This document discusses how companies can benefit from big data and analytics. It states that companies using big data and analytics show 5-6% higher productivity and profitability. To benefit, companies must identify and manage multiple data sources, build advanced analytics models, and transform their organization to make better decisions based on data and models. This requires a clear strategy for competing with data and the right technology. The challenges include choosing the right data, building models that optimize outcomes, and transforming capabilities so managers understand and trust models.