Bring People To You Rather Than Going After Them!
Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective.
First, understand what it is and then learn how to implement it within your own business. Most business owners can find success using this method to help them to develop their online business.
It works in any sector, industry or niche. When applied effectively, it is a low cost, long term success tool no marketer should go without.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
This document outlines the rights and restrictions for a report on building an internet home business. It can be given away, broken into parts for websites with attribution, and used as content for autoresponders and websites. However, it cannot be edited, added to products/courses, or sold. The document also provides tips for internet marketing success, including treating it as a real business, focusing on one program, developing customers, and learning advertising, marketing, and promotion skills.
The document provides an overview of e-commerce and entrepreneurship. It discusses how the internet has changed business, various online business models, and factors to consider before launching an e-commerce business. It also outlines strategies for online success such as focusing on a niche market, developing a community, and promoting the website. Metrics for measuring online performance like click-through rate and conversion ratio are also presented. The document emphasizes the importance of customer service, privacy, and security for e-commerce businesses.
The document provides an introduction to digital marketing concepts and best practices. It covers topics like brand identity, marketing tools including social media platforms, email marketing, and publishing. Specific guidance is given around optimizing profiles on Facebook, Twitter, Pinterest, Tumblr, Instagram, and YouTube. Other tools mentioned include Google Analytics, marketing automation platforms, and testing and conversion optimization tools.
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
This document provides tips for using online marketing to build a network marketing business. It recommends creating your own website or blog to establish an online presence beyond just a company replicated site. Setting up a site requires choosing a domain name, hosting, and creating content regularly. Content should provide value to target customers by solving problems and answering questions. Telling your story and sharing what you've learned can attract people and leads. Outsourcing services like writing on sites like Fiverr can help create content if needed.
This document provides guidance on how to build a successful internet home business. It discusses choosing a domain name based on relevant keyword research. It recommends setting up websites using WordPress and services like HostGator for hosting. The document emphasizes the importance of email marketing tools to build an email list of customers and developing relationships over time. It also discusses basic search engine optimization strategies. Overall, the document provides a high-level overview of fundamental components and steps to consider when starting an internet home business, including choosing a domain, building a website, using email marketing, and search engine optimization.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
This document outlines the rights and restrictions for a report on building an internet home business. It can be given away, broken into parts for websites with attribution, and used as content for autoresponders and websites. However, it cannot be edited, added to products/courses, or sold. The document also provides tips for internet marketing success, including treating it as a real business, focusing on one program, developing customers, and learning advertising, marketing, and promotion skills.
The document provides an overview of e-commerce and entrepreneurship. It discusses how the internet has changed business, various online business models, and factors to consider before launching an e-commerce business. It also outlines strategies for online success such as focusing on a niche market, developing a community, and promoting the website. Metrics for measuring online performance like click-through rate and conversion ratio are also presented. The document emphasizes the importance of customer service, privacy, and security for e-commerce businesses.
The document provides an introduction to digital marketing concepts and best practices. It covers topics like brand identity, marketing tools including social media platforms, email marketing, and publishing. Specific guidance is given around optimizing profiles on Facebook, Twitter, Pinterest, Tumblr, Instagram, and YouTube. Other tools mentioned include Google Analytics, marketing automation platforms, and testing and conversion optimization tools.
This document provides 10 social media marketing strategies that can help increase traffic and engagement. These include engaging with others on social media, creating video content, going live, networking in person, collaborating with smaller influencers first before moving to larger ones, becoming active in online communities, writing a book, obtaining qualifications, seeking media coverage of noteworthy activities, and appealing to your target audience through an inspiring vision.
This document provides tips for using online marketing to build a network marketing business. It recommends creating your own website or blog to establish an online presence beyond just a company replicated site. Setting up a site requires choosing a domain name, hosting, and creating content regularly. Content should provide value to target customers by solving problems and answering questions. Telling your story and sharing what you've learned can attract people and leads. Outsourcing services like writing on sites like Fiverr can help create content if needed.
This document provides guidance on how to build a successful internet home business. It discusses choosing a domain name based on relevant keyword research. It recommends setting up websites using WordPress and services like HostGator for hosting. The document emphasizes the importance of email marketing tools to build an email list of customers and developing relationships over time. It also discusses basic search engine optimization strategies. Overall, the document provides a high-level overview of fundamental components and steps to consider when starting an internet home business, including choosing a domain, building a website, using email marketing, and search engine optimization.
Creating a Digital Product vs Affiliate Marketing
If you want to make money as a marketer, then you really have two main options. One is to create a product and to sell that. The other is to sell an affiliate product.
Neither of these is the ‘right’ option. The right option will instead depend on what niche you’re in, what you enjoy doing, what you’re capable of doing and more.
This document discusses opportunities and challenges in internet marketing and home businesses. It provides advice on treating an online business like a real business with products/programs, advertising/marketing, and customers/buyers. It warns that 90% of people who try to make money online fail due to a lack of commitment, discipline, and focus. The document emphasizes building and nurturing customer lists through relationship marketing rather than intrusive marketing techniques. It suggests finding a mentor who is dedicated to teaching others rather than just making sales.
