This document summarizes tourism trends globally and in specific regions or countries. Some key points: - Tourism has grown significantly over the last 60 years and is now one of the largest economic sectors worldwide, contributing 10% to global GDP. International tourist arrivals grew from 278 million in 1980 to over 1 billion in 2014. - Emerging markets are growing more quickly and now represent 46% of international tourist arrivals, up from 30% in 1980. By 2030, 57% of arrivals are projected to be in emerging markets. - Top spending countries on international tourism in 2014 were China at $165 billion and the United States at $111 billion, showing China's growing importance. Many regions experienced strong tourism growth

1. Tourism as an
Economic Pillar
Mary Vrolijk
25 September 2015

2. Tourism Trends.
• Tourism: a key role player in economies.
Spinoff effects:
• Job creation,
• New small and medium enterprises(SME’s),
• Country competiveness,
• Productivity,
• Innovation and
• Creativity.

3. Tourism Trends.
• Trends over last 6 decades:
• Continued expansion and diversification,
• Become one of the largest and fastest-growing
economic sectors in the world.
• New destinations in addition favorites of Europe and
North America.
• Tourism has shown uninterrupted growth.
• International tourist arrivals have increased.

4. International Tourist Arrivals.
25
278
527
1,100
-
200
400
600
800
1,000
1,200
Tourist arrivals in millions
1950
1980
1995
2014

5. International Tourism Receipts.
$2
$104
$415
$1,200
$-
$200
$400
$600
$800
$1,000
$1,200
$1,400
Tourist receipts in US$ billions
1950
1980
1995
2014

6. Long Term Projections.
International Tourist Arrivals Worldwide:
• Is expected to increase by 3.3% per year between 2010-2030
• Will reach 1.8 billion by 2030, according to UNWTO.
Between 2010 and 2030:
• Arrivals in emerging destinations will increase + 4.4% a year.
• While those in advanced economies will increase +2.2 % a
year.
• The market share of emerging economies increased from 30%
in 1980 to 45% in 2014, and is expected to reach 57% by 2030,
equivalent to over 1 billion international tourist arrivals.

7. Receipts from international visitor spending on
accommodation, food and drink,
entertainment, shopping and other
services and goods reached
an estimated US$ 1.2
trillion (euro 937
billion) in 2014, an
increase of 3.7% in real
terms

8. Demand continued to be strong in
most source markets and destinations,
despite ongoing geopolitical, economic and health challenges in some
parts of the world.
With 46 million
more tourists
travelling the world (+4.3%), 2014
marks the fifth consecutive
year of robust growth
above the long-term average
(+3.3% a year) since the financial
crisis of 2009.

9. Travel & Tourism generated
US$7.6 trillion
(10% of global GDP) and
277 million
jobs(1 in 11 jobs) for
the global economy in 2014.
Tourism = 10% Global GDP.

10. Emerging Economies now represent a 46%
market share (up from 38% from 2000)
Emerging Economies
Now represent a
46% market share
up from 38% in 2000

11. Global Economic Challenges.
Slower Global Trading
due to:
• Weakness and potential
Volatility of currencies
against US $.
• Deep recession in Russia,
will slow outbound
spending.
• Overall slower world trade
in 2015

12. Increased disposable income due
to falling oil prices worldwide.
Falling oil prices

13. Expansion of Travel & Tourism.
• Travel & Tourism expansion is forecasted
and expected to increase by 3.7% of the
GDP.

14. Caribbean Performance.
Arrivals in the Caribbean were up 6%;
• Dominican Republic + 10%
• Cuba + 5%
• Jamaica + 4%
• Puerto Rico + 1%
the second largest destination in the sub region;
Source: World Travel & Tourism Council

15. ‘Smaller’ Destinations.
• Turks and Caicos Islands (+50%)
• Montserrat (+22%)
• Grenada (+15%)
• Haiti (+11%)
• Cayman Islands (+11%)
All ‘smaller’ Caribbean destinations
posted double-digit increases.
Source: World Travel & Tourism Council

16. The total contribution of Travel & Tourism to Aruba's GDP was
AWG 4,2 billion (88.4% of GDP) in 2014,
and
is forecasted to rise by
3.2% in 2015, and to rise
by 2.7% to AWG 5,6
billion (94.0% of
GDP) in 2025.
Aruba & Tourism.

17. In 2014 Travel & Tourism directly
supported 16,500 jobs (32.5% of total
employment).
This is expected to
remain unchanged in
2015 and fall by 0.4%
pa to 16,000 jobs
(29.6% of total
employment) in 2025.

18. In 2014, the total contribution of Travel &
Tourism to employment, including jobs
indirectly supported by the industry, was
90.8% of total employment (46,000 jobs).
This is expected to rise
by 2.5% in 2015 to
47,000 jobs and rise by
0.5% pa to 49,000 jobs
in 2025 (91.2% of total).

