10 Most Trusted Medical Marketing Research Companies in 2023

1. May | ISSUE 03 | 2023
Fostering Precision in Unraveling Complex Medical Problems
Clarity
Pharma Research LLC
®
10 MOST TRUSTED MEDICAL MARKETING RESEARCH COMPANIES IN 2023

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Good Nutr ion
can be the Savior
of Your Life
Your Life
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4. Note
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5. In the fast-paced and ever-evolving world of healthcare,
accurate and reliable information is crucial for making
informed decisions. Medical marketing research
companies play a vital role in collecting, analyzing and
interpreting data that help shape the future of the industry.
However, with the proliferation of companies claiming to
offer such services, it becomes increasingly important to
identify those that can be truly trusted.
Trusted medical marketing research companies demonstrate
several key qualities that set them apart. Firstly, they
prioritize the integrity and ethical conduct of their research.
They adhere to stringent guidelines and regulations,
ensuring that data collection and analysis are carried out in
a transparent and unbiased manner. This commitment to
ethics and integrity ensures that the insights provided by
these companies are credible and reliable.
Another hallmark of trusted medical marketing research
companies is their expertise and experience in the
healthcare industry. They employ highly qualified
professionals who possess deep knowledge of medical
practices, industry trends and regulatory frameworks. These
experts bring valuable insights and perspectives to their
research, enabling a comprehensive understanding of the
healthcare landscape.
Moreover, trusted companies in this field prioritize patient
privacy and data security. They implement robust measures
to safeguard confidential information and comply with
relevant data protection laws. This commitment to privacy
instills confidence among healthcare professionals and
patients, who can trust that their information will be
handled with the utmost care and respect.
Additionally, trusted medical marketing research companies
are committed to delivering actionable and meaningful
results. They go beyond just presenting data and statistics,
providing insightful analysis and recommendations that can
drive strategic decision-making for healthcare
organizations. Their reports and findings are tailored to
meet the specific needs of clients, enabling them to make
informed choices that align with their goals and objectives.
When considering a medical marketing research company,
it is essential to evaluate their track record and reputation.
Trusted companies often have a long-standing history of
delivering high-quality research services and have built
strong relationships with industry stakeholders. They have a
proven track record of producing accurate and timely
results, which further enhances their credibility.
In Insights Care's latest edition, 10 Most Trusted Medical
Marketing Research Companies in 2023 we walk you
through the companies that analyze data related to the
healthcare industry. They provide insights and
recommendations to healthcare organizations,
pharmaceutical companies, and medical device
manufacturers to support informed decision-making,
identify market trends and develop effective marketing
strategies. Their work helps drive successful marketing
campaigns and improves patient outcomes.
Hope you have an amazing read!
Recognizing Reliable
Medical Marketing Research
Companies
-Pooja Shah
Pja Sh

6. Contents
Insights Opinion
Offering Expert Data Collec on Services to
Large Research and Consul ng Firms
24
Articles
Role of Medical Marke ng Research
Companies in Pharmaceu cal
Innova on
Exploring Insights
20
How Medical Marke ng
Research Companies are Advancing
Healthcare Industry
Patient-Centered Marketing
28
Getting Into Your Skin with
Torricelumn™: The story of
Elizabeth Grant Skin Care
16
Sons are more Important
than Daughters - A baseless
ideology slowly fading away
32 CXO
Profile

7. 08
Clarity Pharma
Research® LLC
Fostering Precision in Unraveling
Complex Medical Problems
Cover
Story

