This document discusses how to build and leverage a social B2B community. It outlines key trends in social media for businesses including how social media is becoming integrated into many job roles. It also discusses different types of content that can engage communities like video, apps, and tools. Additionally, it provides tips on monitoring conversations in social networks and responding appropriately to improve customer support. Finally, it explores how to create flexible online communities using templates and metadata to group users and content.
We have heard countless times that the 'future of events is Hybrid'! But how do you plan for a Hybrid Event? What should you be mindful of? Well, here's a quick checklist of the top 7 things.
The document discusses potential advertising and branding concepts for tourism regions, including clock frames with real-time clocks, barriers and walls at parking lots, lifts, and cashiers that can display advertisements, large posters at stations and exits, street and railway posters, installations inside stations and lift buildings, and tunnels on rooftops. It emphasizes delivering innovative and customized solutions that combine academic knowledge with industry best practices.
CCI Media is a business unit of CCI Cotting Consulting Ltd. that specializes in conceptualizing, connecting, and innovating in advertising, sponsorship, media, events, and branding. They offer a range of services including social media consulting, classical media consulting and booking, experiential marketing concepts, web TV marketing, content marketing, event promotion, and website optimization. CCI Media prides itself on combining best practices with academic knowledge to provide innovative solutions for its clients.
This document provides advertising proposals in Paris from CCI Media, including:
1. Corner Shop Network and Shopping Network in Paris airports, reaching departing passengers.
2. Lux Exposition and Lux Distinction circuits in Paris streets and neighborhoods, exposing brands to millions of weekly contacts.
3. Lux Distinction supports along Paris beltways, targeting over 1.2 million daily vehicles.
4. Advertising panels around Roland-Garros stadium during tournaments, in a package of strategic locations. Rates vary but include production costs. Contact pcotting@cci-media.com for the latest quote.
Keynote on India's Online Evolution by Ankit NagorieTailing India
Rajasthan is emerging as an important market for e-commerce in India. E-commerce penetration is much lower in India than global benchmarks, indicating significant growth potential. Rajasthan's e-commerce market grew 88% in 2013 and is projected to reach $76 billion by 2021. Rajasthan ranks 10th among Indian states for overall e-commerce sales, led by cities like Jaipur, Jodhpur, Udaipur, Kota, and Ajmer. Mobile commerce accounts for 25% of Rajasthan's e-commerce traffic. The document outlines Rajasthan's growing role in e-commerce in India.
This document discusses how to build and leverage a social B2B community. It outlines key trends in social media for businesses including how social media is becoming integrated into many job roles. It also discusses different types of content that can engage communities like video, apps, and tools. Additionally, it provides tips on monitoring conversations in social networks and responding appropriately to improve customer support. Finally, it explores how to create flexible online communities using templates and metadata to group users and content.
We have heard countless times that the 'future of events is Hybrid'! But how do you plan for a Hybrid Event? What should you be mindful of? Well, here's a quick checklist of the top 7 things.
The document discusses potential advertising and branding concepts for tourism regions, including clock frames with real-time clocks, barriers and walls at parking lots, lifts, and cashiers that can display advertisements, large posters at stations and exits, street and railway posters, installations inside stations and lift buildings, and tunnels on rooftops. It emphasizes delivering innovative and customized solutions that combine academic knowledge with industry best practices.
CCI Media is a business unit of CCI Cotting Consulting Ltd. that specializes in conceptualizing, connecting, and innovating in advertising, sponsorship, media, events, and branding. They offer a range of services including social media consulting, classical media consulting and booking, experiential marketing concepts, web TV marketing, content marketing, event promotion, and website optimization. CCI Media prides itself on combining best practices with academic knowledge to provide innovative solutions for its clients.
This document provides advertising proposals in Paris from CCI Media, including:
1. Corner Shop Network and Shopping Network in Paris airports, reaching departing passengers.
2. Lux Exposition and Lux Distinction circuits in Paris streets and neighborhoods, exposing brands to millions of weekly contacts.
3. Lux Distinction supports along Paris beltways, targeting over 1.2 million daily vehicles.
4. Advertising panels around Roland-Garros stadium during tournaments, in a package of strategic locations. Rates vary but include production costs. Contact pcotting@cci-media.com for the latest quote.
