Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.
The document provides summaries of marketing campaigns for various mobile apps. It describes the background and challenges for each app, the marketing solutions implemented through ComboApp Marketing & PR, and the results achieved. Common solutions included revising app descriptions and keywords for SEO optimization, generating positive reviews, and distributing press releases. The campaigns helped apps improve their visibility, rankings and sales on the App Store.
Tanzanite Infotech is an India-based mobile app development company founded in 2005. They specialize in developing apps for iOS, Android, and mobile platforms. Tanzanite Infotech provides services such as web and mobile app development, HTML5 development, and utilizes technologies like PHP, Ruby on Rails, and SVN/GIT for version control. They have experience developing different types of apps including enterprise apps, media streaming apps, games, and social networking apps. Tanzanite Infotech is located in Noida, India and can be contacted for any mobile app development needs.
The report summarizes app store analytics for the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, and Windows Marketplace in June 2010. It finds that the percentage of apps with in-app purchases is higher for the Apple App Store on iPad (10%) than iPhone (2%), with games and social networking having the most. It also lists the top grossing paid and free apps with in-app purchases for each store, noting the most successful apps and their monetization strategies.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
Wavemaker US team released the takeaways from the annual Apple Worldwide Developers Conference (WWDC), held on June 6-8th. The Don’t Miss from WWDC covers all the major announcements around AR, voice assistance, browsing, consumer tracking and more - and pulls out what is most relevant for marketers to know.
This document provides a marketing plan for a new Android app called Oblivion. It aims to fill a gap in the Android gaming market by combining MMORPG and VR gaming technologies with traditional RPG elements. The plan outlines the company and market overview, target customers, product details with multiple game phases, pricing, distribution, and timeline. It aims to target high-end gamers by providing a high quality game experience unlike other emulated mobile games and compete against other platforms through its free version and Android ubiquity.
The document provides summaries of marketing campaigns for various mobile apps. It describes the background and challenges for each app, the marketing solutions implemented through ComboApp Marketing & PR, and the results achieved. Common solutions included revising app descriptions and keywords for SEO optimization, generating positive reviews, and distributing press releases. The campaigns helped apps improve their visibility, rankings and sales on the App Store.
Tanzanite Infotech is an India-based mobile app development company founded in 2005. They specialize in developing apps for iOS, Android, and mobile platforms. Tanzanite Infotech provides services such as web and mobile app development, HTML5 development, and utilizes technologies like PHP, Ruby on Rails, and SVN/GIT for version control. They have experience developing different types of apps including enterprise apps, media streaming apps, games, and social networking apps. Tanzanite Infotech is located in Noida, India and can be contacted for any mobile app development needs.
The report summarizes app store analytics for the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, and Windows Marketplace in June 2010. It finds that the percentage of apps with in-app purchases is higher for the Apple App Store on iPad (10%) than iPhone (2%), with games and social networking having the most. It also lists the top grossing paid and free apps with in-app purchases for each store, noting the most successful apps and their monetization strategies.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
Wavemaker US team released the takeaways from the annual Apple Worldwide Developers Conference (WWDC), held on June 6-8th. The Don’t Miss from WWDC covers all the major announcements around AR, voice assistance, browsing, consumer tracking and more - and pulls out what is most relevant for marketers to know.
This document provides a marketing plan for a new Android app called Oblivion. It aims to fill a gap in the Android gaming market by combining MMORPG and VR gaming technologies with traditional RPG elements. The plan outlines the company and market overview, target customers, product details with multiple game phases, pricing, distribution, and timeline. It aims to target high-end gamers by providing a high quality game experience unlike other emulated mobile games and compete against other platforms through its free version and Android ubiquity.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
Mobile Developer's Guide To The Galaxy 12th EditionMarco Tabor
This document provides an overview of the mobile development landscape including key platforms, technologies, and strategies. It discusses the major mobile operating systems including Android, iOS, Windows Phone, BlackBerry 10, and others. It also covers different approaches to building mobile services such as native apps, web apps, and hybrid apps. The document aims to introduce mobile developers to the complex universe of the mobile industry.
This document summarizes several case studies highlighting how companies have successfully integrated brands into video games. One case study describes how Nike was integrated into the game I AM PLAYR to promote Nike football boots through product placement and unlocking new boots in the game. Another case study outlines how SupersonicAds partnered with ODEON Cinemas and 20th Century Fox to promote the film Prometheus by rewarding Facebook gamers for booking tickets. A third case study details how Nokia promoted its Lumia smartphones through an IGN gaming feature about the top 100 gaming moments.
The document discusses the rise of native smartphone apps and the potential challenges they face from HTML5. It notes that while native apps have driven huge growth, consumers may find managing and updating many apps to be limiting. HTML5 offers an alternative for delivering content and apps directly through the web browser, avoiding issues like platform fragmentation and high development costs for native apps. The economics also favor HTML5 over native apps beyond a certain volume of users. Overall, HTML5 could fundamentally disrupt the current mobile app ecosystem.
Apple is a US corporation known for personal computers, phones, and software. Their iPhone is a popular smartphone that runs on the iOS operating system. As mobile internet usage grows, developing business applications for phones can help companies attract customers and inform them about products/services. The document provides details on finding and using applications from Apple's App Store.
Mobile Developer's Guide To The Galaxy 11th editionMarco Tabor
To develop for the Android platform, developers need the Android SDK, which includes tools for developing, testing, and debugging apps. The primary programming language is Java. Developers create apps by writing code and designing user interfaces in XML layout files. Apps are tested on emulators and devices before being distributed via the Google Play Store.
The document outlines a marketing plan for a proposed mobile app called "Showtime Social" that allows users to coordinate movie plans with friends, buy tickets, and order snacks. It discusses conducting market research on competitors, targeting internet and movie-going users, and promoting the app through social media and partnerships with movie theaters and tech companies. The marketing strategy focuses on creating a memorable social experience for movie fans and establishing the app as the dominant platform in its category.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Developers Guide To The Galaxy 8th editionMarco Tabor
Completely updated and extended edition of this non-commercial overview on mobile technologies and development approaches. Helpful for developers and decision makers without technical background.
Mobile Developer's Guide To The Galaxy Vol.7Marco Tabor
The 7th edition of the Mobile Developer´s Guide To the Galaxy has been presented on the Mobile World Congress 2011. On 160 pages, it gives an updated overview on mobile technologies, the differences between the numerous mobile platforms and possible development approaches. The new edition contains new chapters about app development for BlackBerry, about cross-platform development and about how to create accessible mobile software.
It is an open project hosted and coordinated by the German product and service provider Enough Software. Currently 17 experts from the mobile ecosystem contributed their know how, everyone is invited to join.
Send your feedback and input directly to: developers@enough.de
N1 how to guide: use iphone apps for businessAndrew Grant
Nation1 is a digital marketing agency that started in 2000 focusing on youth and guerilla marketing. It has since refined its focus to provide niche digital strategies for growth-focused clients. The document discusses the rise of mobile marketing through smartphones, particularly the iPhone, and how it has changed expectations around marketing. It describes what apps are and qualities of successful apps, including usefulness, ease of use, and providing value to users. Some examples of popular apps are given like Rotary Dialer and UrbanSpoon.
The mobile landscape is diverse with many operating systems vying for dominance. Android and iOS together command over 90% of the global smartphone market. Windows is trying to gain traction by unifying development across PC and mobile with Windows 10. Other systems like Ubuntu, Tizen and BlackBerry 10 have struggled to gain significant user adoption. Feature phones still account for a sizable portion of global handset sales but their future is uncertain as Android phones become more affordable. Systems like Firefox OS have been discontinued as it is difficult for new entrants to compete against the massive Android and iOS ecosystems. Developers must carefully consider target platforms based on their relative market shares and mindshare among users and other developers.