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May, 2023
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Editor-in-Chief
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Managing Editor
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Executive Editor
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Visualiser
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Manager
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Business Development
Executives
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Sales Executives
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Technical Consultants
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Manager
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Marketing Manager
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SME-SMO Executives
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Research Analyst
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Circulation Manager
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9. Description
Featuring
Person
Company Name
Clarity Pharma
Research
claritypharma.com
Dr Jack R. Gallagher,
Susan Carroll
Founder,Managing
Director and Owner
Clarity Pharma Research is founded on and dedicated to a
sustainable corporate concept of “reciprocal personal well-
being.”
Focus Pointe Global
schlesingergroup.com
Steve Schlesinger
CEO
Focus Pointe Global provides high-quality marketing
research data collection services by leveraging new
techniques and technologies to make market insights more
accessible, accurate, and affordable.
Escalent
escalent.co
Melissa (Ross) Sauter
CEO
Escalent is an award-winning data analytics and advisory firm
that helps clients understand human and market behaviors
to navigate disruption and business transformation.
Insights Opinion
insightsopinion.com
Sharoz Ghauri,
Shahab S Director of
Client Services,
Director of Research
Services
Insights Opinion is an emerging global leader in research
outsourcing, offering expert data collection services to large
research and consulting firms.
Karchner Marketing
Research LLC
kmrresearchstudio.com
Helen Karchner
CEO
Karchner Marketing Research (KMR) is a full-service custom
marketing research practice specializing in qualitative
market research.
Robas Research
ro-bas.com
Ankit Dhanuka
Co-founder
Robas Research has positioned itself to provide the
most reliable market research services to a wide range
of organizations around the world.
Market Mirror
Research Solutions
market-mirror.com
Anuj Agarwal
Founder
Market Mirror Research Solutions is delivering its best services
to prestigious client at their maximum level of Satisfaction,
through knowledgable and experienced market research
field peoples.
Toluna
tolunacorporate.com
Frédéric-Charles
Petit
CEO
Toluna delivers real-time consumer insights at the
speed of the on-demand economy.
Vital Connections
vitalconnections.ca
Andrew Udell
President
Vital Connections has been trusted to connect market
researchers with opt-in medical experts.
Worldwide
Clinical Trials
worldwide.com
Peter Benton
CEO
Worldwide Clinical Trials is a leading full-service global
contract research organization (CRO) that works in
partnership with biotechnology and pharmaceutical
companies to create customized solutions that advance
new treatments.
10 Most Trusted Medical Marke ng Research Companies in 2023

10. Dr Jack R. Gallagher
Chief Scientist and
Director of Analytics

11. Clarity Pharma
®
Research LLC
Fostering Precision in Unraveling Complex Medical Problems
Cover Story
®
Clarity Pharma Research
LLCis the only pharmaceutical
market research company
that consistently provides
the degree of scientific
rigor required to accomplish
this challenging task.

12. Healthcare research manifolds a high value as it
grasps the ability to deliver precise data related to
disease trends and underlying risk factors,
enabling clients to use this information about patterns of
care, treatment costs, unmet patient needs, and more to
develop and provide crucial pharmaceutical and medical
device products.
Scientific research organizations (SROs) also conducting
pharmaceutical market research to provide a valuable
adjunct to the clinical trials that precede launching of
medical products. While clinical trials prospectively track a
selected sample of patients to measure efficacy, adverse
events, and other outcomes pre-launch, SROs can help
during pre-launch by studying a nationally representative,
retrospective sample of treating physicians and their
patients to size the potential market through epidemiology
or see how a condition is currently being treated before a
client's own drug launch, helping the company to answer
unmet needs, attract investors, and find a marketing niche.
Post-launch, similar treating physician/deidentified patient
records studies can capture real-world evidence of how the
product is being used in the field, how quickly the new drug
is being adopted, clinical utility, efficacy, dosing and
titration trends, adverse events, how it compares with the
competition, and much more.
Quasi-experimental research such as propensity score
matching studies can take retrospective, observational,
anonymized patient data and match two groups of patients,
for instance, one receiving the client's product and the other,
a competitor's product, by key characteristics to compare
outcomes between patients with matched (highly similar)
profiles.
All such research plays a vital role in recording and
assessing familiarity of conditions and new treatments in
clinical practice to improve strategies for best practices and
ensure high-quality patient care. Collectively, scientific and
clinical research organizations have helped the industry in
developing important new therapies, enabling a notable
improvement in the healthcare sector.
®
Clarity Pharma Research LLC is an SRO serving
pharmaceutical, medical device, and biomedical companies
with an established definition for quality that begins with
identifying short- and long-term decisions, problems, and
opportunities for which a client is responsible.
Under the leadership of Dr Jack R. Gallagher, Founder,
and Susan Carroll, Managing Director and Owner, the
firm is dedicated to a sustainable corporate concept of
"reciprocal personal well-being." The company's mission is
to provide accurate, relevant, timely and cost-effective
research and recommendations that enable its clients to
make informed and optimizing decisions.
The development of an entrant to the atypical antipsychotic
pharmaceutical market is a prime example of Clarity's
success in helping clients navigate through a landscape of
awaiting fierce competition by working in tandem with the
client's in-house drug and brand development teams both
before and after a drug's launch into the marketplace.
Clarity's combination of qualitative interviews and
quantitative, fact-based survey research played a central
role in guiding the drug's success. Pre-launch research
provided insights to enable the drug to meet sales forecasts
for the post-launch period. Post-launch, Clarity's team and
the client worked closely to leverage annual research into
effective strategies, resulting in a product that maintained a
high level of financial contribution to the client for many
years.
An Inspiring Beginning
Dr Jack Gallagher founded the company after leaving the
faculty of the University of Virginia Medical School, where
he directed a multi-university research consortium and
taught medical residents, fellows, and other graduate
students how to evaluate, interpret and recognize flaws in
published research, particularly what he calls the silent
killer of survey research: biased samples. He also lectured
on epidemiology at other universities. During that period,
he realized that medical research in general, and
pharmaceutical market research in particular, was rife with
this usually undiagnosed slayer of study validity.
Thus, it became clear that a substantial market existed for a
pharmaceutical market research supplier that is dedicated to
Clarity Pharma Research®
LLC is proud of playing a
key role in the success of its
clients, big and small.
10 Most Trusted Medical Marke ng Research Companies in 2023