Keynote on India's Online Evolution by Ankit NagorieTailing India
Rajasthan is emerging as an important market for e-commerce in India. E-commerce penetration is much lower in India than global benchmarks, indicating significant growth potential. Rajasthan's e-commerce market grew 88% in 2013 and is projected to reach $76 billion by 2021. Rajasthan ranks 10th among Indian states for overall e-commerce sales, led by cities like Jaipur, Jodhpur, Udaipur, Kota, and Ajmer. Mobile commerce accounts for 25% of Rajasthan's e-commerce traffic. The document outlines Rajasthan's growing role in e-commerce in India.
This document describes the giant panda, providing details about its physical characteristics such as its round head, short tail, and black and white fur. It lives mainly in forests of bamboo in three parts of China and eats bamboo for 10-12 hours a day, obtaining 17% of its nutrition from other sources like leaves, fruits, and fish. The giant panda does not hibernate and is currently endangered.
Parkash Amusement is leading manufacturers, importers & exporters of amusement/water rides & family entertainment equipments. For any query call +91 11-43733100-99,22145124/125 or 9899969326
Este documento presenta los resultados de la Fase 1 de la competencia NetRiders Latinoamérica y el Caribe de 2012. Divide los competidores según su región e incluye las clasificaciones de los mejores 5 competidores de cada academia que avanzan a la Fase 2. Proporciona las listas de clasificación para Brasil, CANSAC, MCO y México. Explica brevemente los criterios de elegibilidad y selección.
Cloud Companies at eTailing India Bengaluru 2017eTailing India
The document promotes attending the eTailing India conference to expand business in ecommerce and retail. It highlights that the conference provides opportunities to network with over 700 qualified leaders, meet decision makers, maximize brand exposure, and generate sales leads. Past conferences have seen 80% of attendees find new solution providers, with attendees representing various business functions from companies across sectors.
Make smarter, more confident business decisions faster than ever before. Sage Intelligence helps you transform disparate data into meaningful insights which allow you to make smarter, more confident business decisions and take timely steps of action to sustain and grow your business. Using this Excel-based reporting tool, you’ll be able to put your basic Excel knowledge to work making seemingly complex business reporting as simple as possible.
ब्रिक एंड मोर्टार (आँफलाइन) दुकानें इओऐसएसके दौरान ग्राहकों की तेज गिरावट देख...eTailing India
ब्रिक एंड मोर्टार की दुकानों ने २६% जादा छुट देनेके बावजूद २०१५-१६ के विंटर एंड आँफ सिझन सेलमे (इओएसएस) २०१४-१५ के (इओएसएस) मुकाबला ५% ग्राहकोंकी कमी देखी, कँपीलीयरी टेक्नोलाँजीके सर्वेक्षणसे सामने आया।
आँनलाइन विक्रेताओंसे विपरीत जिन्होने छुट देनाही अपने धंदेका मुख्य माँडेल बनाया है, ब्रिक एंड मोर्टार के दुकानदारोंके लिये इओएसएस हि एकमात्र प्रमुख छुट देनेका समय रहता है जो उनके कुल बिक्रीको बढानेमे मुख्य योगदान देता है। लेकिन ग्राहकोंके खरिदारिके बर्तांओंमे सभी वस्तुओंपर सालभर छुट देनेसे और आँनलाइन और आँफलाइन कीमतोंमे अंतर होनेसे एक मुख्य बदल हुआ है।
Presentation in Slovak Parlament 15.5.2015Tomas Peciar
How to promote sustainable transport and activities provided in Bratislava or around the Slovak republic in recent years from Cyklokoalicia, Cyklokuchyna and other active citizens groups. Community cycling workshop and how to motivate kids for cycling to school.
This document provides guidance on creating an ecommerce photo catalogue. It recommends developing a workflow manual, cleaning and organizing products before the photo shoot, and choosing camera equipment and software. Specific tips include selecting a lens based on product types, using tethered image capturing software, and considering stock photography or image recognition technology for some catalogue needs. The overall steps outlined are meant to help efficiently produce high quality product images for an ecommerce website.
eTailing India 3rd Annual Expo Event - Presentation by Prakash MenoneTailing India
The document provides brief advice for world-class retailers, including keeping customers and internal transparency as top priorities, communicating frequently, creating heroes within the company, measuring everything, keeping costs low, maintaining a simple approach, moving quickly, thinking like merchants, experiencing the customer experience firsthand, seeing the supply chain as important, addressing bad news faster than good, and having a positive can-do attitude through integrated efforts.