Golden Gekko is a leading mobile app developer that has created over 400 apps for many well-known brands. It has offices across Europe and North America and a team of over 130 people from various backgrounds. Golden Gekko has been developing mobile apps since 2005 and works with over 100 brands across various industries to create apps for all major mobile platforms and operating systems. The document provides several case studies of apps Golden Gekko has developed for brands such as Bacardi, Absolut Vodka, Malibu, Vodafone McLaren Mercedes, Toyota, Mango, O2, and others.
This document provides an overview of the mobile development landscape. It discusses the major mobile platforms including Android, iOS, Windows Phone, BlackBerry 10, and emerging platforms like Tizen and Firefox OS. It notes that while Android and iOS dominate globally, regional and local markets can vary significantly. The document also covers different app types like native, web, and hybrid apps. It emphasizes that the mobile space is constantly changing and developers need to stay up to date on the latest platforms and trends.
Mobile Developer's Guide To The Galaxy, 15th editionMarco Tabor
- Android and iOS dominate the global smartphone market with over 90% combined share. They are the most important platforms for mobile developers.
- Feature phones still account for around 1/3 of global phone sales, but their future is uncertain as Android phones become cheaper. Key platforms for feature phones are Java ME and BREW.
- Windows has emerged as the clear #3 platform and continues to gain share, especially outside the US.
- Other platforms like Sailfish OS, Firefox OS, BlackBerry 10, and Tizen aim to compete but have yet to gain significant traction in the crowded mobile market.
Mobile Developer's Guide To The Galaxy No.10Marco Tabor
The community-driven, non-commercial, free handbook about mobile technologies. Learn everything about the differences between the platforms, cross-platform approaches and key topics like how to implement NFC, security or haptics in mobile apps.
If you want the book as a hardcopy or want to get involved as a writer or sponsor, write to developers@enough.de
This document provides an overview comparison of the Android and iOS mobile operating systems. It discusses that Android has an open-source model supported by the Open Handset Alliance while iOS uses Apple's closed-source model. The document outlines the history and timeline of version releases for both Android and iOS. It also summarizes some of the key differences between the two platforms in areas like development environment, hardware choices, and app performance.
Globant Hybrid Mobile Development White PaperAndrew Burgert
The document discusses hybrid mobile development as a cost-effective strategy for building cross-platform smartphone apps. Hybrid development uses both native and web technologies to create apps that can run on multiple platforms like Android, iOS, and Windows phones. This allows companies to reuse code and share components between platforms more easily than developing entirely separate native apps. The document provides an example comparing the costs of a hybrid vs native-only mobile development team. It finds that a hybrid approach allows companies to develop for multiple platforms in a more budget-friendly way while still providing a good user experience.
Mobile Developer's Guide To The Galaxy No. 9Marco Tabor
This non-commercial brochure by the German company Enough Software (www.enough.de) provides an overview on the different mobile technologies and platforms. Almost 20 writers contributed their know-how and outline their views on the pros and cons of different operation systems and development approaches. Together with the Wireless Industry Partnership (WIP), we started this project in 2009. The current 9th edition has been presented in October 2011 and consists of 170 pages.
Please send your feedback and input directly to developers@enough.de
Use the same address if your company would like to sponsor upcoming editions.
In case you would like to get hardcopies of the guide, we will be happy to send them over to you. You would just need to pay us the postage and packaging.
Branded mobile applications are created by large brands to increase engagement and sometimes generate sales. The document discusses three branded mobile apps:
1) Pizza Hut's mobile app allows users to order pizza from their phone, the first national pizza chain to offer this functionality. It has over 1 million downloads and $1 million in sales.
2) Purina's PetCentric Places app lets users find pet-friendly locations and share pet photos. It aims to increase brand engagement without direct sales.
3) Hallmark's mobile app allows sending digital greetings to contacts, which earns Hallmark money only if the recipient opens the greeting. It has innovative social features and over 550 greetings.
interTrend Communications is a full-service communication agency specializing in the Asian American market with over 20 years of experience. They deliver comprehensive web, social, and mobile solutions using various technologies best suited to each client's needs. Their capabilities include digital strategy, user experience design, app development, social media management, and more. interTrend has successfully executed many digital campaigns for clients such as Toyota, State Farm, and East West Bank.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
Mobile Developer's Guide To The Galaxy 12th EditionMarco Tabor
This document provides an overview of the mobile development landscape including key platforms, technologies, and strategies. It discusses the major mobile operating systems including Android, iOS, Windows Phone, BlackBerry 10, and others. It also covers different approaches to building mobile services such as native apps, web apps, and hybrid apps. The document aims to introduce mobile developers to the complex universe of the mobile industry.
This document summarizes several case studies highlighting how companies have successfully integrated brands into video games. One case study describes how Nike was integrated into the game I AM PLAYR to promote Nike football boots through product placement and unlocking new boots in the game. Another case study outlines how SupersonicAds partnered with ODEON Cinemas and 20th Century Fox to promote the film Prometheus by rewarding Facebook gamers for booking tickets. A third case study details how Nokia promoted its Lumia smartphones through an IGN gaming feature about the top 100 gaming moments.
The document discusses the rise of native smartphone apps and the potential challenges they face from HTML5. It notes that while native apps have driven huge growth, consumers may find managing and updating many apps to be limiting. HTML5 offers an alternative for delivering content and apps directly through the web browser, avoiding issues like platform fragmentation and high development costs for native apps. The economics also favor HTML5 over native apps beyond a certain volume of users. Overall, HTML5 could fundamentally disrupt the current mobile app ecosystem.
Apple is a US corporation known for personal computers, phones, and software. Their iPhone is a popular smartphone that runs on the iOS operating system. As mobile internet usage grows, developing business applications for phones can help companies attract customers and inform them about products/services. The document provides details on finding and using applications from Apple's App Store.
Mobile Developer's Guide To The Galaxy 11th editionMarco Tabor
To develop for the Android platform, developers need the Android SDK, which includes tools for developing, testing, and debugging apps. The primary programming language is Java. Developers create apps by writing code and designing user interfaces in XML layout files. Apps are tested on emulators and devices before being distributed via the Google Play Store.
The document outlines a marketing plan for a proposed mobile app called "Showtime Social" that allows users to coordinate movie plans with friends, buy tickets, and order snacks. It discusses conducting market research on competitors, targeting internet and movie-going users, and promoting the app through social media and partnerships with movie theaters and tech companies. The marketing strategy focuses on creating a memorable social experience for movie fans and establishing the app as the dominant platform in its category.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Developers Guide To The Galaxy 8th editionMarco Tabor
Completely updated and extended edition of this non-commercial overview on mobile technologies and development approaches. Helpful for developers and decision makers without technical background.
Mobile Developer's Guide To The Galaxy Vol.7Marco Tabor
The 7th edition of the Mobile Developer´s Guide To the Galaxy has been presented on the Mobile World Congress 2011. On 160 pages, it gives an updated overview on mobile technologies, the differences between the numerous mobile platforms and possible development approaches. The new edition contains new chapters about app development for BlackBerry, about cross-platform development and about how to create accessible mobile software.
It is an open project hosted and coordinated by the German product and service provider Enough Software. Currently 17 experts from the mobile ecosystem contributed their know how, everyone is invited to join.
