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WWW.MADRIDSNOWZONE.COM

                                                                       MADRID XANADÚ




    One of Europe’s largest Shopping and Entertainment center

    More than 220 establishments

    More than 40 restaurants

    Differentiation:
     MADRID SNOWZONE,
     The only Indoor Ski Slope in Spain
                                                                                     connecting solutions
WWW.MADRIDSNOWZONE.COM



    24,000 square meters dedicated to snow

    Open 365 days a year

    Yield management

    Weather Conditions Constant at -2 ° C

    Organize major events




                                                                       connecting solutions
MADRIDSNOWZONE
THE TRACK
    Beginers Track: 100 meters long x 30 meters wide
    Expert Track: 250 meters long x 80 meters wide
    Snow Lifts: 1 chair, 2 perches and 1 transport skin
    Equiptment rental: Ski’s, boots, helmets, boards
    Spectacular Lights and Music
    100 meters of large windows to watch the track




                                                           connecting solutions
WWW.MADRIDSNOWZONE.COM

                             MADRIDSNOWZONE



OTHER SERVICES

    Ski and Snowboard School
    Locker and changing rooms
    Healthcare assistance
    Conference rooms
    Restoration
    Over 8,000 parking spaces


                                                            connecting solutions
INFLUX AND PROFILE                                 OF CLIENT
                             SKIERS in Madrid SnowZone in 2010: 320.000

                                A very high% of visitors of the Shopping Center visit Madrid SnowZone Mall

    W/M                                  BUYING POWER
  WOMEN       22%
                                            MEDIUM LOW 18%




       MEN          78%                                      MEDIUM UP MARKET 82%
  MASCULINO         FEMENINO
                                               MEDIA/ALTA         MEDIA/BAJA


        AGE                                                                         FROM
                          5 A 17 AÑOS 12%          5 A 17 AÑOS                                                                     COMUNIDAD
                                                                                               RESTO DE ESPAÑA 14%                 DE MADRID
                                                                                    FOUTSIDE
MAS DE 35                                          18 A 34 AÑOS                      ESPAÑA                                        FUERA
AÑOS 58%                                                                               2%                                          DE ESPAÑA
                                                   MAS DE 35 AÑOS
                                                                                                                                   RESTO
                                                                                                               COMUNIDAD DE
                                                                                                                                   DE ESPAÑA
                      18 A 34 AÑOS 30%                                                                         MADRID 84%




                                                                                                                     connecting solutions
COMUNICATION MEDIUMS
Presence in all media types including specialized and unspecialized:
Newspapers, TV, Radio, Internet. Continuous News Generator.
    Sport Life                             El Pais
    Cuatrosfera (Canal Cuatro)             Eventos Magacine
    España Directo (TVE)                   IP Mark Eventos
    Madrid Directo (Telemadrid)            Expansión
                                            Guia del ocio
    Metro a Metro (Telemadrid)
                                            La Razón
    Buenos días (Telemadrid)               Localia
    Correcaminos (TVE)                     Marca
    Nevasport                              Que!
    SMK                                    Tele 5
                                            Antena 3
    Canal Snowboard
                                            La Sexta
    Hebe                                   TV1
    Autopista                              TV2
    3 Sesenta                              Cuatro
    Actualizad económica

                                              40 principales
                                              Radio Marca
                                              Cadena 100
                                              AXN…

                                                                             connecting solutions
WHAT IS “NAMING RIGHT”?
 It is a unique and special relationship between a brand
 sponsorship, which provides funding and an organization,
 which in turn gives some rights that are used by the
 sponsor for commercial advantage and enhance your
 brand.

WHAT DOES "NAMING RIGHT"
MADRID SNOWZONE MEAN?
  Inclusion of your corporate brand identity and an
   exclusive and unique image in Spain as the only indoor
   ski slope.

  We got brand identity created at a very prestigious and
   turnout

  Sponsorship: A much more advantageous route then
   advertising. Communication actions perceived by the
   public in a more quiet and biased way.



                                                             connecting solutions
Benefits of the Madrid sponsor SnowZone

  Naming rights of the first and only indoor ski
   slope nationwide. Sponsorship of sports and
   recreation at the same time.

  Being pioneers in launching the 1st Nomination
   Rights Agreement in Spain of a singular and
   unique installation.

  Benefit from a proven and effective method of
   promoting brands.

  Differentiation from the competition: by using a
   unique advertising medium inaccessible to
   competitors.