Tiviace is a mobile application created by Batın Düz and Gökberk Özdemir that provides entertainment for customers at events, conferences, hospitals and universities. The application aims to have applications ready for Android, iOS, Blackberry and Windows Phone by April 2013 and reach 10,000 users by May 2013 and $20,000 in monthly revenue by August 2013. The founders are seeking consultants, networking opportunities and financial support to help grow the business.
1. Two major Flipkart investors, Vanguard Group and Morgan Stanley, recently marked down their valuations of Flipkart shares, lowering Flipkart's valuation from $11 billion to $7.34 billion.
2. Several other mutual fund investors have valued Flipkart between $5.5 billion to $11 billion, representing a decrease from its $15 billion valuation from 18 months ago.
3. Flipkart has experienced high-profile executive departures and declining sales compared to Amazon India, but it aims to raise $500 million to $1 billion in fresh capital and revive its brand through exclusive products and faster delivery.
Microsoft Dynamics GP 2015 introduces new features across financials, distribution, HR/payroll, and companion apps. Key enhancements include expanded workflows to streamline approvals, single sign-on through Azure Active Directory, a service-based architecture to lower costs and speed up app development, and enhancements to financials, distribution, invoicing, and HR/payroll employee self-service functions. The presentation also highlights discounts on GP and upcoming events.
Ola, Meru Seeks Govt. Intervention to Fight MNCseTailing India
Representatives of homegrown cab service providers, including Ola and Meru, have separately urged government agencies to formulate policies which will crimp the ability of US-based Uber to offer steep discounts to passengers and generous incentives to drivers. It is based upon the argument that well-funded US companies are using capital as a weapon to outgun them in India, thus resulting in potentially deleterious effects for Indian entrepreneurship.
Presentation Greece-Pella-Kali-High School of Kalibabis1977_v
Hellas is a country in Southeast Europe located in the Balkan Peninsula. Its capital and largest city is Athens. Hellas has a rich history and was the birthplace of democracy. It has many natural and architectural attractions, including the Parthenon and Rio-Antrio Bridge. The Greek alphabet developed here. Pella is a prefecture located in central Macedonia with mountains, rivers, and Lake Vegoritida. The village of Kali is located in Pella and was originally named Kalinitsa. It has fruits, vegetables, and cultural attractions like dances. The document provides an overview of Hellas and the village of Kali in Pella prefecture.
How to host BIG company meetings with live streamingPaul Richards
This document provides guidance on how to effectively host large online meetings and live streams for companies. It discusses how the coronavirus pandemic has led to a massive increase in remote work and online collaboration. It then offers best practices for organizing content, creating engaging video, measuring results, and using tools like Zoom, Microsoft SharePoint, and video production software to maximize participation and impact. Tactics include breaking content into clear sections, balancing data visualization with real examples, adding entertainment, tracking metrics, and enhancing collaboration.
This webinar is designed for the nonprofit organization that wants to understand a social media strategy, and what goes into developing one. During the webinar, we’ll discuss the following:
- Benefits of creating a strategy
- How a social media strategy supports overall organizational goals
- Research needed to before you create your strategy
- The major components of a social media strategy
- Tying the social media strategy into the website
- How a social media strategy supports fundraising
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
This document discusses strategic concepts and tactical ideas for using social media and web 2.0 technologies to engage audiences before, during, and after events. It provides an overview of key concepts like social media, the customer relationship lifecycle, and metrics for measuring engagement. It then offers specific tactical ideas like creating pre-event videos, livestreaming presentations, hosting an event blog, and developing an industry knowledge base. The document concludes with tips for getting started with these strategies and lists additional resources.
This document describes the giant panda, providing details about its physical characteristics such as its round head, short tail, and black and white fur. It lives mainly in forests of bamboo in three parts of China and eats bamboo for 10-12 hours a day, obtaining 17% of its nutrition from other sources like leaves, fruits, and fish. The giant panda does not hibernate and is currently endangered.
Parkash Amusement is leading manufacturers, importers & exporters of amusement/water rides & family entertainment equipments. For any query call +91 11-43733100-99,22145124/125 or 9899969326
Este documento presenta los resultados de la Fase 1 de la competencia NetRiders Latinoamérica y el Caribe de 2012. Divide los competidores según su región e incluye las clasificaciones de los mejores 5 competidores de cada academia que avanzan a la Fase 2. Proporciona las listas de clasificación para Brasil, CANSAC, MCO y México. Explica brevemente los criterios de elegibilidad y selección.
