The Laboratory for Tourism Research and Studies, University of the Aegean, Greece organizes an executive summer school entitled "Managing Tourism after the Crisis - A Mediterranean Perspective" with the active involvement and support of the International Academy for the Study of Tourism. The seminar will take place in the beautiful island of Rhodes, Greece from Thursday 21st to Sunday 24th of May 2015.

2. !
! 2!
MANAGING&TOURISM&AFTER&THE&CRISIS&–&A&MEDITERRANEAN&PERSPECTIVE&
AN&EXECUTIVE&PROGRAMME&FOR&TOURISM&PROFESSIONALS&
THURSDAY&21ST
&TO&SUNDAY&24TH
&OF&MAY&2015,&RHODES,&GREECE&
&
&
THE&AIMS&
The&period&after&2008&has&been&a&period&of&crisis&for&many&countries&of&the&world,&not&least&for&those&of&the&Mediterranean&region.&During&the&crisis,&with&
their&longstanding&involvement&in&international&tourism,&the&countries&around&the&Mediterranean&faced&many&similar&issues&in&relation,&for&example,&to&
market& demand,& maintaining& competitiveness,& and& securing& investment,& product& development& and& employment.& & Now& that& the& world& economy& is&
emerging&from&the&economic&crisis&the&same&countries&are&taking&stock&of&their&futures&in&tourism&and&finding&ways&of&securing&or&reVestablishing&their&
positions& as& leading& world& tourist& destinations.& This& short& executive& programme& brings& together& some& of& the& leading& world& academic& specialists& in&
tourism&to&work&with&leaders&of&tourism&from&across&the&Mediterranean&region.&The&aims&of&the&Executive&Program&are&to:&
&
• explore&the&key&issues&for&tourism&in&the&region&
• share&experiences&and&developments&from&the&region&and&from&other&parts&of&the&world&
• identify&the&current&challenges&and&opportunities&for&Mediterranean&tourism&
&
&
&
THE&PARTICIPANTS&
The&programme&is&designed&for&those&involved&in&tourism&at&a&senior&level,&from&the&private,&public&or&voluntary&sectors&and&from&the&Mediterranean&
region.&It&is&most&suitable&for&those&with&strategic&responsibilities&relating&to&the&development&of&their&organisations&to&meet&future&challenges.&Likely&
participants&will&be&from&hospitality,&attractions,&transport&and&travel&trade&organisations,&from&tourism&destination&management&and&marketing&bodies,&
from&government&departments&with&responsibility&for&tourism&and&from&consultants,&research&analysts&and&investors.&
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3. !
! 3!
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THE&PROGRAMME&
The&programme&is&designed&to&provide&experiences&and&knowledge&from&the&world&at&large&and&to&use&this&to&focus&on&the&Mediterranean&experience.&
With&this&in&mind,&the&programme&starts&with&an&interactive&session&identifying&the&big&issues&facing&tourism&in&the&region.&This&will&then&provide&themes&
to&be&explored&during&the&remainder&of&the&programme.&Throughout,&the&emphasis&is&on&strategic&issues&and&change&but&with&opportunities&to&consider&
operational&implications&in&the&discussion&sessions.&The&scope&is&on&tourism&as&a&whole&
&
Four&major&topics,&which&form&key&elements&of&the&framework&for&future&tourism&development,&provide&the&structure&for&the&programme.&Each&of&these&
will&be&led&by&world&specialists&and&will&embrace&worldwide,&as&well&as&Mediterranean&knowledge&and&experiences,&followed&by&a&panel&discussion&