Send your feedback and input directly to: developers@enough.de
N1 how to guide: use iphone apps for businessAndrew Grant
Nation1 is a digital marketing agency that started in 2000 focusing on youth and guerilla marketing. It has since refined its focus to provide niche digital strategies for growth-focused clients. The document discusses the rise of mobile marketing through smartphones, particularly the iPhone, and how it has changed expectations around marketing. It describes what apps are and qualities of successful apps, including usefulness, ease of use, and providing value to users. Some examples of popular apps are given like Rotary Dialer and UrbanSpoon.
The mobile landscape is diverse with many operating systems vying for dominance. Android and iOS together command over 90% of the global smartphone market. Windows is trying to gain traction by unifying development across PC and mobile with Windows 10. Other systems like Ubuntu, Tizen and BlackBerry 10 have struggled to gain significant user adoption. Feature phones still account for a sizable portion of global handset sales but their future is uncertain as Android phones become more affordable. Systems like Firefox OS have been discontinued as it is difficult for new entrants to compete against the massive Android and iOS ecosystems. Developers must carefully consider target platforms based on their relative market shares and mindshare among users and other developers.
Golden Gekko is a leading mobile app developer that has created over 400 apps for many well-known brands. It has offices across Europe and North America and a team of over 130 people from various backgrounds. Golden Gekko has been developing mobile apps since 2005 and works with over 100 brands across various industries to create apps for all major mobile platforms and operating systems. The document provides several case studies of apps Golden Gekko has developed for brands such as Bacardi, Absolut Vodka, Malibu, Vodafone McLaren Mercedes, Toyota, Mango, O2, and others.
This document provides an overview of the mobile development landscape. It discusses the major mobile platforms including Android, iOS, Windows Phone, BlackBerry 10, and emerging platforms like Tizen and Firefox OS. It notes that while Android and iOS dominate globally, regional and local markets can vary significantly. The document also covers different app types like native, web, and hybrid apps. It emphasizes that the mobile space is constantly changing and developers need to stay up to date on the latest platforms and trends.
Mobile Developer's Guide To The Galaxy, 15th editionMarco Tabor
- Android and iOS dominate the global smartphone market with over 90% combined share. They are the most important platforms for mobile developers.
- Feature phones still account for around 1/3 of global phone sales, but their future is uncertain as Android phones become cheaper. Key platforms for feature phones are Java ME and BREW.
- Windows has emerged as the clear #3 platform and continues to gain share, especially outside the US.
- Other platforms like Sailfish OS, Firefox OS, BlackBerry 10, and Tizen aim to compete but have yet to gain significant traction in the crowded mobile market.
Mobile Developer's Guide To The Galaxy No.10Marco Tabor
The community-driven, non-commercial, free handbook about mobile technologies. Learn everything about the differences between the platforms, cross-platform approaches and key topics like how to implement NFC, security or haptics in mobile apps.
If you want the book as a hardcopy or want to get involved as a writer or sponsor, write to developers@enough.de
This document provides an overview comparison of the Android and iOS mobile operating systems. It discusses that Android has an open-source model supported by the Open Handset Alliance while iOS uses Apple's closed-source model. The document outlines the history and timeline of version releases for both Android and iOS. It also summarizes some of the key differences between the two platforms in areas like development environment, hardware choices, and app performance.
Globant Hybrid Mobile Development White PaperAndrew Burgert
The document discusses hybrid mobile development as a cost-effective strategy for building cross-platform smartphone apps. Hybrid development uses both native and web technologies to create apps that can run on multiple platforms like Android, iOS, and Windows phones. This allows companies to reuse code and share components between platforms more easily than developing entirely separate native apps. The document provides an example comparing the costs of a hybrid vs native-only mobile development team. It finds that a hybrid approach allows companies to develop for multiple platforms in a more budget-friendly way while still providing a good user experience.
Mobile Developer's Guide To The Galaxy No. 9Marco Tabor
This non-commercial brochure by the German company Enough Software (www.enough.de) provides an overview on the different mobile technologies and platforms. Almost 20 writers contributed their know-how and outline their views on the pros and cons of different operation systems and development approaches. Together with the Wireless Industry Partnership (WIP), we started this project in 2009. The current 9th edition has been presented in October 2011 and consists of 170 pages.
Please send your feedback and input directly to developers@enough.de
Use the same address if your company would like to sponsor upcoming editions.
In case you would like to get hardcopies of the guide, we will be happy to send them over to you. You would just need to pay us the postage and packaging.
Branded mobile applications are created by large brands to increase engagement and sometimes generate sales. The document discusses three branded mobile apps:
1) Pizza Hut's mobile app allows users to order pizza from their phone, the first national pizza chain to offer this functionality. It has over 1 million downloads and $1 million in sales.
2) Purina's PetCentric Places app lets users find pet-friendly locations and share pet photos. It aims to increase brand engagement without direct sales.
3) Hallmark's mobile app allows sending digital greetings to contacts, which earns Hallmark money only if the recipient opens the greeting. It has innovative social features and over 550 greetings.
interTrend Communications is a full-service communication agency specializing in the Asian American market with over 20 years of experience. They deliver comprehensive web, social, and mobile solutions using various technologies best suited to each client's needs. Their capabilities include digital strategy, user experience design, app development, social media management, and more. interTrend has successfully executed many digital campaigns for clients such as Toyota, State Farm, and East West Bank.
Critical news and insights from Facebook's F8 conference - including updates to Facebook Messenger as business platform and the release of the Parse SDK for connected devices.
iPhone App Marketing: ComboApp Case Studies 2013ComboApp, Inc
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.
Alt tab mobile company overview - feb 2015Roger Jones
We build iOS and Android apps for startups. The process involves workshops, mockups, documentation, design, engineering, and launch. They have experience in infrastructure, security, testing, and social features. Their team provides leadership and structure. Their portfolio shows apps for networking, shopping, sharing content, fitness, image recognition, payments, jobs, interviews, and food sharing. They customize apps for mobile and integrate with APIs and backends.
Enter to the whole of Mobile development. Understand how to create a mobile campaign especially via iOS applications. Omnitoons has created over 40iOS apps and currently focuses on Enterprise applications.
The document summarizes Mindpace's mobile app portfolio and capabilities. It highlights experience building apps for iOS and Android in areas like social media, messaging, photo/video sharing, location services, payments and more. Specific apps are described that cover domains like sports, events, tourism, food trucks and more. Client testimonials praise Mindpace for their excellent, reliable and honest service.
Crispy Bacon Srl is a digital company founded in 2013 that helps other companies take part in the fourth industrial revolution by analyzing, designing, and developing innovative digital solutions such as mobile apps, websites, and IoT products. It offers services including web and mobile development, UX/UI design, project management, business development, and marketing. Some of its clients and projects include Unicredit, UBI Pay, PEdAL ED, Blanx, L'Angelica, Baxi, App Thun, and Hydor.
The document discusses the top 5 decision points that are important for developing a successful mobile app:
1. Determine the main purpose of the app and focus on solving a specific problem or need.
2. Identify the target customer and understand what functionality and design will appeal to them.
3. Research competitors and identify ways to differentiate your app.
4. Choose which platform(s) to develop for based on the target customer and market potential.
5. Decide on a price point, whether to charge for the app or use advertising, based on competitive apps and the app's value.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
The document provides details about the MyFace mobile app, which aims to simplify the Facebook experience. Some key points:
- MyFace displays Facebook content within 5 tabs and incorporates gestures for quick interactions like liking posts.
- It has over 20,000 monthly active users and a retention rate of 72%, showing most users stick with the app.