Cloud Companies at eTailing India Bengaluru 2017eTailing India
The document promotes attending the eTailing India conference to expand business in ecommerce and retail. It highlights that the conference provides opportunities to network with over 700 qualified leaders, meet decision makers, maximize brand exposure, and generate sales leads. Past conferences have seen 80% of attendees find new solution providers, with attendees representing various business functions from companies across sectors.
Make smarter, more confident business decisions faster than ever before. Sage Intelligence helps you transform disparate data into meaningful insights which allow you to make smarter, more confident business decisions and take timely steps of action to sustain and grow your business. Using this Excel-based reporting tool, you’ll be able to put your basic Excel knowledge to work making seemingly complex business reporting as simple as possible.
ब्रिक एंड मोर्टार (आँफलाइन) दुकानें इओऐसएसके दौरान ग्राहकों की तेज गिरावट देख...eTailing India
ब्रिक एंड मोर्टार की दुकानों ने २६% जादा छुट देनेके बावजूद २०१५-१६ के विंटर एंड आँफ सिझन सेलमे (इओएसएस) २०१४-१५ के (इओएसएस) मुकाबला ५% ग्राहकोंकी कमी देखी, कँपीलीयरी टेक्नोलाँजीके सर्वेक्षणसे सामने आया।
आँनलाइन विक्रेताओंसे विपरीत जिन्होने छुट देनाही अपने धंदेका मुख्य माँडेल बनाया है, ब्रिक एंड मोर्टार के दुकानदारोंके लिये इओएसएस हि एकमात्र प्रमुख छुट देनेका समय रहता है जो उनके कुल बिक्रीको बढानेमे मुख्य योगदान देता है। लेकिन ग्राहकोंके खरिदारिके बर्तांओंमे सभी वस्तुओंपर सालभर छुट देनेसे और आँनलाइन और आँफलाइन कीमतोंमे अंतर होनेसे एक मुख्य बदल हुआ है।
Presentation in Slovak Parlament 15.5.2015Tomas Peciar
How to promote sustainable transport and activities provided in Bratislava or around the Slovak republic in recent years from Cyklokoalicia, Cyklokuchyna and other active citizens groups. Community cycling workshop and how to motivate kids for cycling to school.
This document provides guidance on creating an ecommerce photo catalogue. It recommends developing a workflow manual, cleaning and organizing products before the photo shoot, and choosing camera equipment and software. Specific tips include selecting a lens based on product types, using tethered image capturing software, and considering stock photography or image recognition technology for some catalogue needs. The overall steps outlined are meant to help efficiently produce high quality product images for an ecommerce website.
eTailing India 3rd Annual Expo Event - Presentation by Prakash MenoneTailing India
The document provides brief advice for world-class retailers, including keeping customers and internal transparency as top priorities, communicating frequently, creating heroes within the company, measuring everything, keeping costs low, maintaining a simple approach, moving quickly, thinking like merchants, experiencing the customer experience firsthand, seeing the supply chain as important, addressing bad news faster than good, and having a positive can-do attitude through integrated efforts.
Tiviace is a mobile application created by Batın Düz and Gökberk Özdemir that provides entertainment for customers at events, conferences, hospitals and universities. The application aims to have applications ready for Android, iOS, Blackberry and Windows Phone by April 2013 and reach 10,000 users by May 2013 and $20,000 in monthly revenue by August 2013. The founders are seeking consultants, networking opportunities and financial support to help grow the business.
1. Two major Flipkart investors, Vanguard Group and Morgan Stanley, recently marked down their valuations of Flipkart shares, lowering Flipkart's valuation from $11 billion to $7.34 billion.
2. Several other mutual fund investors have valued Flipkart between $5.5 billion to $11 billion, representing a decrease from its $15 billion valuation from 18 months ago.
3. Flipkart has experienced high-profile executive departures and declining sales compared to Amazon India, but it aims to raise $500 million to $1 billion in fresh capital and revive its brand through exclusive products and faster delivery.
Microsoft Dynamics GP 2015 introduces new features across financials, distribution, HR/payroll, and companion apps. Key enhancements include expanded workflows to streamline approvals, single sign-on through Azure Active Directory, a service-based architecture to lower costs and speed up app development, and enhancements to financials, distribution, invoicing, and HR/payroll employee self-service functions. The presentation also highlights discounts on GP and upcoming events.