session&including&representatives&from&the&region,&designed&to&focus&on&regional&experiences&and&opportunities.&The&four&topics&are:&
&
Markets& and& marketing:& to& explore& what& is& happening& to& markets& for& tourism,& with& examples& from& different& parts& of& the& world,& and& how& new&
technologies&are&transforming&the&marketing&environment.&
Human&resources:&to&review&the&changing&patterns&of&employment&in&tourism&and&education&for&tourism&and&the&issues&faced&by&employers.&
Destination&development:&to&consider&the&nature&of&and&changes&in&the&development&of&destinations&to&meet&future&needs&of&the&key&stakeholders.&
Maintaining&competitiveness:&to&review&what&constitutes&a&competitive&destination&and&how&competitiveness&is&achieved&and&maintained.&
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4. &
&
PROGRAMME:&21V24&May&2015&
Day& 0930V1100&
1100V
1130&
1130V1300&
1300V
1430&
1430V1600&
1600V
1630&
1630V1800& 20:00&&
&
Thursday&
21&May&&
Introductions&
&&
Tourism& in&
the&
Mediterranea
n&Region&–&the&
big&issues&
The$Team$and$
led$ by$ Larry$
Dwyer$
Coffee&
Panel&Discussion&
The& markets& for& the&
Mediterranean&
destinations&
&
Panel$ led$ by$ Andreas$
Papatheodorou,$ Pauline$
Sheldon$&$Paris$Tsartas$
Lunch*&
What&is&happening&to&
the&markets?&
&
Led$ by$ Alastair$
Morrison$ &$ Dimitrios$
Buhalis$
Coffee&
The&markets&and&the&
web&
&
&
&
Led$ by$ Dimitrios$
Buhalis$ &$ Marianna$
Sigala$
Speakers& will& visit& Rodi&
Pure& Deli&
(http://rodipuredeli.com
/)&&
&
Summer& School&
participants&are&welcome&
to& join& at& their& own&
expense$
$
& 1015V1145&
1145V
1200&
1200V1330&
1330V
1430&
1430V1600&
1600V
1630&
1630V1800& 20:00&& 22:30&&
Friday& 22&
May&
Human&
resources& and&
the& role& of&
education&
&
&
Led$ by$
Pauline$
Sheldon$ &$
David$Airey$
Coffee&
Measuring& economic&
success&in&tourism&
$
$
Led$ by$ Larry$ Dwyer$ &$
David$Airey$
Lunch*&
Developing& the&
destination&
&
&
Led$ by$ Alison$ Gill$ &$
Larry$Dwyer$
Coffee&
Panel&Discussion&
The& changing&
destination$
$
Panel$ led$ by$ David$
Airey$ &$ Alistair$
Morrison&
Speakers& will& dine& at&
Kontiki& Floating&
Restaurant&
(http://coloradoclubV
rhodes.com/kontikiV
restaurant/)&
&
Summer& School&
participants&are&welcome&
to& join& at& their& own&
expense&
Photo&Safari&
&in&old&town&&
&
& 0930V1100&
1100V
1130&
1130V1300&
1300V
1430&
1430V1600&
1600V
1630&
1630V1800& 20:00& 22:30&&
Saturday&
23&
May&
Using& human&
resources&
effectively&
&
&
Led$ by$ Tom$
Baum$ &$
Theodoros$
Stavrinoudis$
Coffee&
Making& a& competitive&
destination&
&
$
Led$ by$ Geoff$ Crouch$ &$
Dimitrios$Buhalis$
Lunch*&
Competitiveness& in&
Mediterranean&
destinations&
$
Led$ by$ Andreas$
Papatheodorou$ &$
Larry$Dwyer$
Coffee&
Panel&Discussion&
Competitiveness& for&
the&Mediterranean&
$
Panel$ led$ by$ George$
Drakopoulos$ &$
Harris$Loukaras$
Speakers& will& dine& at&
Ippotikon& Restaurant&
(http://www.ippotikon.c
om/)&
participants&are&welcome&
to& join& at& their& own&
expense$
Farewell& party&
at& Colorado&
Entertainment&
Center&
(http://colorad
oclubV
rhodes.com/col
oradoVclub/)&
Summer& School&
participants&will&
be& offered&
preferential&
pricing&$
Sunday&24&
May&&
Field&Visit&in&Rhodes&to&include:&&
Visit&to&the&Throne&of&Helios&(http://www.throneofhelios.com/)&at&participants’&own&expense&&
followed&by&tour&of&the&Medieval&City&of&Rhodes&and&Greek&souvlaki*&

5. !