- Future plans include expanding to Android (25% of work), fine-tuning the iOS version (15%), and developing versions for Blackberry, Windows, and redoing the Mac app (35% of work combined).
apprupt is the first affiliate network focused on mobile apps. It connects app developers and publishers to help users discover relevant apps. Apprupt aggregates apps, optimizes placement within its network of publishers' sites and mobile app stores, and tracks performance. Developers can list apps for a pay-per-download fee or revenue share. Publishers benefit from customized app stores and contextual recommendations to drive user discovery and purchases. Apprupt also provides analytics to help developers measure and improve their marketing campaigns.
Hire Ionic Developer to Build Cross-platform, Feature-rich, and most advanced...Katy Slemon
Here we provide you 2020 guidelines about to hire ionic developers to build cross-platform and hybrid app development with feature-rich and super fast speed.
Get the most of benefits from i os app for your business globallycodevian
Android app development terminology is simple to learn. Developing Android apps provides opportunities for both full-time jobs and part-time work. The open source nature, customization options, and large user base of Android make it a popular platform for app development. Creating an e-commerce app requires considering the market, desired features, and development costs.
The Comprehensive Technical Guide to iOS Mobile App DevelopmentLucy Zeniffer
This is an article about the ultimate guide to iOS app development. It discusses what iOS app development is and why businesses need mobile apps. It also details the technical aspects of iOS app development.
1. Developing a successful mobile app requires more than just building the app - it requires optimizing the app for app stores and monetizing the app through various strategies like paid downloads, in-app purchases, ads, and offers.
2. After publishing an app, developers must optimize it for app stores through techniques like including relevant keywords, updating the app icon and screenshots, and releasing updates on multiple app stores.
3. To make money from an app, developers can offer it for a paid download or use a freemium model with in-app purchases, integrate ads like banner or interstitial ads, or offer surveys and offers for rewards in the app. Developing an innovative app with engaged
The document discusses the growing mobile app market globally and in Australia. It notes that the iPhone App Store has passed 10 billion downloads and 400,000 apps, while Android has over 1 billion downloads. Three quarters of Australian smartphone users have downloaded free apps, most commonly in the categories of social, games, maps, travel, and weather. The document outlines the landscape of paid and free apps, and how free apps can improve brands through loyalty, exposure, and market research. It provides examples of successful branded utility and entertainment apps, and discusses best practices for developing, marketing, and supporting apps over the long term.
How Did Instagram Transform Itself Towards Community Building Tool?NetContent
Instagram is one of the fastest-growing apps since its launch in the year 2010. It has a bright future ahead of it, thanks to its constant tactical updates while maintaining a close resemblance to its original software. Learn about the Instagram Journey where it has transformed itself from being a simplistic camera app to a community-building application.
Top successful companies made using React Native app development.pdfMoonTechnolabsPvtLtd
Have you ever wondered what makes businesses like Instagram, Facebook, Pinterest, and Skype stay ahead of the game? Successful companies thrive using modern technology and these leading companies have done the same by incorporating React Native app development into their business processes.
How not to fail while making an app like instagramNarola Infotech
While developing an app like Instagram, it’s important to think about every element. There are hundreds of mobile applications available. So, it is critical to creating something unique and appealing.
Similar to iPhone App Marketing: ComboApp Case Studies 2010-2011 (20)
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
Abby Lee Dance Secrets App - Mobile Marketing Case StudyComboApp, Inc
The Abby Lee Dance Company launched a mobile app to capitalize on the success of their TV show "Dance Moms" but faced the challenge of reaching their niche audience. Comboapp provided recommendations including campaign promotion analysis, media channel performance research, UI/UX recommendations, and user acquisition source evaluation. Following Comboapp's solutions focused on defining profitable user acquisition sources, improving organic traffic and retention, determining key UX issues, and creating conversion splits, the app reached 100,000 installs in the first 10 days after launch.
SeaWorld Kids App - Mobile Marketing Case StudyComboApp, Inc
A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld
Bungee Mummy Mobile Game - Mobile Marketing Case StudyComboApp, Inc
ComboApp ran Instagram and Facebook ad campaigns for the mobile game "Bungee Mummy: Challenges" to maximize app installs while decreasing cost per install (CPI). Through constant optimization over 8 weeks, the campaigns successfully lowered CPI by 5 times and also generated a significant number of organic installs.
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Cox Communications - Mobile Marketing Case StudyComboApp, Inc
Comboapp was hired by Cox Communications to evaluate their Flare Kids mobile video content project for children. Comboapp analyzed Cox's Flare Kids mobile apps, providing an evaluation of suitable monetization models along with market research, UI/UX audits, competitor overviews, and recommendations based on statistical data and user behavior analysis to help Cox improve the apps.
Intel Mobile Marketing Program - Mobile Marketing Case StudyComboApp, Inc
ComboApp was hired by Intel to run a marketing campaign for a select group of mobile app developers. The goal was to optimize apps for parents and create an active user base, which can be difficult as parents are selective about apps. Through custom campaigns including market research, media coverage, social media promotion and targeted ads, ComboApp increased organic app downloads by up to 300%, exceeding the goals set by Intel.
The document provides tips and strategies for analyzing competitors and determining if a mobile app product is unique. It outlines an 8-step process for conducting a competitive analysis that includes identifying key competitors, checking accessibility across platforms and stores, analyzing traffic patterns and sources, researching media mentions, reviewing product updates, analyzing app store optimization efforts, comparing monetization models, and identifying key product features. The goal is to understand how a competitor achieved success and position a product differently to avoid direct competition. Thorough research is emphasized as key to developing a successful marketing strategy.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
5 tips for effictive holiday season mobile app marketing. A set of practical steps we suggest app developers to follow to take advantage of app users increasing Xmas app shopping activity.
Advice for young communication professionalsComboApp, Inc
This document provides 5 tips for young communication professionals. The tips are: 1) Work across different areas of communications like marketing, PR, advertising to gain valuable experience; 2) Become an expert in the latest methods within your chosen field through internships and following industry leaders; 3) Use and become addicted to the technologies you work with to become an expert; 4) Learn to network effectively by listening and being helpful to others; 5) Set professional goals and continuously challenge yourself by adding new goals as you achieve them to keep growing your skills.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
iPhone App Marketing: ComboApp Case Studies 2010-2011
1. Appacity Inc.
Messagey! SMS/MMS Unlimited (Social Networking)
June 25th, 2010
Background
A Canadian Start-Up, Appacity entered the App Store with its launch of
Messagey! This app provides users with the ability to send SMS messages via
the internet, rather than through their carriers’ normal SMS system. The
application requires only a Wi-Fi connection, and allows users to send and
receive an unlimited number of free messages.
Challenge
Entering an industry flooded with messaging options for consumers, Messagey!
naturally encountered a great deal of competition within the App Store’s Social
Networking apps category. Furthermore, given the fact that numerous competitors’ titles offer
the similar services through similar means, it was crucial to the client to differentiate their
product from its competition. After attempting a number of unsuccessful marketing pushes
themselves, Appacity reached out to ComboApp in order to find an effective marketing solution
to promote Messagey!
Solution
After analyzing the client’s application and understanding which aspects differentiated it from
competition, ComboApp developed a customized marketing package on behalf of Messagey!
Services carried out by ComboApp as part of this campaign included the following: Creation and
distribution of an App Video demo review throughout largest mainstream web-based video
outlets, and 10 guaranteed review submissions at major review websites. These services were
specifically geared to provide Messagey! with increased exposure among app shoppers and to
provide it with higher visibility throughout the App Store.