13. Susan Carroll
Owner and Managing
Director

14. and successful at minimizing such study validity-destroying
biases. This realization provided him the source of
®
inspiration for starting Clarity Pharma Research LLC.
Clarity is a unique pharmaceutical market-research-
focused organization that provides scientifically valid
answers to vital strategic questions about the epidemiology,
patient history, and treatment of patients with various
medical conditions, particularly those with cancer and/or
with rare conditions.
A testament to the quality of the company's research is the
fact that when a client wishes to share non-proprietary
findings in the medical literature or at major conferences,
the company's studies meet the corresponding peer-review
standards, as the organization has confirmed more than a
hundred times through its medical journal publications and
conference presentations.
The Pillars of Clarity
With a mission to foster the well-being of people and
organizations, Dr Gallagher and Ms. Carroll aim to bring
clarity to complex decisions. Talking about their journeys in
the field of pharmaceutical research, Ms. Carroll said she
started off with her master's thesis at Indiana University,
titled "Orphan Drugs, Orphan Patients." This journey
continued in 2007 when Ms. Carroll joined the Clarity
team.
After assisting with the management of fieldwork on
several large pharmaceutical market research projects, she
progressed to interpreting study data collected, study
design, and writing study reports. In 2010, she began
directing several studies before becoming Managing
Director of all studies in 2012. After serving as Managing
Director for a decade, Ms. Carroll acquired the company
from Dr Gallagher, who remains as Chief Scientist and
Director of Analytics.
Though she did not realize it at the time, she was acquiring
management, writing and research skills that also are vital
to owning and managing a successful pharmaceutical
market research company through her undergraduate and
graduate degrees in journalism and later experiences as an
editor at major national and regional publications.
When Dr Gallagher founded the organization, one of the
first questions confronting him was, "How do you get
study-target physicians to participate in a pharmaceutical
market research study?" The answer to this question was
particularly important, he said in a recent interview, because
non-participation bias can be another silent killer of
research validity. So, Dr Gallagher decided to do a little
survey to find out. He started calling former physician
students of his who were now treating patients.
He first asked if each physician would participate in a brief
market research study that a pharmaceutical company was
sponsoring. They all said that they did not have time for
such a study. He then asked, if a modest honorarium were
offered for their participation, would they do so? Each one
said no. They all said, in effect, that they were too busy to
participate in a market research study even if an honorarium
were offered.
It kept Dr Gallagher wondering what it would take to get
them to participate. All but one said that they would take
time to participate in such a study if they could learn
something from doing so. The answer was given by a
former student who was a fellow in pediatric neurology
when Dr Gallagher taught him and characterizes the
answers given by all the other former students the scientist
called. Dr Gallagher said the physician told him, "I am
always interested in what others in my specialty are doing,
and I would tend to participate if I knew that I would learn
something that might help me in my practice."
Dr Gallagher said the next step was to explore options for
providing study-participating physicians with feedback or
information that they would value without compromising
proprietary information that a client would not want to
share. He found that most prospective pharmaceutical
clients with whom he spoke agreed that it would be
The organization also
stands out from other firms
in this space by avoiding
or minimizing another
potentially validity-killing flaw
in survey-based observational
studies: non-participation
bias.