                                                      connecting solutions
BENEFIT of participating with Madrid Snowzone
   Increase brand awareness:
        Useful to hold in the memory of potential
         consumers.
        Emotional attachment to the target
        Reinforcing the brand in the market.


   Benefit advertising media plan
    throughout the year from SnowZone
    Madrid and Madrid Xanadu Mall

   Advantage of promotions and events
    held frequently throughout the year.

   Benefit from the large audience who
    comes daily to Madrid Xanadu.



                                                     connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?

Static Supports
Customizing the exterior side of Madrid SnowZone
(148,000 vehicles travel daily along the A-5).


Presence of sponsor logo permanently:

Label SnowZone main entrance to Madrid from
within Madrid Xanadu.
Shining Lit up Sign in Front and Side and Vinyls
in Madrid SnowZone for access from parking.




                                                         connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?

Static Supports
 Adaptation of plant to the customer's corporate
 image.


                                           Zone access from
                                           the mall.




                                       Vinyl at
                                       reception.



                                                              connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
 Static Supports


                          Mirador MSZ of track




 Rental shop
 (1,650 jackets and
 1,720 trousers)




                                                         connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports

                       120 Uniforms (indoors) for the
                       reception staff, rental and
                       maintenance (fleece, polo shirt
                       and pants).




                  70 uniforms (outdoors)
                  to track personnel,
                  teachers and
                  maintenance (jacket and
                  pants).




                                                         connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
 Static Supports                                                                Track central tower

Canvas space situated on the space of    Space for canvas
experts.                                 located on the begining of the track




    Track Sidewall                      Showcase truck access

                                                                                                          Banners
                                                                                                          Situated
                                                                                                          On doors




                                                                                                      connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
 Static Supports               Access to reception   Rental
                               walls                 Area
  Plasma display panels
  (Broadcasted for 12 hours)




                                                              Theming the
  Web Page:                                                   snowpark
  www.madridsnowzone.com




                                                                   connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports
Arcos of alarm




                                   Program:
                                   Snowkids


                  35.000 VIP passes
                  (Includes 1 hour of
                  access and Incluye 1
                  hora de acceso to
                  equiptment)
                                                         connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
Events

 Possibility of organizing a
 monthly event with the
 exclusive track in the months
 of March to September.




 Possibility of organizing a monthly
 event without the exclusive track in
 August to July.




                                                         connecting solutions
What is Included in “NAMING RIGHT” of Madrid Snowzone?

Promotional Activities in site
  Annual space in the reception
  area to introduce new products,
  sampling, promotions and even
  sell products)




                                                         connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?

  Other actions
  Advance booking via the Madrid website SnowZone for access to ski
resorts of the group.
 SnowZone Madrid discounts for customers of the Group Ski Resorts

  Define a valid set season pass for Madrid SnowZone and Gourp Ski
resorts




                                                                       connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
 Marketing y Comunicación
   ADVERTISING
     Informational Brochures, 210,000 units
     Distribution Points: Travel from Madrid and the City,
     Information Point Shopping Centre and Madrid Xanadu Madrid
   SnowZone Reception
     Flyers, 50,000 units
     Promotions, special products, etc ....


  CORPORATE DOCUMENTS
    Folders of notes blogs, etc ...
    Material used and distributed at company events.
    Dossiers of sale (mailing): businesses, schools, town
  halls, birthday, ski clubs, etc ...
    Merchandising
                                                                   connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
 Marketing y Comunicación


  ADVERTISING CAMPAIGN
    Campaign on Television:
    Chains: Fox 8 TV Madrid, Popular TV, Canal +.
    October-November and March-April
    Banners in sports and specialized websites: MARCA, Sapos y Princesas, Trofeo Nieve, etc.
    Radios: according to Cadena 100. Advertising throughout the year.
    Also specific actions on Kiss FM, Punto Radio, Cope, SER, Europa FM.
    Advertising in Special “Snow” edition.
    Signage: SnowZone Madrid, Madrid Xanadu Mall,
    Universities, Metro de Madrid, etc. ..
    Newsletter SnowZone to the customers




                                                                                                connecting solutions
What is included in “NAMING RIGHT” of Madrid Snowzone?
Shopping Center Xanadú Value
     Presence of the logo and trade name in all parts of Madrid Xanadu
      in Madrid appears SnowZone.
     Newsletters (bi-monthly newspaper of the center) - 4,800 copies /
      year
     Trends Magazine - 2.000.0000 copies / year spread over the 4
      seasons
     (insert in national newspapers and distribution in the area of
      influence.)
     Bazar CD (*) to the media: newspapers - 25,000 copies / year.
     Special customer promotions.
     Media campaign-
     Directories of Madrid Xanadu (mupies of information).
     Madrid Xanadu printed directories 200,000 / year


(*) Cd with information about the center according to the seasons.


