Is there a recipe for success in crowdfunding campaign? There is, but no recipe guarantees success, though it helps you move towards it. Those who think crowdfunding is easy money, tend to be disappointed once the actual work on the campaign kicks in. Crowdfunding is only one of the funding options, and it requires an enormous effort from the team to be successful. Building a web page and campaign page is our speciality, but that is only one part of the complex project.

1. WEBSITE DEVELOPMENT
FOR CROWDFUNDING CAMPAIGN
Roadmap to success or failure

2. MAIRIS SKUJA

3. Master creators of web pages, large scale e-commerce projects, web based
information systems, mobile and social media applications
YEARS
+
500
15
15
PROJECTS
COUNTRIES

4. Experience in Web Solutions
for Crowdfunding Campaigns
Latvia Finland
1.3 M USD 116 T USD
Kickstarter Indiegogo
Fixed
funding
Flexible
funding

5. TABLE OF CONTENTS
WORK
PLEASURE TO
WITH
Critical components of your campaign
Campaign stages and your website
Rule of the thumb
1.
2.
3.

6. 1.CRITICAL COMPONENTS
OF YOUR CAMPAIGN

7. CRITICAL COMPONENTS
OF YOUR CAMPAIGN
1. Ambition, Courage & Commitment
2. Know-How & Experience
3. Right Team
4. Clear Game Plan
5. Readiness to Iterate & Change Fast

8. CRITICAL COMPETENCES
OF THE TEAM
YOUR
PRODUCT
& MARKET
WEB
MARKETING
& PR
PARTNERS,
SPONSORS &
FRIENDS
WEB DESIGN &
DEVELOPMENT
1 2 3 4

9. 2.CAMPAIGN STAGES
AND YOUR WEBSITE

10. MATURITY
STAGE
CAMPAIGN STAGES
AND YOUR WEBSITE
PRODUCT
WEBSITE
(Current version)
PRE-
CAMPAIGN
WEBSITE
(Soft-Launch)
CAMPAIGN
WEBSITE
(Hard-Launch)
POST-
CAMPAIGN
WEBSITE
(Feedback, Marketing &
Pre-Orders)
1 2 3 4
5

11. STAGE 1: PRODUCT WEBSITE
PRODUCT
WEBSITE
(Current version)
1 KEY
MESSAGES
TEAM
BENEFITS &
FEATURES
CONTACTS
SOCIAL
MEDIA
LINKS
FOCUS:
EARLY STAGE FINANCING & DEVELOPMENT
STORY

12. PRE-
CAMPAIGN
WEBSITE
(Soft-Launch)
2
STAGE 2: PRE-CAMPAIGN
FOCUS:
E-MAIL DATABASE & SUPPORTERS ACQUISITION
KEY
MESSAGES
STORY
TEAM
BENEFITS &
FEATURES
CONTACTS
SOCIAL MEDIA
LINKS
PARTNERS &
SUPPORTERS
SUBSCRIPTION

13. CAMPAIGN
WEBSITE
(Hard-Launch)
3
STAGE 3: CAMPAIGN
FOCUS:
REACHING CAMPAIGN GOAL
KEY
MESSAGES
STORY
+ Timeline
TEAM
BENEFITS &
FEATURES
BUZZ
+ Media Coverage
SOCIAL MEDIA
LINKS
PARTNERS &
SUPPORTERS
CAMPAIGN
INFORMATION
+ Call To Action
CONTACTS
+ Media info
+ Feedback

14. POST-
CAMPAIGN
WEBSITE
(Feedback, Marketing &
Pre-Orders)
4
STAGE 2: POST-CAMPAIGN
FOCUS:
KEEPING PROMISES TO FOUNDERS, GIVING FEEDBACK + PRE-ORDERS
KEY
MESSAGES
STORY
& TIMELINE
TEAM
BENEFITS &
FEATURES SOCIAL MEDIA
LINKS
PARTNERS &
SUPPORTERS
PRE-ORDERS
CONTACTS
MEDIA
(RELATIONS)
FEEDBACK
TO FOUNDERS &
COMMUNITY

15. 3.RULE OF
THE THUMB

16. RULE OF THE THUMB
1. Keyword research (do your homework)
2. SEO focus for copywrite
3. Exceptionally structured content
4. Social media for both - SEO and Engagement
5. Human readable URLs
20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE

17. RULE OF THE THUMB
6. META tags: Title & Description
7. Sitemap & Internal links
8. URL redirects across site versions
9. Off-page SEO is must
10. First impression
20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE

18. RULE OF THE THUMB
11. Consistency in Design
12. Realism in Design
13. Understandable Navigation
14. Clear signals (form / function)
15. Accessablity (screens / devices & standards)
20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE

19. RULE OF THE THUMB
16. Clear messages
17. Content value (uniqueness)
18. Understandability (language & wording used)
19. Trust (team, partners bigger than you, …)
20. Close the deal (CTAs)
20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE

20. MAIRIS SKUJA
skype: mairis.skuja
@mairisskuja
mairis.skuja@aurumit.com
+371 29165581
WORK
PLEASURE TO
WITH