Ola, Meru Seeks Govt. Intervention to Fight MNCseTailing India
Representatives of homegrown cab service providers, including Ola and Meru, have separately urged government agencies to formulate policies which will crimp the ability of US-based Uber to offer steep discounts to passengers and generous incentives to drivers. It is based upon the argument that well-funded US companies are using capital as a weapon to outgun them in India, thus resulting in potentially deleterious effects for Indian entrepreneurship.
Presentation Greece-Pella-Kali-High School of Kalibabis1977_v
Hellas is a country in Southeast Europe located in the Balkan Peninsula. Its capital and largest city is Athens. Hellas has a rich history and was the birthplace of democracy. It has many natural and architectural attractions, including the Parthenon and Rio-Antrio Bridge. The Greek alphabet developed here. Pella is a prefecture located in central Macedonia with mountains, rivers, and Lake Vegoritida. The village of Kali is located in Pella and was originally named Kalinitsa. It has fruits, vegetables, and cultural attractions like dances. The document provides an overview of Hellas and the village of Kali in Pella prefecture.
How to host BIG company meetings with live streamingPaul Richards
This document provides guidance on how to effectively host large online meetings and live streams for companies. It discusses how the coronavirus pandemic has led to a massive increase in remote work and online collaboration. It then offers best practices for organizing content, creating engaging video, measuring results, and using tools like Zoom, Microsoft SharePoint, and video production software to maximize participation and impact. Tactics include breaking content into clear sections, balancing data visualization with real examples, adding entertainment, tracking metrics, and enhancing collaboration.
This webinar is designed for the nonprofit organization that wants to understand a social media strategy, and what goes into developing one. During the webinar, we’ll discuss the following:
- Benefits of creating a strategy
- How a social media strategy supports overall organizational goals
- Research needed to before you create your strategy
- The major components of a social media strategy
- Tying the social media strategy into the website
- How a social media strategy supports fundraising
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
This document discusses strategic concepts and tactical ideas for using social media and web 2.0 technologies to engage audiences before, during, and after events. It provides an overview of key concepts like social media, the customer relationship lifecycle, and metrics for measuring engagement. It then offers specific tactical ideas like creating pre-event videos, livestreaming presentations, hosting an event blog, and developing an industry knowledge base. The document concludes with tips for getting started with these strategies and lists additional resources.
The document discusses using social media to improve service delivery for citizens. It outlines a 3 pillar social media strategy including researching the audience, engaging with relevant content, and integrating and measuring activities. Key aspects are engaging the citizen, monitoring conversations, responding to feedback, and measuring the depth of relationships rather than just numbers. The goal is to put the citizen at the center and use social media as a continuous cycle of communication to improve services.
- The document discusses aligning social media measurement with organizational outcomes. It covers defining measurable objectives for a social media measurement pilot project.
- Beth Kanter provided an update on the measurement pilots being developed by participants. 14 out of 27 participants have identified or are discussing a pilot project.
- The document discusses challenges in tying social media metrics to communications objectives, program goals, and overall organizational outcomes. It also addresses getting buy-in for measurement from senior staff.
Measuring the Networked Nonprofit - Session 2Beth Kanter
- The document discusses aligning social media measurement with organizational outcomes and goals. It describes Beth Kanter's reflection on participants defining social media measurement pilots for their organizations.
- The agenda includes reviewing measurement pilots shared by peers, discussing KD Paine's basic steps for measurement, and addressing challenges around tying social media metrics to communications objectives and organizational outcomes.
- Participants are encouraged to define measurable objectives, benchmarks, key performance indicators and metrics, as well as consider tools for data collection and how to apply findings.
The document summarizes the results of a social media campaign launched by Cisco to promote a new product line. Key points:
- Social media drove 17% of traffic to the launch event page, with videos and Twitter being most effective. A "Future of Shopping" video received over 1.2 million views.
- Buzz was generated on social media about the new Borderless Networks and ISR G2 products. Over 1,700 posts were made, with 12% containing original content.
- Monitoring revealed partner leaks pre-launch and highlighted influential posts for response post-launch. Five leaks were mitigated.