                                                                          connecting solutions

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CCI Media Snow Zone Madrid opportunitiy

  • 1. WWW.MADRIDSNOWZONE.COM MADRID XANADÚ   One of Europe’s largest Shopping and Entertainment center   More than 220 establishments   More than 40 restaurants   Differentiation: MADRID SNOWZONE, The only Indoor Ski Slope in Spain connecting solutions
  • 2. WWW.MADRIDSNOWZONE.COM   24,000 square meters dedicated to snow   Open 365 days a year   Yield management   Weather Conditions Constant at -2 ° C   Organize major events connecting solutions
  • 3. MADRIDSNOWZONE THE TRACK   Beginers Track: 100 meters long x 30 meters wide   Expert Track: 250 meters long x 80 meters wide   Snow Lifts: 1 chair, 2 perches and 1 transport skin   Equiptment rental: Ski’s, boots, helmets, boards   Spectacular Lights and Music   100 meters of large windows to watch the track connecting solutions
  • 4. WWW.MADRIDSNOWZONE.COM MADRIDSNOWZONE OTHER SERVICES   Ski and Snowboard School   Locker and changing rooms   Healthcare assistance   Conference rooms   Restoration   Over 8,000 parking spaces connecting solutions
  • 5. INFLUX AND PROFILE OF CLIENT SKIERS in Madrid SnowZone in 2010: 320.000 A very high% of visitors of the Shopping Center visit Madrid SnowZone Mall W/M BUYING POWER WOMEN 22% MEDIUM LOW 18% MEN 78% MEDIUM UP MARKET 82% MASCULINO FEMENINO MEDIA/ALTA MEDIA/BAJA AGE FROM 5 A 17 AÑOS 12% 5 A 17 AÑOS COMUNIDAD RESTO DE ESPAÑA 14% DE MADRID FOUTSIDE MAS DE 35 18 A 34 AÑOS ESPAÑA FUERA AÑOS 58% 2% DE ESPAÑA MAS DE 35 AÑOS RESTO COMUNIDAD DE DE ESPAÑA 18 A 34 AÑOS 30% MADRID 84% connecting solutions
  • 6. COMUNICATION MEDIUMS Presence in all media types including specialized and unspecialized: Newspapers, TV, Radio, Internet. Continuous News Generator.   Sport Life   El Pais   Cuatrosfera (Canal Cuatro)   Eventos Magacine   España Directo (TVE)   IP Mark Eventos   Madrid Directo (Telemadrid)   Expansión   Guia del ocio   Metro a Metro (Telemadrid)   La Razón   Buenos días (Telemadrid)   Localia   Correcaminos (TVE)   Marca   Nevasport   Que!   SMK   Tele 5   Antena 3   Canal Snowboard   La Sexta   Hebe   TV1   Autopista   TV2   3 Sesenta   Cuatro   Actualizad económica   40 principales   Radio Marca   Cadena 100   AXN… connecting solutions
  • 7. WHAT IS “NAMING RIGHT”? It is a unique and special relationship between a brand sponsorship, which provides funding and an organization, which in turn gives some rights that are used by the sponsor for commercial advantage and enhance your brand. WHAT DOES "NAMING RIGHT" MADRID SNOWZONE MEAN?   Inclusion of your corporate brand identity and an exclusive and unique image in Spain as the only indoor ski slope.   We got brand identity created at a very prestigious and turnout   Sponsorship: A much more advantageous route then advertising. Communication actions perceived by the public in a more quiet and biased way. connecting solutions
  • 8. Benefits of the Madrid sponsor SnowZone   Naming rights of the first and only indoor ski slope nationwide. Sponsorship of sports and recreation at the same time.   Being pioneers in launching the 1st Nomination Rights Agreement in Spain of a singular and unique installation.   Benefit from a proven and effective method of promoting brands.   Differentiation from the competition: by using a unique advertising medium inaccessible to competitors. connecting solutions
  • 9. BENEFIT of participating with Madrid Snowzone   Increase brand awareness:   Useful to hold in the memory of potential consumers.   Emotional attachment to the target   Reinforcing the brand in the market.   Benefit advertising media plan throughout the year from SnowZone Madrid and Madrid Xanadu Mall   Advantage of promotions and events held frequently throughout the year.   Benefit from the large audience who comes daily to Madrid Xanadu. connecting solutions
  • 10. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Customizing the exterior side of Madrid SnowZone (148,000 vehicles travel daily along the A-5). Presence of sponsor logo permanently: Label SnowZone main entrance to Madrid from within Madrid Xanadu. Shining Lit up Sign in Front and Side and Vinyls in Madrid SnowZone for access from parking. connecting solutions