Results
ComboApp’s concerted marketing push fueled Messagey’s rise to the 18th overall position in the
App Store’s prominent TOP Paid Social Networking apps category. A highlight of this campaign
also saw Messagey! mentioned throughout numerous major video sites after the initial release of
its video review. Now ComboApp Marketing & PR Agency continues cooperation with
Appacity on the new project for Messagey!
2. Ideateca Factory, S.A.
iBasket Free (Games)
July 2nd, 2010
Background
Ideateca is a software and applications developer specializing in the
creation of web services and games across a diverse range of
platforms. The company has developed and released three iOS
games onto the App Store, including iBasket Free. This is a
basketball themed game where players are challenged to make
baskets from a variety of distances and positions.
Challenge
The client had already utilized a marketing campaign which pushed the app into App Store’s
TOP Sports Games app category, and wanted to drive the popularity of their product up even
further with the ultimate goal of securing a spot for iBasket Free among top 10 apps within this
category. Ideateca reached out to ComboApp in order to turn this goal into a reality.
Solution
The client chose to utilize two of ComboApp’s most popular and established marketing services
to help them push iBasket to become one of the top ten most popular Sports Games on the App
Store. Specifically, the two measures they utilized were our Sales Generation and Customer
Reviews aggregation services. These marketing efforts were geared to cement iBasket’s positive
user reputation on App Store and reach top positions in Sports Games category.
Results
Once ComboApp implemented its marketing campaign, iBasket Free was able to break into the
Top 10 Free Sports Games app category and top the list as the most popular Free Sports Game
title on App Store. Even after ComboApp ceased active marketing operations on behalf of
iBasket, the app has established itself as a top mobile sports gaming title and continues to rank
among the most popular iOS sports games to this day. The application has also appeared on App
Store’s influential “What's Hot” Sports Games Category as well, an appearance that further
helped to increase the number of downloads and overall popularity.
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3. Viet Tran
Notes Plus (Productivity)
October 10th, 2010
Background
Minnesota based Viet Tran, is a Web / software application developer active
since 1996, independent iPhone & iPad app developer at Touch Editions.
Tran’s debut app on the App Store was the iPad productivity app Notes Plus,
which was released in July, 2010. He has since released several new versions
of this highly acclaimed note-taking utility.
Challenge
Viet Tran has had a long history of partnering with ComboApp for marketing
solutions, initially reaching out to us when attempting to promote the first version of Notes Plus.
After releasing Notes Plus version 2.0 he was in need of an affordable but yet effective
marketing campaign to promote his newly enhanced app throughout App Store’s iPad
Productivity Apps category. As Notes Plus was already a fairly popular title at this point, the
main marketing challenge lay in the fact that the app would be in direct competition with first
tier note taking competitors such as Apple's own titles including Pages, Numbers, Keynote, and
GoodReader for the iPad.
Solution
Viet Tran opted to utilize our Post-Launch marketing service package. This marketing campaign
option involves drafting and distribution of a targeted press release, app reviews generation and
active app promotion throughout various iOS focused web forums. Furthermore, an optimal
dynamic app pricing strategy was provided on behalf of the client as well. This strategy would
involve numerous price changes in order to provide the application with maximum exposure
after the release of its newest update.
Results
After all aforementioned marketing services were executed Notes Plus 2.0 experienced a rapid
ascension to the top echelon of iPad applications in terms of its public profile and sheer
popularity with iPad owners. The app was featured in App Store’s “New and Noteworthy” iPad
Productivity Apps category and Top Grossing list. At the height of its popularity, Notes Plus was
ranked as the #1 Paid iPad Productivity App on the App Store as a whole, beating out
competition from Apple itself, as well as numerous other large corporate competitors.
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5. Wet Productions Inc.
My Virtual Girlfriend (Games)
December 22nd, 2010
Background
Founded in 2003, WET Productions is a mobile applications and games
developer. The organization utilized its unique 3D Engine “Cadabra3D”, to
create original games and entertainment applications, as well as promotional
games for external clients. In early 2009 the developer decided to create an
iPhone “sim” themed game featuring a virtual girlfriend that users could interact
with through their iPhone. The result of this work was My Virtual Girlfriend,
which was released for iPhone in 2010.
Challenge
The client’s goal was to break into the top 100 Entertainment apps on the App Store in the U.S.
The developers knew that they needed to execute a marketing push on behalf of their app in
conjunction with an update set to go live during the 2010 holiday season. ComboApp was tapped
to help the client achieve and exceed these goals.
Solution
At the client’s request ComboApp utilized its Twitter Boost, Press Release, and iTunes App
Reviews by Independent Reviewers services to promote My Virtual Girlfriend during the
holidays.
Twitter Boost was utilized to spread the word about the My Virtual Girlfriend's update on
Twitter among around 1,000 ComboApp followers - the community of people, who are
interested in iPhone and iPad apps related topics.
Press release generation and distribution service was used to distribute the news about the app's
update to the variety of media outlets and gain their attention. Utilizing Press Release service
allowed to cover the great number of media outlets within 24 hours and get a great exposure for
the app.
In fact the app press release was published on 562 media agencies websites and produced
12,000+ app impressions, Google search for the press release title returns more than 21,000
results. The publicity push was so effective that it even caught the attention of a writer for the
popular late night show “George Lopez tonight!” who had picked up the news and incorporated
it directly into the monologue for comedian George Lopez. The show aired on December 23rd
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6. 2010. Here is a clip of that show; the point in the monologue that talks about the game is
1 minute in -
http://www.lopeztonight.com/episode_recaps_and_highlights/last_nights_standup_122310.php
Although this is a rare chance and we were fortunate enough to have that happen, it definitely
would not have happened without the press release distribution to the various media outlets that
morning.
Furthermore, aggregation of iTunes App Reviews by Independent Reviewers resulted in a solid
accumulation of positive reviews, something which helped to jump start app sales and contribute
to widespread positive word of mouth among app shoppers as well.
Results
The positive results of ComboApp’s marketing campaign on behalf of My Virtual Girlfriend can
be best summed up by the client themselves:
“Our most recent marketing push (December 22, 2010) has been a great success for us. . . [in
the past] I had paid for many ads spots on iPhone game targeted websites but always found the
results disappointing. Since I was literally running out of money, I needed something within
budget that had a really good return on investment. ComboApp allowed me to pick and choose
items à la carte that were both fair and affordable. The combined items contributed to our
current success. The results speak for themselves….”
Mike Amerson
Founder, Wet Productions Inc.
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9. INTERSOG LLC
Learning To-Go MBA (Business, Finance)
February 16th, 2011
Background
Located in Chicago, Illinois, INTERSOG is a leading maker of mobile apps with
almost 200 titles available on the App Store. The organization has a wide range
of Mobile Learning products which are in great demand among business
enthusiasts and entrepreneurs.
Challenge
Reaching out to mainstream media outlets for support has been a major long-
term marketing goal for INTERSOG. The client views such outreach efforts as
an effective way to building its reputation within the mobile marketplace and
attract new customers to its many educational and leisurely applications. Given the enormous
competition between rival mobile app development companies, the client found that consistently
accomplishing efforts to garner such support represent a constant challenge. To ensure their
success in this capacity on a long-term basis INTERSOG reached out to ComboApp for
marketing assistance.
Solution
INTERSOG applied a number of methods such as personal press release distribution to publicize
new releases, promoting both the company as well as news regarding specific products via
Social Media channels such as Twitter, Facebook, LinkedIn, YouTube, and blogs, as well as
developing a strong mobile app portfolio on the App Store over time.
