Hello! My name is Abry Deshong. This is my portfolio. It features my work experience in communications, events planning, grassroots marketing strategy and writing. I am so pleased that you are having a look at my work. Thank you for your interest. Please reach out if you are interested in working together at abry.deshong@gmail.com. Sincerely, Abry Deshong

1. Abry Deshong MSc.
Communications Manager. Events Planning. Grassroots Marketing Strategist.
Consummate Collaborator. Writer. Kind Person
www.linkedin.com/in/abrydeshong
Monday, October 13, 2014

2. Special Events
concept, planning, management
Product Release Parties
Fundraisers
Artist Signings
Art Shows
Trade Parties
Live Art
Monday, October 13, 2014

3. Grassroots Marketing
set goals, envision, strategize, plan, recruit / collaborate, execute, deliver, clean up
Cultural Festivals
Happy Hours
Retail Parties
Monday, October 13, 2014

4. A Guerilla Social Media Marketer at Heart
Facebook, Twitter, Meet-up, Hoot Suite
To date I have professionally managed four social media accounts in 2.5 years.
Ever Since I Read Guerilla Social Media Marketing By Jay Levinson
My Approach to Social Media is about Authentic
Community Building
FACEBOOK ANALYTICS
“WHAT GETS MEASURED GETS IMPROVED” - JAY LEVINSON
BLDR NY SF MIA
LA
I establish and build a strong core online community of supporters by providing consistent and
frequent value to these community members through authentic on-line and face-to-face
conversations, posting visually appealing content, throwing awesome events, selling cool
merchandise, and giving lots of tokens of thanks (from on the house drinks and thank you notes to
sharing the inside scoop on the latest industry news).
1.26
0.7
1.57
2.3
I am excellent at planning and executing strategic campaigns for product releases, events and day
to day engagement and do so using hootsuite and engaging my team.
I love to lead social media teams and empower them to capture the brand in action.
With my social science background I love to analyze progress consistently monthly and set goals
! Avg. Daily Posts from 4/22-5/26
! Experts say 4-6 X/day
! Opportunity here!
0
1
2
3
4
Avg. Daily Posts Over a Month
3.6
Thursday, June 20, 2013
Monday, October 13, 2014

5. Branding
concept, direction, copy, production
p r o j e c t - k n o w. o r g
Monday, October 13, 2014

6. Marketing Collateral
Concept, Layout, Basic Design, Print and Digital
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
PROJECTENYE.COM
POSE HERE
TAKE A PHOTO
TAG #ProjectEnye
GET A PRIZE!
Project Ñ is a
multi-media project
for one of the fastest
growing populations
in the US today:
American/US born
Latinos.
EXPERIENCE
THE WORLD OF Ñ!
WELCOME TO
PROJECT Ñ
Come experience
the world of Ñ!
PROJECTENYE.COM
Project Ñ is a multi-media project for one of the
fastest growing populations in the US today:
American/US born Latinos.
Monday, October 13, 2014

7. Blog Writing
Op-ed, Interviews, press releases, event wrap-ups, product previews
Op Ed
Changing Our Mindset:
Work and Life for Women and Architecture
Interview
Interview with Mike Fudge
Press Release
MAD and Scott Tolleson
Artist Signing and Release Party at Kidrobot
Boulder
Event Wrap Up
LʼAmour Supreme + Huck Gee
Artist Signing at Kidrobot Boulder
Product Preview
Kidrobot Black Murder X Craww
“Mike Fudge is one of those toy
customizers who captivates your
attention immediately. Existing
within each piece is craft, artistry
and certain mystical elements that
are not only seen but felt. KR
Boulder recently sat down with
Fudge for an exclusive interview.
Read on to get to know this
incredible artist rising above and
beyond up and coming status....”
“Does the current system of architecture
education, training and professional life allow
successful women in leadership positions to
also be mothers who can dedicate enough
quality time to their children?....”
Monday, October 13, 2014

8. Email Marketing
Constant Contact, Mail Chimp, E-Newsletters, Email Opt In Strategist
1500
1125
750
375
Increased
email capture
by 190% in
one year*
Highly successful email capturing strategies by creating value-driven incentives,
team training / empowerment and implementing consistent weekly analysis.
* Data collected while working with Kidrobot.
0
Emails Captured
45% average
weekly retail email
opt in*
Approx. 25% of
which were repeat
customers
2013
2014
Monday, October 13, 2014

9. Video
concept, write & produce
An online commercial campaign
https://www.youtube.com/watch?v=dbA-GgdybC8
Kickstarter campaign ʼ15
http://vimeo.com/107658569
Monday, October 13, 2014

10. Media Relations
Article samples of work I created and/or planned which was featured in local and national media outlets
Interviewed about
Project kNOw featured in
TCJEWFOLK 9/12
Art Show Press Release
featured in
Clutter Art Magazine 3/14
Artist Signing Event reviewed
in
1/1 Denver Art Magazine 1/14
Custom Art Show Event
featured in Clutter Art
Magazine 8/13
Monday, October 13, 2014

11. Research and Writing
Empirical writing, research, statistics, presentations and literature reviews
Stellar Training and Experience
-Eight years of academic research experience
- Holds International Research Masters Degree in Social Science from Utrecht University*
-Holds Honors undergraduate degree in Child Psychology from University of Minnesota Twin-Cities
Breadth and Depth of Focus
- Sexual and mental health among youth and adults
- Domestic violence & youth
- Cognitive functioning & chronic pain among Adults
*Utrecht University is rated as the best university in the Netherlands by the Shanghai Ranking of World Universities 2013, and
ranked as the 13th best European university and the 51st best university of the world in Social Science.
Monday, October 13, 2014