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Website Redesign Proposal<br />Prepared by Vickie Siculiano<br />July 2, 2011<br />

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Make ‘em Say Wow!<br />This template is designed to give you some structure and help with preparing a proposal for website redesign.<br />For this presentation, I created my own 11 point attribute scale.<br />But, feel free to create your own and customize this template for your own needs.<br />I’m just paying it forward…<br />Best of luck to you!<br />7/2/2011<br />Vickie Siculiano<br />1<br />

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Situation Analysis<br />INSERT COMPANY NAME<br />Offspring of INSERT PARENT COMPANYwith a big value proposition.<br />“INSERT MISSION STATEMENT HERE”<br />Goals: INSERT GOALS HERE<br />Assessment<br />Strong INSERT STRENGTHS HERE (i.e. customer service), but website could benefit from INSERT WEAKNESSES HERE (i.e. search engine optimized information content architecture (IA), content management system (CMS).)<br />Competitive analysis performed of other INSERT COMPETITOR INDUSTRY HEREcompetitors and ranked. <br />7/2/2011<br />Vickie Siculiano<br />2<br />

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Company Goals<br />Short-Term Goals<br />INSERT GOALS HERE<br />(i.e. Redesign website to include CRM, social media, graphic redesign.)<br />INSERT METHODOLOGY<br />Long-Term Goals<br />INSERT GOALS HERE<br />(i.e.) Decrease bounce rate to under 20%,<br />Generate 100,000 absolute unique visitors/month,<br />Generate 50% conversion rate,<br />Increase search engine traffic proportion to 50%.<br />INSERT METHODOLOGY<br />3<br />7/2/2011<br />Vickie Siculiano<br />

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Competitive Analysis<br />Top Ranking Overall<br />Winner: INSERT WINNER<br /> Rank: INSERT RANK<br />Runners Up:<br />INSERT #1<br /> Rank: INSERT OVERALL RANK<br />INSERT #2<br /> Rank: INSERT OVERALL RANK<br />7/2/2011<br />Vickie Siculiano<br />4<br />Insert Home Page<br />Screenshots<br />

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The Competitors: Analysis<br />Site Layout<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />(i.e.) Clear Layout<br />7/2/2011<br />Vickie Siculiano<br />5<br />Insert Home Page<br />Screenshot<br />

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The Competitors: Analysis<br />Navigation Structure<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />Recommendation:<br />INSERT # PAGE NAVIGATION<br />INSERT TABS (i.e. Home, Products, About, Contact<br />7/2/2011<br />Vickie Siculiano<br />6<br />Insert Navigation Tab<br />Screenshot<br />

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The Competitors: Analysis<br />SEO<br /> Winner: INSERT WINNER<br />INSERT RATIONALE<br /> i.e. Good use of meta tags<br /> Good use of keyword phrases<br /> Strong inbound links<br />7/2/2011<br />Vickie Siculiano<br />7<br />Insert Home Page<br />Screenshots<br />

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The Competitors: Analysis<br />Social Media Interface<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Social Media Login Capability<br />Facebook Plug In<br />Blog<br />7/2/2011<br />Vickie Siculiano<br />8<br />Insert Social Media Interface<br />Screenshots<br />

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The Competitors: Analysis<br />Conversion Process<br />Winner: INSERT WINNER<br />INSERT RATIONALE <br />i.e. Video featuring benefits,<br />No double opt-in,<br />Streamlined conversion process<br />7/2/2011<br />Vickie Siculiano<br />9<br />Insert Conversion Page<br />Screenshots<br />

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The Competitors: Analysis<br />Use of Video<br /> Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. embedded on home page<br />7/2/2011<br />Vickie Siculiano<br />10<br />Insert Video<br />Screenshots OR Embedded Video<br />

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The Competitors: Analysis<br />FAQ<br /> Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Categories<br />Searchability<br />7/2/2011<br />Vickie Siculiano<br />11<br />Insert FAQ<br />Screenshots<br />