Results
When coupled together, marketing outreach efforts ComboApp applied on behalf of INTERSOG
allowed the organization to steadily build mainstream exposure, leading the client to be featured
on various high profile tech-oriented blogs and media outlets including Mashable.com. To
review INTERSOG's full line of Learning To-Go MBA apps included in Mashable's list of
useful iPhone apps developed specifically for use by small business owners please visit:
http://mashable.com/2011/02/15/educational-iphone-apps-small-business/
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11. INTERSOG LLC
Business Education Mac apps series
(Business and Finance)
April 12th, 2011
Background
Located in Chicago, Illinois, INTERSOG is a leading mobile
application and software solutions developer with nearly 200 titles
available on the App Store. The organization has a wide range of
Mobile Learning products which are in great demand among business
enthusiasts and entrepreneurs.
Challenge
The company had recently launched an initiative to port their full line of Learning-To-Go
educational apps onto Apple’s newly opened Mac App Store, a new virtual marketplace created
for Mac laptop and desktop owners. The client sought to find new prospective customers for
INTERSOG’s premiere business and finance learning franchise and evaluate the financial
viability of this new laptop/ desktop focused virtual marketplace as a whole in the process.
Solution
To meet the client’s challenges ComboApp implemented app reviews by independent reviewers
for applications INTERSOG ported into the Mac App Store and drafted a press release
announcing the arrival of the client’s full Learning-To-Go application library onto this new app
market as well. This announcement was geared to accentuate the advantages this new platform
held for the app franchise as a whole, and was distributed to mainstream web media outlets
frequented by the clients target consumer demographics.
Results
As a result of ComboApp’s concise and well-focused marketing efforts several of INTERSOG’s
Learning-To-Go applications rose to prominence in the Mac App Store’s Paid Business apps
category, four of them ranking with the TOP 10 positions on this list. Furthermore, multiple
Learning-To-Go apps were featured on the dynamic new marketplace’s Top Grossing Business
and Top Grossing Finance categories as well.
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13. NXP Software B.V.
CineXPlayer - The best way to enjoy your Xvid movies 2D & 3D
(iPad Utilities)
May 25th, 2011
Background
Netherlands-based NXP Software is an Independent Software Vendor
with a global contingent of support from various leading mobile device
vendors. The company specializes in developing innovative multimedia
solutions to help mobile device manufacturers, service providers, and
operators alike deliver vibrant, easy-to-enjoy multimedia experiences
that truly stand out from the crowd. NXP Software has established
strong partnerships with key vendors to ensure optimum flexibility,
ease-of-integration, and interoperability between its hardware and software platforms. Its
LifeVibes software is currently used in over 650 million mobile devices, making the company
the market leader in software solutions for mobile multimedia solutions.
Challenge
NXP was preparing to release a major update for their application, CineXPlayer – an iPad
optimized movie playing app. In terms of marketing the clients goal was to increase consumer
awareness of this newly updated app amongst iPad users, expose it as a viable alternative to
Apple’s native video player for iPad, and therefore secure more downloads.
Solution
NXP purchased the number of services from ComboApp, including: App Store SEO
implementation, News Submission to Related Resources, App Store site SEO enactment, and
implementation of our premiere “Twitter Boost" to create buzz for the application throughout the
social networking realm.
Results
Applying the aforementioned services resulted in CineXPlayer gaining a broad base of
consumers and general mobile media buzz, which together propelled the application from a
tenuous mediocre reception on the app store to a spot in the App Store’s hyper competitive TOP
10 Paid iPad Utilities Apps category as well as its more general big brother, the TOP Grossing
iPad Utilities App list for several weeks in a row.
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15. Majorspot, Inc.
Ghostwriter Notes (iPad Productivity)
June 2nd, 2011
Background
Majorspot, Inc. is an independent mobile development company founded and
run by Michael Privat. The organization is dedicated to building iOS
applications of the highest caliber for the iPad, iPhone, and iPod touch. The
company prides itself on providing effective customer support and consistent
updates to make their products continually better.
Challenge
The client was planning on releasing a newly updated version of Ghostwriter
Notes, its popular note taking application developed specifically for use on the iPad app. Seeking
to publicize the update’s launch in order to break Ghostwriter Notes into the App Store’s TOP
100 iPad Productivity Apps list, the client reached out to ComboApp. As this category is heavily
dominated by Apple’s own applications such as Pages, Numbers, and the like, the client knew
that finding success would be a difficult endeavor.
Solution
To publicize Ghostwriter Notes’ update Majorspot, Inc. elected to utilize the following
marketing services:
• Guaranteed Submission to 10 major review sites
• Sales Generation/Download Generation (100)
• Branded Press Release.
Results
Within three days of ComboApp’s marketing services being executed Ghostwriter Notes for iPad
blasted its way into the iPad’s TOP 100 Productivity Paid Apps list. Its success did not stop there
however. On the heels of its own rise through the ranks of the App Store, Ghostwriter Notes
found a spot in App Store’s Top Grossing Apps list, where it remained for more than a week.
Together, the awareness and customer aggregation this rise in popularity brought about enabled
15
16. Ghostwriter Notes to position itself as a serious competitor to other top-tier iPad note
productivity applications.
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17. WASAC Research Institute of innodis
Defen-G Astro (Games)
September 1st, 2011
Background
Established in Seoul, South Korea in October 2003, WASAC
Research Institute of innodis is a mobile application research and
development firm focused on emerging gaming technologies.
The company actively supports emerging industry trends in the
sphere of gaming technologies.
Challenge
Defen-G Astro, a strategy action defense game, was launched onto the T-Store (a game
marketplace developed by SK Telecom), Korea Telecom’s Olleh Market, LG Telecom’s OZ
Store, as well as Samsung App Store. Since becoming available on these markets Defen-G has
established a positive reputation with customers. Throughout these markets players have cited
the game’s overall presentation, engaging gameplay, and animation quality as key reasons for
their warm reception of the product. Given these early successful launches, the client had begun
preparations to introduce Defen-G Astro onto the App Store beginning in early July 2011.
Solution
With limited experience promoting applications on the App Store, Innodis contacted ComboApp
to help publicize and promote the paid version of Defen-G during its launch onto this
marketplace. After analyzing the app and reaching out to the client to understand their needs,
ComboApp developed a customized marketing plan for Innodis' Defen-G Astro. This marketing
plan included the following services from ComboApp:
• Guaranteed app reviews at 10 major review websites to heighten Defen-G’s visibility
amongst likely consumers.
• Sales Generation/Download Generation Service (500 Downloads).This service was executed
to help drive initial traffic towards Defen-G Astro and position the app to have maximum
exposure among prospective customers within the App Store.
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18. Results
ComboApp’s promotional campaign on behalf of Defen-G Astro began on September 1st, 2011,
and within less than one business day the app had already been on the App Store as one of the
market’s top Strategy Games (ranked #29 overall), and Action Games (#73) categories.
Furthermore, as of September, 1st Defen-G Astro was also able to reach a peak ranking of #194
on the App Store’s prestigious general Top iPhone Games category.
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19. Play Pen Studios Ltd.
SkillZ for iPad (iPad Games / Music)
September 8th, 2011
Background
Play Pen Studios is a Hong Kong-based independent video game
developer founded in 2005. After winning a game design competition
hosted by Microsoft, the company went on to become certified
developers for the Xbox platform and performed a multitude of project-
based services for Chinese developers and publishers.