- The campaign was successful in transitioning a Twitter account to a broader audience and growing followers
The document summarizes the results of a social media campaign launched by Cisco to promote a new product line. Key highlights include:
- Social media drove 17% of traffic to the launch event page, with video content performing well
- A video titled "The Future of Shopping" went viral, receiving over 1.2 million views across YouTube and Metacafe
- Monitoring revealed viral sharing of launch messages through partners and influencers, though most social conversations were shallow in depth
- Lessons included continuing popular video themes, expanding influencer networks, and creating more technical content
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Digital transformation is revolutionizing the event industry by allowing events to reach wider audiences, extend their duration beyond original dates, and collect more data about attendee interests. This helps boost brands, increase loyalty, and improve the customer experience. Three key trends driving this are the explosion of video content, online connectivity becoming mainstream, and greater embrace of digital enhancements. These trends allow events to better engage attendees throughout their journey and provide richer insights. Event technology helps marketers realize the full lead generation potential of events by facilitating engagement, data capture, and integration with other systems.
Educational webinars are one of the best ways to engage your target audience. Be an educator, build your brand, and collect market intelligence all from the convenience of your office! We are talking about the most cost and time effective method for lead generation, lead nurturing, and driving sales.
This document contains a presentation by Allison Scalza on how digital transformation is revolutionizing the event industry. The presentation covers three key trends: 1) the explosion of video which will account for 82% of internet traffic, 2) online connectivity becoming mainstream, and 3) digital enhancements being embraced. It also discusses how integrating digital technologies into events can help capture leads, convert them, and prove impact. The presentation promotes Cvent as an event technology provider that can help marketers realize the full lead generation potential of live events.
The document provides information on best practices for using social media to promote and amplify events. It discusses establishing a social media presence before an event through promotions and conversations to generate interest. During events, it recommends live blogging, using hashtags to aggregate content, answering questions on social platforms, and creating exclusive content for influencers. After events, it advises continuing conversations, thanking attendees, and aggregating and sharing event outputs online and through other channels. Case studies on Intel, KFC, Burberry, and Ford's use of social media for events are also included.
Virtual Event Platforms are not Virtual Eventssgogolak
1) The document discusses developing an effective attendee experience for online events by focusing on the purpose of the event and defining success, rather than relying solely on technology.
2) It emphasizes creating a timeline and touchpoints to drive registration and engagement throughout the pre-event, event, and post-event periods.
3) The key is planning the agenda to keep content short and engaging for an online audience, and utilizing existing event assets post-event to further goals of attendance, lead generation, and convincing new attendees.
Anna Chiaretta Lavatelli, Trilce Navarrete, Elena Villaespesa, Emily Robbins
The Media Production and Branding SIG and the Data and Insights SIG have combined efforts to develop an online survey to gain an understanding of the scope of production and goals of production in museums today. In this talk we will present an analysis of the collected data from the survey to gain understanding of the state of video production in museums.
Jen Begeal - Digital Marketing PortfolioJen Begeal
Digital Marketing Portfolio including social media marketing, event production, integrated marketing campaigns, data analysis, branded experiences, transmedia storytelling, event programming and email marketing campaigns.
8 Ways to Create Engaging Live, Virtual and Hybrid EventsFlutterbyBarb
The document provides 8 ways to create engaging live, virtual and hybrid events. It discusses setting objectives, getting consensus from decision-makers, understanding the target audience, planning an experiential component, being engaging, amplifying engagement through pre-and post-event activities, training event staff, and measuring the event's success through lead capture and demonstrating return on investment. The overall guidance is focused on making events more impactful by deeply understanding objectives and audiences, creating interactive experiences, and integrating events as part of a broader marketing strategy.
How Customer Intelligence Will Future Proof Your Event PortfolioBear Analytics
Virtual events provide event organizers with valuable customer data that can be used to future-proof their event portfolios. Collecting the right data at registration and through various engagement metrics allows organizers to understand attendee demographics, interests, and behaviors. This customer intelligence enables organizers to personalize messaging, showcase program impact to sponsors, and identify new markets. While virtual events are disruptive, those who leverage customer data to their advantage can differentiate their offerings and position themselves for success.
Similar to CCI Media event promotion and controlling (20)
This document provides information on sponsorship opportunities for five Major League Soccer (MLS) teams - Los Angeles Galaxy, C.D. Chivas USA, Seattle Sounders FC, Portland Timbers, and Vancouver Whitecaps FC. For each team, it gives details on the city location, stadium, team performance, and the sponsorship package offered, which includes various advertising placements at games and on websites, for prices ranging from 103,025 to 337,513 euros per season.
