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INFORMATION is POWER
Kevin Francis U. Ang, MD, FPCP
V84, Marketing Management
Ateneo Graduate School of Business
www.linkedin.com/in/kevinfrancisuyang
Concept Synthesis and Local Application
Collecting Information and Forecasting Demand
Outline
INFORMATION IS POWER
1. Gathering Information
2. Crafting a Marketing Information System
3. Making Data-Driven Business Decisions
www.linkedin.com/in/kevinfrancisuyang
1. Information is Power
Industry and Competitors
www.linkedin.com/in/kevinfrancisuyang
HMO
1. Information is Power
Industry and Competitors
www.linkedin.com/in/kevinfrancisuyang
Key Players Age
(years)
Colorway Slogan 2018
Revenue
2017
Revenue
Maxicare 34 Sky Blue,
White
Spend more time on the things that matter and let
Maxicare take care of the rest
13,868,576,553.00 11,425,440,718.00
Intellicare 26 Green, Black
Grey
Healthy partnership, strong relationship 12,232,068,088.00 10,961,442,801.00
Medicard 34 Purple, Blue
White
With our expertise, caring and able hands, it is all
about trust and confidence
8,343,562,173.00 6,994,637,280.00
Philcare 39 Light Green
Blue, White
Finally, healthcare that makes a lot of sense 2,216,934,095.00 2,421,184,655.00
ValuCare 24 Red, Beige
White
You can count on us 1,577,223,544.00 1,536,715,639.00
1. Information is Power
Product Performance and Customer Feedback
www.linkedin.com/in/kevinfrancisuyang
A. Sales Revenue generated
A. Individual Package
B. Corporate Package
B. Customer complaints
C. Supply chain concerns
A. Hospitals, Clinics, Diagnostic Laboratories
2. Crafting a Marketing Information System
Structured and Organized
www.linkedin.com/in/kevinfrancisuyang
2. Crafting a Marketing Information System
Structured and Organized
www.linkedin.com/in/kevinfrancisuyang
Number of Complaints Received
From ValuCare Members
Types of Complaints What is the most common
complaint?
How can the company
improve?
3. Making Data-Driven Forecasts
Expansion of Clinic Operations
www.linkedin.com/in/kevinfrancisuyang
Number of Transactions in
Mindoro
What medical cases
are seen?
Will it be justifiable to
expand operations and
make a satellite clinic in
Mindoro?
Summary
INFORMATION IS POWER
1. Gathering Information
2. Crafting a Marketing Information System
3. Making Data-Driven Business Decisions
www.linkedin.com/in/kevinfrancisuyang
INFORMATION is POWER
Kevin Francis U. Ang, MD, FPCP
V84, Marketing Management
Ateneo Graduate School of Business
www.linkedin.com/in/kevinfrancisuyang
Concept Synthesis and Local Application
Collecting Information and Forecasting Demand

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A42 COSLA Individual

  • 1. INFORMATION is POWER Kevin Francis U. Ang, MD, FPCP V84, Marketing Management Ateneo Graduate School of Business www.linkedin.com/in/kevinfrancisuyang Concept Synthesis and Local Application Collecting Information and Forecasting Demand
  • 2. Outline INFORMATION IS POWER 1. Gathering Information 2. Crafting a Marketing Information System 3. Making Data-Driven Business Decisions www.linkedin.com/in/kevinfrancisuyang
  • 3. 1. Information is Power Industry and Competitors www.linkedin.com/in/kevinfrancisuyang HMO
  • 4. 1. Information is Power Industry and Competitors www.linkedin.com/in/kevinfrancisuyang Key Players Age (years) Colorway Slogan 2018 Revenue 2017 Revenue Maxicare 34 Sky Blue, White Spend more time on the things that matter and let Maxicare take care of the rest 13,868,576,553.00 11,425,440,718.00 Intellicare 26 Green, Black Grey Healthy partnership, strong relationship 12,232,068,088.00 10,961,442,801.00 Medicard 34 Purple, Blue White With our expertise, caring and able hands, it is all about trust and confidence 8,343,562,173.00 6,994,637,280.00 Philcare 39 Light Green Blue, White Finally, healthcare that makes a lot of sense 2,216,934,095.00 2,421,184,655.00 ValuCare 24 Red, Beige White You can count on us 1,577,223,544.00 1,536,715,639.00
  • 5. 1. Information is Power Product Performance and Customer Feedback www.linkedin.com/in/kevinfrancisuyang A. Sales Revenue generated A. Individual Package B. Corporate Package B. Customer complaints C. Supply chain concerns A. Hospitals, Clinics, Diagnostic Laboratories
  • 6. 2. Crafting a Marketing Information System Structured and Organized www.linkedin.com/in/kevinfrancisuyang
  • 7. 2. Crafting a Marketing Information System Structured and Organized www.linkedin.com/in/kevinfrancisuyang Number of Complaints Received From ValuCare Members Types of Complaints What is the most common complaint? How can the company improve?
  • 8. 3. Making Data-Driven Forecasts Expansion of Clinic Operations www.linkedin.com/in/kevinfrancisuyang Number of Transactions in Mindoro What medical cases are seen? Will it be justifiable to expand operations and make a satellite clinic in Mindoro?
  • 9. Summary INFORMATION IS POWER 1. Gathering Information 2. Crafting a Marketing Information System 3. Making Data-Driven Business Decisions www.linkedin.com/in/kevinfrancisuyang
  • 10. INFORMATION is POWER Kevin Francis U. Ang, MD, FPCP V84, Marketing Management Ateneo Graduate School of Business www.linkedin.com/in/kevinfrancisuyang Concept Synthesis and Local Application Collecting Information and Forecasting Demand