How to Prepare a Website Redesign Proposal


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This template is designed to give some structure and helpful perspective on how to prepare a proposal of for website redesign. You could also use Word, but as a leave behind, this is a helpful piece.

Create your own attribute system on a scale of 1-5 to rank the competition, average it all out and voila. Show that you're on top of the competition and are designing the website with the big picture in mind.

Make 'em say wow!!

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  • This template is designed to give some structure and helpful perspective on the proposal of a website redesign in a powerpoint presentation. You could also use Word, but as a leave behind, this is a helpful piece.
  • How to Prepare a Website Redesign Proposal

    1. 1. Website Redesign Proposal<br />Prepared by Vickie Siculiano<br />July 2, 2011<br />
    2. 2. Make ‘em Say Wow!<br />This template is designed to give you some structure and help with preparing a proposal for website redesign.<br />For this presentation, I created my own 11 point attribute scale.<br />But, feel free to create your own and customize this template for your own needs.<br />I’m just paying it forward…<br />Best of luck to you!<br />7/2/2011<br />Vickie Siculiano<br />1<br />
    3. 3. Situation Analysis<br />INSERT COMPANY NAME<br />Offspring of INSERT PARENT COMPANYwith a big value proposition.<br />“INSERT MISSION STATEMENT HERE”<br />Goals: INSERT GOALS HERE<br />Assessment<br />Strong INSERT STRENGTHS HERE (i.e. customer service), but website could benefit from INSERT WEAKNESSES HERE (i.e. search engine optimized information content architecture (IA), content management system (CMS).)<br />Competitive analysis performed of other INSERT COMPETITOR INDUSTRY HEREcompetitors and ranked. <br />7/2/2011<br />Vickie Siculiano<br />2<br />
    4. 4. Company Goals<br />Short-Term Goals<br />INSERT GOALS HERE<br />(i.e. Redesign website to include CRM, social media, graphic redesign.)<br />INSERT METHODOLOGY<br />Long-Term Goals<br />INSERT GOALS HERE<br />(i.e.) Decrease bounce rate to under 20%,<br />Generate 100,000 absolute unique visitors/month,<br />Generate 50% conversion rate,<br />Increase search engine traffic proportion to 50%.<br />INSERT METHODOLOGY<br />3<br />7/2/2011<br />Vickie Siculiano<br />
    5. 5. Competitive Analysis<br />Top Ranking Overall<br />Winner: INSERT WINNER<br /> Rank: INSERT RANK<br />Runners Up:<br />INSERT #1<br /> Rank: INSERT OVERALL RANK<br />INSERT #2<br /> Rank: INSERT OVERALL RANK<br />7/2/2011<br />Vickie Siculiano<br />4<br />Insert Home Page<br />Screenshots<br />
    6. 6. The Competitors: Analysis<br />Site Layout<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />(i.e.) Clear Layout<br />7/2/2011<br />Vickie Siculiano<br />5<br />Insert Home Page<br />Screenshot<br />
    7. 7. The Competitors: Analysis<br />Navigation Structure<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />Recommendation:<br />INSERT # PAGE NAVIGATION<br />INSERT TABS (i.e. Home, Products, About, Contact<br />7/2/2011<br />Vickie Siculiano<br />6<br />Insert Navigation Tab<br />Screenshot<br />
    8. 8. The Competitors: Analysis<br />SEO<br /> Winner: INSERT WINNER<br />INSERT RATIONALE<br /> i.e. Good use of meta tags<br /> Good use of keyword phrases<br /> Strong inbound links<br />7/2/2011<br />Vickie Siculiano<br />7<br />Insert Home Page<br />Screenshots<br />
    9. 9. The Competitors: Analysis<br />Social Media Interface<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Social Media Login Capability<br />Facebook Plug In<br />Blog<br />7/2/2011<br />Vickie Siculiano<br />8<br />Insert Social Media Interface<br />Screenshots<br />
    10. 10. The Competitors: Analysis<br />Conversion Process<br />Winner: INSERT WINNER<br />INSERT RATIONALE <br />i.e. Video featuring benefits,<br />No double opt-in,<br />Streamlined conversion process<br />7/2/2011<br />Vickie Siculiano<br />9<br />Insert Conversion Page<br />Screenshots<br />