This document provides an overview of internet marketing for beginners. It defines internet marketing as any method used to publicize and sell products online to make money. It states that internet marketing is open to anyone with a computer and internet access, and little to no investment is required to get started. A key concept discussed is the importance of web traffic - specifically getting "hot traffic" from targeted methods where visitors will take desired actions like purchases, rather than just "cold traffic" from untargeted searches that provide few conversions.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
Introducing Clickbank Cash Cow Secrets - Monetize the World's Biggest Marketplace Today! Inside this ebook, you will discover topics about how to succeed in a clickbank business, soft skills applicable industry, 10 things anyone should know about clickbank, comparison of clickbank and other marketing strategies, 10 reasons why everybody should be on clickbank, the ultimate goal one should have when on clickbank, the most successful case studies, special places to go on clickbank for your product advertising and things you will need to know about hosting clickbank sites.
This document discusses 10 methods for making money online: list building, social media, article writing, blogging, mobile marketing, apps, YouTube, paid traffic, affiliate marketing, and selling products online. It provides details on each method, including how they work and their benefits. List building involves building an email list of subscribers that can be marketed to. Social media marketing utilizes platforms like Facebook, Twitter, blogs, and Instagram to generate awareness and sales. Article writing can involve freelance writing, paid reviews, or article marketing. Blogging makes money through ads, sponsorships, and paid writing for other blogs. Mobile marketing capitalizes on mobile use through SMS, MMS, mobile apps, and mobile web.
Freedom Mail - Email marketing system for Shaklee distributorsYour Freedom Project
In this presentation, you''ll discover our simple but powerful email marketing system for Shaklee distributors, Freedom Mail.
http://www.yourfreedomproject.com/email-marketing-101-for-shaklee-distributors/
This document provides tips for marketing a business or website through free internet methods. It outlines a 7 step process: 1) Sign up your site with popular directories, 2) Identify forums to participate in and promote your site, 3) Create press releases to promote your site, 4) Remain friendly online to build connections, 5) Produce high quality articles, 6) Optimize your site for search engines, 7) Monitor your progress and make adjustments as needed. The goal is to use free promotion methods like forums, articles and press releases to drive traffic to your site in an effective marketing campaign.
This document provides guidance on developing an authoritative online presence and business by focusing on the "7 Universal Pillars" of attracting massive authority. The pillars are: 1) Master Your Message, 2) Engage & Inspire With Your Brand, 3) Structure Your Content to Sell, 4) Supercharge Your Website to Get Results, 5) Activate Your Marketing Machine, 6) Grow Your Influence Through Partners, 7) Explode Your Impact. The document provides an overview of each pillar and why it is important, with pointers to specific sections that provide exercises and strategies for developing each pillar and tying them together into a comprehensive system focused on daily activities that will make the reader the #1 authority in their field
Local website marketing tips for small businesses include claiming and optimizing your Google+ Local listing, setting up listings on other local search platforms like Bing Local and Yahoo Local, optimizing the title tag of your website pages, determining specific goals for your website to drive sales, getting listed in local directories, analyzing your competitors' websites, joining your local chamber of commerce, creating videos to post on YouTube, building relationships with local journalists, using Twitter to engage customers without direct selling, creating an active Facebook page, and blogging on industry news.
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
This document provides an overview of strategies for lead acquisition, focusing on social media, media buys, and video marketing. It discusses setting up a lead magnet and squeeze page to capture leads. For social media, it recommends strategies for Facebook, Twitter, Pinterest, and general tips. Media buying strategies covered include Facebook ads and Google AdWords. It also briefly discusses email drops and using video marketing for lead acquisition. The overall document aims to educate readers on effective lead generation techniques.
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO). Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing. Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks. What social networking platform could be more important than Facebook, the world's largest? With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
This document provides a summary of the Advertising Age website. It analyzes the site's content, design, target audience, and ownership. Some key points:
1) Advertising Age is owned by Crain Communications, a family-run company founded in 1916 that owns over 50 brands.
2) The site provides up-to-date news and data on the advertising/marketing industries, targeting professionals as well as consumers interested in ads.
3) It uses visual elements like photos effectively and maintains a clean, easy-to-read design with frequent updates to engage users.
4) While the site could improve user interaction, it takes steps to attract a diverse audience including students through discounted
The document outlines 10 common mistakes made when marketing on Facebook. These include: depending too heavily on paid advertising; forgetting the social aspect of interacting with users; being overzealous in posting; ignoring Facebook rules; being lazy in completing your page details; focusing too much on likes; including too much text in posts; not focusing enough on branding; ignoring Facebook Insights data; and being boring in posts. The key is to engage with users socially, post consistently but not too frequently, follow all rules, optimize your page, and create interesting brand-focused content that users will want to engage with and share.
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
21 essential tactics for building and marketing a killer websiteAffiliate marketing
This document provides an overview of essential tactics for building and marketing a successful website. It discusses 7 key secrets to consider when planning a website, including thorough planning, being realistic about business goals and capabilities, clearly understanding value and target customers, structuring content around desired actions, focusing on relevant keywords, and leveraging an authentic personal brand. It also outlines 7 common mistakes to avoid in web design, such as prioritizing logo over brand, copying other site designs, focusing more on design than content, including unnecessary information, chasing perfection, and overloading the site. The overall message is to plan effectively, understand the business and goals, and create a simple, focused site that clearly communicates value to the target audience.
