2. connecting solutionsconnecting solutions
Who we are What we offer Our principles Many good reasons for CCI MEDIA
OUR CCI VISION
Conceptualizing advertising, sponsorship, media,
event and branding solutions,
Connecting you with new and existing clients
and delivering you innovative solutions by
combining best practice with best academics.
3. connecting solutionsconnecting solutions
Who we are What we offer Our principles Many good reasons for CCI MEDIA
360 degrees and
focused to the
point
Offering innovative solutions
that merit the copyright status
Customer
centric: You tell
us your concern,
we find a solution
Innovative,
integrated and
international
Multidimensional, dynamic and
modern.
OUR PRINCIPLES: how we work
4. connecting solutionsconnecting solutions
Who we are What we offer Our principles Many good reasons for CCI MEDIA
› What we rely on: combination of best practice with best academics.
› How we do it: we are connected directly to 10 Universities* and information
networks from all over the world and have therefore access to an enormous
pool of academic knowledge and young innovation power.
› Who is behind it: a young and dynamic business coached and led by
professional and senior consultants from CCI COTTING (www.cci-cotting.com).
THE ESSENCE OF CCI MEDIA
*London School of Economics, IE Business School Madrid, Cairo University, University of Lugano, AISTS-EPFL
Sports Management, CIES FIFA Master of Sports Management, University of Fribourg, University of Neuchâtel,
University of Applied Sciences Northwestern Switzerland, Bahcesehir University Istanbul.
5. connecting solutionsconnecting solutions
Who we are What we offer Our principles Many good reasons for CCI MEDIA
CCI COTTING Consulting AG
CCI COTTING
Strategy &
Business
Development
Research, Ad
Interim
Management &
Monitoring Services
CCI MEDIA
OUTDOOR
AND INTERNAT.
MEDIA
NEW AND
SOCIAL
MEDIA
the event &
sponsorship
services
YAHOO!
OUR COMPANY
CCI MEDIA is a business unit of CCI Cotting Consulting Ltd., based in Zurich and Fribourg
and having representatives in Madrid and Lugano, headed by Dr. Patrick Cotting*
*CEO and Founder of CCI in 2008. Former Marketing & Sales Director Eurosport, former Vice
President Marketing Alliances e-investment services Europe CREDIT SUISSE,
Faculty Member of the University of Lugano, Adjunct Professor IE Business School Madrid and
Lecturer at different other Universities (see for more information: www.cci-cotting.com)
Has consulted or is still consulting companies and properties such as PlanetSolar, Patrouille des
Glaciers, CSS, CKW, Axpo, EKZ, Louis Vuitton, SwatchParks, UEFA Euro.08, IIHF, SBB,
Gaydoul Group and many more (see for an overview www.cci-cotting.com)
6. connecting solutionsconnecting solutions
TV on TV Set
Media (Editorial team) deciding
what is relevant
Advertising Impressions key
Independent Journalism
Long decision processes
Expensive to create a „TV
channel“
Communication
TV on multiple screens
Consumers deciding what is
relevant
Clicks, Desire, Leads key
Paid Journalism
Very short decision processes
Cheap to create a „TV
channel“
Relationship
Who we are What we offer Our principles Many good reasons for CCI MEDIA
We support you in the Move from the Old to the New World
Old world
New world
7. connecting solutionsconnecting solutions
Who we are What we offer Our principles Many good reasons for CCI MEDIA
1
SOCIAL MEDIA CONSULTING
Getting you through the jungle and let you benefit
TWITTER I am running
FACEBOOK I LIKE running
FOURSQUARE This is where I am running
INSTAGRAM Here‘s a vintage photo of my running
YOUTUBE Watch me running
LINKEDIN My skills include running
PINTEREST Here‘s a running plan
LAST FM / SPOTIFY Now listening to „running“ songs
G+ I am a Google employee who runs
8. connecting solutionsconnecting solutions
Who we are What we offer Our principles Many good reasons for CCI MEDIA
We bring and consult you on new marketing,
sponsorship and media solutions in a transparent
and effective way.
Media Consulting as you never experienced it
before:
- Second Opinion/ expertise,
- Valuations,
- Coaching, contract development and/or
negotiation lead for national, international and
global media campaigns…
As we know most prices better than what is
officially said or offered.
2. CLASSICAL MEDIA CONSULTING & BOOKING
Getting more and being more effective for less
9. connecting solutionsconnecting solutions
› CITIES AROUND THE WORLD such
as Rome, Milan, Moscow, London,
Berlin, Paris…
› 126 AIRLINES
› AIRPORTS
› HIGHWAYS
› ONE STOP SHOPPING
› Special-Buy-In from all big suppliers
(through pooled network buying)
12. connecting solutionsconnecting solutions
- Placing your commercials and video material on your website in an own player
- Having the player with TV editing functionalities
- Tagging, Sharing on Internet and through I-phone and I-pads and therefore
enhancing your brand’s fan base.
Who we are What we offer Our principles Many good reasons for CCI MEDIA
4. WEBTV-MARKETING
Developing an own TV Channel for you on your
website
13. connecting solutions
Entertainment
trends and leisure
Magazines
Back-
stage
Behind
the
scene
Real
TV
Highlights
COMPETITIONS
HIGHLIGHTS
During the major events, the chance to
watch or re-watch the best actions of
the day enriched with analysis
INSIDE APPROACH
(real TV)
LIFESTYLE & SPORT
Creating programs mixing lifestyle &
sport
highlights
Influence of paid content
(product and message placement / stories)
Who we are What we offer Our principles Many good reasons for CCI MEDIA
5. CONTENT-MARKETING
Developing and negotiating Content Deals with Media
Groups
14. connecting solutionsconnecting solutions
Who we are What we offer Our principles Many good reasons for CCI MEDIA
The methodology allows you to profit on multiple dimensions; the approach does not
only provide you with valuable data on the event and its stakeholders, but will in the
same time promote your involvement with the event.
Promotion
6. PROMOTING YOUR EVENTS
15. connecting solutionsconnecting solutions
Who we are What we offer Our principles Many good reasons for CCI MEDIA
7. KNOWING WHAT TO PUT ON YOUR WEBSITE
and transforming visitors to clients and fans
We are an Official
Representative of Argyou.com,
the world leader in analyzing
180 search engines worldwide
and doing benchmark studies
on how well your website is
performing, compared to
- What internet users are
looking for
- What your competition is
doing.
17. connecting solutionsconnecting solutions
Innovation
We offer and
develop innovative
solutions that merit
the copyright status.
Dynamic
Dynamically we are striving
towards surpassing
advertising, marketing,
media and sponsorship
solutions.
Customer fit
We put the customer into
the center of attention.
For any concern we will
find an individual
approach.
Academics and
best practice
Combining long-term best
practice experience with
academic know-how.
Connecting
Our platform enables
different stakeholders to
meet. Through CCI
MEDIA our clients can not
only book but also sell
advertising, sponsorship
and hospitality offers.
Who we are What we offer Our principles Many good reasons for CCI MEDIA
18. connecting solutionsconnecting solutions
We are happy to serve you:
CCI MEDIA
Zürichweg 6b
CH-8153 Zürich-Rümlang
+41 43 541 4000
www.cci-media.com / www.cci-media.ch / www.crossmediamarket.com
Direct Line for you:
Dr. Patrick Cotting, CEO,
pcotting@cci-media.com / pcotting@cci-media.ch
+41 79 637 04 19
