Presentation of Addis-Africa International Convention and Exhibition Center Share Company.

1. May 16, 2014
Welcome to AAICEC S. C.

2. Introduction
●AAICEC share company is a state of the art
convention and exhibition center that
provides world-class venues for business
events and entertainment which creates
great economic benefits to the business
community and the country as a whole.

3. Introduction
It
1. is a first in its kind in East Africa as a result of its
sheer size and international standard.
2. is a public-private partnership venture pioneer
with Addis Ababa administration and A.A.
Chamber of commerce working together as two of
the initial major share holders.
3. has secured 11 hectares (over 110,000m2 ) of land
in a prominent location.
4. its profitability has been substantiated by the well
known Industrial Projects Service bureau (IPS).

4. Problem
• No easy way exists to access an international standard venue
in Addis Ababa that is critical for the expansion of business,
investment and export in Ethiopia.
• Currently, Ethiopia has no world-class convention and
exhibition center to host major summits and internationally
renowned events that can be crucial drivers of economic growth
as well as strengthen local trade and intellectual engagement.
(WTO)
• Ethiopia is missing from over a trillion dollars annual output
MICE industry.

5. Solution
• The development of one of the key urban
infrastructures. That is a state of the art convention
and exhibition center called Addis-Africa International
Convention and Exhibition Center (AAICEC) share
company to:
Host nationally and
internationally
renowned events
Be a focal point of
business in Africa
Facilitate regional and
international trade and
investment
Extend access to global
markets for Ethiopian
firms
Increase publicity of
Addis, Ethiopia and
Africa
Create revenue by
multifaceted
integrated services

6. Market Validation
Regions
No. of venues
Size of venues
(Million m2
)
Shares (%) in
2011
No. Size
2006 2010 2011 2006 2010 2011
North America 359 370 389 7.1 7.7 7.9 32.50 24.09
Europe 465 477 496 14.3 16.2 15.6 41.44 47.56
Asia 127 143 163 3.9 4.6 5.8 13.62 17.68
Oceania 16 17 21 0.3 0.3 0.8 1.75 2.44
Middle East 32 33 33 0.6 0.9 0.9 2.76 2.74
Africa 25 24 25 0.5 0.5 0.5 2.09 1.52
Latin America 38 40 70 0.9 0.9 1.3 5.85 3.96
Total 1,062 1,104 1,197 27.6 31.1 32.8 100 100
Sources: The Global Exhibition Industry Statistics http//www.ufi.org;
Global trend in the number of exhibition centers and available spaces.

7. Market Validation
North
America,
12,500
South
America,
1,200
Europe,
13,700
Asia and
Pacific,
2,770
Middle East,
700 Africa, 500
Sources: The Global Exhibition Industry Statistics (2011) http//www.ufi.org;
No. of exhibitions
0
50
100
150
200
250
300
Number of Visitors in M
No. of Visitors in M

8. Market Validation
, 0.00%
Europe,
54.00%
Asia/Middle
East, 18.20%
North
America,
12.00%
Latin America,
10.00%
Africa, 3.30% Oceania,
2.50%
Source: ICCA Statistics Report: The International Association Meetings Market (2012)
Market Share per Region by Number of Meetings
U.S.A.
Germany
Spain
UnitedKingdom
France
Italy
Brazil
Japan
Netherlands
China
SouthAfrica
Ethiopia
833
649
550
477469
390360341315311
97
7
No. meetings
Top 10 Countries Ranking by Number of Meetings Organized

9. Market Validation
10,000
11,000
13,200
16,700
18,000
18,000
19,600
20,600
20,668
24,000
26,700
27,000
31,000
33,200
36,300
51,000
56,300
83,000
213,700
Namibia
Madagascar
Sudan
Zambia
Malawi
Ghana
Libya
Angola
Mozambique
Togo
Zimbabwe
Senegal
Morocco
Egypt
Tamzania
Nigeria
Algeria
Tunisia
South Africa
Source: The Global Exhibition Industry Statistics http//www.ufi.org;
African countries ranking in total indoor exhibition space (m2) 2011.

10. Market Validation
1.16T USD MICE industry annual global output (2011).
57 new venues and 3.4 million m2 additional exhibition space 2006-2011 globally.
The biggest expansion by emerging economies.
14% more trade fairs & 21% growth in exhibition space 2006-2012 in the Middle Ease.
15% more trade fairs & 33% growth in exhibition space 2006-2012 in Africa.
About 1/3 of exhibition spaces are in South Africa
Source: www.UFI.org

11. Market Validation
Source: Addis Ababa Exhibition Center
0
5
10
15
20
25
30
35
Local Exhibition International Exhibition
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Number of visitors

12. Product
State of the
art facilities
World class
services
Competent &
professional
staff
Modern
health
facilities
Innovative
business
center

13. Product
Facilities to be built in phases
Exhibition Hall – 1
Exhibition Hall - 2 (50%)
Outdoor exhibition ground
Multi-purpose hall
Conference Center
Office
Shops
Cafe and restaurant
Amphitheater
Phase One
Exhibition Hall – 2 (50%)
Exhibition Hall – 3
Exhibition Hall – 4
Shops
Phase Two
Play ground
Plaza
Hotel
Phase Three

14. Business Model
Total investment capital - 1.9B
Yearly revenue at full capacity - 990m
Internal Rate of Return - 32.56%
Net Present Value at 10% discount rate - 2.758B
Payback period is 5 years after completion of construction
Net profit is 220M at completion of phase one, and 644M at the
end of the project life.
That is a 51%-65% net profit as% of sales revenue.
Feasibility study done by IPS

15. Competition
Hotels providing conference venues
Venues for exhibition and entertainment

16. Competitive Advantage
1st to Market International
Standard
Geographic
location
Safety and
Security
Design and Brand
Key Diplomatic
Center

17. Thank you
Presented by:
Meseret Mamo
D/G/Manager - Marketing
Mob 093 800 8872
Tel 011 667 0082/011 667 0279
mamomess@gmail.com
Medihanialem Bldg. 6th floor, room No. 601
Visit us on WWW.AAICEC.com