The document provides background on the IMF and CIPE. The IMF is an international organization that works to foster global economic growth and stability among its 188 member countries. It does this through surveillance of members' economic policies, technical assistance, and lending. CIPE is a non-profit that works to strengthen democracy through private enterprise and market reforms in over 100 countries. It focuses on issues like governance, property rights, and combating corruption. Both organizations have decades of experience promoting economic and political freedoms internationally.
The document summarizes news about Rowan University's graduate public relations program. It discusses the program moving to a new building at 301 West High Street. It also profiles a current student, Lucia Allen, and highlights alumni. Additionally, it provides information on upcoming courses, a faculty member, Dr. Alison Novak, and the annual Mentor Night event.
The media relations plan aims to support Be The Match's need for more ethnically diverse donors in the US. A key partnership with the US Postal Service will facilitate outreach. Tactics include creating a promotional flyer and stamp to educate the public and reach donors. The flyer will clarify Be The Match and waive their $100 registration fee. Documentaries on PBS, Netflix, and YouTube will convey personal stories to appeal to empathy and younger audiences. Target demographics include multi-ethnic individuals aged 18-44 with disposable time or income. Goals are to register over 5,000 new USPS employee donors and 1,000 donors from the mass mailing.
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
- A survey of over 2,400 journalists found that most now see social media as an acceptable channel for communication with PR professionals and a way to field story pitches. However, journalists still prefer email for receiving pitches and press releases.
- Panelists advised that PR professionals should personalize all communication with journalists, focus on addressing reader pain points in pitches, and use social media to familiarize themselves with a journalist's work before contacting them directly with story ideas. Journalists also want the essential details like the 5Ws included in press releases.
This document discusses issues related to media, journalism, and public relations. It touches on several topics:
- Declining trust in the media and concerns over objectivity and the blurring of facts and opinion.
- Challenges facing journalists in covering news accurately while also maintaining objectivity.
- The importance of traditional media outlets like newspapers and TV, despite their declining audiences, in setting the news agenda.
- Best practices for PR professionals in pitching stories to journalists, including building targeted media lists, focusing on newsworthy stories, and following proper email etiquette.
This document outlines a public relations campaign plan for St. Bede Academy developed by WorldEdge. The plan includes situational analysis and research on alumni engagement. The objectives are to increase communication with international alumni, social media engagement, and networking opportunities. Tactics include a pen pal program, virtual homecoming, career day event, and coffee shop meetups. The plan will be evaluated through surveys and social media analytics to measure engagement increases by May 2017. The overall goal is to strengthen connections between St. Bede Academy and its alumni community.
This document provides tips on engaging with media and press to publicize a story or event. It discusses crafting an interesting story with human interest elements and a compelling hook. The document advises targeting appropriate local media outlets and tailoring the story and outreach to each audience. Reporters are most interested in stories that stand out from routine news and relate to current events. The key to getting media coverage is developing a unique and compelling narrative and pitching it to media outlets in a timely manner and format suited to their audience.
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
This document contains a campaign plan for St. Bede Academy to increase engagement with alumni from 2016-2017. It includes research conducted, objectives to increase communication with international alumni by 30% and social media engagement by 100%. The plan highlights include a career day with alumni, a coffee shop reconnect event, virtual homecoming, and an international alumni pen-pal program. The budget of $10,000 will be spent on social media, media relations, and events over three years to effectively reach alumni and measure the campaign's success in increasing engagement.
The document summarizes news about Rowan University's graduate public relations program. It discusses the program moving to a new building at 301 West High Street. It also profiles a current student, Lucia Allen, and highlights alumni. Additionally, it provides information on upcoming courses, a faculty member, Dr. Alison Novak, and the annual Mentor Night event.
The media relations plan aims to support Be The Match's need for more ethnically diverse donors in the US. A key partnership with the US Postal Service will facilitate outreach. Tactics include creating a promotional flyer and stamp to educate the public and reach donors. The flyer will clarify Be The Match and waive their $100 registration fee. Documentaries on PBS, Netflix, and YouTube will convey personal stories to appeal to empathy and younger audiences. Target demographics include multi-ethnic individuals aged 18-44 with disposable time or income. Goals are to register over 5,000 new USPS employee donors and 1,000 donors from the mass mailing.
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
- A survey of over 2,400 journalists found that most now see social media as an acceptable channel for communication with PR professionals and a way to field story pitches. However, journalists still prefer email for receiving pitches and press releases.
- Panelists advised that PR professionals should personalize all communication with journalists, focus on addressing reader pain points in pitches, and use social media to familiarize themselves with a journalist's work before contacting them directly with story ideas. Journalists also want the essential details like the 5Ws included in press releases.
This document discusses issues related to media, journalism, and public relations. It touches on several topics:
- Declining trust in the media and concerns over objectivity and the blurring of facts and opinion.
- Challenges facing journalists in covering news accurately while also maintaining objectivity.
- The importance of traditional media outlets like newspapers and TV, despite their declining audiences, in setting the news agenda.
- Best practices for PR professionals in pitching stories to journalists, including building targeted media lists, focusing on newsworthy stories, and following proper email etiquette.
This document outlines a public relations campaign plan for St. Bede Academy developed by WorldEdge. The plan includes situational analysis and research on alumni engagement. The objectives are to increase communication with international alumni, social media engagement, and networking opportunities. Tactics include a pen pal program, virtual homecoming, career day event, and coffee shop meetups. The plan will be evaluated through surveys and social media analytics to measure engagement increases by May 2017. The overall goal is to strengthen connections between St. Bede Academy and its alumni community.
This document provides tips on engaging with media and press to publicize a story or event. It discusses crafting an interesting story with human interest elements and a compelling hook. The document advises targeting appropriate local media outlets and tailoring the story and outreach to each audience. Reporters are most interested in stories that stand out from routine news and relate to current events. The key to getting media coverage is developing a unique and compelling narrative and pitching it to media outlets in a timely manner and format suited to their audience.
