Lensoptic is the leading supplier of lenses in Spain for the insured population covered by Healthcare, representing 70% of purchases made through medical charts. The lenses use advanced technology and have a special design that has multiplied purchases from Healthcare since being added to the benefits catalog. To defend sales of its OPTEX Advanced IQ lens, Lensoptic must publicize the lens's benefits and form strategic alliances to increase Healthcare's billing, as the lens costs at least 108 euros.