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
Digital marketing introduction presentationLivia Oldland
Presentation slides from the digital marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
If you are already implementing an email marketing plan in your overall marketing strategy, the question becomes how you can stand out from the crowd and gain the attention of your target audience.
The Secret Sauce behind Ad Retargeting If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology. Let me tell you, most of the things you’ve heard are absolutely correct. Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference. Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers. That part is true as well. However, despite all the excitement about ad retargeting technology, there is a secret sauce that you cannot ignore. Seriously. If you understand how the secret sauce works, then you would know how to craft together a more effective ad retargeting campaign. On the other hand, if you remain clueless regarding this element, chances are your campaign would probably be hit or miss. Often times, it’s more of a miss than a hit. What secret sauce am I talking about? Proven interest. That’s right. When people come to your website, they have a proven interest. Ad regarding essentially gives you a tool to bring those people back to your website. However, here’s the problem. If you’re just going to bring them back to the home page, you’re wasting your time. Real proven interest boils down to internal pages. That’s when you know that this person is serious. That’s when you know that this person actually is engaged enough with your content that they would go to internal pages. I’m not just talking about one main page. I’m talking about secondary pages or other internal pages. In fact, the deeper you get them into your website, the better the results. This means that they have looked through other content, they’ve somehow figured out how everything works, and they’re more likely to convert later on. This is why if you’re running an ad retargeting campaign, it’s really important to focus on bringing back people who have gone into an internal page and not just the home page. Two ways to retarget Now that you fully understand that ad retargeting is all about getting people who have gone to an internal page to come back, there are two ways to retarget. You can remind them to go back to where they left off. Maybe this is a purchase page. Maybe it’s a shopping cart. Maybe it’s some sort of article that goes into a conversion page with … View full abstract.
Online marketing provides several benefits for businesses. It allows businesses to reach more customers as mobility increases and more people use smartphones and tablets. Online marketing can also be cheaper than traditional marketing if done correctly through search engine optimization, analytics, and social media. Additionally, online marketing makes it easier for businesses to track customer relationships and improve customer loyalty through reviews.
Creating a Digital Product vs Affiliate Marketing
If you want to make money as a marketer, then you really have two main options. One is to create a product and to sell that. The other is to sell an affiliate product.
Neither of these is the ‘right’ option. The right option will instead depend on what niche you’re in, what you enjoy doing, what you’re capable of doing and more.
This document discusses opportunities and challenges in internet marketing and home businesses. It provides advice on treating an online business like a real business with products/programs, advertising/marketing, and customers/buyers. It warns that 90% of people who try to make money online fail due to a lack of commitment, discipline, and focus. The document emphasizes building and nurturing customer lists through relationship marketing rather than intrusive marketing techniques. It suggests finding a mentor who is dedicated to teaching others rather than just making sales.
This document provides an overview of internet marketing for beginners. It defines internet marketing as any method used to publicize and sell products online to make money. It states that internet marketing is open to anyone with a computer and internet access, and little to no investment is required to get started. A key concept discussed is the importance of web traffic - specifically getting "hot traffic" from targeted methods where visitors will take desired actions like purchases, rather than just "cold traffic" from untargeted searches that provide few conversions.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
Introducing Clickbank Cash Cow Secrets - Monetize the World's Biggest Marketplace Today! Inside this ebook, you will discover topics about how to succeed in a clickbank business, soft skills applicable industry, 10 things anyone should know about clickbank, comparison of clickbank and other marketing strategies, 10 reasons why everybody should be on clickbank, the ultimate goal one should have when on clickbank, the most successful case studies, special places to go on clickbank for your product advertising and things you will need to know about hosting clickbank sites.
This document discusses 10 methods for making money online: list building, social media, article writing, blogging, mobile marketing, apps, YouTube, paid traffic, affiliate marketing, and selling products online. It provides details on each method, including how they work and their benefits. List building involves building an email list of subscribers that can be marketed to. Social media marketing utilizes platforms like Facebook, Twitter, blogs, and Instagram to generate awareness and sales. Article writing can involve freelance writing, paid reviews, or article marketing. Blogging makes money through ads, sponsorships, and paid writing for other blogs. Mobile marketing capitalizes on mobile use through SMS, MMS, mobile apps, and mobile web.
Freedom Mail - Email marketing system for Shaklee distributorsYour Freedom Project
In this presentation, you''ll discover our simple but powerful email marketing system for Shaklee distributors, Freedom Mail.
http://www.yourfreedomproject.com/email-marketing-101-for-shaklee-distributors/
This document provides tips for marketing a business or website through free internet methods. It outlines a 7 step process: 1) Sign up your site with popular directories, 2) Identify forums to participate in and promote your site, 3) Create press releases to promote your site, 4) Remain friendly online to build connections, 5) Produce high quality articles, 6) Optimize your site for search engines, 7) Monitor your progress and make adjustments as needed. The goal is to use free promotion methods like forums, articles and press releases to drive traffic to your site in an effective marketing campaign.