Challenge
Play Pen Studios was planning on releasing a brand new musical iPad game into the highly
competitive iOS game environment. This was the first game released by Play Pen Studios, and as
a result the company's app marketing experience was extremely limited. SkillZ for iPad was
launched onto the iPad's Games / Arcade and Music categories on the App Store.
Solution
To effectively promote the game ComboApp executed the following services for Play Pen
Studios' SkillZ for iPad:
• Press Release drafting and distribution
• Aggregating of 10 iTunes App Reviews by Independent Reviewers
• App Submission to 50 Review Sites
• Twitter Boost campaign.
Results
Combining a high quality mobile gaming title – in this case SkillZ for iPad – and the prompt
execution of numerous marketing services deemed appropriate for the app's launch, helped
SkillZ for iPad achieve a peak ranking as the #1 downloaded application on the App Store's iPad
Music Games chart. Furthermore, the app was able to retain this position for two consecutive
weeks. SkillZ for iPad was also able to breach App Store's Top 100 iPad Arcade Games chart.
The app was also recognized by Apple's own employees for its quality, and chosen to be
19
20. included in their coveted "What We Are Playing" feature in the App Store's general iPad game
category as well.
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22. Playpiegames Co., Ltd.
10Plus – The Brain Game for you and your kids!
(Educational Games)
October 20th, 2011
Background
Founded in Seoul, South Korea in August 2011, Playpiegames Co., Ltd. is an
energetic group of creatively minded game lovers dedicated to utilizing
innovation and imagination to develop uniquely challenging and entertaining
mobile gaming titles. The organization's parent company, Actoz Soft, is a major
global game developer focused on the online gaming sector.
Challenge
Playpiegames Co., Ltd. had contacted ComboApp to employ a wide array of
highly effective marketing services geared to successfully break their new
mobile application,10Plus, through into the App Store’s TOP 25 Paid iPhone
Educational Games category immediately after the app’s initial release in order to ensure that it
was well positioned for success from the start.
Solution
Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered
marketing campaign for 10Plus that sought to engage an audience demographic that would be
most receptive to mobile educational products – namely tech conscious parents. To reach this
audience ComboApp publicized 10Plus clearly as an educational product for kids and parents on
various major app review websites, Apple-centric media resources, and targeted promotion on
multiple social media channels.
We were able to achieve our clients’ goal of breaking 10Plus into the App Store’s TOP 25 Paid
Educational iPhone Apps list by tapping our considerable resources in the Mac focused web
media arena and positioning 10Plus accurately and effective within the public eye. This approach
led scores of consumers already primed to acquire mobile education solutions to take notice of
and ultimately invest in the app, precipitating its success within the mobile marketplace.
Results
The efforts of ComboApp’s professional team culminated in 10Plus – The Brain Game securing
a spot in the iPhone’s TOP 25 Educational Games and TOP 50 Puzzle categories lists
immediately after the app’s initial release. The application was featured in the iPhone’s New
applications list and peaked in the #16 position the App Store’s TOP Paid Educational iPhone
Apps list as well.
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23. Furthermore, 10Plus – The Brain Game retained its position within the TOP 50 Educational
Games category for several consecutive weeks long after all active promotional efforts had been
completed on ComboApp’s part.
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24. Coca-Cola Amatil
Formula (Lifestyle)
October 21st, 2011
Background
Based in Australia, Coca-Cola Amatil is one of the largest bottlers of non-
alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the
world’s top five Coca-Cola bottlers. The company has operations in five
countries – Australia, New Zealand, Fiji, Indonesia and Papua New Guinea –
manufacturing, selling and distributing a diversified product portfolio including
carbonated soft drinks, water, sports and energy drinks, fruit juice, flavored milk,
coffee and packaged ready-to-eat fruit and vegetable products.
Challenge
Coca-Cola Amatil’s new mobile bartending application, Formula, represents a training resource
for hospitality professionals as well as anyone interesting in learning more about various drink or
cocktail recipes, and the fundamentals of bartending. Amatil aimed to establish the global
visibility and popularity of this app prior to and during its initial release onto the App Store, and
contracted the ComboApp as a mobile marketing specialist to help them achieve this goal.
Solution
ComboApp implemented multiple marketing services to publicize Formula and raise the
application’s profile within the media as a means of encouraging consumer interest and
ultimately larger download volumes upon release. The following services were executed as part
of this project:
• A Press Release was drafted and distributed to dedicated Mac-centric resources. This
increased the app’s visibility and brought it valuable exposure amongst web based
journalists and bloggers.
• App Store SEO analysis was undertaken, which allowed ComboApp’s team to optimize
the applications searchablity on the web.
• Forum Release Announcements were issued to spread the word about Formula’s release
on targeted app-centered forums in order to reach out to a wide audience of prospective
customers.
• A Sales Generation/Download Generation campaign was executed to kick start sales of
the application.
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25. Results
As a result of the aforementioned marketing and promotional techniques performed by
ComboApp, Formula was able to find a large scale audience in the mobile marketplace.
Highlights of Formula’s success included a peak position as the 47th most downloaded iPhone
application in the App Store’s Lifestyle category – attained on October 28th, 2011 –, and as the
80th most downloaded app in the iPhone’s Paid Lifestyle apps list for this same time frame.
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26. MoboTap Inc.
Dolphin Browser (Productivity)
November 15th, 2011
Background
MoboTap Inc. is a mobile technology developer committed to advancing the
mobile revolution by improving the way people experience the web through
their mobile devices. The organization was founded by a team of proven
engineers and entrepreneurs keen on continuously pushing the limits of mobile
technology.
Challenge
MoboTap Inc. had contacted ComboApp prior to releasing an update of their
premiere web browsing app, Dolphin Browser, onto the App Store. The company was looking to
secure a spot for their application at the crest of the App Store and increase its overall visibility
among mobile consumers.
Furthermore, the client sought to grow the number of iOS platform downloads for the app to
better reflect the download numbers it was already experiencing among Android consumers,
where the app had already gained traction as one of the most popular titles among shoppers.
Dolphin Browser itself was developed as an enhanced alternative to Apple's and Android’s own
default browsing platforms. The app features enhanced functionalities including gesture
controlled web browsing, tailored webzine access, and more.
Solution
A demanding project in light of its scope as well as the levels of success the app would need to
measure up to, after discussion with the client ComboApp analyzed Dolphin Browser.
Subsequently our marketing teams developed a customized marketing plan to tackle the
challenging prospect of marketing the app effectively. Our program was uniquely tailored to suit
the client’s need and included utilization of the following marketing services:
• Ad Campaign drafting and implementation
• Mass mailing efforts reaching out to 10,000 active & app-engaged iPhone users
• Twitter Boost web based promotion
• Release Announcements on Related Resources
• Forum Participation to build hype about the application among app enthusiasts
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27. • Reviews Generation in order to ensure that the app held a positive, independently
attained rating on the App Store
Results
ComboApp’s professional marketing team executed the aforementioned marketing efforts in a
concise and ultimately highly effective manner. The culmination of our work saw Dolphin
Browser reach its own pre-defined goals - which the client had set up at the outset of our
collaboration. The app was able to garner an impressive amount of new user downloads in a
relatively short amount of time, something that helped its heightened profile and alternatively
helped drive its visibility up even further.
Hallmarks of Dolphin Browser’s successful marketing push came in the form over numerous
milestone achievements. On November 18th, 2011 the application peaked at #15 in the iPhone’s
Top Free Apps list, and on November 21st, 2011 reigned as the #1 most downloaded app in the
iPhone’s Free Productivity Apps category. As an added measure of its increased popularity,
Dolphin Browser was featured in Apple’s coveted “What’s Hot” app feature section.