! 5!
&
THE&SPEAKERS&
The&Programme&is&being&supported&by&members&of&the&International&Academy&for&the&Study&of&Tourism&(IAST)&as&a&part&of&the&biennial&(2015)&meeting&
that& & is& taking& place& in& Rhodes.& This& is& a& part& of& the& endeavour& of& the& Academy& to& create& opportunities& for& members& to& engage& with& the& tourism&
community&in&the&location&of&their&meeting&and&to&bring&their&research&to&a&wider&tourism&field.&The&Academy&itself,&which&was&formed&more&than&25&
years&ago,&is&an&international&organisation&created&to&enhance&both&theoretical&and&practical&research&in&the&field&of&tourism.&Its&membership&is&limited&to&
75&leading&tourism&scholars&from&throughout&the&world.&&The&goals&of&the&Academy&are&to&further&the&scholarly&research&and&investigation&of&tourism,&to&
encourage&the&application&of&research&findings&and&to&advance&the&international&diffusion&and&exchange&of&knowledge&about&tourism.&For&further&details&
see&the&Academy&website&http://www.polyu.edu.hk/htm/iast/.&For&this&workshop&the&Academy&members&are&being&joined&by&experts&in&tourism&from&
Greece.&The&full&list&of&contributors&is&given&below:&
David&Airey&is&Professor&of&Tourism&Management&at&the&University&of&Surrey,&UK.&He&has&been&involved&in&tourism&studies&for&more&than&40&years.&His&
research& interests& focus& on& tourism& education,& for& which& he& has& had& national& responsibility& in& England,& and& tourism& policy.&
http://www.surrey.ac.uk/shtm/people/david_airey/index.htm&
&
Tom&Baum&is&Professor&in&the&Department&of&Human&Resource&Management&in&the&Business&School&of&the&University&of&Strathclyde.&His&research&focuses&
on&workforce&themes&and&issues&related&to&tourism&and&hospitality.&His&work&has&a&strong&application&focus&and&draws&upon&experience&from&across&the&
world.&http://www.strath.ac.uk/hrm/staff/baumtomprof/&
&
Dimitrios&Buhalis&is&Professor&and&Director&of&the&eTourism&Lab&and&Deputy&Director&of&the&International&Centre&for&Tourism&and&Hospitality&Research,&at&
Bournemouth&University&in&England.&He&is&a&Strategic&Management&and&Marketing&expert&with&specialisation&in&Information&Communication&Technology&
applications&in&the&Tourism,&Travel,&Hospitality&and&Leisure&industries.&www.buhalis.com&&
&
Geoffrey&Crouch&is&Professor&of&Tourism&Policy&and&Marketing&at&the&La&Trobe&Business&School,&La&Trobe&University,&Melbourne,&Australia.&His&research&
interests&include&destination&competitiveness&and&management,&tourism&psychology&and&consumer&behaviour,&and&tourism&and&destination&marketing.&
http://www.latrobe.edu.au/business/about/staff/profile?uname=gicrouch&

6. !
! 6!