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
This document contains a campaign plan for St. Bede Academy to increase engagement with alumni from 2016-2017. It includes research conducted, objectives to increase communication with international alumni by 30% and social media engagement by 100%. The plan highlights include a career day with alumni, a coffee shop reconnect event, virtual homecoming, and an international alumni pen-pal program. The budget of $10,000 will be spent on social media, media relations, and events over three years to effectively reach alumni and measure the campaign's success in increasing engagement.
The document provides information about an event called "Get Branded" being held at Plymouth State University on November 30th. The event is being organized by students in Terri Dautcher's Fall 2016 Event Marketing class, who have partnered with LinkedIn for the first time. The event will include LinkedIn consultations, free professional headshots, resume and interview workshops, and guest speakers from PSU alumni. The goal is to help students of all majors develop their professional brand. The day-long event will take place in the Hartman Union Building on campus and include pizza, prizes, and opportunities to network and build career skills.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
This document discusses how to properly utilize new media such as social networks for public relations efforts. It notes that most journalists now use blogs, Twitter, Facebook, and other social media for their work. While not all journalists rely solely on social media, PR professionals can help journalists by providing interviews, access to sources/experts, and background information. The document then provides tips for proper social media pitching to journalists, including researching the journalist, connecting with them on social networks before pitching, listening to their needs, and creating a multi-dimensional media plan rather than relying solely on social media. It discusses best practices for Twitter and email pitches and introduces tools like HootSuite, Pitch Engine, and #journchat that can help
Taylor Weissman has experience in communications, marketing, and event planning. She has held internships with Trident United Way, NCompass International, and Hype Communications where she helped with tasks such as creating promotional materials, social media posts, conducting research and assisting with events. Weissman obtained a Bachelor of Arts degree in Communication with a minor in Psychology from the College of Charleston. Her skills include graphic design, social media, marketing, team management, public speaking and visual presentations.
Media relations involves obtaining publicity for clients through traditional and social media. It targets gatekeepers in mass and specialized media. Key tactics include media kits, news conferences, interviews and staged events. Success is evaluated by tracking placements, impressions, website traffic and social media engagement. The goal is to distribute newsworthy stories that will interest audiences by emphasizing impact, proximity, timeliness, prominence, novelty and other factors.
Paula E. Jones has a Bachelor's degree in Communication Studies and Psychology from Vanderbilt University. She has over 5 years of experience in communications, public relations, and marketing roles. Her experience includes positions at Varsity Tutors, The Bradford Group, Vanderbilt University Medical Center, Peritus Public Relations, Ogilvy Public Relations Worldwide, The Advisory Board Company, and The Alliance For Children’s Rights. She has strong writing, research, and relationship management skills.
This document is a resume for Josh Rogers, a communications professional with over 10 years of experience in branding, storytelling, and managing communications programs. He has worked in communications roles for school districts, Native American organizations, universities, and non-profits. His skills include writing, photography, video production, social media, and project management.
Robert Alexander is a communications professional seeking a position in public policy. He has 14 years of experience managing media strategies for a state authority and congressional office. He is currently pursuing a Master's in Public Policy at Georgia State University while working as a graduate research assistant. Alexander has skills in writing, marketing, public speaking, policy promotion, and digital photography. He holds a Bachelor's degree in Journalism and an Internet Marketing Certificate.
Master's Degree in Social Media - Information PacketAndrew Selepak
Information packet on the University of Florida's Master's in Mass Communication Degree with a specialization in Social Media from the College of Journalism and Communication
This document contains samples of Jessica Magness' work, including a resume, press releases from her internship at Morgan Lewis law firm, a sample press release from her internship at One Voice Institute, and blog posts/articles she has written. The samples showcase her skills in writing, editing, public relations, and communications. She has experience in legal and nonprofit public relations, as well as content creation for websites and publications.
This document contains samples of Jessica Magness' work, including a resume, press releases from her internship at Morgan Lewis law firm, a sample press release from her internship at One Voice Institute, and blog posts/articles she has written. The samples showcase her skills in writing, editing, public relations, and communications. She has experience in legal and nonprofit public relations, as well as content creation for websites and publications. Her work demonstrates strong writing abilities and a background in researching, drafting, and distributing various public relations materials.
Want to hear about all things #Converge2015, but unable to attend this year’s conference? Maybe you made it, but your team didn’t. Or maybe you decided to head somewhere else for your annual work trip. Don’t worry – we’ve got you covered with the cliff notes version of the conference.
The document provides guidance on maximizing public relations potential through a well-executed PR strategy at Wayne State University. It outlines key publics to engage, benefits of good PR like increased prestige and funding, and tactics for individual schools/colleges to reinforce the university's image through media relations, identifying opportunities, and aligning messages with university goals. Specific tips are provided for pitching stories to media, developing materials, securing coverage of events, and leveraging coverage.
The document provides a table of contents and samples of various public relations materials including press releases from law firms, nonprofit organizations, sample blog posts on career advice, and an interview transcript on the topic of steel pans and the influence of social factors like race on musical performances. The materials are intended to provide examples of formats and styles for common public relations documents and communications.
The document outlines a public relations campaign to address NDU's negative reputation regarding the quality of education. The campaign has three main goals:
1) Improve perception among internal stakeholders like students and staff through conferences, meetings, and media.
2) Build relationships with external stakeholders like parents through events, brochures, and media outreach.
3) Measure success through increased enrollment numbers and more positive public opinion surveys.
Tactics include internal publications, guest speakers, and external advertising. The budget is $12,800 distributed across various initiatives from August 2004 - September 2004. Success will be evaluated by enrollment rates and reputation surveys.
Erica Watson-Currie has over 25 years of experience in evaluation and research, education, customer relations, and communications. She holds a PhD in Communication Theory and has managed multiple evaluation projects, conducted surveys and interviews, analyzed data, and authored various reports and publications. She has taught at several universities and consulted on customer satisfaction, survey design, and strategic branding.