This document discusses football in England, specifically focusing on Newcastle United FC. It provides statistics on Newcastle United's large fan base of over 1 million, their attendance numbers which rank among the highest in the Premier League and Europe. It also outlines the extensive marketing rights and opportunities that are available for partners of Newcastle United FC, including signage, digital advertising, access to the fan database, and promotional placements.
Football is a popular sport in Russia that is broadcast on major television channels. The document provides information about several prominent Russian football clubs, including Lokomotiv Moscow, Spartak Moscow, Dynamo Moscow, Rubin Kazan, and FC Zenith St. Petersburg. It details the cities and stadiums where they are based, past successes, and potential advertising and sponsorship opportunities available for each club.
This document provides information about football clubs and stadium advertising opportunities in Portugal. It details the top three clubs - Benfica, Sporting Lisbon, and Porto FC, including their home cities and stadiums. Each club has a history of domestic and international success. The document proposes a commercial offer of advertising during 6 home games on electronic LED boards for €64,900 per club.
The document provides information on football clubs and stadiums in the Netherlands, including details on Ajax Amsterdam, Twente FC, Feyenoord Rotterdam, and PSV Eindhoven. It discusses the history and accomplishments of each club, along with advertising and sponsorship opportunities available at the stadiums, including LED board minutes, packages, and pricing.
This document provides information about football in Germany, including:
- The Bundesliga is broadcast in 172 countries worldwide, with listings of specific channels and networks that broadcast games in various countries.
- Details are given on potential advertising packages for several Bundesliga teams, including proposed ad placements and estimated viewership.
- Information is also provided on the DFL Supercup match between the Bundesliga champion and German Cup winner, including advertising details for that match.
The document discusses football in France, specifically focusing on Ligue 1, the top division of French football. It provides information on the international audience for Ligue 1 broadcasts, with over 40 broadcasters worldwide showing games. Domestically, Ligue 1 games attract an average television audience of over 1.6 million viewers. The document also provides advertising and sponsorship opportunities for French clubs like Olympique de Marseille, including options to advertise in stadiums, on television and online.
The document provides information about football in China, specifically the Chinese Super League (CSL). It notes that the 2011 CSL season ran from March to November. It also discusses the large audience for CSL matches broadcast on Chinese television and offers sponsorship and advertising opportunities for companies, including becoming an official marketing partner of the CSL or purchasing advertising time on LED boards surrounding football fields. It provides details on one Chinese club, Shanghai Shenhua FC, including their home stadium and past successes. It offers a commercial deal for 1 minute of advertising per match for Shanghai Shenhua's 18 home matches. Contact information is provided for the marketing representative.
This document provides information about 3 football clubs in Portugal: Benfica, Sporting Lisbon, and Porto. It details the cities and stadiums where they are located, their accomplishments, and advertising opportunities. Benfica and Sporting Lisbon are based in Lisbon, the capital and largest city, while Porto FC is based in Porto, the second largest city. All 3 clubs have extensive histories of success in domestic and international competitions. The document proposes advertising packages on electronic LED boards during 6 home matches for each club for 64,900 euros.
Football is popular in Italy, with Serie A broadcast in over 100 countries. Juventus and Inter Milan are two of the top Italian clubs. Juventus plays in Turin at the 69,200 seat Stadio Delle Alpi and has a LED board for advertising. Inter Milan plays in Milan at the 80,074 seat San Siro and also has LED board advertising. AC Milan, also based in Milan, is the most decorated Italian club having won numerous European and domestic titles over its history.
The document provides information on football offers in Spain, including details about the top leagues, teams, stadiums, audiences, and sponsorship opportunities. Specifically, it summarizes the past year's champions in the Spanish Liga, top 5 teams, commercial offers for stadium advertising, and sponsorship packages for top clubs like Real Madrid, Barcelona, Atletico Madrid, Getafe FC, Rayo Vallecano, and Espanyol Barcelona. Commercial offers range from hundreds of thousands of euros for individual matches to multi-million euro packages for top clubs.
This document provides a proposal for a billboard advertising campaign in Moscow, Russia. It includes details on the duration, format, quantity and locations of 75 billboards. Data on the estimated daily reach and contacts generated by the campaign is also presented, with charts showing the accumulated reach and frequency over the proposed 28 day period. The total cost in Russian rubles will be provided upon request.
This document contains proposals from CCI Media for billboard and airport advertising options in Milan and Rome, Italy. Option 1-4 provide details on billboard placements in Milan and Rome, including location information, sizes, duration, rates and discounts. Option 5-6 offer airport package deals for Rome Fiumicino and Ciampino airports, with indoor and outdoor placement details provided for each location. Pricing and additional contact information is provided for all options.
