CCI Media is a business unit of CCI Cotting Consulting Ltd. that specializes in conceptualizing, connecting, and innovating in advertising, sponsorship, media, events, and branding. They offer a range of services including social media consulting, classical media consulting and booking, experiential marketing concepts, web TV marketing, content marketing, event promotion, and website optimization. CCI Media prides itself on combining best practices with academic knowledge to provide innovative solutions for its clients.

1. CONNECTING TO YOUR
CUSTOMERS WITH CCI MEDIA
CONCEPTUALIZING, CONNECTING & INNOVATING IN
ADVERTISING, SPONSORSHIP, MEDIA, EVENTS AND BRANDING
connecting solutions Dr. Patrick Cotting, 23 August 2012, pcotting@cci-media.com

2. Who we are What we offer Our principles Many good reasons for CCI MEDIA
OUR COMPANY!
CCI MEDIA is a business unit of CCI Cotting Consulting Ltd., based in Zurich and Fribourg
and having representatives in Madrid, Dubai and Lugano, headed by Dr. Patrick Cotting*
CCI COTTING Consulting Ltd. (Zurich, Fribourg, Lugano, Madrid, Dubai)
CCI COTTING CCI MEDIA
Research, Ad OUTDOOR NEW AND
Strategy & the event &
Business Interim
Management & AND INTERNAT. SOCIAL sponsorship YAHOO!
Development services
Monitoring Services MEDIA MEDIA
*CEO and Founder of CCI in 2008. Former Marketing & Sales Director Eurosport, former Vice
President Marketing Alliances e-investment services Europe CREDIT SUISSE,
Faculty Member of the University of Lugano, Adjunct Professor IE Business School Madrid and
connecting solutions Lecturer at different other Universities (see for more information: www.cci-cotting.com)

3. Who we are What we offer Our principles Many good reasons for CCI MEDIA
A FEW COMPANIES we work(ed) for since 2008!
connecting solutions

4. Who we are What we offer Our principles Many good reasons for CCI MEDIA
A FEW REFERENCES!
Co-Inventor
of the
Swatch
SnowParks
(since 2008)
UEFA EURO.08
Host City Basel Event &
Head Sponsorship Sponsorship
Management
Patrouille des
Glaciers
Inventor of the „Ownership“
principle for Credit Suisse with
Credit Suisse Gala Concerts,
Credit Suisse Cinema Nights,
Credit Suisse Fashion Events ...
Strategy Development for (1996-2001)
their involvement at the
PlanetSolar Swiss Open Gstaad
First Around the World with Having developed
Solar Energy 2010-2012 & implemented the
Responsible for Marketing Inside Alinghi TV
& Partnerships concept & the
partnership with
Eurosport
Developing the Brand
connecting solutions Experience, Partnership &
Sponsorship Strategy

5. Who we are What we offer Our principles Many good reasons for CCI MEDIA
Our Network!
!
 Actually app. 1’200 personal LinkedIn contacts (we know them all
!
personally and a lot are working on a C-Level position for
! multinational and important brands and companies).
 3’800 marketing, advertising and sponsorship heads and
managers receive our news
 Partnership with two leading communication / sponsorship /
media publications in Switzerland:
SponsoringExtra and ESB-online.com
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6. Who we are What we offer Our principles Many good reasons for CCI MEDIA
OUR CCI VISION!
Conceptualizing advertising, sponsorship, media,
event and branding solutions,
Connecting you with new and existing clients
and delivering you innovative solutions by
combining best practice with best academics.
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7. Who we are What we offer Our principles Many good reasons for CCI MEDIA
THE ESSENCE OF CCI MEDIA!
› What we rely on: combination of best practice with best academics.
› How we do it: we are connected directly to 10 Universities* and information
networks from all over the world and have therefore access to an enormous
pool of academic knowledge and young innovation power.
› Who is behind it: a young and dynamic business coached and led by
professional and senior consultants from CCI COTTING (www.cci-cotting.com).
*London School of Economics, IE Business School Madrid, Cairo University, University of Lugano, AISTS-EPFL
Sports Management, CIES FIFA Master of Sports Management, University of Fribourg, University of Neuchâtel,
University of Applied Sciences Northwestern Switzerland, Bahcesehir University Istanbul.
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8. Who we are What we offer Our principles Many good reasons for CCI MEDIA
We support you in the Move from the Old to the New World!
Old world! ! ! ! ! ! ! !New world!
!
TV on TV Set TV on multiple screens
Media (Editorial team) deciding Consumers deciding what is
what is relevant relevant
Advertising Impressions key Clicks, Desire, Leads key
Independent Journalism Paid Journalism
Long decision processes Very short decision processes
Expensive to create a „TV Cheap to create a „TV
channel“ channel“
Communication Relationship
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9. Who we are What we offer Our principles Many good reasons for CCI MEDIA
1 !SOCIAL MEDIA CONSULTING!
Getting you through the jungle and let you benefit!
!
TWITTER I am running
FACEBOOK I LIKE running
FOURSQUARE This is where I am running
INSTAGRAM Here‘s a vintage photo of my running
YOUTUBE Watch me running
LINKEDIN My skills include running
PINTEREST Here‘s a running plan
LAST FM / SPOTIFY Now listening to „running“ songs
G+ I am a Google employee who runs
Developing social media and new media campaigns.
connecting solutions Actually working on GeoSocialNetworking.

