COVID 19 Pandemic has put the Indian economy into a tailspin. This obstreperous situation has affected all the corners of the Indian Economy and made it the talk of the town. The Indian economy is grinding to a halt. The repercussions will be visible in all the sectors of an Indian economy. With lockdown, daily life is completely upended. Marketers have to take probable steps to deals with the new normal situation. Amid the coronavirus Pandemic situation, marketers have to rethink about their target audience. To succeed, marketers have to adapt, find new ways to position themselves and remain relevant in the mind of their customers.

1. Paradigm Shift in Marketing
Practices
During
COVID 19 Pandemic
Dr. Smriti Mathur
Assistant Professor
Babu Banarasi Das University, Lucknow
PhD (Commerce), UGC NET (Commerce)
M.Com (Applied Economics)

2. 2019-nCov
Corona Virus Spread

3. 01
02
03
04
UNITED STATES
BRAZIL
INDIA
RUSSIA
05
SOUTH AFRICA

4. 2020/8/27

5. CUSTOMER

6. CHANGE IN
PRIORITIES
MORE FEARFUL
CHANGE IN
SPENDING
PATTERN
ATTITUDE TO
PRIVACY

7. Communication
of
Empathy
Paradigm Changes in Marketing Strategy

8. 27-08-2020
According to a Report by 4A's - The American Association of Advertising
Agencies
Happy to hear how brands are helping out communities in response to the Coronavirus
Pandemic
56 % of Consumers -
Find it reassuming to hear from brands they know and trust during these uncertain times
43 % of Consumers -
Wants to hear from brands they know and trust during these uncertain times
40 % of Consumers -
Did not want to hear from brand this time
15 % of Consumers -
Latest Research illustrates the positive attitudes that consumers have towards
brand communications related to the Novel Coronavirus Pandemic.

9. 27-08-2020

10. 27-08-2020

11. 27-08-2020

12. 27-08-2020

13. Outcome
Creating Goodwill Future ProspectsBond of Trust

14. Communication
of
Empathy
Agility in
Marketing
Paradigm Changes in Marketing Strategy

16.  Adopt lean principles to guide efficient
analytics and insights functions.
 Prioritize requests to deliver data and insights
faster.
 Embrace agile principles to guide teams
through uncertainty.

17. “Success today
requires the
agility and
drive to
constantly
rethink,
reinvigorate,
react, and
reinvent.”
– Bill Gates

18. 2020/8/27
Initiatives by Apple

19. “FedEx is proud to play
an active role in
improving lives and
creating possibilities,
whether it's by donating
critical relief supplies or
helping locally through
our volunteering
initiatives. We are
committed to supporting
the communities in
which we live and work,”
said Jack Muhs, regional
president, FedEx Express
Middle East, Indian
Subcontinent and Africa.

20. Communication
of
Empathy
Agility in
Marketing
Restructure
Marketing
Budget
Paradigm Changes in Marketing Strategy

21. Communication
of
Empathy
Agility in
Marketing
Leverage to
Maximize
Customer
Engagement
Restructure
Marketing
Budget
Paradigm Changes in Marketing Strategy

24. DIGITAL
MARKETING
LANDSCAPE
Content
Marketing

26. DIGITAL
MARKETING
LANDSCAPE
Content
Marketing
Social Media
Marketing

29. DIGITAL
MARKETING
LANDSCAPE
Content
Marketing
Social Media
Marketing
Search Engine
Optimization

31. DIGITAL
MARKETING
LANDSCAPE
Content
Marketing
Social Media
Marketing
E Mail
Marketing
Search Engine
Optimization

33. DIGITAL
MARKETING
LANDSCAPE
Content
Marketing
Social Media
Marketing
E Mail
Marketing
Mobile
Marketing
Search Engine
Optimization

35. Communication
of
Empathy
Agility in
Marketing Restructure
Marketing
Budget
Leverage to
Maximize
Customer
Engagement The Mere
Exposure Effect
Paradigm Changes in Marketing Strategy

36. According to Kiaus Schwab,
Founder and Executive Chairman of
the World Economic Forum -
“In the New World, it is not Big Fish which
eats the Small Fish,
It's the Fast Fish which eats the Slow Fish”