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29. Ibexis Studio
Snakes and Ladder World Edition (Games)
November 29th, 2011
Background
Ibexis Studio is a burgeoning game and mobile applications developer
focused on providing mobile solutions of the highest caliber to app
shoppers across a diverse spectrum or genres. In October 20, 2011 the
company released Snakes and Ladder World Edition, a universal iOS
app that represents a digital update of the classic board game of the
same name.
Challenge
Ibexis Studio had contacted ComboApp roughly a month after releasing Snakes and Ladder
World Edition onto the App Store. At the time the client contacted ComboApp the app had
virtually no prior success in generating any significant volume of downloads. To remedy this
situation, Ibexis Studio decided to employ our services to break the app through into the App
Store’s TOP 100 Paid iPhone Board Games category. Confident in the quality of their product,
Ibexis hoped that such success would greatly increase their app’s visibility throughout the
mobile iOS marketplace and intrigue even more prospective customers to download it.
Solution
Understanding that the client had no clear proposed structure for app promotion, we decided to
employ an overarching promotional campaign on their behalf. Consisting of a custom fitted
variation of our popular TOP 100 Campaign, ComboApp’s market analysis, marketing, and SEO
teams developed a multi-service marketing effort for Snakes and Ladder World Edition which
covered differing audience demographics across a diverse variety of outlets -- including targeted
web media outlets, app user forums, and the like. Positioning the application as a tech-savvy
digital update of a board game that was already established and near and dear to legions of
gaming enthusiasts allowed us to successfully intrigue and interest a large pool of mobile
consumers.
Results
As a result of complex marketing and promotional techniques performed by ComboApp, Snakes
and Ladder World Edition was able to rise from relative obscurity to its requested TOP 100 Paid
iPhone Board Games category, reaching 35th place in November 30, 2011. Additionally, Snakes
and Ladder World Edition was featured in Apple’s Top Grossing iPhone Board Games list.
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31. Vapssky Technologies Inc.
Draco the Dragon: The Fire-Breathing Quest! (Games)
December 6th, 2011
Background
Vapssky Technologies, headquartered in Houston, TX, is a mobile application
development studio. The company specializes in creating productive, attractive,
and user-friendly mobile applications. A pioneer in mobile application
development, Vapssky is currently working on innovative mobile products to
enhance customers’ mobile experiences.
Challenge
Vapssky Technologies had contacted ComboApp prior to the initial release of
their newest mobile game, Draco the Dragon: The Fire-Breathing Quest! onto the
App Store. In order to ensure the app enjoyed a successful launch, the client decided to utilize
our services in order to break the app through into the App Store’s TOP 100 Paid iPhone Arcade
Games category.
Solution
After conducting an active dialogue with the client regarding their new game and its unique
attributes, ComboApp executed a custom tailored TOP 100 Campaign on behalf of Draco the
Dragon, focusing on its status as an arcade title with a unique sensory engagement - a feature
allowing users to actually “breathe” fire. We conducted marketing efforts throughout engaged
mobile game forums, and sought out advertising opportunities throughout media outlets catering
to arcade fans as a whole. A significant Social Media exposure by means of our Twitter Boost
service was achieved as well.
Results
As a result of the complex marketing and promotional techniques carried out by ComboApp,
Draco the Dragon: The Fire-Breathing Quest! was able to break into the TOP 100 Paid iPhone
Arcade Games category as per the client’s request - ultimately reaching 80th place within the
category on December 20th, 2011. Moreover, on this same day the app managed to score an
additional win, coming in at #91 in Apple’s TOP 100 Paid iPhone Action Games list.
Furthermore, Draco the Dragon: The Fire-Breathing Quest! was prominently featured in Apple’s
coveted “New and Noteworthy” iPhone Action Games list, adding extra visibility to the unique
new title.
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33. InterServ International Inc.
A+WordPuzzle (Games)
December 30th, 2011
Background
InterServ International Inc. is an experienced independent game
developer founded in Asia. The company develops Massive Multiplayer
Online Games, as well as Casual games for PC, Xbox LIVE consoles,
and Mobile platforms. Their experience, innovation, and quality have
won prestigious awards, including “Most Innovative Game of E3″ in
2004 with Iron Phoenix. This was the first game to allow 16 players to
battle each other simultaneously in an online environment via mobile
device.
Challenge
With no previous experience in marketing apps within the App Store, InterServ International
contacted ComboApp shortly after the initial release of their word game app A+WordPuzzle. An
exciting, arcade action infused word puzzle blast, A+WordPuzzle challenges users to find words
hidden in grids of letters. The player’s goal is to diffuse word bombs to move from one stage to
the next while highlighting as many other words as they can along the way to get the best score
possible.
In order to increase the app’s visibility throughout the web, improve its position in the App
Store, and boost sales, InterServ International sought to break A+WordPuzzle through into the
TOP 100 Paid iPad Word Games category.
Solution
After taking time to understand the client’s needs and review their title, ComboApp executed
their signature TOP 100 Campaign on behalf of A+WordPuzzle. This package of services was
tailored to target the apps core audience base - word game enthusiasts - as well as the
recreational mobile gaming community as a whole.
Results
Our professional team’s efforts culminated in A+WordPuzzle rising well within Apple’s TOP
100 Paid iPad Word Games category. Ultimately the app reached its peak position - 15th place -
in December 30th, 2011. Furthermore, on this same day A+WordPuzzle broke into Apple’s
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34. highly competitive TOP 100 Paid iPad Educational Games list as well, peaking at #28 in that
chart.
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35. SK Planet
StyleTag – Fashion SNS (Lifestyle)
December 29th, 2011
Background
Founded in Seoul, South Korea, SK Planet drives customer satisfaction by
providing optimal services and values in various areas, including Content
Delivery, LBS, Media, Commerce & Ad.
Challenge
SK Planet contacted ComboApp shortly after the initial release of their
application, StyleTag – Fashion SNS, on December 9th, 2011. Disillusioned with
StyleTag’s lack of traction among consumers, the client was interested in
implementing a marketing campaign in order to raise awareness of the unique functionalities of
their product, confident that it would be embraced among fashion minded tech savvy users with
such a push. A socially conscious fashion resource, this app allows tech savvy fashion
enthusiasts to share looks, style, and new trends with like minded fashionistas on the go. With
this app users can follow fashion feeds, find new fashion ideas added by others, and stay tapped
into the global fashion scene all right through their iOS device.
Solution
After spending some time analyzing the application and researching best outlets to reach its
target demographic would be, ComboApp executed the following services, customizing the
execution of each to focus on media corridors frequented by tech hungry fashion enthusiasts:
• An In-app Advertising Campaign, promoting StyleTag within already successful
applications who user base over lapped with the client’s target audience.
• Forum Participation, helping fuel word of mouth awareness of the app throughout web
based social platforms catering to fashion and newly emerging fashion information outlet
trends.
• Twitter Boost service to raise StyleTag’s profile within the powerful exchange network.
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36. Results
As a result of ComboApp’s marketing efforts, StyleTag – Fashion SNS experienced tremendous
increase in popularity. After our promotional efforts were implemented StyleTag was able to
achieve a ranking within Apple’s TOP 10 Lifestyle Apps list, and furthermore was able to
maintain this position almost a week. The highlight of StyleTag’s success came on January 7th,
2012, when the app peaked in popularity as the #1 Most downloaded Free Lifestyle app on the
iPhone, held the #26 position in the App Store’s in Overall Top Free iPhone apps list, and was
featured in Apple’s coveted “What’s Hot” feature section in the Lifestyle category.
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