The document describes a mobile app called MyCycle that aims to connect experienced and inexperienced cyclists. The app allows users to sign up, provide their cycling experience level, and view other local cyclists to match with. Experienced cyclists can help teach beginners cycling skills. The goals are to promote healthy lifestyles, form new friendships, and encourage cycling in the community. Promotional plans include posters, social media, a welcome letter, newsletter and an event launch. Competitors include apps that provide training plans and connect cyclists, like Coach My Ride and Strava. The long term vision is to expand the app's user base and form partnerships to support cycling.

1. My Cycle
Tian Perry
Gareth Austin
Billy Townsend
Kirsten Hughes
Sophie Taylor

2. How will our service work?
Step 1: Users sign up to MyCycle via our App
Step 2: They then fill in their name, location and whether they are an experienced or
inexperienced cyclist.
Step 3: You can then see on the app who has already signed up in your area.
Step 4: the user can then click on “cycling buddies” they would like to meet with,
based on their level of cycling experience and who they have matched with. This
gives opportunity to start a conversation and form friendships.
We were inspired by the way in which Tinder works, and have applied similar
features to the MyCycle app.

3. Our objectives...
 Our primary aim is to help inexperienced cyclists match
up with experienced cyclists who can teach them to
cycle.
 We believe that meeting others who are keen on cycling
and keeping fi will promote a healthy lifestyle and
encourage others to get involved.
 We aim to help people form new friendships, and start
enjoying new hobbies of their own. We aim to make it
as well known as possible.

4. Incentives...
We also want our cyclists to feel as though they are
contributing to their community; the increase in active
bike users will decrease the level of pollution and
benefit the environment.
We also hope that the mentors will voluntarily be involved
and feel rewarded by the help they give to the
beginners.

5. Target audience
 Our target audience is beginners, those who want to
learn to ride a bike as well as those who want to keep
fit and healthy.
 We also want to reach out to people who have cycling
history and want to start cycling again but need the
motivation to do so. Our cycling community will then
connect you with people of the same shared interests
and age groups, this will make it more enjoyable.

6. Benefits
The benefits of signing up to MyCycle:
 You receive a welcome letter
 Meet new people
 You become linked with professional cyclists who can
help you improve on your cycling techniques.
 You can create new friendships while still being able to
keep healthy and have an active lifestyle.

7. Future plans
 We would aim to make MyCycle as big as possible.
Connecting hundreds of people together, and building a
cycling community. MyCycle is aiming towards young
adults, but in the future we would expand on this and
get children involved, as we believe that children
should be enjoying exercise from a young age this would
help with their fitness and improve their confidence
with trying new sports
 We would want to expand on the My Cycle app and
instead of just basing it in Canterbury, launch it in other
areas of the UK as well.

8. Logo ideas

9. Final Campaign Logo

10. App Logo
MyCycle
‘The App that helps cyclists connect’
FREE
(10)
Details Reviews Related
Description
The new way to cycle,
meet people and build on
your skills. Connect with
fellow cyclists and learn
to cycle at the same time.
Information:
Seller: My Cycle
Category: Health and wellbeing
Last Update: March 2015
Version: 1.0.
Size: 32.5MB
Compatibility: requires iOS 5.0 or later

11. How we are going to promote
ourselves
We have assigned ourselves individual tasks to form our campaign…
A poster
Twitter Feed and Facebook page
Welcome letter
Newsletter
Event launch
We are going to enlarge the posters on bus stops, we thought that people
commuting using public transport maybe don’t own a car, they are more likely to be
the demographic interested in learning to cycle.
The twitter feed will provide contact with our audience as well as an extra
platform to receive feedback, we can also use it as a promotional tool through
retweets/mentions etc.
We originally had the idea to create a welcome pack, this would have included
things such as a welcome letter, badge and cycling jacket. We decided this would
be too complicated to create and wouldn’t be cost effective.

12. App Scheme Poster
We thought a poster would be an ideal way
to further advertise our app and brand.
We thought pictures of our happy users of
the scheme in order to promote a positive
vibe, as well as an upbeat tone of our text.
The app is emphasised more than the
scheme in this poster because it is
furthering the promotion of the scheme
and taking it to the next step.
The app logo is used three times on the
poster so as to ensure the audience know
which app is our official app. It also states
which platforms the app is available on and
the associated promoters with the scheme.
We would hope to place the poster at bus
stops, in shopping centres and other areas
of public interest, so that we could create
a buzz about the project, which would
further advertise the scheme and app.

13. Facebook page

15. Welcome Letter
We created a welcome letter to send
to those who sign up for MyCycle to
welcome them to the service and
tell them a little bit about how the
service can benefit them. This gives
an element of professionalism to the
service, whilst emphasising how
users of the service are important.
The intention of the letter is to help
make the inexperienced cyclists feel
welcome and as though signing up
for the service will be a positive
thing that can have some great
benefits.

16. Newsletter
Another of our individual
pieces was a newsletter.
We felt this would be a
good promotional
material to put in
newspapers and post
through doors. Some
people do not use the
internet or aren’t as
‘tech savvy’ as others,
they would prefer to
have the information on
paper. Hopefully, the
awareness of our App
will encourage people to
begin using technology.

18. Event launch
Our final promotional material is an event
launch. We thought that this would be the
best way to attract customers and give
potential cyclists the chance to meet.
Here is the advert we created on Facebook
which includes information about the
event.

20. Influences and competitors
Tinder

21. Coach My Ride
Built with the advice of elite cycle coach Lionel Reynaud,
who wanted to: "create a training toolbox for time-
crunched cyclists," this app provides clear, structured
training and workouts for beginners as well as
professionals.

22. Strava

23. Existing customers...
After 6 months of launching our app we aim to have gained
at least 500 or more users. We hope to have built
friendships between our users, as well as organising fun
events such as fund raisers, races etc.
This will keep our existing customers entertained as well as
promoting ourselves as a welcoming company to potential
customers and hopefully managing to attract new
customers to build the cycling community.

24.  To maintain success we obviously need to have some
kind of income in order to expand; we thought that
once we have built a name for ourselves we can
approach local gyms such as Kingsmead, or local bike
shops. They can advertise us, we can advertise them
.
 We could use their facilities and in return we will
advertise them as being partners of the MyCycle brand.

25.  Any questions?