Madrid Snowzone is the only indoor ski slope in Spain located within the Madrid Xanadu shopping center. It has a beginner ski track 100m long and an expert track 250m long. In addition to skiing and snowboarding, it offers equipment rental, lessons, restaurants, and events. As part of a naming rights agreement, the sponsor would receive prominent branding and marketing benefits including signage throughout the snowzone and center, uniforms, promotions, and advertising.
The document proposes outdoor advertising options in London. It describes tools for identifying neighborhoods that match advertising targets. It provides details on bus shelter campaigns in central London and customized circuits that could generate millions of impressions over two weeks. Larger 48-sheet posters are also described that could reach over 7 million people in the same time period. Product details, reach, and costs are summarized to help select the best network.
This proposal from CCI Media outlines an advertising package at Barcelona Airport consisting of 28 billboards across the airport's arrival and departure areas. The billboards would be located in the boarding areas, next to conveyor belts, and in corridors to the baggage claim hall. The package offers exposure for one month on 24 faces in boarding areas and 4 faces in arrivals areas, targeting national and Schengen passengers of major airline alliances. Interested parties are instructed to contact Dr. Patrick Cotting for pricing and availability.
2. Why LIVE Event Assessment The Working Fields The Interviews The Results
Improving Events and being more effective
You might face the following problems and challenges...
3. Why LIVE Event Assessment The Working Fields The Interviews The Results
Improving Events and being more effective
We have developed a solution to solve your problems and challenges in an effective and
efficient way. LIVE Event Assessment enables you to get and ensure:
4. Why LIVE Event Assessment The Working Fields The Interviews The Results
What we do: working before, during and after the event
Our aim is to deliver you a full picture on the effectiveness and the fulfillment of the success factors of
your events. That is why the CCI MEDIA LIVE Event Assessment team does not start the analysis
only during the event but is working on it already in advance.
Before the event During the event After the event
Monitoring the impact of the event on Data collection by interviewing Analysis of the collected data.
social media: On how many platforms are key stakeholders.
stakeholders talking about the
happening? How many are participating?
Collect expectations from potential Record the athmosphere of the Unique information and
visitors by assessing major concerns event by taking pictures and audiovisual sources are posted on
expressed on social media. video recordings. the Company website and social
media platforms.
Provide practical information about the Publishing live tweets on social Using the material for keeping and
event via social media platforms, blogs media platforms. acquiring audience, sponsors and
etc. partners.
5. Why LIVE Event Assessment The Working Fields The Interviews The Results
What we do: different questionnaires for different targets
We have developed different questionnaires that we will use - based on the success factors of events
that were proven by research and best practice*. Two levels of stakeholders will be interviewed:
The visitors, and the people actively involved in the event: media, sponsors, staff and
participants.
Audience
Visitors Staff Sponsors Media Participants
*The model was developed by CCI COTTING and its partner Dr. Patrick Cotting, Faculty Member
and Professor for Event Management at USI Lugano (Università della Svizzera Italiana) and IE Business School,
Madrid.
6. Why LIVE Event Assessment The Working Fields The Interviews The Results
Your Results: not only data, but also promotion
The unique methodology of the LIVE Event Assessment allows you to profit on multiple
dimensions; the approach does not only provide you with valuable data on the event and its
stakeholders, but will in the same time promote the event.
Contact
Data Collect visitors
Interviews
Contact
Data analysis potential
expectations collection
Collection followers
BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
Promotion
Provision of Promotion on social Taking photos and Uploading photos and
Promotion information media videos videos on social media
BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
7. Why LIVE Event Assessment The Working Fields The Interviews The Results
To summarize: your benefits
Before the event During the event After the event
Low cost methodology thanks to
own team with Master students
and a proven methodology
Focus on the real success factors
of events
Increased promotion, visibility and
number of followers on social
media platforms
Immediate information and
feedback from stakeholders.
Problem relieving and immediate
solutions’ proposal
Delivery of a controlling report,
including videos
8. We are happy to serve you:
CCI MEDIA
Zilstrasse 27
CH-8153 Zürich-Rümlang
E-Mail: info@cci-media.com
Web: www.cci-media.com
Dr. Patrick Cotting, CEO, pcotting@cci-media.com
Direct Line for you: +41 79 637 04 19