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The Competitors: Analysis<br />Benefits<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Easy to find<br />Strong value proposition<br />Well-written copy<br />7/2/2011<br />Vickie Siculiano<br />12<br />Insert Benefits<br />Screenshots<br />

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The Competitors: Analysis<br />Conversion Option Visibility<br /> Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. on every page<br />Powerful graphic<br />7/2/2011<br />Vickie Siculiano<br />13<br />Insert Page Screenshots featuring Call to Action<br />

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The Competitors: Analysis<br />Help Desk<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Robust forms w/ drop downs<br />Live chat option<br />7/2/2011<br />Vickie Siculiano<br />14<br />Insert Help Desk<br />Screenshots<br />

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The Competitors: Analysis<br />Affiliate Marketing<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Both email and<br /> link options<br />Application process forms<br />7/2/2011<br />Vickie Siculiano<br />15<br />Insert Affiliate Marketing<br />Screenshots<br />

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The Competitors: Findings<br />INSERT COMPANY NAME<br />Ranking = INSERT #<br />INSERT SELECTED<br /> ATTRIBUTE TALKING POINTS<br />i.e. Affiliate: INSERT RANK<br />SEO: INSERT RANK <br />Use of Video: INSERT RANK<br />Social Media: INSERT RANK<br />7/2/2011<br />Vickie Siculiano<br />16<br />Insert Home Page<br />Screenshot<br />

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Recommendations<br />Site Layout<br />INSERT RECOMMENDATIONS<br />i.e. Branded skin<br />Above the fold<br />7/2/2011<br />Vickie Siculiano<br />17<br />

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Recommendations<br />Navigation Structure<br />INSERT RECOMMENDATIONS<br />INSERT # of Tabs<br />i.e. Home<br />About<br />Contact<br />7/2/2011<br />Vickie Siculiano<br />18<br />

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Recommendations<br />SEO<br />INSERT RECOMMENDATIONS <br />i.e. Include unique tags for pages, images, alt txt, IA<br />Rewrite copy to be more compelling.<br />7/2/2011<br />Vickie Siculiano<br />19<br />

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Recommendations<br />Social Media Interface<br />INSERT RECOMMENDATIONS<br />i.e. Build social media profiles (Facebook, etc.)<br />Add share buttons (Share This, Facebook Like, Google +1)<br />7/2/2011<br />Vickie Siculiano<br />20<br />

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Recommendations<br />Join Process<br />INSERT RECOMMENDATIONS<br />i.e. Streamline process<br />From 3 page funnel to only 1<br />7/2/2011<br />Vickie Siculiano<br />21<br />

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Recommendations<br />Video<br />INSERT RECOMMENDATIONS<br />i.e.Create video featuring benefits to encourage conversions<br />Could be graphic<br />7/2/2011<br />Vickie Siculiano<br />22<br />

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Recommendations<br />FAQ<br />INSERT RECOMMENDATIONS<br />i.e. Research<br />Categorize<br />7/2/2011<br />Vickie Siculiano<br />23<br />

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Recommendations<br />Benefits<br />INSERT RECOMMENDATIONS<br />i.e. Bulleted format<br />Benefits vs. features<br />7/2/2011<br />Vickie Siculiano<br />24<br />

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Recommendations<br />Conversion Call to Action<br />INSERT RECOMMENDATIONS<br />i.e. Every page<br />Buttons and links<br />7/2/2011<br />Vickie Siculiano<br />25<br />

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Recommendations<br />Help Desk<br />INSERT RECOMMENDATIONS<br />Form that populates subject field<br />Could also have a subcategory<br />7/2/2011<br />Vickie Siculiano<br />26<br />

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Recommendations<br />Affiliate Marketing<br />INSERT RECOMMENDATIONS<br />i.e. Tab on top navigation<br />Good for SEO and PPC<br />7/2/2011<br />Vickie Siculiano<br />27<br />

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Any questions?<br />7/2/2011<br />Vickie Siculiano<br />28<br />INSERT YOUR CHOICE OF VISUAL<br />REMEMBER - DRIVE IT HOME!<br />