This document provides guidance on developing an authoritative online presence and business by focusing on the "7 Universal Pillars" of attracting massive authority. The pillars are: 1) Master Your Message, 2) Engage & Inspire With Your Brand, 3) Structure Your Content to Sell, 4) Supercharge Your Website to Get Results, 5) Activate Your Marketing Machine, 6) Grow Your Influence Through Partners, 7) Explode Your Impact. The document provides an overview of each pillar and why it is important, with pointers to specific sections that provide exercises and strategies for developing each pillar and tying them together into a comprehensive system focused on daily activities that will make the reader the #1 authority in their field
Local website marketing tips for small businesses include claiming and optimizing your Google+ Local listing, setting up listings on other local search platforms like Bing Local and Yahoo Local, optimizing the title tag of your website pages, determining specific goals for your website to drive sales, getting listed in local directories, analyzing your competitors' websites, joining your local chamber of commerce, creating videos to post on YouTube, building relationships with local journalists, using Twitter to engage customers without direct selling, creating an active Facebook page, and blogging on industry news.
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
This document provides an overview of strategies for lead acquisition, focusing on social media, media buys, and video marketing. It discusses setting up a lead magnet and squeeze page to capture leads. For social media, it recommends strategies for Facebook, Twitter, Pinterest, and general tips. Media buying strategies covered include Facebook ads and Google AdWords. It also briefly discusses email drops and using video marketing for lead acquisition. The overall document aims to educate readers on effective lead generation techniques.
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO). Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing. Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks. What social networking platform could be more important than Facebook, the world's largest? With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
This document provides a summary of the Advertising Age website. It analyzes the site's content, design, target audience, and ownership. Some key points:
1) Advertising Age is owned by Crain Communications, a family-run company founded in 1916 that owns over 50 brands.
2) The site provides up-to-date news and data on the advertising/marketing industries, targeting professionals as well as consumers interested in ads.
3) It uses visual elements like photos effectively and maintains a clean, easy-to-read design with frequent updates to engage users.
4) While the site could improve user interaction, it takes steps to attract a diverse audience including students through discounted
The document outlines 10 common mistakes made when marketing on Facebook. These include: depending too heavily on paid advertising; forgetting the social aspect of interacting with users; being overzealous in posting; ignoring Facebook rules; being lazy in completing your page details; focusing too much on likes; including too much text in posts; not focusing enough on branding; ignoring Facebook Insights data; and being boring in posts. The key is to engage with users socially, post consistently but not too frequently, follow all rules, optimize your page, and create interesting brand-focused content that users will want to engage with and share.
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
21 essential tactics for building and marketing a killer websiteAffiliate marketing
This document provides an overview of essential tactics for building and marketing a successful website. It discusses 7 key secrets to consider when planning a website, including thorough planning, being realistic about business goals and capabilities, clearly understanding value and target customers, structuring content around desired actions, focusing on relevant keywords, and leveraging an authentic personal brand. It also outlines 7 common mistakes to avoid in web design, such as prioritizing logo over brand, copying other site designs, focusing more on design than content, including unnecessary information, chasing perfection, and overloading the site. The overall message is to plan effectively, understand the business and goals, and create a simple, focused site that clearly communicates value to the target audience.
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
Digital marketing introduction presentationLivia Oldland
Presentation slides from the digital marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
If you are already implementing an email marketing plan in your overall marketing strategy, the question becomes how you can stand out from the crowd and gain the attention of your target audience.
The Secret Sauce behind Ad Retargeting If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology. Let me tell you, most of the things you’ve heard are absolutely correct. Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference. Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers. That part is true as well. However, despite all the excitement about ad retargeting technology, there is a secret sauce that you cannot ignore. Seriously. If you understand how the secret sauce works, then you would know how to craft together a more effective ad retargeting campaign. On the other hand, if you remain clueless regarding this element, chances are your campaign would probably be hit or miss. Often times, it’s more of a miss than a hit. What secret sauce am I talking about? Proven interest. That’s right. When people come to your website, they have a proven interest. Ad regarding essentially gives you a tool to bring those people back to your website. However, here’s the problem. If you’re just going to bring them back to the home page, you’re wasting your time. Real proven interest boils down to internal pages. That’s when you know that this person is serious. That’s when you know that this person actually is engaged enough with your content that they would go to internal pages. I’m not just talking about one main page. I’m talking about secondary pages or other internal pages. In fact, the deeper you get them into your website, the better the results. This means that they have looked through other content, they’ve somehow figured out how everything works, and they’re more likely to convert later on. This is why if you’re running an ad retargeting campaign, it’s really important to focus on bringing back people who have gone into an internal page and not just the home page. Two ways to retarget Now that you fully understand that ad retargeting is all about getting people who have gone to an internal page to come back, there are two ways to retarget. You can remind them to go back to where they left off. Maybe this is a purchase page. Maybe it’s a shopping cart. Maybe it’s some sort of article that goes into a conversion page with … View full abstract.
Online marketing provides several benefits for businesses. It allows businesses to reach more customers as mobility increases and more people use smartphones and tablets. Online marketing can also be cheaper than traditional marketing if done correctly through search engine optimization, analytics, and social media. Additionally, online marketing makes it easier for businesses to track customer relationships and improve customer loyalty through reviews.
Benefits of a company that uses social mediaylocalim1
Social media provides several key benefits for businesses:
1) It allows businesses to connect with and engage millions of potential customers.
2) It helps customers learn about businesses' services and how they can benefit from them.
3) When customers share businesses on social media, it drives more traffic and visitors to the business.