15. desirable to find a way to share at least some helpful
information with study-participating physicians. This has
led to the writing and publication of many medical journal
articles and medical presentations as part of Clarity's
offered services to clients.
Distinguished and Paramount Services
When talking about the services provided by Clarity
®
Pharma Research LLC, Ms. Carroll said, "We are totally
devoted to providing research results that accurately
represent the universe of target physicians and patients that
we sample, whether national or multi-national.”
For a market research survey to accurately mirror its study
universe, each participant's probability of study selection
must be known and study findings weighted accordingly to
accurately reflect that individual's relative contribution to
study results, she said. Clarity is the only pharmaceutical
market research company that consistently provides the
degree of scientific rigor required to accomplish this
challenging task.
According to Ms. Carroll, any pharmaceutical company
should be able to ask a current survey research supplier to
select a few deidentified, anonymized patients from a recent
study and show that each one's probability of selection was
used to ensure that the patient's responses were not over- or
under-represented in the study findings. She further
asserted, "We can do this for all of our survey sample-based
studies and provide the corresponding documentation
necessary to meet peer-review journal standards when a
client desires publication on non-proprietary results."
She also noted that the unseen elephant in the room, i.e.,
ubiquitous unrepresentative study samples, was highlighted
by Dr Gallagher in his address to several hundred market
researchers at the European Pharmaceutical Market
Research Association Annual Conference in London during
2013 as he pantomimed leading an elephant into the room
through an outside door.
The organization also stands out from other firms in this
space by avoiding or minimizing another potentially
validity-killing flaw in survey-based observational studies:
non-participation bias. Dr Gallagher pointed out earlier that
he finds patient-care physicians are much more likely to

16. participate in studies from which they might learn
something of value for their respective practices.
In many cases, a client intends to share information from
the company's studies through presentations at medical
conferences, publications in medical journals or marketing
materials, and through detailing. The organization then lets
potential study participants know this during their decision-
to-participate process. Most of the company's studies are
double-blinded, meaning that neither the client nor the
participating physician knows the other's identity, further
minimizing survey bias.
Fostering Clarity and Understanding
Understanding and helping satisfy client business needs are
the company's underlying motivations. It is a team of
committed practitioners of the adage: "If you want to be
heard, you have to listen," Ms. Carroll said. This often
requires helping clients prioritize their needs and research
expectations. For example, the company has developed a
scale to help clients do this, which goes from "absolutely
essential to meeting study objectives" to "nice to have if
you had the time and money."
Performing an Optimal Role
®
Clarity Pharma Research LLCis proud of playing a key
role in the success of its clients, big and small. The
company has helped many smaller companies optimize
their limited resources. These efforts include start-ups still
in clinical-phase development, companies it has helped
through devising a new and cost-effective epidemiological
methodology that answers the questions investors ask first:
How many?
Intuitive Advice
Addressing budding entrepreneurs who wish to venture into
the healthcare industry, Ms. Carroll advised, "Like many, I
believe that you have to develop the right product or service
at just the right time and then work relentlessly with
determination."
Further, she mentioned Dr Gallagher's presentations at
medical and drug development conferences and quoted him
as saying, "Opportunities in the scientific research industry,
particularly healthcare and medicine, are beyond snail
pace but are about to blast into outer space."
The Future Roadmap
While addressing the question of scaling Clarity Pharma
®
Research LLC's services, Ms. Carroll said, "We are
excited about the exploding opportunities in our business
space, and we are developing and continually revising our
plans to capitalize on the changing and increasingly
favorable landscape." She also said the company is
planning to continue focusing much of its efforts on rare
conditions and various types of cancer. The organization is
enhancing its sales structure to identify and directly reach
key decision-makers in the research buying process through
various social media.
Continued sharing of nonproprietary study results in the
scientific literature and at medical or drug development
conference presentations in collaboration with clients,
particularly keynote engagements, will become even more
vigorous. For example, the company will continue to share
Dr Gallagher's and Ms. Carroll's presentations at various
medical and drug discovery conferences around the world.
Understanding and
helping satisfy client
business needs are the
company's underlying
motivations.
Photos © 2022 heather g photography | Graphics © 2022 Clarity Pharma Research LLC