Eric Lomeli has over 5 years of experience in marketing, communications, and media production. He has held positions as a Social Media and Marketing Coordinator, Assistant Business Manager for a student newspaper, and Editor-in-Chief. Currently, he is pursuing a Bachelor's degree in Organizational Leadership and has an Associate's degree in Communication and Media Studies. His skills include effective written, visual, and verbal communication, understanding audiences, and proficiency with software such as Adobe and Microsoft programs as well as various social media platforms.
Karl Tillman is applying for a position with the employer. He has over 15 years of experience in customer service, education, and technology roles. He has a bachelor's degree in education and has held positions as an elementary school teacher, technology director, and choir director. Tillman believes his experience supervising both children and adults, as well as developing curriculums and schedules, has helped him grow professionally. He is confident he can handle any role considered by the employer.
Josh hedrick resume redux march 2012 v1Josh Hedrick
Josh Hedrick is a public relations professional with experience in social media management, online marketing, and communications. He holds a Bachelor's degree in Communication and Information Sciences from the University of Alabama. His work history includes positions at Habitat for Humanity International, Fleishman-Hillard, DavisDenny Advertising, The Crimson White newspaper, Hare Communications, and several other organizations focused on public relations, media relations, and communications.
The document provides information about an event called "Get Branded" being held at Plymouth State University on November 30th. The event is being organized by students in Terri Dautcher's Fall 2016 Event Marketing class, who have partnered with LinkedIn for the first time. The event will include LinkedIn consultations, free professional headshots, resume and interview workshops, and guest speakers from PSU alumni. The goal is to help students of all majors develop their professional brand. The day-long event will take place in the Hartman Union Building on campus and include pizza, prizes, and opportunities to network and build career skills.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
This document discusses how to properly utilize new media such as social networks for public relations efforts. It notes that most journalists now use blogs, Twitter, Facebook, and other social media for their work. While not all journalists rely solely on social media, PR professionals can help journalists by providing interviews, access to sources/experts, and background information. The document then provides tips for proper social media pitching to journalists, including researching the journalist, connecting with them on social networks before pitching, listening to their needs, and creating a multi-dimensional media plan rather than relying solely on social media. It discusses best practices for Twitter and email pitches and introduces tools like HootSuite, Pitch Engine, and #journchat that can help
Taylor Weissman has experience in communications, marketing, and event planning. She has held internships with Trident United Way, NCompass International, and Hype Communications where she helped with tasks such as creating promotional materials, social media posts, conducting research and assisting with events. Weissman obtained a Bachelor of Arts degree in Communication with a minor in Psychology from the College of Charleston. Her skills include graphic design, social media, marketing, team management, public speaking and visual presentations.
Media relations involves obtaining publicity for clients through traditional and social media. It targets gatekeepers in mass and specialized media. Key tactics include media kits, news conferences, interviews and staged events. Success is evaluated by tracking placements, impressions, website traffic and social media engagement. The goal is to distribute newsworthy stories that will interest audiences by emphasizing impact, proximity, timeliness, prominence, novelty and other factors.
Paula E. Jones has a Bachelor's degree in Communication Studies and Psychology from Vanderbilt University. She has over 5 years of experience in communications, public relations, and marketing roles. Her experience includes positions at Varsity Tutors, The Bradford Group, Vanderbilt University Medical Center, Peritus Public Relations, Ogilvy Public Relations Worldwide, The Advisory Board Company, and The Alliance For Children’s Rights. She has strong writing, research, and relationship management skills.
This document is a resume for Josh Rogers, a communications professional with over 10 years of experience in branding, storytelling, and managing communications programs. He has worked in communications roles for school districts, Native American organizations, universities, and non-profits. His skills include writing, photography, video production, social media, and project management.
Robert Alexander is a communications professional seeking a position in public policy. He has 14 years of experience managing media strategies for a state authority and congressional office. He is currently pursuing a Master's in Public Policy at Georgia State University while working as a graduate research assistant. Alexander has skills in writing, marketing, public speaking, policy promotion, and digital photography. He holds a Bachelor's degree in Journalism and an Internet Marketing Certificate.
Master's Degree in Social Media - Information PacketAndrew Selepak
Information packet on the University of Florida's Master's in Mass Communication Degree with a specialization in Social Media from the College of Journalism and Communication
This document contains samples of Jessica Magness' work, including a resume, press releases from her internship at Morgan Lewis law firm, a sample press release from her internship at One Voice Institute, and blog posts/articles she has written. The samples showcase her skills in writing, editing, public relations, and communications. She has experience in legal and nonprofit public relations, as well as content creation for websites and publications.
This document contains samples of Jessica Magness' work, including a resume, press releases from her internship at Morgan Lewis law firm, a sample press release from her internship at One Voice Institute, and blog posts/articles she has written. The samples showcase her skills in writing, editing, public relations, and communications. She has experience in legal and nonprofit public relations, as well as content creation for websites and publications. Her work demonstrates strong writing abilities and a background in researching, drafting, and distributing various public relations materials.
Want to hear about all things #Converge2015, but unable to attend this year’s conference? Maybe you made it, but your team didn’t. Or maybe you decided to head somewhere else for your annual work trip. Don’t worry – we’ve got you covered with the cliff notes version of the conference.
The document provides guidance on maximizing public relations potential through a well-executed PR strategy at Wayne State University. It outlines key publics to engage, benefits of good PR like increased prestige and funding, and tactics for individual schools/colleges to reinforce the university's image through media relations, identifying opportunities, and aligning messages with university goals. Specific tips are provided for pitching stories to media, developing materials, securing coverage of events, and leveraging coverage.
The document provides a table of contents and samples of various public relations materials including press releases from law firms, nonprofit organizations, sample blog posts on career advice, and an interview transcript on the topic of steel pans and the influence of social factors like race on musical performances. The materials are intended to provide examples of formats and styles for common public relations documents and communications.
The document outlines a public relations campaign to address NDU's negative reputation regarding the quality of education. The campaign has three main goals:
1) Improve perception among internal stakeholders like students and staff through conferences, meetings, and media.
