Read and find:
-5 most common Ecommerce problems
-their causes
-sample tools to help you solve them
-efficiency of actions taken, based on case studies of our clients.
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
WebEngage demo at Unpluggd (Nov, 2011)Avlesh Singh
WebEngage was amongst the 10 startups selected by PluggdIn to demo their product at the startup event Unpluggd. The event was held on 19th Nov, 2011 at Pune. This is the presentation we used for our demo.
To add some context, WebEngage is a feedback cum targeted short survey solution for websites. More about the product here - http://webengage.com
Graduating from Email Marketing to Marketing Automation
MArkEtinG AutoMAtion is technology
that allows you to nurture leads through automated
campaigns. Because marketing automation uses email
as one of its methods for engaging customers, we are
often asked, “What is the difference between Marketing
Automation and Email Marketing?” For small businesses,
marketing automation is a tool to take your marketing to
the next level while saving your organization’s resources
in the long run. Marketing automation builds upon your
email marketing strategies to produce superior results.
In this paper, we’d like to show you what marketing
automation can do for you and help you decide if
your organization is ready to graduate to a marketing
automation solution.
Email marketing is still an extremely effective way to engage with prospects when campaigns are properly developed and executed. Join Salesfusion's CMO, Kevin Miller, for an on-demand webinar to learn:
-Trends in B2B email marketing
-Vital components of email anatomy
-Tactics for getting through spam filters
-Content strategy for B2B email campaigns
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
WebEngage demo at Unpluggd (Nov, 2011)Avlesh Singh
WebEngage was amongst the 10 startups selected by PluggdIn to demo their product at the startup event Unpluggd. The event was held on 19th Nov, 2011 at Pune. This is the presentation we used for our demo.
To add some context, WebEngage is a feedback cum targeted short survey solution for websites. More about the product here - http://webengage.com
Graduating from Email Marketing to Marketing Automation
MArkEtinG AutoMAtion is technology
that allows you to nurture leads through automated
campaigns. Because marketing automation uses email
as one of its methods for engaging customers, we are
often asked, “What is the difference between Marketing
Automation and Email Marketing?” For small businesses,
marketing automation is a tool to take your marketing to
the next level while saving your organization’s resources
in the long run. Marketing automation builds upon your
email marketing strategies to produce superior results.
In this paper, we’d like to show you what marketing
automation can do for you and help you decide if
your organization is ready to graduate to a marketing
automation solution.
Email marketing is still an extremely effective way to engage with prospects when campaigns are properly developed and executed. Join Salesfusion's CMO, Kevin Miller, for an on-demand webinar to learn:
-Trends in B2B email marketing
-Vital components of email anatomy
-Tactics for getting through spam filters
-Content strategy for B2B email campaigns
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
The D2C TakeOff: The Pitfalls to Avoid on AmazonWebEngage
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
Last week our Google Partners Connect Event brought eager business owners and leading digital experts together under one roof to discuss the key principles of Google AdWords marketing and how it can help to grow your business.
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
5 Prover Customer Acquisition Strategies For B2C StartupsMarketing Masala
When it comes to customer acquisition strategy, most startups struggle with it. Here are 5 proven ways to gain more customers today for your B2C startup.
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
The D2C TakeOff: The Pitfalls to Avoid on AmazonWebEngage
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
Last week our Google Partners Connect Event brought eager business owners and leading digital experts together under one roof to discuss the key principles of Google AdWords marketing and how it can help to grow your business.
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
5 Prover Customer Acquisition Strategies For B2C StartupsMarketing Masala
When it comes to customer acquisition strategy, most startups struggle with it. Here are 5 proven ways to gain more customers today for your B2C startup.
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
Inbound Digital Marketing – The Facts on Why You Need it NOW!Marketing Essentials
Inbound digital marketing is both an art and a science. Using data, an inbound digital strategy is developed to create the right type of content, delivered in the right channel at the right time—just the way your audience likes it by using an automated marketing system, like Hubspot (Yes! Marketing Essentials is one of the elite Certified Hubspot Agencies).
Marketer accepts a 2% conversion rate as ‘good’, ignoring the effect on the 98% who do not convert. The customer is one of hundreds of thousands of targets, and is bombarded with irrelevant marketing. The Hybris Marketing suite enables real-time contextual marketing. Engage customers, delight them, and cultivate brand relationships by marketing to an audience of one.