10. Who we are What we offer Our principles Many good reasons for CCI MEDIA
2. CLASSICAL MEDIA CONSULTING & BOOKING!
Getting more and being more effective for less!
!
We bring and consult you on new marketing,
sponsorship and media solutions in a transparent
and effective way.
Media Consulting as you never experienced it
before:
- Second Opinion/ expertise,
- Valuations,
- Coaching, contract development and/or
negotiation lead for national, international and
global media campaigns…
As we know most prices better than what is
officially said or offered.
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11. › CITIES AROUND THE WORLD such
as Rome, Milan, Moscow, London,
Berlin, Paris…
› 126 AIRLINES
› AIRPORTS
› HIGHWAYS
› ONE STOP SHOPPING
› Special-Buy-In from all big suppliers
(through pooled network buying)
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12. Who we are What we offer Our principles Many good reasons for CCI MEDIA
3. EXPERIENTAL MARKETING!
Developing unique concepts for clients that integrate all
media, such as the Swatch SnowParks!
Differentiated Sharing
Experiencing
Positioning
Value
Watching
Seeing
Hearing
Indifferent
Low Value for your Clients
connecting solutions © The CCI Positioning-Value Model

13. 74.325.060))
connecting solutions See: http://www.swatch.com/ch_de/shootmyride.html

14. Who we are What we offer Our principles Many good reasons for CCI MEDIA
4. WEBTV-MARKETING!
Developing an own TV Channel for you on your !
website!
- Placing your commercials and video material on your website in an own player
- Having the player with TV editing functionalities
- Tagging, Sharing on Internet and through I-phone and I-pads and therefore
enhancing your brand’s fan base.
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15. Who we are What we offer Our principles Many good reasons for CCI MEDIA
5. CONTENT-MARKETING!
Developing and negotiating Content Deals with Media
Groups!
Entertainment COMPETITIONS
trends and leisure
Magazines
HIGHLIGHTS
highlights During the major events, the chance to
watch or re-watch the best actions of
the day enriched with analysis
Highlights
Back- Behind
the INSIDE APPROACH
stage (real TV)
scene
LIFESTYLE & SPORT
Real
TV Creating programs mixing lifestyle &
sport
Influence of paid content
(product and message placement / stories)
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16. Who we are What we offer Our principles Many good reasons for CCI MEDIA
6. PROMOTING YOUR EVENTS!
The methodology allows you to profit on multiple dimensions; the approach does not
only provide you with valuable data on the event and its stakeholders, but will in the
same time promote your involvement with the event.
Promotion
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17. Who we are What we offer Our principles Many good reasons for CCI MEDIA
Survey including Video
Report done for Swatch
with our technical partner
MediaMountain
(see here:
http://vimeo.com/9884673 )
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18. Who we are What we offer Our principles Many good reasons for CCI MEDIA
7. KNOWING WHAT TO PUT ON YOUR WEBSITE!
and transforming visitors to clients and fans!
!We are an Official
Representative of Argyou.com,
the world leader in analyzing
180 search engines worldwide
and doing benchmark studies
on how well your website is
performing, compared to
- What internet users are
looking for
- What your competition is
doing.
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19. Who we are What we offer Our principles Many good reasons for CCI MEDIA
OUR PRINCIPLES: how we work!
!
360 degrees and Customer
focused to the centric: You tell Multidimensional, dynamic and
point us your concern, modern.
we find a solution
Innovative,
integrated and
Offering innovative solutions international
that merit the copyright status
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20. Who we are What we offer Our principles Many good reasons for CCI MEDIA
OUR BUSINESS MODELS: You choose!
!
„Doctor Model“ „Best Price Model“ „Revenue Share Model“
You get our support and You have negotiated with You want to increase your
services on an hourly or a media group a deal/ market share and sell more
daily basis. campaign. Before signing it, products.
Fees per hour or per day you mandate us to get an
even better deal. 1. We sign a revenue share
1. Tell us your briefing/ model; either based on a
questions 1. Send us your last offer guaranteed fix amount for
2. We make you an 2. We evaluate and you in case we sell it, or
offer „renegotiate“ it with the based on a commission.
3. You decide media group 2. You only pay us if we are
3. You only pay us a successfull (no fix costs).
„saving money share“ if
we are successful
(which in general we
are...).
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21. Who we are What we offer Our principles Many good reasons for CCI MEDIA
We put the customer into
the center of attention.
Customer fit For any concern we will
find an individual
We offer and
approach.
Innovation develop innovative
solutions that merit
the copyright status.
Dynamically we are striving
towards surpassing
advertising, marketing, Dynamic
media and sponsorship
solutions.
Our platform enables
different stakeholders to
Connecting meet. Through CCI
MEDIA our clients can not
only book but also sell
Academics and Combining long-term best advertising, sponsorship
best practice and hospitality offers.
practice experience with
academic know-how.
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22. We are happy to serve you:
CCI MEDIA (a business unit of CCI Cotting Consulting Ltd)
Zilstrasse 27
CH-8153 Zürich-Rümlang
+41 43 541 4000
www.cci-media.com / www.cci-cotting.com
Direct Line for you:
Dr. Patrick Cotting, CEO,
pcotting@cci-media.com
+41 79 555 37 25
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