2) Build relationships with external stakeholders like parents through events, brochures, and media outreach.
3) Measure success through increased enrollment numbers and more positive public opinion surveys.
Tactics include internal publications, guest speakers, and external advertising. The budget is $12,800 distributed across various initiatives from August 2004 - September 2004. Success will be evaluated by enrollment rates and reputation surveys.
Erica Watson-Currie has over 25 years of experience in evaluation and research, education, customer relations, and communications. She holds a PhD in Communication Theory and has managed multiple evaluation projects, conducted surveys and interviews, analyzed data, and authored various reports and publications. She has taught at several universities and consulted on customer satisfaction, survey design, and strategic branding.
Eric Lomeli has over 5 years of experience in marketing, communications, and media production. He has held positions as a Social Media and Marketing Coordinator, Assistant Business Manager for a student newspaper, and Editor-in-Chief. Currently, he is pursuing a Bachelor's degree in Organizational Leadership and has an Associate's degree in Communication and Media Studies. His skills include effective written, visual, and verbal communication, understanding audiences, and proficiency with software such as Adobe and Microsoft programs as well as various social media platforms.
Karl Tillman is applying for a position with the employer. He has over 15 years of experience in customer service, education, and technology roles. He has a bachelor's degree in education and has held positions as an elementary school teacher, technology director, and choir director. Tillman believes his experience supervising both children and adults, as well as developing curriculums and schedules, has helped him grow professionally. He is confident he can handle any role considered by the employer.
Josh hedrick resume redux march 2012 v1Josh Hedrick
Josh Hedrick is a public relations professional with experience in social media management, online marketing, and communications. He holds a Bachelor's degree in Communication and Information Sciences from the University of Alabama. His work history includes positions at Habitat for Humanity International, Fleishman-Hillard, DavisDenny Advertising, The Crimson White newspaper, Hare Communications, and several other organizations focused on public relations, media relations, and communications.
This document provides information about the Entrepreneurship Cell at KLS' Gogte Institute of Technology. It discusses the cell's mission to develop entrepreneurial spirit in students. It outlines events the cell plans to hold such as tech talks, group discussions and interviews with startups. It also describes the selection process for the student leadership team and roles such as faculty advisor, corporate relations manager, and public relations manager. The document aims to promote the cell's work in supporting entrepreneurship.
Kiersten Stockton seeks a career in public relations. She has experience in social media management, event planning, writing, research, and leadership. As a public relations intern, she authored press releases, developed promotional materials, and assisted with communication efforts. She also gained marketing experience as an intern, producing advertisements and spearheading social media strategies. Stockton graduated from Lee University with a bachelor's degree in public relations and received honors including Outstanding Public Relations Student.
Building Your Nonprofit Internship Program: First StepsBloomerang
https://bloomerang.co/resources/webinars/
Join Sophie Penney, Ph.D for a look into how to attract, engage and retain students or professionals seeking a career change as interns. She’ll focus on focus on topics such as goal setting, procedures for developing a program, how to find candidates, and sample projects.
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
This document contains the resume of Jennifer L. Fisher. She has over 15 years of experience in marketing, branding, recruiting, and human resources. Her current role is Marketing Communications Coordinator at Group Dekko, where she coordinates marketing efforts for two divisions. She also holds an MBA with a focus on marketing and organizational development.
1.
1
Maha Neouchy
Public Relations
Writing Portfolio
2.
2
Table of Contents
I. Résumé………………………………………………………….... 3-4
II. Press Release Samples………………………………………….... 5-6
III. Fact Sheet Samples………………………………………………. 7-8
IV. Backgrounder Samples…………………………………………... 9-10
V. Question and Answer Samples…………………………………... 11-12
VI. Talking Point Samples………………………………………….... 13-15
VII. Letter to the Editor Sample……………………………………... 16
3.
3
Maha Neouchy
1450 Fairmont Street NW Apt. A Washington, D.C. 20009 • mahaneouchy@gmail.com • (408) 568-8442
COMMUNICATION CONSULTING - GEORGETOWN UNIVERSITY CLIENT WORK
Neighborhood Restaurant Group (NRG), Washington, D.C. Dec 2014-Pres
• Developing a strategic communications plan addressing the challenge of making Arcadia Center
for Sustainable Food and Agriculture, NRG’s nonprofit organization, a stronger part of NRG’s
brand identity.
• Implementing a stronger Corporate Social Responsibility (CSR) program within NRG concepts as
well as among internal employees and Washington, D.C. area media.
SpeakeasyDC, Washington, D.C. Aug-Dec 2014
• Headed the rebrand of SpeakeasyDC, a storytelling organization offering performances, classes,
trainings and consulting since 1997.
• Developed strategies and tactics to reinforce SpeakeasyDC’s strong reputation, maintain its
current customer base, and reach a more diverse audience in the D.C area.
ClientEarth, London
Aug 2014
• Developed a digital campaign pitch for ClientEarth, a leading environmental law organization in
Europe, to build stronger public awareness throughout the United Kingdom and other countries
in Europe.
• Mocked up a sample donation page, identified new audience members, and developed simplified
content and messaging for dissemination across ClientEarth’s digital platforms.
Center for Social Impact Communication (CSIC), Washington, D.C. Jul-Aug 2014
• Used sponsored posts on CSIC’s Facebook page and Twitter handle to increase awareness of its
storytelling in communication research and promotion around programs, workshops, and
initiatives.
• Garnered 269 unique engagements using an allocated 100-dollar budget over a five day
campaign.
E/L Studio, Washington, D.C. and New York City Jun 2014
• Garnered fans through page “likes” on the E/L Studio Facebook page by adjusting various
targeting variables including: copy, images, keywords, different demographic age ranges, and
location.
• Generated 60 new page “likes,” 2,337 impressions and a reach of 2,274 over a four day campaign.
EMPLOYMENT
The Washington Center for Internships and Academic Seminars, Washington, D.C. Nov 2011-Pres
Senior Coordinator of International Marketing and Recruitment July 2014-Pres
• Managing support and customer service to international liaisons at over 20 universities in
Gibraltar, Mexico, Singapore and Turkey.