Help drive business growth and long-term sustainability and infrastructure through:
Connecting the dots between product, sales, marketing, and technology
Defining a strategic product-market fit and go-to-market strategy
Strategic sales enablement
Deploy and maximize use of technology and marketing automation
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
Let's Talk Technical Marketing: Your Guide to Content for the Entire Customer...Ari Hoffman
Ari Hoffman looks at today's search driven world and why we tend to look at
Marketing as the answer to new business
development. We overlook the power that
product and support can play in marketing and
sales.
Learn how to leverage your product and support
content as a Marketing goldmine. Unlock the
Search Engine potential of your “How To's” and
FAQs to engage your customers throughout the
entire customer journey. Transform static PDFs
into a rich, dynamic self-service channel where
prospects and customers can self-educate and
watch as the sales cycle shortens and your NPS
(Net Promoter Score) increases.
Making Retail Personal - Use data to reach the right customersMapp Digital
Marketing in the Retail landscape faces many challenges. Hear Mapp & Edinburgh Wooden Mill Group discuss data strategies you can implement to reach the right customers and increase customer lifetime value.
In this webinar we deep-dive into:
- Retail Strategies
- How EMWG market across their 14 different brands using Mapp Engage
- How you can keep up with the digital savvy shopper
Learn how you can break through data silos and how to take a data led approach to your marketing and how technology can innovate your email, web, social and display campaigns.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
Similar to 5 Ecommerce Problems - How to solve them with Marketing Automation Platform (20)
SALESmanago to kompleksowe oprogramowanie nowej generacji do automatyzacji marketingu wspierane przez zaawansowane algorytmy AI & machine learning, używane przez działy marketingu i sprzedaży ponad 10 000 firm z 40 krajach, w tym Lacoste, YvesRocher, Sturbucs, Orange, Vodafone, Yes, Oriflame.
SALESmanago oferuje wielokanałową komunikację zawierającą rekomendacje ofert 1-do-1 i zaawansowane możliwości personalizacji. Platforma została zaprojektowana w celu poprawy efektywności kampanii marketingowych i sprzedażowych w celu zwiększenia wzrostu wartości klienta w całym okresie jego użytkowania.
10 success stories of European biggest brands implementing marketing automationSALESmanago AI driven CDXP
Discover how companies like Yves Rocher, DeLonghi, New Balance, T-Mobile, Vodafone, Oriflame and others are taking advantage of SALESmanago Marketing Automation to improve key marketing metrics.
SALESmanago Marketing Automation has developed its own AI engine – SALESmanago Copernicus Machine Learning&AI. Just now companies such as New Balance, Yves Rocher and Sizeer are using it to provide their customers with tailored and intelligently personalized content.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Check and learn:
-the differences between Facebook and search engine
-what to publish in different services and when
-how to effectively automate social media marketing with marketing automation
We focused on the practical side. We described how to implement the method, where you can (and should) use marketing automation, what kind of tools should be used and what are the good and bad points of each method.
You will learn:
-how to create a push notification
-what the different types of notification are for
-how to effectively use pushes to reactivate users
-how other companies have improved their results by using -notifications.
Minimise your business risk by moving your customer database to our software with all the obligatory Personal Data Management Tools:
-"Forget me" button at each single contact card
- Individual personal data export tool
- Turn on / turn off customer profiling
- Specification of the sources of personal data
- Full customer consent scheme compliant with GDPR
Bardzo często marketerzy zmagają się z problemem
niedojrzałości leadów: pozyskujemy nowy kontakt, co
wiąże się z kosztami, ale lead zostaje zmarnowany,
ponieważ nie jest gotowy do rozmowy o naszym
produkcie, nie wie, czym on jest i jak może mu pomóc.
Zbyt szybki i natarczywy komunikat sprzedażowy
Rozwiązaniem jest Lead Nurturing.