The document provides an overview of internet marketing and discusses various strategies for generating traffic and monetizing a website. It explains that internet marketing involves publicizing products online to make money and that anyone can get started with just a computer and internet connection. It also discusses the importance of traffic, differentiating between hot and cold traffic, and how to monetize a website through methods like affiliate marketing, ebooks, and shopping carts. Blogging is presented as an effective way to build traffic.
This document provides an overview of internet marketing for beginners. It defines internet marketing as any method used to make money by publicizing a product online. It states that internet marketing can be done by anyone with a computer and internet access, as it typically requires little to no investment. The document discusses important concepts for internet marketers like traffic, monetizing traffic through websites, blogs, ecommerce solutions, and building residual income streams. It also promotes blogging as an effective way to generate traffic.
This document provides an overview of several popular social media platforms and how businesses can leverage them for marketing goals. It discusses Facebook, highlighting that it is best used to connect with existing customers rather than acquire new connections. Benefits of Facebook mentioned include albums, polls, and community building. Twitter is covered next and emphasizes reputation management by monitoring conversations. YouTube strategies suggest businesses leverage existing videos or create videos to connect with customers. LinkedIn is framed as a platform for business networking rather than jobs. The document concludes by mentioning Google+ and advising caution until official brand pages are allowed.
You’ve already figured out that your small business needs a website to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your website up and running, you’ll need website promotion ideas so that people know about your website. After all, no one will visit your website if they don’t know it exists.
Digital marketing has become increasingly important as the world moves towards more online and connected experiences. It utilizes various online channels like websites, search engines, social media, and more to advertise products and services. Some key digital marketing techniques include search engine optimization (SEO) to increase organic search rankings, search engine marketing (SEM) which involves paid search ads, and social media marketing by creating ads and posts on platforms like Facebook and Instagram. Digital marketing provides many benefits for companies like improved customer engagement, better targeting of audiences, and more cost-effective advertising compared to traditional offline methods. It helps businesses gain more customers and enhance their brands online.
Digital marketing refers to the use of digital channels, devices, and platforms to promote products, services, or brands to a target audience through various techniques and tactics. Studying digital marketing involves understanding how businesses leverage the internet and electronic devices to connect with customers where they spend much of their time: online.
This book is different from all the other books youve read about Internet marketing in three main ways:1. This book was written for business owners, not IT geeks. Anybody can understand it.2. All the useless information about the history of the Internet and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online.3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing youll ever read.
A beginners guide to affiliate marketing using click bank jvjoo digistore24AsifAli1096
1 Introduction 4
2 Old School Affiliate Marketing 5
3 Affiliate Marketing 3.0 8
4 Finding a Profitable Niche 10
5 Keyword Research 12
6 Squeeze Pages 14
7 The Money's In The List 16
8 How To Build Your List 18
9 Getting a Squeeze Page 21
10 Squeeze Page Headlines 24
11 The Conversion Page (Thankyou Page) 26
12 Split Testing your Squeeze Page 27
13 Follow-up Emails 28
14 Traffic 31
Whats the work of a digital marketing specialistMDEmamHossen3
The document discusses the role of a digital marketing specialist. It explains that digital marketing specialists are responsible for developing online marketing strategies, conducting analytics, identifying customer trends, driving marketing campaigns, and working in areas like SEO, content marketing, social media marketing, web analytics, and chatbots. The document emphasizes that digital marketing specialists need strong skills in both creativity and technology to perform these various tasks successfully in a growing field.
This document provides guidance on internet marketing strategies for small businesses. It discusses the importance of website effectiveness, generating traffic through search engine optimization, analytics, and paid advertising on Google and Facebook. Specific tips are provided in areas like website evaluation, keyword research, building backlinks, local listings, setting up Google Analytics, Google AdWords campaigns, and Facebook ads to help drive traffic to a business's website.
BENEFITS
LOW ONGOING COST
NO HIDDEN CHARGES
TARGETTED 1
LOW RISK
TRAFFIC
FLEXIBILITY
HIGHT ROI
PERFORMANCE-BASED INCOME
GROE BRAND AWARENESS
PASSIVE INCOME
Full Financial freedom
You can become self-employed doing this
You can take vacations and visit places of interest anywhere in the world
You can purchase items you have always wanted to own
The document provides terms and conditions for a report on internet marketing. It states that while efforts have been made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The document also contains a table of contents that outlines the chapters in the report, including topics on internet marketing for beginners, social media marketing, and old marketing methods that still work online.
This document discusses the soft and hard skills needed for effective social media marketing. It states that proficiency with social media platforms, blogging, search engine optimization skills, and use of online video are important. Specifically, marketers need to know how to gain followers, write keyword-optimized blogs, understand how SEO works and how to rank higher in search engines, and leverage persuasive video content. Developing these skills will allow marketers to better utilize social media as a marketing tool.
The document provides 8 tips for businesses using Facebook:
1) Respond to every comment on your Facebook page to engage customers.
2) Post valuable, interesting content related to your business 80% of the time and only promote your own business 20% of the time.
3) Link your Facebook page to your other online presences like your website to reach more potential customers.
4) Learn how to use Facebook tools to better understand and market to your audience.
5) Optimize your Facebook page for viewing on mobile devices as most users access Facebook this way.
6) Encourage customers to check-in at your business on Facebook to gain word-of-mouth recommendations.