• Leading the creation of mass email campaigns via ExactTarget to hundreds of prospective
applicants.
• Organizing and creating professional development webinars for prospective and accepted
students.
• Marketing new information about The Washington Center program through the creation of
infographics, one-pagers, testimonials, and newsletters tailored to different audiences.
4.
4
Maha Neouchy
1450 Fairmont Street NW Apt. A Washington, D.C. 20009 • mahaneouchy@gmail.com • (408) 568-8442
Senior Public Relations Coordinator Jan 2013-July 2014
• Developed strategic communications campaigns implementing social media and mass email
platforms.
• Tracked analytics and metrics on social media channels including Facebook, LinkedIn, and
Twitter.
• Developed social media templates developed from best practices and successful online tactics.
• Planned InternsROCK!, The Washington Center’s city-wide intern appreciation event, which
garnered the participation of over 130 D.C. businesses and retailers and over 6,500 interns in
2012 and 2013.
Public Relations Coordinator Nov 2011 -Dec 2011
• Wrote and edited 300 new online articles since launching TWC NOW, The Washington Center’s
online channel, in May 2012 and garnered over 70,000 additional reads for the website.
• Created internal newsletters and distributed 40 editions from March 2012 through June 2014.
• Managed social media channels including TWC’s Facebook Pages, LinkedIn, Flickr and Twitter.
• Implemented campaigns for select affiliated universities, which included tailored press packages
with Q&A’s, press releases, and photos.
EDUCATION AND SKILLS
Georgetown University, Washington, D.C. Sep 2013-Pres
• Master in Professional Studies, Public Relations and Corporate Communications
• Expected Graduation: May 2015
• Courses:
o Conversations About Ethics: Philosophical, Professional, and Personal
o Digital Analytics
o Digital Crisis Management
o Elements of Communications Planning
o Global Communications in the Age of Social Media
o Integrated Marketing Communications
o Public Relations Writing
o SEO/Search Engine Strategy
o Personal Branding
o Capstone Project with Neighborhood Restaurant Group (NRG)
University of California, Davis, Davis Sep 2007-Jun 2011
• Bachelor of Arts
• Majors: Communications, Psychology; Minor: Middle East/South Asia Studies
Applications/Software
• Drupal CMS, ExactTarget, Hootsuite, Microsoft Office, Salesforce, Smartsheet, Tagboard
Languages
• Advanced Colloquial Arabic, Proficient Modern Standard Arabic, Basic Spanish
5.
5
FOR IMMEDIATE RELEASE CONTACT: Maha Neouchy
January 14, 2014 408-568-8442
mahaneouchy@gmail.com
DPT Productions Applauds
New Measure of Economy-Boosting Bill in Oklahoma
Co-Authored by Rep. Debbie Doloop (D-Oklahoma City) and Rep. Susan Wollop (R-Chickasha);
Will grants sales tax rebates associated with production projects; Creates jobs and boosts
economy in Oklahoma
OKLAHOMA CITY, OK – DPT Productions, a company that rents video and audio equipment,
applauds the signing of House Bill 716, a measure boosting the economy by providing tax
incentives towards film, music, and television production in Oklahoma.
House Bill 716, signed by Governor Wendell Oglethorpe and co-authored by Rep. Debbie
Doloop, a Democrat from Oklahoma City, and Rep. Susan Wollop, a Republican from
Chickasha, grants rebates of 75 percent towards state income or sales taxes associated with
production projects in film, television and music and will assist in the creation of more jobs and
boosting the economy throughout the state.
“At a time when unemployment is high, we look forward to seeing the positive impact that
Governor Oglethorpe’s bill will have on our great state of Oklahoma,” said David Turnipseed,
owner and CEO of DPT Productions. “The prospect of additional production jobs in film,
television, and the music industry will start to emerge and assist Oklahomans in keeping
positions where they belong rather than outsourcing them to other states.”
With Oklahoma’s unemployment rate at 5.4 percent, DPT Productions fully backs measures such
as House Bill 716, which creates additional jobs in the field of production. More importantly
these positions have the potential to become both permanent and stable over time.
“DPT Productions applauds this measure, which will take effect today. As a company, we are
excited to start reaping all the benefits that Oglethorpe’s House Bill 716 will offer and anticipate
some serious improvements in the production industry,” added Turnipseed. Governor
Oglethorpe’s bill provides new and exciting opportunities in production throughout Oklahoma,
while simultaneously creating new jobs.
* * *
DPT Productions, Inc - Since 1986, centrally located in Oklahoma City, Oklahoma, DPT
Productions provides video and film production services to industrial and retail clients, as well
as broadcasters and producers from around the nation. Our three decades of experience in the
production business proves valuable to our clients when it's time to get their ideas and images on
the screen. DPT Productions is committed to providing high quality film and video production
services with an experienced and creative staff at cost effective prices. If you would like to see
some of our work give us a call or e-mail us and we would love to discuss your project
requirements.
6.
6
FOR IMMEDIATE RELEASE CONTACT: Maha Neouchy
January 14, 2014 408-568-8442
mahaneouchy@gmail.com
Georgetown University Hires Award-Winning
Screenwriter and Playwright To Join Esteemed Faculty
Michael Long appointed as director of writing for department of Public Relations and Corporate
Communications; Newest faculty member at The School of Continuing Studies; Substantial
experience in business, politics, non-profit, education and entertainment
WASHINGTON, D.C. – On Tuesday, January 14th
, Georgetown University hired award-winning
screenwriter and playwright to join its esteemed faculty.
Long joins the department of Public Relations and Corporate Communications in Georgetown’s
School of Continuing Studies and has been appointed as the newest director of writing. He brings
his extensive background in business, politics, education, and entertainment to the program.
“Georgetown University is honored to welcome such a renowned colleague,” said Denise Keyes,
senior associate dean in the Department of Public Relations and Corporate Communications.