Complete SALESmanago Marketing Automation Product Profile - Case Studies, Res...SALESmanago AI driven CDXP
SALESmanago offers a complete suite of products for marketers including website visitor identification and tracking, e-mail marketing with personalized dynamic e-mails and product offers, dynamic website content, and personalization for ad networks and direct sales channels.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. Marketing
Automation
Contact
Identification
Client’s Profile =
Personal Data + Behavioral
Data + Transactional Data
Customer
Segmentation
Automated
Communication Adjusted
to Client’s Activity
Reaching the Right
Person in the
Right Place, Time,
and Channel
Anonymous website
traffic monitoring
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3. Marketing Automation vs Ecommerce
of carts are
abandoned
68%
Rescue emails
show 621% higher
conversion than
bulk emails
621%
Win-back campaigns: well
executed campaign for
inactive users can engage
back 8% of them
8%
90% of potential
customers lose interest in
a product within an hour
90%
Real-Time Marketing increases
customer satisfaction by 67%
and boosts retention by 60%
67%
Dynamic emails after visit with
personalized offer show 248% higher OR
and 463% higher CTR when compared to
bulk messages
248%
Emails sent to a group of users
interested in particular item or
category show 14,7% higher OR
than messages sent to whole
database
14,7%
Post-transactional
messages generate 2-5x
higher revenue per email
than traditional batch
messages
2-5x
Mcommerce value
reached $291 bln USD in
2016 (almost 3x higher
than in 2014)
3x
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4. Ecommerce Most Common Problems
Low Retention Rate
High traffic, low number of leads
Low Sales Conversion
Abandoned carts
Leveraging the Omnichannel
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5. Users visit a website for various reasons - the
advertisement seen in a browser or on Facebook,
the news about the product or a company heard
from a friend, etc. Visitors browse materials,
articles and check the pricelist but they end up
not leaving any data nor making a purchase.
They come and go to never come back again.
If you don’t react when they still remember who
you are and what interested them in the first
place, you will most probably lose them to your
competitors.
High traffic, low number of leads1
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6. High traffic, low number of leads - reasons
no place
to leave data
too pushy,
not-personalized
asking for data
lack of
encouragement
lack of content
optimalization
1
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7. No place to leave data
It’s pretty obvious - if you can’t see a place to leave your email
address, it is not likely you will search through the entire page to find
a contact form in order to pass your valuable data followed
by a marketing consent to the company.
Tell what you expect
Web surfers don’t put too much effort in browsing the web. If you
want to ask them for contact data - just do it. Prepare a landing
page, use a pop-up, check how people move through your site and
leave them some encouragements in the right places. Marketing
Automation Platform processes behavioral data, provides simple
wizards and helps in setting up the display of these elements.
Professional landing page
High traffic, low number of
leads - solutions
A well prepared landing page can increase
conversion for even up to 300% and campaign’s
ROI by 291%. How to’s:
Create a profit-indicating headline.
Use numbers, bullet points, and infographics
instead of plain text to focus user’s attention.
Add video or image.
Name the benefits - why a customer should do
what you ask for?
Present the social proof.
Use only 1 CTA. Highlight it.
Automate company-user communication.
React in the real-time; send promised materials
right after a user leaves the data.
1
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8. High traffic, low number of leads - solutions
Lack of encouragement
Once you find a place to leave the data you are seldom told
the tangible benefit of giving them. That is why, as the owner of
Ecommerce, you should use...
...dynamic pop-ups
A dynamic pop-up lets you show everyone the content referring to
what one did, or still does on the page basing on the knowledge
about one’s interests, scoring, purchase history and even subpages
which one currently browses. It helps in exchanging valuable
content for users data while they still remember what drew their
attention.
Too pushy, not-personalized asking for data
A pop-up or banner is mainly imagined as a stubborn
creation popping up with a tenacity worthy of a better
cause that is shown to us in the same form and
during each visit. Fortunately, thanks to marketing
automation you’re not stuck with this despised
intruder! By personalizing dynamic content with
behavioral data you always show people the items
they found interesting, and, ipso facto, reminding
them the real reason they entered the website.
1
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9. Lack of content optimalization
High traffic, low number of leads - solutions
Showing visitors some random ads,
or worse - bombing the audience
with literally everything you have
in the store will almost certainly be
counterproductive - it’ll overwhelm and
annoy the recipient.
Use of big data to personalize
marketing messages spoiled us
as consumers. Banner/ frame
razzle-dazzle on the website leads
consumers to ignore virtually
everything you want to tell them, or
leave the hostile site ASAP.