  • 11. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Adaptation of plant to the customer's corporate image. Zone access from the mall. Vinyl at reception. connecting solutions
  • 12. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Mirador MSZ of track Rental shop (1,650 jackets and 1,720 trousers) connecting solutions
  • 13. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports 120 Uniforms (indoors) for the reception staff, rental and maintenance (fleece, polo shirt and pants). 70 uniforms (outdoors) to track personnel, teachers and maintenance (jacket and pants). connecting solutions
  • 14. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Track central tower Canvas space situated on the space of Space for canvas experts. located on the begining of the track Track Sidewall Showcase truck access Banners Situated On doors connecting solutions
  • 15. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Access to reception Rental walls Area Plasma display panels (Broadcasted for 12 hours) Theming the Web Page: snowpark www.madridsnowzone.com connecting solutions
  • 16. What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports Arcos of alarm Program: Snowkids 35.000 VIP passes (Includes 1 hour of access and Incluye 1 hora de acceso to equiptment) connecting solutions
  • 17. What is included in “NAMING RIGHT” of Madrid Snowzone? Events Possibility of organizing a monthly event with the exclusive track in the months of March to September. Possibility of organizing a monthly event without the exclusive track in August to July. connecting solutions
  • 18. What is Included in “NAMING RIGHT” of Madrid Snowzone? Promotional Activities in site Annual space in the reception area to introduce new products, sampling, promotions and even sell products) connecting solutions
  • 19. What is included in “NAMING RIGHT” of Madrid Snowzone? Other actions   Advance booking via the Madrid website SnowZone for access to ski resorts of the group.  SnowZone Madrid discounts for customers of the Group Ski Resorts   Define a valid set season pass for Madrid SnowZone and Gourp Ski resorts connecting solutions
  • 20. What is included in “NAMING RIGHT” of Madrid Snowzone? Marketing y Comunicación ADVERTISING   Informational Brochures, 210,000 units   Distribution Points: Travel from Madrid and the City,   Information Point Shopping Centre and Madrid Xanadu Madrid SnowZone Reception   Flyers, 50,000 units   Promotions, special products, etc .... CORPORATE DOCUMENTS   Folders of notes blogs, etc ...   Material used and distributed at company events.   Dossiers of sale (mailing): businesses, schools, town halls, birthday, ski clubs, etc ...   Merchandising connecting solutions
  • 21. What is included in “NAMING RIGHT” of Madrid Snowzone? Marketing y Comunicación ADVERTISING CAMPAIGN   Campaign on Television:   Chains: Fox 8 TV Madrid, Popular TV, Canal +.   October-November and March-April   Banners in sports and specialized websites: MARCA, Sapos y Princesas, Trofeo Nieve, etc.   Radios: according to Cadena 100. Advertising throughout the year.   Also specific actions on Kiss FM, Punto Radio, Cope, SER, Europa FM.   Advertising in Special “Snow” edition.   Signage: SnowZone Madrid, Madrid Xanadu Mall,   Universities, Metro de Madrid, etc. ..   Newsletter SnowZone to the customers connecting solutions
  • 22. What is included in “NAMING RIGHT” of Madrid Snowzone? Shopping Center Xanadú Value   Presence of the logo and trade name in all parts of Madrid Xanadu in Madrid appears SnowZone.   Newsletters (bi-monthly newspaper of the center) - 4,800 copies / year   Trends Magazine - 2.000.0000 copies / year spread over the 4 seasons   (insert in national newspapers and distribution in the area of influence.)   Bazar CD (*) to the media: newspapers - 25,000 copies / year.   Special customer promotions.   Media campaign-   Directories of Madrid Xanadu (mupies of information).   Madrid Xanadu printed directories 200,000 / year (*) Cd with information about the center according to the seasons. connecting solutions