“Appointing Professor Long as the director of writing was the perfect next step for the program
and our students stand to learn so much from someone with years of diverse experience.”
Long has extensive experience in a number of different fields and sectors. He has prepared
remarks for over 20 Fortune 500 CEOs, scripted hundreds of radio debates for former U.S.
senators, consulted for shows including The Onion and Saturday Night Live, and is an award-
winning screenwriter and playwright. He begins his first semester as director of writing this
upcoming spring and is teaching public relations, business, speech, and persuasive writing to
aspiring and current public relations professionals in the Washington, D.C. metro area.
“Georgetown University’s staff, students, and faculty are excited to welcome Long to the Hoya
family and cannot wait to see what his long list of experiences will bring to the table,” added
Keyes. “We seem him bringing a special edge to the Public Relations and Corporate
Communications program.” Long is the newest addition to Georgetown’s Public Relations and
Corporate Communications faculty and begins his new role as director of writing this spring
2014 semester.
* * *
Boilerplate: TK
7.
7
International Monetary Fund (IMF) Fact Sheet
OVERVIEW
• The International Monetary Fund (IMF) has near-global membership with 188 member
countries.
• The IMF is a specialized agency of the United Nations working to foster global growth
and economic stability.
• The IMF works with developing nations to help them achieve macroeconomic stability
and reduce poverty.
RESPONSIBILITIES
• Main responsibilities of the IMF include:
o Promoting international monetary cooperation
o Enhancing exchange rate stability
o Facilitating the balanced growth of international trade
o Providing resources to help members in balance of payment difficulties
o Assisting with poverty reduction
MISSION
• The fundamental mission of the IMF is to help ensure stability. This is done through:
o Surveillance: Oversees the international monetary system and monitors financial
and economic polices of members
o Technical Assistance: Provides practical guidance and training on how to
upgrade institutions and design appropriate macroeconomic, financial, and
structural policies.
o Lending: Provides loans to countries that have trouble meeting international
payments and cannot otherwise sufficiently finance their expenses.
HISTORY
• The IMF’s history is characterized by five major stages:
o Stage One (1944-1971): IMF is founded in 1944; Enters the stage of “cooperation
and reconstruction”
o Stage Two (1972-1981): The end of the Bretton Woods System
o Stage Three (1982-1989): Debt and reforms
o Stage Four (1990-2004): Societal Change for Eastern Europe and Asian upheaval
o Stage Five (2005-Present): Globalization and the Crisis
CURRENT INITIATIVES
• Since 2005, the IMF has been focused on five key initiatives:
o Stepping up crisis lending
o Staying actively engaged as a partner in Europe
o Supporting low-income countries
o Reinforcing multilateralism
o Strengthening the international monetary system
o Implementing organizational changes
8.
8
Center for International Private Enterprise (CIPE) Fact Sheet
OVERVIEW
• Established in 1983, the Center for International Private Enterprise (CIPE) is one of four
core institutes of the National Endowment for Democracy and a non-profit affiliate of the
U.S. Chamber of Commerce.
• Founded on the idea that economic and political freedoms are intertwined, CIPE believes
that progress is obtained through economic and political liberalization.
• CIPE has conducted over 1,300 reform programs in more than 100 countries.
OBJECTIVES
• Fostering institutions necessary to establish and sustain market-oriented democracies.
• Increasing understanding of freedoms, rights, and responsibilities essential to market-
oriented democracies among government officials, businesspeople, media and the public.
• Improving governance through transparency and accountability in the public and private
sectors.
• Promoting an entrepreneurial culture and understanding of how markets work.
• Expanding access to information for entrepreneurial and policy decisions.
HELPING BUILD DEMOCRACIES THAT DELIVER
• Operating at the intersection of democratic and market reforms.
• Providing technical expertise for capacity building.
• Forming partnerships with local organizations.
• Developing programs with local ownership.
AREAS OF EXPERTISE
• Organizational areas of expertise include:
Democratic Governance Creating and increasing government accountability.
Corporate Governance Building systems of corporate governance.
Business Association
Development
Supporting freedom of association and grassroots
participation.
Combating Corruption Reforming corruption through new legal systems.
Legal and Regulatory Reform Identifying laws and regulations hindering business activity.
Access to Information Achieving transparency in the government and
understanding of democratic, market-oriented principles.
Women and Youth Building skills through entrepreneurship and management
programs.
Property Rights Strengthening private property rights.
Mission: CIPE works to strengthen democracy around the globe through private
enterprise and market-oriented reform.
9.
9
International Monetary Fund (IMF)
Backgrounder
Who is the IMF?
The International Monetary Fund (IMF) is headquartered in Washington, D.C. It is an
international financial organization and specialized agency of the United Nations. The IMF
assists its 188 member countries in taking advantage of opportunities and managing challenges
posed by globalization and economic development.
Scope and Responsibilities
The IMF has over 2,670 employees from over 154 countries assisting with the maintenance
of its 188 membership countries. The main responsibilities of the IMF include promoting
international monetary cooperation, enhancing the exchange rate stability, facilitating the
balanced growth of international trade, providing resources to help members in balance of
payment difficulties, and assisting with poverty reduction
Mission & Organizational Processes
The core mission of the IMF is to help ensure stability of the international system using
three methods including surveillance, or overseeing the international monetary system while
monitoring financial and economic polices of members, lending, or providing loans to countries
that have trouble meeting international payments and cannot otherwise sufficiently finance their
expenses and technical assistance, or providing practical guidance and training on how to
upgrade institutions and design appropriate macroeconomic, financial, and structural policies.
