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EVENT PROMOTION AND CONTROLLING
GETTING OUT MORE FROM YOUR EVENTS
Why LIVE Event Assessment     The Working Fields         The Interviews   The Results




Improving Events and being more effective

You might face the following problems and challenges...
Why LIVE Event Assessment     The Working Fields        The Interviews       The Results




Improving Events and being more effective
We have developed a solution to solve your problems and challenges in an effective and
efficient way. LIVE Event Assessment enables you to get and ensure:
Why LIVE Event Assessment                The Working Fields               The Interviews             The Results



What we do: working before, during and after the event
Our aim is to deliver you a full picture on the effectiveness and the fulfillment of the success factors of
your events. That is why the CCI MEDIA LIVE Event Assessment team does not start the analysis
only during the event but is working on it already in advance.




 Before the event                              During the event                    After the event
 Monitoring the impact of the event on         Data collection by interviewing     Analysis of the collected data.
 social media: On how many platforms are       key stakeholders.
 stakeholders talking about the
 happening? How many are participating?
 Collect expectations from potential           Record the athmosphere of the       Unique information and
 visitors by assessing major concerns          event by taking pictures and        audiovisual sources are posted on
 expressed on social media.                    video recordings.                   the Company website and social
                                                                                   media platforms.
 Provide practical information about the       Publishing live tweets on social    Using the material for keeping and
 event via social media platforms, blogs       media platforms.                    acquiring audience, sponsors and
 etc.                                                                              partners.
Why LIVE Event Assessment            The Working Fields             The Interviews             The Results



What we do: different questionnaires for different targets
We have developed different questionnaires that we will use - based on the success factors of events
that were proven by research and best practice*. Two levels of stakeholders will be interviewed:
The visitors, and the people actively involved in the event: media, sponsors, staff and
participants.




                                          Audience




       Visitors           Staff          Sponsors            Media          Participants




  *The model was developed by CCI COTTING and its partner Dr. Patrick Cotting, Faculty Member
  and Professor for Event Management at USI Lugano (Università della Svizzera Italiana) and IE Business School,
  Madrid.
Why LIVE Event Assessment               The Working Fields                     The Interviews                  The Results




Your Results: not only data, but also promotion
The unique methodology of the LIVE Event Assessment allows you to profit on multiple
dimensions; the approach does not only provide you with valuable data on the event and its
stakeholders, but will in the same time promote the event.




                                                                                                                  Contact
  Data             Collect visitors
                                          Interviews
                                                                   Contact
                                                                                        Data analysis            potential
                    expectations                                  collection
Collection                                                                                                       followers


             BEFORE THE EVENT                DURING THE EVENT                               AFTER THE EVENT



                                                                           Promotion
                        Provision of             Promotion on social           Taking photos and          Uploading photos and
Promotion               information                   media                          videos               videos on social media


                              BEFORE THE EVENT                           DURING THE EVENT               AFTER THE EVENT
Why LIVE Event Assessment            The Working Fields         The Interviews            The Results




To summarize: your benefits
                                       Before the event    During the event       After the event
Low cost methodology thanks to                                                       
own team with Master students
and a proven methodology
Focus on the real success factors                                                    
of events

Increased promotion, visibility and                             
number of followers on social
media platforms
Immediate information and                                                            
feedback from stakeholders.

Problem relieving and immediate                                                      
solutions’ proposal

Delivery of a controlling report,                                                      
including videos
We are happy to serve you:
CCI MEDIA
Zilstrasse 27
CH-8153 Zürich-Rümlang
E-Mail: info@cci-media.com
Web:   www.cci-media.com


Dr. Patrick Cotting, CEO, pcotting@cci-media.com
Direct Line for you: +41 79 637 04 19

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CCI Media event promotion and controlling

  • 1. EVENT PROMOTION AND CONTROLLING GETTING OUT MORE FROM YOUR EVENTS
  • 2. Why LIVE Event Assessment The Working Fields The Interviews The Results Improving Events and being more effective You might face the following problems and challenges...
  • 3. Why LIVE Event Assessment The Working Fields The Interviews The Results Improving Events and being more effective We have developed a solution to solve your problems and challenges in an effective and efficient way. LIVE Event Assessment enables you to get and ensure:
  • 4. Why LIVE Event Assessment The Working Fields The Interviews The Results What we do: working before, during and after the event Our aim is to deliver you a full picture on the effectiveness and the fulfillment of the success factors of your events. That is why the CCI MEDIA LIVE Event Assessment team does not start the analysis only during the event but is working on it already in advance. Before the event During the event After the event Monitoring the impact of the event on Data collection by interviewing Analysis of the collected data. social media: On how many platforms are key stakeholders. stakeholders talking about the happening? How many are participating? Collect expectations from potential Record the athmosphere of the Unique information and visitors by assessing major concerns event by taking pictures and audiovisual sources are posted on expressed on social media. video recordings. the Company website and social media platforms. Provide practical information about the Publishing live tweets on social Using the material for keeping and event via social media platforms, blogs media platforms. acquiring audience, sponsors and etc. partners.
  • 5. Why LIVE Event Assessment The Working Fields The Interviews The Results What we do: different questionnaires for different targets We have developed different questionnaires that we will use - based on the success factors of events that were proven by research and best practice*. Two levels of stakeholders will be interviewed: The visitors, and the people actively involved in the event: media, sponsors, staff and participants. Audience Visitors Staff Sponsors Media Participants *The model was developed by CCI COTTING and its partner Dr. Patrick Cotting, Faculty Member and Professor for Event Management at USI Lugano (Università della Svizzera Italiana) and IE Business School, Madrid.
  • 6. Why LIVE Event Assessment The Working Fields The Interviews The Results Your Results: not only data, but also promotion The unique methodology of the LIVE Event Assessment allows you to profit on multiple dimensions; the approach does not only provide you with valuable data on the event and its stakeholders, but will in the same time promote the event. Contact Data Collect visitors Interviews Contact Data analysis potential expectations collection Collection followers BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT Promotion Provision of Promotion on social Taking photos and Uploading photos and Promotion information media videos videos on social media BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
  • 7. Why LIVE Event Assessment The Working Fields The Interviews The Results To summarize: your benefits Before the event During the event After the event Low cost methodology thanks to    own team with Master students and a proven methodology Focus on the real success factors    of events Increased promotion, visibility and   number of followers on social media platforms Immediate information and    feedback from stakeholders. Problem relieving and immediate    solutions’ proposal Delivery of a controlling report,  including videos
  • 8. We are happy to serve you: CCI MEDIA Zilstrasse 27 CH-8153 Zürich-Rümlang E-Mail: info@cci-media.com Web: www.cci-media.com Dr. Patrick Cotting, CEO, pcotting@cci-media.com Direct Line for you: +41 79 637 04 19