even faster than the original.
6. Create bullet time
Judiciously employ litigation and
legislation to slow the progress of
disruptors, even as you proceed with
your own experiments, partnerships,
and well-timed acquisitions.
THE BIG CRUNCH
7. Anticipate saturation
When consumers adopt and then
abandon new products and services all
at once, it’s essential not to be caught
with excess capacity or inventory.
8. Shed assets before they
become liabilities
Knowing the right time to sell, and
to whom, can mean the difference
between your ability to develop the
next disruptor and bankruptcy.
9. Quit while you’re ahead
Courageous executives accept the
inevitable, and announce their exit
from current markets while they are
still strong.
ENTROPY
10. Escape your own black hole
Beware the deadly legacy of your
older products and services once
better and cheaper alternatives
are readily available.
11. Become someone
else’s components
As humbling as the idea may sound,
companies trapped in Entropy often find
their best hope is to shut down a retail
business and transform into a supplier of
parts and other resources for innovators
in ecosystems emerging elsewhere.
12. Move to a new singularity
Co-opt the tools of the disrupters
and their investors, and use them
to relocate your remaining assets
to a healthier ecosystem.
TWELVE RULES FOR
BIG BANG DISRUPTION
11. 10
As exponential technologies and
the disruptors they spawn remake
your industry in ever-shorter
cycles, the most valuable asset
you can have is speed. You have
to be quick to spot the failed
early market experiments of the
Singularity, to survive catastrophic
success in the Big Bang, to
maximize the residual value of
declining assets in the Big Crunch,
and to abandon legacy customers
before you’re crushed by the
intense gravity of Entropy.
Few companies can operate for long
at the pace of exponential change,
but they don’t really have to. Recall
the old joke about two campers who
awake to hear a bear rummaging
around outside their tent. One of the
campers begins to put on his shoes.
“What are you doing?” the other asks
incredulously. “You can’t outrun a
bear.” “I don’t have to,” the first one
replies. “I just have to outrun you.”
How fast do you need to be to
outrun the other campers?
Here’s a good rule of thumb. The
companies that thrive in Big Bang
Disruption are those with the energy
to work at the pace of a young
entrepreneur pulling an all-nighter at a
hackathon, fueled by unrealistic hopes
and too much caffeine. So get ready—
and make sure you’re wearing your
running shoes.
CONCLUSION