A New Way to Win Mobile App Engagement and Monetization Through Published Content

1. A New Way to Win Mobile App Engagement
and Monetization Through Published Content
Start Magazine

2. START MAGAZINE
While many app developers make too many
engagement and monetization mistakes,
there’s a simple yet genius solution.
This piece explains this statement….

3. Start Magazine
‘A mobile engagement crisis is upon us all in
the app industry…’
Sadly, app developers have learned to compromise on user experience and
prioritize short-term monetization strategies over user-centric, win-win practices.

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Apps are filled with annoying interstitial and
banner ads, that disrupt the user experience…
Yet, we’ve created a plain
catch-22 situation!

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Maybe that’s
why 90% of all
app users are
bouncing within
30 days of
acquisition?
Compromising on performance, engagement or
retention ultimately hurts mobile app companies’
bottom lines.!

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On the other hand, not generating enough revenue will
also hurt your bottom line…
Again, catch-22 situation!
WELL,
Engagement is the solution.

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Some app companies learned to
win both engagement and
monetization.
What did they do?

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They took a different approach…
Content. Content is the “fifth element” that
can boost engagement and monetization all
together.

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Content. Content. Content. Content. Content.
Content. Content. Content. Content. Content.
Content. Content. Content. Content. Content.
Content. Content. Content. Content. Content.
Content. Content. Content. Content. Content.
Content… Wait, did we say
Content

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How can you (and should and
must) use content to create a
new engagement standard in
your app?
We will answer it soon

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Also, let’s take a look at Start launcher as an
example, a mobile app (developed by
us, Celltick)

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Misunderstanding user
motivation
Do you offer your users something they value?
That’s the only way they will come back and
provide you with higher revenues…

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What motivates people? (users…)
• What do they really care
about?
• What do they appreciate?
Hint, Users are people. What motivates you? What do
you appreciate? Want? Need? Are looking for?

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Let’s take travel apps as an
example
You (user) may visit these apps when you
need to organize your next family vacation

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The app developers (we), on the other hand, want you to login to the
app more often than that.
But, what’s needed in order to get you (users) back?

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In this example you (the users) may not be always
interested in deals and concrete opportunities, but, HERE IT
COMES:
you may certainly be interested in reading (or watching)
articles about exotic places, great places to visit, tips or
alike.

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Aren’t we all after food for thought?
Fuel for our brains?
Our biggest motivation (following
survival) is TO ESCAPE BEING
BORED

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But instead, developers are
overwhelming app users
with endless, complicated
features

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users become overwhelmed
and deterred from engaging
with the app.
The result is the opposite of
what developers want:

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Don’t use ‘more features’ as a cure for your
engagement issues. It will not provide the results
you are looking for.!

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Can you use ad-impressions to
monetize, while keeping the app
static with no fresh content?
How come many successful mobile apps,
like Facebook, Pinterest and more, know
exactly what is needed to boost retention
rates?
They have created a “content monster”
where ads are added on top of ever fresh
and targeted content

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But, most app developers aren’t
updating their app with fresh
content
They just don’t know how.
Well, here’s how they can.

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Introducing a brand new approach
– Start Magazine by Celltick
When Celltick, our (parent company), released Start – an
Android lockscreen app, we decided to do things a bit
differently.

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We opted to present our users with ever-
changing, fresh and personally tailored
content.
85% of the time users spend on their smartphones is
devoted to using apps, with top performing apps like
Facebook (81 percent penetration), YouTube (71 percent)
and Facebook Messenger (68 percent), focusing their
engagement strategy on news and content.
Hmmmmm….

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It enabled them to demonstrate amazing
engagement rates, long session duration and
multiple screens used per session.

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We aimed to emulate their success
through… you guessed right. Content.

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We had an ah-ha moment. we decided to find a way to include new and engaging content in
our ‘Start’ app.

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We desperately looked for an “off the shelf” SDK
(or API or any other form of technology) that we
could use to add an ever-fresh content magazine
to our app

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We hoped that the acquired SDK would efficiently enable us to
tailor premium, top quality content from the world’s best
publishers to our users’ needs, filtering according to geographic
location, language, interests and more.
We didn’t even dare of dreaming that we would find a solution that
would enable us to monetize impressions gained via our content,
through adding ad units.

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We were extremely surprised that a single
solution tailored to our needs did not exist.
So we buckled down and developed the
exact solution we were looking for – from
scratch.

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Well, we couldn’t find one. So, we developed it internally.
We added an in-app personalized content magazine that is ever
updated with fresh content.
Our users had a great reason to keep visiting start app.
Our bet was a winner. Content does significantly drive engagement
& monetization.
Celltick became so successful
because of the Start lock-screen app,
among other things

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Now we decided to offer our in-app magazine, Start Magazine, as an
SDK, API and a simple URL, so all other app developers can enjoy it
too.
Not only it’s free, it’s also a significant revenue generator

33. Start Magazine
Start Magazine lets app developers instantly implement a fully hosted and managed
A-to-Z customized content magazine within their mobile apps-
Boost engagement, while simultaneously create an entirely new and
highly significant revenue stream.
Start Magazine content can be targeted to different geos, languages, categories
and more.

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Start-Magazine
section within
“Stock Trainer”,
Finance app
Here’s how it works:

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Can you use it in
alarm Clock
apps?
Just think about adding a “magazine”
section in clock alarm apps, offering
endless articles focused on lifestyle,
health, productivity and more…
01

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What about travel apps?
Keeping users engaged between travel bookings
can be challenging for travel apps.
Using storytelling to present mobile app users
with articles about destinations they have yet to
visit, booking and packing tips and tricks and how
to make the most out of airport stays and flight
delays will keep reminding your users to book
their next trip through your app.
02

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Finance apps?
Think about news content that is relevant to
finance, stock news, finance breaking news,
statistics, stock exchanges.. Bitcoin news…
03

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Sports apps?
Fans are very much attached to their teams.
They consume every piece of news on their
favorite players, game stats, etc. Adding a
sport magazine is a great way to keep your
app users happy and in the know. Present
them with content on actual and relevant
sporting events, exercise tips, health news
and much more.
04

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To conclude
The Variety of app types described above are highly dependent on
engagement rates to boost their monetization and turn their apps
into a solid and profitable business.
They can entirely transform their business with leveraging content

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