7
Complete Guide on Digital Marketing. Digital marketing has revolutionized the way businesses connect with their target audience in the 21st century. In an era dominated by technology and the internet, digital marketing encompasses a wide range of strategies and tools used by companies to promote their products and services, build brand awareness, engage customers, and drive sales. This comprehensive and dynamic approach has become an essential aspect of any successful marketing campaign, transcending geographical boundaries and providing unprecedented opportunities for businesses to thrive in the digital landscape. This article delves into the various components of digital marketing, its significance, and the evolving trends that shape its future.
It is not necessary that the product should be yours. There are many ways in which you can acquire products from others. Getting resell rights to products is one way in which you do this. Becoming an affiliate for some website that is selling a product is another way to do this. Here you are not selling your own product, but you are
publicizing it on the Internet all the same. That is why it fits within
the definition of Internet marketing. Affiliate marketing is a subset of Internet marketing.
Similar to Attraction Marketing Bring People To You Rather Than Going After Them! (20)
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5. 2
WHAT IS ATTRACTION MARKETING?
Attraction marketing may be the buzz word that is out there
commonly heard by most Internet marketers. Yet, what
does this mean? As an Internet marketer, you do need to
know what this type of marketing is as it will likely be one of
the most important, profitable tools you have in low cost
online marketing that is highly effective.
First, understand what it is and then learn how to implement
it within your own business. Most business owners can find
success using this method to help them to develop their
online business. It works in any sector, industry or niche.
When applied effectively, it is a low cost, long term success
tool no marketer should go without.
WHAT IS IT?
The short definition of what attraction marketing is may
seem too simple. It is simply a term that means that the
Internet marketer uses the Internet to help attract people to
the business they are in.
To take this to another level, attraction marketing can be
defined as bringing people to you rather than going after
6. 3
them. The best way to see this is to take a look at the
opposite method, the way that most print or "non online"
advertising is done.
In traditional advertising, countless dollars are spent to find
the consumer most likely to invest in the product or service.
Billboards are placed along freeways for radio stations, for
example, since people listen to the radio most often in the
car. Advertisements go to the most likely consumer rather
than the consumer coming to the product directly for a
need.
In attraction marketing, the consumer comes to you and
your product or service because they have heard that it is
something that can benefit them, in some way. Ultimately,
this allows for the business to do well since the
advertisements are being presented in a pleasant manner.
Internet marketing is not often about catchy slogans and
flashy ads. Rather, it is a method of bringing people in to
information, products and services because they are already
interested. Mastering this can help a business to grow
quickly.
7. 4
THE QUESTION IS: DOES IT WORK?
Does attraction marketing work? The short answer to this
question is yes, but there are plenty of fantastic examples of
how it works. One good one is to consider the election of Mr.
Obama. Regardless of whether you are from the U.S. or not,
and no matter what side of the ticket you were rooting for,
one thing has to be said. Mr. Obama's ability to use Internet
marketing, including attraction marketing methods, helped
him win this election, according to many professionals.
Obama used the various tools in Internet marketing to help
him to win his election because he and his campaign
moreover knew the importance and success it could bring.
The world goes to the web to learn what it needs to, in
today's culture. More so, the Internet provides an easy,
affordable way to reach millions of people every single day.
No other medium offers this.
The question is, how did Obama use attraction marketing to
win the Presidential Election of the United States? Using
attraction marketing tools, websites, and even things like
GoogleAds helped him to make it happen.
8. 5
In fact, Twitter.com was used by Mr. Obama as one of the
many methods of attraction marketing he used. By gaining a
huge following and communicating through them in short
clips, he could converse with everyday people, put his
message out and do it all without spending a penny for it.
Another example of this is Facebook. Everyone on the web
knows that Facebook.com is a heaven for younger
generation individuals who like to find each other and chat.
The trend has grown. In fact, businesses, politicians, and
even employers are using it as a tool to connect with others.
Mr. Obama's Facebook page was yet another form of
attraction marketing that helped him to get his message out.
As you can see, there are excellent ways that attraction
marketing works. For most of the general public, you aren't
trying to win the presidential election. Nevertheless, this tool
can still be used to help virtually anyone to gain success in
getting traffic to their website.
9. 6
APPLYING ATTRACTION MARKETING METHODS TO
YOUR BUSINESS
Any Internet marketer can apply the lessons learned to their
own Internet business. There are three main parts to
developing a successful attraction marketing campaign, but
the good news is that none of them are difficult, costly or
overly time consuming.
Here, we'll explore these three parts and find out how you
can put them to use no matter what type of Internet
marketing business you have.
In short, they are as follows:
1. Consumers find you, your products or services on the
web.
2. Consumers allow you to contact them.
10. 7
3. You provide consumers with information they can use
and benefit from, through email, and keep your
business in front of them all the time.
To better understand how to do this, keep reading.
PART 1: CONSUMERS FIND YOU
The first step in the process is to get people to find you
online. Remember, with attraction marketing, they are
coming to you. You are not going out searching for them
and advertising directly. So, how do you get more people to
find you online?