Nearly 70 Years of History
The IMF was established in 1944 at the end of the Second World War. During its first stage,
from 1944 to 1971, the IMF dedicated its efforts to rebuilding national economies and was
charged with overseeing the international monetary system. The second stage, from 1972 to
1981, marked the end of the Bretton Woods system. It ended because the U.S. dollar’s fixed
value against gold was overvalued. The third stage, from 1982 to 1989, was defined by debt and
painful reforms. The impact of oil shocks led to an international debt crisis with the IMF
coordinating part of the global response. In its fourth stage, from 1990 to 2004, the IMF was
focused on societal change for Eastern Europe after the fall of the Berlin Wall in 1989 and the
uproar that swept over East Asia after their financial crisis in 1997. Finally, in its fifth and
current stage, from 2005 to the present, the IMF has been at the forefront of globalization,
lending to countries in order to help boost global economy.
What does the future hold for the IMF?
The top priority of the IMF at the moment is dealing with the consequences and
challenges that have emerged over the last decade. The current recession, which was its height in
2007, is considered worse than the Great Depression of the 1930s. The IMF has resolved to deal
with these recent problems by taking a number of steps including: Stepping up crisis lending,
staying actively engaged as a partner in Europe, supporting low-income countries, reinforcing
multilateralism, strengthening the international monetary system, and implementing
organizational changes.
10.
10
Center for International Private Enterprise (CIPE)
Backgrounder
Center for International Private Enterprise: Mission and Overview
Since 1983, the Center for International Private Enterprise (CIPE) has worked towards its
mission of strengthening democracy around the globe through private enterprise and market-
oriented reform. The organization is one of four core institutes of the National Endowment for
Democracy, a private nonprofit foundation dedicated to growing and strengthening democratic
institutions around the world. It is also a non-profit affiliate of the U.S. Chamber of Commerce, a
business federation of companies, business associations, state and local chambers in the U.S. and
abroad. CIPE was founded on the idea that economic and political freedoms are intertwined.
Now over three decades later, it has conducted over 1,300 reform programs in more than 100
countries around the world.
Objectives
CIPE works towards its mission through seven main objectives including fostering
institutions necessary to establish and sustain market-oriented democracies, increasing private
sector participation in the democratic process, increasing support for and understanding of the
freedoms, rights, and responsibilities essential to market-oriented democracies among
government officials, businesspeople, media and the public. In addition, CIPE works to improve
governance through transparency and accountability in the public and private sectors and
strengthens freedom of association. Finally, CIPE promotes an entrepreneurial culture and
understanding of how markets work by expanding access to information necessary for sound
entrepreneurial and policy decisions.
Helping Build Democracies that Deliver
CIPE has dedicated its energy and efforts to “helping build democracies that deliver.”
This is done through three key efforts, which include: operating at the intersection of democratic
and market reforms, providing technical expertise through capacity building, and forming
partnerships with local organizations and developing programs with local ownership.
Areas of Expertise
CIPE has worked in over 51 countries, created over 120 partnerships, and launched 165
projects. It has been successful because of its focus on eight areas of expertise including:
• Democratic Governance: creating and increasing government accountability.
• Corporate Governance: building systems of corporate governance.
• Business Association Development: supporting freedom of association and grassroots
participation.
• Combating Corruption: reforming corruption through new legal systems.
• Legal and Regulatory Reform: identifying laws and regulations hindering business
activity.
• Access to Information: achieving transparency in the government and understanding of
democratic, market-oriented principles.
• Women and Youth: building skills through entrepreneurship and management programs.
• Property Rights: strengthening private property rights.
11.
11
International Monetary Fund (IMF)
Question and Answer
Q: How many countries make up the membership of the International Monetary Fund (IMF)?
A: 188 countries make up the membership of the International Monetary Fund (IMF), making it
a nearly global organization.
Q: Is the IMF affiliated with the United Nations?
A: Yes. The IMF is affiliated with the United Nations as a specialized agency. Regardless, the
organization has its own charter, governing structure, and finances.
Q: How are quotas assigned for each membership country?
A: Quotas are assigned to member countries based broadly on its relative position in the world
economy. The quote of a member country determines its maximum financial commitment to the
IMF, its voting power, and has a bearing on its access to IMF financing. As of September 6,
2013, IMF quotas were valued at U.S. $360 billion.
Q: What is the mission of the IMF?
A: The fundamental mission of the IMF is to help ensure stability of its membership countries.
Q: What tactics does the IMF use to support its membership countries?
A: The three tactics that the IMF uses to support to its membership countries include
surveillance, lending, and technical assistance.
Q: What are the main responsibilities of the IMF?
A: The main responsibilities of the IMF include promoting international monetary cooperation,
enhancing exchange rate stability, facilitating the balanced growth of international trade,
providing resources to help members balance payments, and assisting with poverty reduction.
Q: What are the various stages that make up the nearly 70-year history of the IMF?
A: The five-stage history of the IMF began with the organization’s founding in 1944 at the end
of the Second World War.
• Stage 1 (1944-1971): “Cooperation and Reconstruction”
• Stage 2 (1972-1981): End of the Bretton Woods System
• Stage 3 (1982-1989): Debt and painful reforms
• Stage 4 (1990-2004): Societal change for Eastern Europe and Asian upheaval
• Stage 5 (2005-Present): Globalization and the Crisis
Q: What are the current priorities of the IMF?
A: The current priorities of the IMF include stepping up crisis lending, staying actively engaged
as a partner in Europe, supporting low-income countries, reinforcing multilateralism,
strengthening the international monetary system, and implementing organizational changes.
12.
12
Center for International Private Enterprise (CIPE)
Question & Answer
Q: What is the mission of CIPE?
A: The mission of CIPE is to strengthen democracy around the globe through private enterprise
and market-oriented reform.
Q: When was the Center for International Private Enterprise (CIPE) founded?
A: CIPE was founded in 1983.
Q: What organizations are affiliated with CIPE?
A: CIPE is affiliated with the U.S. Chamber of Commerce and is one of four core institutes of
the National Endowment for Democracy.
Q: What principles was CIPE founded on?
A: CIPE was founded on the idea that economic and political freedoms are intertwined and that
progress comes through a combination of economic and political liberalization.
Q: How many reform programs has CIPE conducted?
A: CIPE has conducted over 1,300 reform programs in over 100 countries around the world.
Q: What are the main objectives of CIPE?
