The IoT is the manifestation that the raw material of the information age is data. Data is the new source of innovation and the lever to achieve business sustainability. By extracting data from assets and products, companies can become more efficient...
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IoT the driver of Business Innovation: better products, new services and the outcome economy
1. IoT the driver of Business Innovation
better products, new services and the outcome economy
CEBIT 2016
March 15th, 2016
Roberto Siagri
Chairman & CEO Eurotech Spa
2. Eurotech: Commited to a Vision
"The Computer for the 21st Century", Scientific American,
Vol. 265 No.9, pp. 66-75, 1991
Mark Weiser
The most profound
technologies are those
that disappear.
They weave themselves
into the fabric of everyday
life until they are
indistinguishable from it
Pervasive and Ubiquitous Computing
4. The Innovation Imperative
These forces
(together with the exponential growth of technology)
create environments increasingly vulnerable
to disruption
5. Late majority: Laggards:
Market share
Time
Big Bang Market Adoption
Innovators: Early majority:Early adopters:
Innovator Dilemmas:
Trial users Everyone else
L.Downes P. Nunes Big Bang DisruptionFrom G. Moore Crossing the Chasm to
6. Innovator Dilemmas:
Brinkler, Scott (2013):
Technology changes exponentially,
Organizations change logarithmically
Technology change
exponentially
Organization change
logaritmically
Rate of
Change
Time
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8. GE CEO Jeff Immelt told his troops last year:
“If you went to bed last night as an
industrial company, you’re going to
wake up this morning as a software
and analytics company.”
Data and the 4^ Industrial Revolution
Data are the new raw material:
new source of innovation &
lever to achieve business sustainability.
10. Adoption and impact path of the Industrial IoT
11
1. Operational
Efficiency
2. New Products &
Services
3. Outcome Economy
4. Autonomous,
Pull Economy
Near-term
Long-term
World Economic Forum:
Industrial Internet of Things:
Unleashing the Potential of
Connected Products and
Services Jan.2015
Time
Change
11. Fundamental Business Model Shift
products
evolve to
integrated «bundles»
of services
is happening in almost all industries on a global scale
Servitization
DATA
IOT
Sensors
SERVICES
platform
M2M
monitoring
management
REMOTE
Preventive Maintenance
many-to-one
machines
actuators
HMI
nearreal-time
MQTT
PROTOCOLS
field
bus
gateway
MULTI SERVICE
REST unattended
OT
IT/OT INTEGRATION
iPaaS
IaaS
BIG
DATA
ANALYTICS
business intelligence
IT
CEP
CLOUD
on-premise
database
ESB
SaaS
MOBILE
APPLICATION
INTERNET
virtualization
IaaS
IP
open source
CONTEXT
BusinessModels
ASSET
cellular
wireless
satellite
BUSINESS
services
servitization
CUSTOMER
PARTNER
OEMs
ORGANIZATIONS
PRODUCT
VALUE
support
INFRASTRUCTURE
outsourcing
new
business models
everything as a service
DaaS
iPaaS
TCO
FLEXIBILITY
13. OT business opportunities
because of IT integration
• Predictive maintenance
• Remote Monitoring & Assets
Performance Management
• Operational efficiency and
productivity gains
• New more performing Products
14. IT business opportunities
because of OT integration
• Increase Customers
retention and fidelization
• new business models
• products-as-a-service,
• pay-per-use
• monetization of data
18. Mobile & Web Apps
IoT platform
Public-Private
Cloud
The IT & OT Pyramids
Internet of Things = Things to Cloud
Telecom
Infrastructure
WAN Networks
SW Gateway
(Software Frameworks & software)
Gateways
CLOUD
IT
OT
19. Mobile & Web Apps
IoT platform
Public-Private
Cloud
The IT & OT Pyramids
Internet of Things = Things to Cloud
Telecom
Infrastructure
WAN Networks
SW Gateway
(Software Frameworks & software)
Gateways
IT
OT
24. Mobile & Web Apps
APIs
IT Platform
(IoT Platform)
DataCenter
The IoT IT Pyramid
Internet of Things = Co-Innovate Platform
IT
Co-Ideate
Co-Fund
Co-Build
Co-Distribute
Co-Market
Co-Sell
Co-Revenue Share
SaaS
PaaS
IaaS
25. The IoT OT Pyramid
Internet of Things = Scalability & HW agnostic
Iaas
WAN Networks
Software Defined Gateway
(Frameworks ,Protocols)
HW Gateways
Fieldbus, PAN, I/O
OT
Wired and Wireless Network
Infrastrutture