Remember: Always.Collect.The.
Feedback. Use A/B tests to make it
even easier.
1
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10. A place to
leave the data
Clear
message
Encouragement
Data
CRM
Funnel
+TAG
+Qualification
L
E
A
D
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11. Case study: Increase in the number of leads generated from the website
Personalized pop-up for lead generation
Ananymous user visits a site in order
to chek the offer
When he’s not able to choose, he
receives a personalized message
in a popup
Message contains the promise of
personalized call focused on
providing him with the details
about offers which interested him
45% increase in the number of
leads acquired from the website
r.pl
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12. dynamic
non-linear
impulsive
A huge database of leads doesn’t guarantee sky-high
sales numbers and relying on the magic of big numbers
is only wishful thinking, not a strategy. In order to start
selling, you need to know the specifics of your audience
and the nature of their purchasing process.
Low Sales Conversion
multi-channel
The purchasing process is:
led in real-time
two-way
driven by opinion and recommendation
2
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13. Low Sales Conversion - reasons
not
knowing your
audience
not leveraging
sales
dynamics
no opinion
on company
or service
no
recommendation
engine
lack of root
analyzing
2
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14. Monitor and analyze their behavior in different
channels:
Not knowing your audience
As much as 60% of our purchases are
unplanned (40 – 80%, depending on product
category).
87% of Americans admit to impulsive buying.
Millennials are 52% more prone to do so than
any other age group.
Not leveraging sales-dynamics
Low Sales Conversion - solutions
Help comes from Marketing Automation platform,
which can examine users’ online behavior, mobile
channel habits, reaction to beacons (small items that
answer their in-store behavior in the real time), as well
as dialogue with customers in stationary stores.
60%
87%
52%
website mobile offline
browser email
2
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15. Spontaneous shopping happens most often when
we use mobile devices. What’s more, automated
push sending allows an instant reaction while a
user still browses a catalogue and mentally tries
the item on.
Go mobile & put push notifications
to good use: Adjust the offer to users’
behavior. Help them find
appealing items. You can send
a notification in the browser,
prepare and implement a bot
in the mobile app or add the
Live Chat box to your website.
Personalized banners also can
be your friends, as they will
match presented offer to the
recipient’s behavior.
Enhance real-time
reactions:
Use dynamic content - pop-ups and recommendation frames:
When a user wants to leave your e-store, offer a discount on the product one viewed or another form of incentive. Give
additional motivation to buy! When someone already made a purchase decision, they might as well add another product
to cart. Suggest an item that matches the chosen one or a product from the same category
Low Sales Conversion - solutions
Not leveraging sales-dynamics - change it
2
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16. Keep in mind that gathered and publicly shared personal opinions
can strongly influence customer’s purchase decision. Always ask
your clients to rate your service.
Use 1-to-1 emails to ask people for sharing their opinion on your
store, goods and services after a given time period after the
purchase.
No opinion on company or service
Showing random ads, or - what is worse - bombing
your audience with literally everything you have will
almost certainly overwhelm and annoy the recipients.
No recommendation engine
Recommendation tools available via marketing
automation platforms are one very powerful mechanism
that has an ability to stop the user on the website for a
long time. These mechanisms, such as Machine Learning
& AI use a huge number of variables - e.g. interests, the
shelf life of the product, the behavior of other users who
also have purchased the product, etc. Recommendation
scenarios can be combined and can therefore support
such tactics as upselling and cross-selling.
Use recommendation engine insead.
Low Sales Conversion - solutions2
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17. Cross-sell: a sales technique that relies on
offering complementary products to purchased
item or service.
Upselling: a selling technique which makes
it possible to gain maximum profit for one
transaction. Beginning with more expensive
product, the seller step by step introduces
new, mostly exclusive products, until the
client’s wallet is empty.
Low Sales Conversion - solutions2
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18. Is it worth
buying?
How do I shop?
Do you know
what you are
doing?
Who am I?
What kind of
company is
that?
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19. Case study: More purchases among new clients
Dynamic sets of products on the website
For every product displayed on
the website system adds second
one with additional discount
After the set is added to a cart,
webshop grants proper discount
defined in the dynamic set
30% of new customers buy
dynamic sets during the
first transaction
Yves-Rocher.pl
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