WEBSITE DESIGN FIRST
There are several ways to accomplish this. First, the ultimate
first step is to have a useful website and/or blog where you
can talk with, work with and interact with your visitors. You
will need to ensure it is information based rather than a
sales gimmick. Online, sales gimmicks, long sized sales
letters are less likely to work than other methods of
marketing, especially in attraction marketing. Make sure
11. 8
your website tells visitors that you are providing a service to
them, information to them and not a sales ad to convince
them to buy.
ARTICLE DIRECTORIES
Next, you will need to get your information out there. For
example, develop excellent articles and detailed outlines
related to your business or product and then get it out into
the mainstream. You can post them on various article
directories.
The benefit of doing this is two-fold. Due to the extreme
popularity of many of these websites, Google ranks articles
quickly there and many get first page Google results if they
are optimized properly. This means that when someone
looking for information on a product or service you are
offering searches for it in Google, chances are good your
article will pop up as a result.
Another benefit is that quality article directories work for
what their intended purpose is. That purpose is to allow
webmasters to pick up these articles (with your resource box
on them) and use them on their websites or in their blogs.
Their readers instantly get to read what you are talking
12. 9
about and they can click on the link and take it back to your
website where they can buy what you are offering.
Yet another extension of this is the ability to get that golden
back link to your website. This alone helps to boost your
website's ranking in Google's search engines, and in other
search engines. The more back links pointing into your
website, the more people will find you and the better Google
ranks your website. And, all you have done is write an
article.
SOCIAL NETWORKING WEBSITES
From this point, there are many other ways to build that
successful attraction marketing. One of the most attractive,
enjoyable ways to get your business out there is, in fact, to
talk about it! Social networking is what it sounds like. It is a
method of communicating with others about anything you
want to, really.
Most social networking websites where not started to help
businesses to grow, but most of them are able to be used
this way. Going back to our example, Mr. Obama used many
of them to get to his people.
13. 10
This is what you are looking for, too. You are looking for a
way to give people information. Once they have that
information, they can then come to you to get what they
need. This works in any type of Internet niche, too.
Social networking sites include any of the following:
Digg.com
Find useful articles and blog postings and Digg them.
The more Digg's received, the more people will read
the article and therefore come to the website.
StumbleUpon
Network with others while also getting more traffic to
your website as people "Stumble upon it" through the
company's tools.
Facebook.com
Great for meeting, socializing and talking about
yourself, your business or anything else. Connect with
thousands of people here.
10
MySpace.com
Share all sorts of information, connect with others,
14. 11
networking with others with comparative businesses
and by all means, subtly link to your website.
YouTube.com
Great for informational videos and socializing. Who
doesn't want to watch a few YouTube videos every now
and then? Use them to help market your business
indirectly.
Twitter.com
Type in short messages (only sometimes containing a
link) to let others know what you are doing throughout
the day. Network and build up the number of Tweets
you are following. Addictive, but highly beneficial once
you've built a successful following on Twitter.
There are many, many more websites that can be used like
this. The key is to really use those where you think the best
results can be found, but also where you find yourself
enjoying it.
To find more of these social networking websites, visit this
Wikipedia pages:
15. 12
http://en.wikipedia.org/wiki/List_of_social_networking_webs
ites
There is no way that you can go to all of these websites, but
the key is not to invest all of your time in them, either. You
should find one, two, or three to really dive into and to work
with.
THE NECESSITY OF BUILDING A NETWORK
While it is essential for individuals to build a network of
people to get traffic to their website, it is often something
that is failed out. For example, let's say you join
Facebook.com, put up a few pictures, find your email
contacts and then don't do much else. No one is going to
find you that can help you to build your business.
You need to network and build a sizable following or allow
others to find you on any of these websites by providing
concise yet useful information. For example, you create a
login at Digg.com, a social networking website that works
quite indirectly for getting visitors to websites. You start to
submit articles to Digg.com allowing for others to find them
16. 13
through the company's normal means. You wait. You don't
see too much traffic there. Oh, well…you move on.
This is where the mistake happens. The fact is, you have to
get out there and really make your presence known. Here
are some tips to make this possible.
Use your profile!
This is one of the key tools you have to get people back
to your website. Be sure to use keywords you would
associate with your business in your profile, but make it
informal. There is no room for sales here.
Socialize with others
Find others at the website that share something in
common with you and build a network with them. For
example, you may be promoting a baby product and
you are a mother. When you join the website, promote
yourself as a mother first, connecting with other
mothers at the website.
Build a network from your friend's networks
Let's say you use your email contacts and locate them
on your favourite social sites. That's great. Don't stop
there. Befriend not just these individuals but also their
17. 14
friends, too. Keep going, building a network for yourself
the whole time.
There are many ways to build a network using social
medium. The key is to keep working at it and enjoying the
process. Over time, people come to your website to find out
what you have to offer. This gets them interested and they
buy from you. The process works like this many times over
and at the end of the day, you have drawn people to you
without talking too much about your business.
18. 15
PART 2: GETTING PERMISSION TO COMMUNICATE
The next step in the process of using attraction marketing to
your advantage is to get people to let you talk to them. With
the advent of laws regarding spam and other inappropriate
means of communication, it has become very important for
any Internet marketer to be sure they stay on the good side
of the law.
As an Internet marketer, you need to have the permission of
a consumer, client or website visitors to send them any form
of communication other than direct communication such as
through a blog comment.
Why you should do this, you may be asking. As part of the
process of developing a successful Internet marketing
business, you need to get your product or service in front of
the client. As you will see in Part 3, this is the key to your
success in selling.