A: The seven main objectives of CIPE include:
• Fostering institutions necessary to establish and sustain market-oriented democracies.
• Increasing private sector participation in the democratic process.
• Increasing support and understanding for freedoms, rights, and responsibilities essential
to market-oriented democracies.
• Improving governance through transparency and accountability in public and private
sectors.
• Strengthening freedom of association.
• Promoting an entrepreneurial culture and an understanding of how markets work.
• Expanding access to information for sound entrepreneurial and policy decisions.
Q: How does CIPE “help build democracies that deliver?”
A: CIPE helps build democracies that deliver by operating at the intersection of democratic and
market reforms, providing technical expertise for capacity building, strengthening private sector
advocacy, and forming partnerships with local organizations.
Q: What is the scope of CIPE?
A: The scope of CIPE includes work in over 51 countries, the cultivation of 122 partnerships,
and the impact of 165 projects.
Q: What does CIPE identify as its organizational areas of expertise?
A: CIPE identifies 11 areas of expertise including democratic governance, access to information,
combating corruption, business association development, corporate governance, legal and
regulatory reform, women, youth, property rights, corporate citizenship, and entrepreneurship.
13.
13
International Monetary Fund (IMF)
Talking Points
What is the International Monetary Fund (IMF)?
• The IMF is a special agency of the United Nations
• 188 membership organizations
• Nearly-global membership
Overview of the IMF
• Fosters growth and economic stability
• Provides policy advice and financing to membership countries
• Works with developing nations to help them achieve macroeconomic stability
• Promotes international financial stability and monetary cooperation
• Seeks to facilitate international trade
• Reduces poverty around the world
Responsibilities
• Surveillance
o Oversees the international monetary system
o Monitor financial and economic polices of members
• Lending
o Provides loans to countries that have trouble meeting international payments
• Technical Assistance
o Provides practical guidance and training on how to upgrade institutions
o Designs appropriate macroeconomic, financial, and structural policies
History of the IMF
• Since its establishment in 1944, there have been four full stages:
o 1944-1971: Cooperation and Reconstruction
o 1972-1981: The end of the Bretton Woods System
o 1982-1989: Debt and painful reforms
o 1990-2004: Societal Change for Eastern Europe and Asian Upheaval
• We are currently in fifth stage (Globalization and the Crisis)
Future Initiatives of the IMF
• What is on the agenda of the IMF?
o Stepping up crisis lending
o Stronger partner in Europe
o Supporting low-income countries
o Reinforcing multilateralism
o Strengthening the international monetary system
o Implementing organization changes
14.
14
Center for International Private Enterprise (CIPE)
Talking Points
The mission of CIPE:
• The mission of CIPE is to strengthen democracy around the globe through private
enterprise and market-oriented reform.
Getting to know the Center for International Private Enterprise (CIPE):
• CIPE is one of four core institutes of the National Endowment for Democracy and a non-
profit affiliate of the U.S. Chamber of Commerce.
• CIPE was established in 1983.
Major accomplishment of CIPE:
• Conducting over 1,300 reform programs in more than 100 countries around the world.
What are the seven key objectives of CIPE since its founding in 1983?
• Fostering institutions necessary to establish and sustain market-oriented democracies.
• Increasing private sector participation in the democratic process.
• Increasing support for and understanding of the freedoms, rights, and responsibilities
essential to market-oriented democracies among government officials, businesspeople,
media and the public.
• Improving governance through transparency and accountability in the public and private
sectors.
• Strengthening freedom of association and private, voluntary business organizations.
• Promoting an entrepreneurial culture and understanding of how markets work.
• Expanding access to information necessary for sound entrepreneurial and policy
decisions.
What is a special catch phrase of CIPE?
• “Helping build democracies that deliver.”
How does CIPE help build democracies that deliver?
• In three ways:
o CIPE operates at the intersection of democratic and market reforms.
o CIPE provides technical expertise for capacity building and strengthening private
sector advocacy.
o CIPE forms partnerships with local organizations and develops programs with local
ownership.
What is the scope of CIPE?
• CIPE has worked in over 51 countries, has created 122 partnerships, and has launched
165 projects.
• Organizational areas of expertise include:
o Democratic Governance
! Creating, strengthening, and increasing government accountability and
participation.
15.
15
o Corporate Governance
! Building systems of corporate governance.
o Business Association Development
! Supporting freedom of association and grassroots participation of private
sector organizations through a number of various initiatives.
o Combating Corruption
! Seeking to reform corruption through various legal systems.
o Legal and Regulatory Reform
! Encouraging the private sector to identify laws and regulations hindering
business activity.
o Access to Information
! Achieving greater transparency in the government and greater
understanding of democratic, market-oriented principles.
o Women and Youth
! Building skills through entrepreneurship and management programs while
supporting associations providing services to women and youth.
o Property Rights
! Bridging the gap between informal sector and formal economy.
16.
16
Response to “Biz Break: Netflix to increase subscription prices as streaming service hits
new high”
Letter to the Editor
San Jose Mercury News
At first glance, I was skeptical of Jeremy C. Owens’ April 21st
online commentary regarding
Netflix increasing its monthly subscription rate [“Biz Break: Netflix to increase subscription
prices as streaming service hits new high”]. Immediately I asked myself, had Netflix not
learned its lesson after the Qwikster/DVD-by-mail debacle of 2011? To my surprise, I found
myself agreeing with the decision made by Netflix.
As both a loyal subscriber and professional online content producer, I know what it takes to
create original content at a consistent and engaging level. I support the Los Gatos-based
company’s desire to continue releasing high quality Netflix original series such as “House of
Cards” and “Orange is the New Black” at the budgets they deserve. Even at the new rate,
monthly subscriptions would still cost less than the price of a movie theater ticket in major
metropolitan cities or a new Blu-ray DVD.
There is one caveat: Netflix needs to live up to its current track record of delivering high
quality original content. The pressure is on, especially with the release of the second season
of “Orange is the New Black” on June 6th
.
Maha Neouchy, Washington, D.C.