Intro to the digital marketing like a overview about my research work done for my interns in the digital marketing at exposys data labs.

1. EXPOSY
S
DATA
LABS

2. About Exposys data labs
● Exposys data labs is based in Bengaluru India.
● Aim is to solve real world business problems.

3. ABOUT
I, Vijay.P , student at Indian Institute of Technology
(IIT Hyderabad), hereby declare that this my project
work ON DIGITAL MARKETING “ work done under
the internship under EXPOSYS DATA LABS

4. DIGITAL
MARKETING.

5. Problem statements
● Promoting companies
like transportation,
any startups, college
or any training
institute, product
oriented promotion
around India.
● Promoting the
social media
platforms of
Exposys Data
Labs.

6. INTRODUCTION
Digital marketing is the component of
marketing that utilizes internet and online
based digital technologies such as desktop
computers, mobile phones and other digital
media and platforms to promote products
and services.

7. Promoting a transportation
Proposed method with Architecture:-
I propose my own method called check track. This method uses the
digital data to increase the daily number of customers wisly. While
using any kind of cab services, moving services or shipping services for
these when booking online it will ask for the end destination point after
including an option like aim of visit with two terms WORK and VISIT.
Will explain how we summarize these two options now we have place
and the purpose of customers going there, with the collocation of these
data sets that will conclude flow of customers on the area with that
cabs can be adjusted accordingly. With these outcomes we can
estimate the area with more customers and then spread this area with
minimum radius using the display ads that makes retargeting the
customers and maintain the number of customers and a while
increasing wisly.

8. PROMOTING A START UP’S
Let's assume a person who wants to give a treat is “A” and a
person who will receive the treat is “B”. When “A” wants to give a
treat he will search the available restaurant at the “B” place. TREAT
search will give the result and “A” places the order from the
available list to the “B” address and for this there will be no cash on
delivery option and “A” itself while placing order he will complete
the payment with whatever option available after its done order is
placed and then after TREAT delivery executive will get information
about where to delivery and “B” phone number. The TREAT
delivery executive calls “B” and says “ HI , I AM CALLING FROM
TREAT APP . YOU GOT A TREAT FROM ‘A’ AND I AM
REACHING YOUR ADDRESS IN ‘n’ MINUTES. THANK YOU. And
“B” receives his or her surprise treat from “A” with TREAT APP.

9. COLLEGE/TRAINING INSTITUTE
Most of all gyms facebook page uses the normal posts
or before and after gym posts to promote but do post
any useful exercise in infographic post that makes
audience to spend some time on it and in gym can do
alot of quilty video content which is like giving healthy
tips and diet to follow or similar kind of knowledge and
useful content that may help to audience think and
convert as per they interest as our gym customers and
doing only local marketing with facebook with a perfect

10. PRODUCT-ORIENTED PROMOTION
I am taking an old product that is a Nano car.The entire
concept of the tata nano was conceived by ratan tata.its aim
to replace a scooter used by small families with the same
budget.But it fails because it got tag as cheap car in india
people buy car as status symbol .On this product a mistake
happens on one small thing at the start that comes up with
the cheapest car. In that place if a company comes with the
smallest car then entry of this product to the market will be in
a different frame.In addition if it is the smallest car at that
time in india small number of rich people buy for the name
with that mark of promotion aim of this car seceded.

11. Survey on Consumer
Buying Behaviour

12. INTRODUCTION
SEM is a digit marketing strategy
used to increase the visibility of a
website in search engine result
pages (SERPs). With an
increasing number of consumers
researching and shopping for
products online search engine
marketing has become a crucial
online marketing strategy for
increasing a company’s reach.
SEO the practice of increasing both
the quality and quantity of website
traffic as well as exposure to
brands, through the non-paid
search engine results. Organic
search results cover more digital
real estate, appear more credible to
savvy searchers, and receive way
more clicks than paid
advertisements.It works like when a
google or bing search that
algorithms

13. KEYWORD RESEARCH
Keyword research is the process of
finding words and phrases that people
use in search engine in order to
optimize content around and rank for
those terms in search
engines.Keyword research impacts
every other seo task that you perform,
including finding content topics, on
page seo, email outreach , and
content promotion.

14. EMAIL MARKETING
According to wiki it means the act of sending a
commercial message, typically to a group of people,
using email. In its broadest sense, every email sent to
a potential or current customer could be considered
email marketing. It involves using email to send
advertisements, request business, or solicit sales or
donations. It came into the light in the 1990’s.

15. EMAIL MARKETING
So many number of tools used for doing the email marketing for
example
● Hubspot
● Sender
● Sendinblue
● Omnisend
● Sendpulse
● Benchmark Email
● Mailchimp

16. VIDEO MARKETING
Video marketing strategies are nothing new just like creating a
commercial content.
Important steps to follow on making any video content.
★ Start with video goals.(like is that for awareness or some
other)
★ Find the targeted audience.
★ Figure out the story to tell on video.
★ Keep creative requirements.
★ Stick to the timeline.

17. CONCLUSION
To promote any company first to choose the right platforms
your target audience uses, so they can easily connect with you.
And creating social media content calendars can help avoid
those mistakes and lead to more effective posts.Businesses
need to be interactive, in order to take advantage of social
capability, So encourage interaction. Don't over promote, we
have to create content that people will actually enjoy and they
want to see.When it comes to video promotions it is very big
when compared to others and it works very well on social media
so matter should be short and convey actual content very fast.

18. REFERENCES
All references followed as follows
Book:- Social media marketing all in one for Dummies By Jan Zimmerman and
Deborah Ng.(Online).
Digital marketing - https://en.wikipedia.org/wiki/Digital_marketing (online).
And other blogs:-
https://searchengineland.com/ (online)
https://ahrefs.com/blog/ (online)
https://www.semrush.com/seo/ (online)
https://www.convinceandconvert.com/ (online)

19. THANK YOU.