18. Your Skin
Getting Into
with Torricelumn™:
The story of Elizabeth Grant Skin Care
t's true to say that not all great companies last in the
Ibusiness, and even more true when talking about the
beauty industry. It is almost unheard of to say that our
company, Elizabeth Grant Skin Care, has been around for
75 years (and counting). What has helped us last for over 7
decades in the beauty industry? Our company is based on
science & technology while being rooted in family values
and one that has been changing the skincare industry for
over 75 years. It all started with an accident. My
grandmother, Elizabeth Grant, did not always have the
flawless skin she has today. Her skin was damaged during
the Second World War, and it became a source of personal
shame and embarrassment - to the point where she avoided
going out in public and living her life fully.
All of that changed in 1948 when Elizabeth discovered a
natural substance that was used to treat war wounds. She
had it specially formulated with a unique blend of
ingredients and began applying it to her own damaged skin.
Gradually, but very noticeably, the transformation occurred.
Within eight months, my grandmother's skin had improved
remarkably, and she was able to get her confidence back to
get back to the life and job she was so desperately missing.
My grandmother, who was a makeup artist at Elstree
Studios in London, England, just wanted to get her
confidence back in order to not only look and feel beautiful
but to ensure she could make other's look and feel beautiful.
In her work as a makeup artist, one of her clients
complimented her on her skin's fresh, healthy and youthful
appearance. Flattered and shocked that someone would
actually compliment her skin after having such damage
done to it. Elizabeth told her client about the miracle serum
that she had created. The woman left with a sample, only to
return 10 days later, asking for more.
Margot Grant Witz grew up as a
student of beauty and style. Her
Grandmother, Elizabeth Grant, is the
original founder of the luxury
skincare company Elizabeth Grant
International Inc., and her mother,
Marion Witz, is the President.
Several years ago, Elizabeth and
Marion welcomed Margot into the
company. The three women work
side by side, making Elizabeth Grant
Skin Care a widely successful
international beauty brand. Margot
now proudly holds the position of
Vice President, and she is an on-air
spokesperson for Elizabeth Grant
Skin Care television shows around
the world.
About the Author
About the Author
16|www.insightscare.com May 2023

20. It was in those 10 days; her client had discovered the power
of Elizabeth's moisturizing miracle. Her skin was starting to
feel normal again, and her symptoms - clogged pores and
skin that looked tired and age-worn - were disappearing.
When she visited my grandmother after those 10 days, her
skin was glowing. Little did my grandmother know that her
little product that she created, not only would launch our
company, but also create a new category in the skin care
industry, the serum category for at home use in 1948. At
first, she privately sold her products to people who asked,
until she launched her trademarked secret to the public with
the launch of her company in 1958, and she did it with her
ingredient known as Torricelumm™.
In the 1950s, it was most unusual for women to run
companies. But to know my grandmother is to know she
didn't take any notice of this; my grandmother declared her
commitment to helping empower women and change the
narrative of how women felt about the aging process. She
knew the ins and outs of the beauty industry, not just with
makeup but knowing how important it was for women of
any age to feel confident in their skin. She wanted to share
her remarkable skin care with people everywhere.
On the strength of my grandmother's miracle blend,
Torricelumn™, and her own determination and
perseverance, she evolved the company from a home-based
business to a multi-million-dollar global corporation.
Formerly available by special order only, the Elizabeth
Grant line of skincare and beauty products are now
available directly from our website and on select
teleshopping channels in Canada, the United States, the
United Kingdom, Germany, France, Italy, Australia, and
New Zealand.
So, what makes Elizabeth Grant Skin Care so different?
Well, there are two main aspects:
Ÿ We are one of the only, if not the only, privately owned
skincare companies in the world owned and operated by
3 generations of women, my grandmother, Elizabeth,
99; my mother, Marion, who is my grandmother's
daughter-in-law, aged 70 and myself at 38.
Ÿ We do not outsource any formulations. Unlike most skin
care companies, who purchase someone else's formulas,
we make, manufacture and formulate every single
product in our own privately owned manufacturing
facility in Toronto, Ont, Canada. This was we could
ensure we are creating quality products that not only
18|www.insightscare.com May 2023