    11. 11. The Competitors: Analysis<br />Use of Video<br /> Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. embedded on home page<br />7/2/2011<br />Vickie Siculiano<br />10<br />Insert Video<br />Screenshots OR Embedded Video<br />
    12. 12. The Competitors: Analysis<br />FAQ<br /> Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Categories<br />Searchability<br />7/2/2011<br />Vickie Siculiano<br />11<br />Insert FAQ<br />Screenshots<br />
    13. 13. The Competitors: Analysis<br />Benefits<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Easy to find<br />Strong value proposition<br />Well-written copy<br />7/2/2011<br />Vickie Siculiano<br />12<br />Insert Benefits<br />Screenshots<br />
    14. 14. The Competitors: Analysis<br />Conversion Option Visibility<br /> Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. on every page<br />Powerful graphic<br />7/2/2011<br />Vickie Siculiano<br />13<br />Insert Page Screenshots featuring Call to Action<br />
    15. 15. The Competitors: Analysis<br />Help Desk<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Robust forms w/ drop downs<br />Live chat option<br />7/2/2011<br />Vickie Siculiano<br />14<br />Insert Help Desk<br />Screenshots<br />
    16. 16. The Competitors: Analysis<br />Affiliate Marketing<br />Winner: INSERT WINNER<br />INSERT RATIONALE<br />i.e. Both email and<br /> link options<br />Application process forms<br />7/2/2011<br />Vickie Siculiano<br />15<br />Insert Affiliate Marketing<br />Screenshots<br />
    17. 17. The Competitors: Findings<br />INSERT COMPANY NAME<br />Ranking = INSERT #<br />INSERT SELECTED<br /> ATTRIBUTE TALKING POINTS<br />i.e. Affiliate: INSERT RANK<br />SEO: INSERT RANK <br />Use of Video: INSERT RANK<br />Social Media: INSERT RANK<br />7/2/2011<br />Vickie Siculiano<br />16<br />Insert Home Page<br />Screenshot<br />
    18. 18. Recommendations<br />Site Layout<br />INSERT RECOMMENDATIONS<br />i.e. Branded skin<br />Above the fold<br />7/2/2011<br />Vickie Siculiano<br />17<br />
    19. 19. Recommendations<br />Navigation Structure<br />INSERT RECOMMENDATIONS<br />INSERT # of Tabs<br />i.e. Home<br />About<br />Contact<br />7/2/2011<br />Vickie Siculiano<br />18<br />
    20. 20. Recommendations<br />SEO<br />INSERT RECOMMENDATIONS <br />i.e. Include unique tags for pages, images, alt txt, IA<br />Rewrite copy to be more compelling.<br />7/2/2011<br />Vickie Siculiano<br />19<br />
    21. 21. Recommendations<br />Social Media Interface<br />INSERT RECOMMENDATIONS<br />i.e. Build social media profiles (Facebook, etc.)<br />Add share buttons (Share This, Facebook Like, Google +1)<br />7/2/2011<br />Vickie Siculiano<br />20<br />
    22. 22. Recommendations<br />Join Process<br />INSERT RECOMMENDATIONS<br />i.e. Streamline process<br />From 3 page funnel to only 1<br />7/2/2011<br />Vickie Siculiano<br />21<br />
    23. 23. Recommendations<br />Video<br />INSERT RECOMMENDATIONS<br />i.e.Create video featuring benefits to encourage conversions<br />Could be graphic<br />7/2/2011<br />Vickie Siculiano<br />22<br />
    24. 24. Recommendations<br />FAQ<br />INSERT RECOMMENDATIONS<br />i.e. Research<br />Categorize<br />7/2/2011<br />Vickie Siculiano<br />23<br />
    25. 25. Recommendations<br />Benefits<br />INSERT RECOMMENDATIONS<br />i.e. Bulleted format<br />Benefits vs. features<br />7/2/2011<br />Vickie Siculiano<br />24<br />
    26. 26. Recommendations<br />Conversion Call to Action<br />INSERT RECOMMENDATIONS<br />i.e. Every page<br />Buttons and links<br />7/2/2011<br />Vickie Siculiano<br />25<br />
    27. 27. Recommendations<br />Help Desk<br />INSERT RECOMMENDATIONS<br />Form that populates subject field<br />Could also have a subcategory<br />7/2/2011<br />Vickie Siculiano<br />26<br />
    28. 28. Recommendations<br />Affiliate Marketing<br />INSERT RECOMMENDATIONS<br />i.e. Tab on top navigation<br />Good for SEO and PPC<br />7/2/2011<br />Vickie Siculiano<br />27<br />
    29. 29. Any questions?<br />7/2/2011<br />Vickie Siculiano<br />28<br />INSERT YOUR CHOICE OF VISUAL<br />REMEMBER - DRIVE IT HOME!<br />