19. Visitor exports.
• Visitor exports generated
AWG 2,9 billion
(66.9% of total
exports) in 2014.
• This is forecasted to grow by 2.9%
in 2015, and grow by 2.8% pa,
from 2015-2025, to AWG 3,9
billion in 2025 (64.6% of total).

20. Travel & Tourism investment in
2014 was AWG 334.8 million, or
31.0% of total investment.
It should rise by
4.8% in
2015,
and rise by 3.0% over the
next ten years to
AWG 469.8 million
in 2025
(34.0% of total).

21. International Tourism - Top Spenders
• Chinese travellers spent
a record US$ 165 billion
abroad in 2014 – an
exceptional 27%
increase over 2013
and US$ 36 billion
more in absolute
terms

22. China.
China currently generates some
13% of global tourism receipts,
Benefitting
many destinations
around the world,
particularly in
Asia & the
Pacific.

23. Spending Gap of US$ 54 billion.
In 2014 the expenditure gap between
China and the United States (2nd) ,
widened to US$ 54 billion, despite a
robust 6% increase in tourism spending
from the United States, to reach US$ 111
billion.

24. Germany reported a modest 1% increase in
expenditure to US$ 92 billion.
• The United Kingdom (+4%), with US$ 58
billion, overtaking the Russian Federation, which
is now 5th with US$ 50 billion.
• France (+11%) and Canada (+3%) with
expenditures of US$ 48 billion and US$ 34 billion
respectively, while Italy (+7%) moved up one
place into 8th position with US$ 29 billion.

25. France (+11%) and Canada (+3%) with expenditures of
US$ 48 billion and US$ 34 billion respectively, while Italy
(+7%) moved up one place into 8th position with US$ 29
billion.
• Australia moved down one place in the ranking into 9th
position as expenditure decreased by 2% to US$ 26 billion.
• Brazil remained in 10th place in the ranking, with an
expenditure of US$ 26 billion.

26. Other source markets in addition to the Top 10
which showed double-digit growth in
expenditure were:
Saudi Arabia, Norway,
Sweden, Spain,
India, Taiwan (pr. of China),
the Philippines, Qatar,
Thailand, Czech Republic &
Colombia.

27. Latin America
average growth rates of 6%
over $30 million and $15 billion),

28. During the past year, significant growth was
experienced by
Brazil (+30%),
Uruguay (+22%),
Paraguay (+13%),
Chile (+11%),
Panama (+11%).

29. Latin American
• Forecasts remain positive (+5%)
• Tourism’s direct contribution to GDP 7%
$140 billion in 2012,
and is set to rise to well over
$230 billion by 2020.
.

30. Challenges…
• As Latin America & Caribbean economies
grows and greater investment flows to the
region, domestic and international
businesses are struggling to find qualified
labor.

31. • Education directed to demands
of this economic sector
• A well managed migration in
order to control extensive growth
of the population not to put
pressure on infrastructure & other
• Not to ‘loose’ authenticity in
culture & heritage
• country’s product branding in
quality of service
• Job creation is necessary to
address poverty and to give
stability, opportunity and
prosperity.

32. Sustainability in tourism industry
Sustainability within the tourism industry
 Tools for measuring and criteria for certifying ‘green’
destinations
 Consumers & destination’s reputation for social and
environment responsibility.
Ecotourism can return as much as 95% of revenues

33. Award Winning Tara Beach Resort.

34. Investor’s Perspective
• Desired return on capital invested
• Global crisis intensifies the need for more
detailed pre-investment analysis…making values
more scrutinized in markets with greater
macroeconomic risks
• Yields may be compared with capital market
yields
• Emerging markets are expected to provide
greater returns
• Seasonality is generally not perceived well

35. From Investor’s prospective
Operating History
Hotel often cannot substantially
outperform its true competitive set
 Equally important to investments in
new developments or existing hotels
 soundness defines future performance
of hotels (new or existing)
,
hotel value–“the appetite of
investor”

36. Statia… discover & experience… the
unexpected!
The Mar Linda Resort
The concept
My vision is to play a key role in developing this project
to reach a niche & beyond eco-tourism on the island,
by being self-supportive by using reusable energy, eco-
friendly, with low carbon emissions and to guarantee
the authenticity of the country's culture and to provide
services to the people of Statia by contributing to
preservation of nature.

37. My Mission
• My mission is being a key role player in the
island's economy to provide resources to
stimulate the above, education &
economic development, a well skilled
employment force, to cater and to provide
a high standard service. The geographical
situation of the island gives an additional
edge of reaching and providing services to
other islands as well.
•
•

38. The concept
I hereby present to you 2 video’s
The first video is about
the concept of the resort
& a yacht to do
island hopping, and
the second video is about
Hotel triple play..

39. Summary
This will give the resort the edge of being
trendy in technology advances combined
with eco-tourism making Statia the ultimate
innovative adventure ever.
thank you for your time and your attention.

40. Questions?