Georgios&Drakopoulos,&Tourism&Expert,&is&currently&Special&Adviser&to&the&Secretary&General&of&the&United&Nations&World&Tourism&Organization&and&
Counsellor&in&the&European&Economic&and&Social&Committee.&&&He&has&served&as&Chairman&of&the&Affiliate&Members&of&the&UNWTO&(2012V2013)&and&as&
Director&General&of&SETE&(1997V2014).&
https://www.linkedin.com/profile/publicVprofileVsettings?trk=profVeditVeditVpublic_profile&&
&
Larry&Dwyer&is&Professor&of&Travel&and&Tourism&Economics&at&the&Australian&School&of&Business,&University&of&New&South&Wales,&Australia.&He&is&President&
of& the& International& Academy& for& the& Study& of& Tourism.& His& research& interests& include& tourism& economics,& planning& and& management.&
http://www.marketing.unsw.edu.au/LarryDwyer&&
&
Alison&Gill&is&a&Professor&at&Simon&Fraser&University,&Vancouver,&Canada&where&she&holds&a&joint&appointment&with&the&Department&of&Geography&and&the&
School& of& Resource& and& Environmental& Management.& Her& research& interests& lie& in& the& area& of& destination& planning& and& development.&&&
http://www.sfu.ca/geography/people/faculty/alisonVgill&
&
Haralambos&Loukaras&is&an&Economist&and&holds&a&M.Sc.&in&Tourism&Marketing&and&Management.&He&is&Partner&at&Double&Dot&Consulting&as&well&as&
Partner&at&Loukaras&and&Associates,&both&of&them&expertise&business&consulting&firms&in&the&field&of&tourism&development&and&strategy.&
https://www.linkedin.com/profile/view?id=22648618&trk=nav_responsive_tab_profile_pic&&
&
Alastair&Morrison&is&a&Distinguished&Professor&specializing&in&the&area&of&tourism&and&hospitality&planning,&development,&and&marketing&in&the&School&of&
Hospitality&and&Tourism&Management&at&Purdue&University,&USA.&He&is&the&CEO&of&Belle&Tourism&International&Consulting&(BTI)&and&the&Director&for&
International& Research& and& Communication& at& the& International& Center& for& Recreation& and& Tourism& Research& at& Peking& University.&
http://www.cfs.purdue.edu/HTM/pages/academics/directory/morrison.html&&
&
Andreas&Papatheodorou&is&Associate&Professor&in&Industrial&and&Spatial&Economics&with&Emphasis&on&Tourism&and&Director&of&the&Laboratory&for&Tourism&
Research&and&Studies&(ETEM)&at&the&Department&of&Business&Administration,&University&of&the&Aegean,&Chios,&Greece.&In&2009&he&was&recognized&as&an&
Emerging&Scholar&of&Distinction&by&the&International&Academy&for&the&Study&of&Tourism.&
http://www.ba.aegean.gr/papatheodorou&&
&

7. !
! 7!
Pauline& J.& Sheldon& is& Professor& Emerita& at& the& School& of& Travel& Industry& Management& at& the& University& of& Hawaii,& USA& and& coVfounder& of& Tourism&
Education&Futures&Initiative&(TEFI).&Her&research&interests&are&in&tourism&education,&tourism&information&technology,&sustainable&tourism&and&corporate&
social&responsibility&in&tourism.&www.tim.hawaii.edu/faculty_bios/pauline_sheldon.aspx&
&
Marianna&Sigala&is&Associate&Professor&of&Service&Management&in&Tourism&at&the&Department&of&Business&Administration,&University&of&the&Aegean,&
Chios,&Greece.&She&has&served&at&the&executive&board&of&the&international&associations&ICHRIE,&EuroCHRIE,&IFITT&and&HeAIS.&She&specialises&in&Information&
&&Communication&Technologies&in&tourism/hospitality&and&her&work&has&been&published&in&numerous&international&academic&journals&and&conferences.&
www.ba.aegean.gr/m.sigala&&
&
Theodoros&Stavrinoudis&is&Assistant&Professor&in&Tourism&Management&at&the&University&of&the&Aegean&and&Tutor&at&the&Hellenic&Open&University.&His&
research& interests& include& Tourism& Management,& Human& Resources& Management& in& Tourism& and& Strategic& Management& in& Tourism.&
http://aegean.academia.edu/DrTheodorosStavrinoudis&&
&
Paris&Tsartas&is&Professor&of&Tourism&Development&at&the&Department&of&Business&Administration,&University&of&the&Aegean,&Chios,&Greece.&&He&served&as&
Rector&of&the&University&of&the&Aegean&between&2010&and&2014&and&Head&of&Department&of&Business&Administration&between&2001V2003&and&2007V2009.&
http://www.ba.aegean.gr/index.php?option=com_content&view=article&id=924&Itemid=61&&