Marketing Plan for a Google App - Factophile

1. Marketing Plan

2. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

4. Current Situation
 With the advent of internet, information has become pervasive. It is ironical
that the general awareness among people is diminishing.
 Today people use large number of apps in their day to day life. General
awareness among them can be increased through quizzing apps.
 Umpteen Quizzing apps are available today at Play Store.
 A few of them provide motivation to a player for answering questions by
offering exciting prizes.
 None of these apps offer any prize to a player who can help the app to
improve its question bank.
 Factophile can help the user to earn by answering questions and also by
helping the app to improve its question bank.

6. Company Overview
• ‘Factophile’ is an quizzing app where a user can answer
general knowledge questions and can earn prizes.
• A user can also earn prizes by helping the app to
improve its question bank.

7. Market Overview
 Umpteen Quizzing apps are available today at Play
Store.
 A few of them provide motivation to a user for
answering questions by offering exciting prizes.
 None of these apps offer any prize to a player who
can help the app to improve its question bank.
 A new app can be introduced which cater to both the
user needs.

9. Target Customers
 The app targets people of all age who wants to improve
their general knowledge.
 It also targets people of all age who wants to make
money by the virtue of their good general awareness.

11. • The app aims to increase general
awareness of the users by motivating
them with the help of exciting prizes.
• The app will always be free and will
generate its income by selling ads.

14. Customers
 The app targets people of all age who wants to
improve their general knowledge.
 It also targets people of all age who wants to make
money by the virtue of their good general awareness.

15.  Companies like Amazon, Fastrack which can fund the
app in exchange of advertisement.
 Reputed Newspaper/Magazines which shares the
same view of improving general awareness of people.
Collaborators

16. Competitors
• Apps like Quizi, Trizzio are the main competitors of
Factophile.
• This apps do not allow users to earn by helping the
app to improve its question bank. Factophile can
capitalize on this.

17. Company
• Content team will be add questions to the question
bank and it will also evaluate the questions provided
by the users for providing compensation.
• App Design team will work on improving the user
experience of the app and also on incorporating ads in
creative manner.
• Marketing team will promote the app in least possible
cost.

19. Points of Parity
• Both are quizzing app.
• A user can answer and can earn prizes.
• A user can also earn by referring the app to others.

20. Points of Difference
• A user can earn by helping the app to improve its
question bank.
• App will be available for free.
• An event can be created wherein up to 50 people can
participate. Here each user can put x number of her
points on stake. At the end the winner will get all the
points.

21. Tactics

22. Product
• A user can answer and can earn prizes.
• A user can also earn by referring the app to others.
• A user can earn by helping the app to improve its
question bank.
• App will be available for free.

23. Brand
LOGO -
SLOGAN – Learn & Earn

24. Price & Incentives
• The App will be available for free. Incoming will be
generated by selling ads.
• User can earn points by referring the app to others.
• User can get discount coupons for giving 10 number of
straight correct answers.

26. Via Social Media

27. App can be promoted in
various Quizzes.
App can be promoted
through referrals.

28. Distribution

29. The App will be distributed via Google Play

30. Implementation

31. Infrastructure
• App development team: To continuously improve the user
experience.
• Content development team : For adding new questions to
Question Bank and also evaluating questions provided by
users for compensation.
• Marketing team: For promoting the App in minimum cost.
• Finance team: For managing the finances of the App.
• HR team : For hiring best individuals available.

33. DISCLAIMER
• Created by Rajat Gupta, LDCE Ahmedabad
during a Marketing Internship with Prof. Samir
Mathur, IIM Lucknow.
Prof. Mathur