There are many ways that this can be done. The bottom line
is that it has to be done. You want those that find you on
the web to come to your website and a lead capture page,
19. 16
for example. This way, you are able to get their permission
to send them more information.
There are many lead capture tools available to help you to
accomplish this including The Renegade and Marketing
Merge, for example. You can also create your own, and not
something that is difficult to do on your own, even if you are
not a techie.
What happens is simple:
Individuals find your information on the web.
They follow it to your website's lead capture page.
They sign up when they arrive there.
You have a lead to sell to, market to or otherwise use.
Now, you can advertise to them.
20. 17
PART 3: PROVIDE INFORMATIONAL EMAILS TO THE
CUSTOMER
Now that you have gone through all of this work, you still do
not have a profit in hand. Why not?
This is where the final part of the three part process of using
attraction marketing comes in. Now, you will take the
information and resources that you have worked so hard to
develop and make them into something that's going to turn
a profit for you.
Keep in mind that while this process may seem like it is long
and has a lot of work to it, you are going to automate much
of it and secondly, you are going to do all three things at
one time. This way, you are likely to start making money
from attraction marketing right from the beginning of
starting the process.
INFORMATIONAL, NOT SPAM
One of the keys to building a successful attraction marketing
plan is not to be overly sales like. Everything and anything
21. 18
that you do should be done based on subtle sales
information. You are providing information to the client. You
are not hard selling what you have to offer to them. This is
why it is called attraction marketing. The consumer is
attracted to you because you are giving them valuable
information and tools to use.
Don't fail on that point: informational is key, not sales ads.
DEVELOP A PLAN
As part of the process of using the permissions given to you
by those who have visited your website, you will need a
plan. The plan is quite specific. You need to send emails to
those who are on your list that allow them to gain something
and learn something. You need to have a plan in place so
that you can be professional while still getting people to your
website at the same time.
In this form of attraction marketing, you are attracting
people to your website by first telling them something
important. They think, "Hey, this is great. This is just what I
need." They then head over to your website from the link
posted in the email. They can then make a purchase from
you or do what you wish for them to do.
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To make sure this happens, you need to ensure that your
emails are well received and that they have the best
information they can offer to the reader. This way, they are
most likely to visit your website.
CONSTRUCTING EMAILS
The first step in the process is to develop a newsletter or
other email communication with them. It does not matter
what you call it. Rather, it matters what is in it. Here are
some examples of quality content to provide to your
readers.
Provide Informational Articles
Your clients want to read something helpful to them.
They want to read something that teaches them
something. For example, let's say you are selling an
informational product on acne. In your email
message to your readers, you write about the causes
of acne. This provides them with some type of
information.
Make your subject line effective
A common problem that many people have when
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using any form of email marketing is that they just
do not get their readers to open up the email. How
can you do well if the reader is not even reading
what you have to offer? Use your subject line as a
tool. In the above example, the subject line could be,
"what causes acne and what you can do about it
now."
Make your email personal
If you have ever opened up an email and read it
knowing that they were just selling something,
chances are good the information with was a simple
made up, canned response. That's boring and
actually worthless. Use the reader's names. Be sure
to write to them, not to academics. Be personal, yet
professional at the same time.
Don't overdo it with graphics
Another problem with email marketing like this is
that people go overboard with graphics. You have
seconds to impress your reader and get them to
actually read the email you have sent. If you have so
many graphics within it that it takes forever to load,
they will close the email and move on long before
actually seeing what you were going to talk about.
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Tell them what to do
Perhaps the most important aspect of any email used
like this is that it has to provide your readers with a
way of reacting to what you have sent. Tell them
what to do or what they can do to learn more. Give
them the link to follow that takes them to the
answers to their questions. For example, in the
above example, after detailing all of the causes of
acne, follow up with a link that takes the individual
to your acne cure website. The link may read,
"Finally, there is help for any of these acne causes."
Attraction marketing is only as successful as you make it.
Therefore, if you invest a little time in it, especially in writing
these emails, chances are good you will get very little from
it. Take your time to produce a quality, highly effective
email that is sent to your readers.
WHAT TO SEND IN EMAILS
Still unsure of what you can do with your emails? Here are a
few more ideas to work with:
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Share information on the topic you have a passion
about, hopefully related to your website.
Share a good book, informational product or other item
that in some way relates to your business indirectly.
Share live event information. Perhaps you are doing an
educational seminar or a web cast and want to invite
your readers to come to your website to attend.
Perhaps you are running a sale and you wish to provide
your readers with information regarding it.
Perhaps you are providing some recorded trainings and
want to share the details with your list.
That's all it takes to get the email going. An effective
campaign does get people back to your website. In fact,
attraction marketing can work in many ways to gain you
resources including higher sales potential. Take the time to
put attraction marketing in place and you will see traffic to
your website come in from a variety of sources. You are
likely to see your sales go up as long as you have provided
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your readers with the helpful tools and resources they need
to make wise decisions.
If you are not sure if it can work for you, consider traditional
sales mechanisms. You could pay a heavily trafficked
website for an ad in the thousands of dollars range and hope
to get enough readers back to your website. Or, you can
invest your time, not your money, in getting quality traffic
that is already interested in you!
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