21. work but have the ability to be a cutting-edge industry
leader, something that has allowed us to not only be
around for 75 years but continuously thrive in it.
We are able to not only adapt to the consumer's needs but
also change as the beauty industry changes. We have never
tested on animals and can ensure our products hold our core
values: delivering quality products that work for all skin
types.
We understand our customers because the three of us are
customers too. We truly believe aging is a blessing,
something that not everyone is afforded; we shouldn't feel
bad about ourselves due to a wrinkle or two or that we are
over the age of 40, 50, 60, 70, 80 and because we are three
women, we understand how and why our skin is aging and
changing, vs. being told how it may change, or why we
should worry about it.
So what exactly is Torricelumn™? The heart of
Torricelumn™ is extracted from the algae leaf, but the true
transformative power lies within the pods that keep them
afloat. The pods give the leaves buoyancy bringing them to
the ocean's surface to absorb sunlight and photosynthesize
oxygen. This is how they get life and energy. Once gathered
from the sea, the plants undergo a heating process.
Biologically active substances and a mixture of natural sea
vitamins and minerals are infused, and the superior
moisturizing compound is created.
The seawater absorbed by kelp is similar to human plasma,
allowing us to obtain the full nutritive benefits of the sea's
vitamins and minerals through the process of osmosis. To
preserve their freshness, the plants must reach the
laboratory by nightfall. There they go through an
endothermic process. Biologically active substances and a
soup of natural sea vitamins, nutrients, and minerals bond
together. This is how the substance known as
Torricelumn™ is formed.
As it is in every single one of our products, and because it is
a natural substance that we harvest and replant, imagine the
horror we felt, when I questioned the sustainability of our
the ingredient that had made us number one for 75 years. I
thought, what if we run out due to environmental reasons?
(something completely out of our control). With current
global trends, we do not know the long-term availability,
and with that, we wanted to test what extreme
environmental conditions could do to the efficacy of our
Torricelumn™.
In our current state, we harvest twice a year, with an
additional 10% allowed for R&D purposes to introduce new
ingredients to our base. In this case, I asked permission to
run a 3-month trial to simulate extreme environmental
conditions and measure the variable response rate. (We
placed extreme heat, extreme cold, an abundance of light,
absolutely no light, oxygen depletion, oxygen abundance,
fresh water, salt water, a flash freeze, and slow thaw).
During the 3-month testing, our biggest concerns were that
our Torricelumn™ would rot, it would decay, it would
decompose, and deteriorate into something we couldn't use,
and in my fear, I had wasted our entire supply for R&D
purposes on a failed experiment. However, not only did the
Torricelumn™ not rot, not decay, not decompose, not
deteriorate instead, a happy accident occurred: it
inadvertently underwent a fermentation process.
Our Torricelumn™ is fermented into something better. With
the fermentation processed Torrcelumn™ as we knew it,
changed into smaller, more bioactive molecules. Simply
put: Because the molecules are smaller, they are more
readily absorbed into your skin. This became a super-
boosted version of an ingredient that has made us number
one for 75 years. Today we have found we have a more
concentrated version of an already powerful ingredient.
Our proprietary compound Torricelumn™ is truly the
compound that has revolutionized skin care and the reason
we have transformed millions of people's skins around the
world. The heart of who we are is about balancing the
science of nature and the nature of science. All while being
wrapped up in family values. To learn more about Elizabeth
Grant Skin Care, please visit us at:
www.elizabethgrant.com.
19|www.insightscare.com May 2023

22. Research Companies in
Medical
Marketing
Role of
Pharmaceutical
Innovation
Medical marketing research companies play a
significant role in driving pharmaceutical
innovation by providing valuable insights and
data that inform the development and commercialization of
new drugs and therapies. Here are some key roles these
companies play:
Market Assessment: Medical marketing research
companies assess market dynamics, patient needs and
competitor landscape to identify opportunities for new drug
development. They gather data on disease prevalence,
patient demographics and treatment gaps, helping
pharmaceutical companies understand market potential and
target patient populations.
Product Development: These research companies conduct
market research studies to gather feedback from healthcare
professionals, patients and key stakeholders. This feedback
guides pharmaceutical companies in refining their product
development strategies, optimizing drug formulations, and
identifying desirable features and benefits that meet the
needs of patients and healthcare providers.
Clinical Trial Design and
Recruitment: Medical marketing
research companies assist in designing
clinical trials by providing insights on
patient recruitment strategies, study
endpoints, and trial design considerations.
They help pharmaceutical companies identify
suitable patient populations, understand the
competitive landscape, and ensure the trials are
designed to generate meaningful and actionable data.
Patient Insights: Understanding patient perspectives and
experiences is crucial for successful pharmaceutical
innovation. Research companies conduct surveys,
interviews, and focus groups with patients to gather data on
treatment preferences, adherence challenges, and unmet
needs. This patient-centric approach helps
pharmaceutical companies develop drugs and
therapies that address real-world patient concerns.
Competitive Intelligence: Medical marketing
research companies monitor and analyze the
20|www.insightscare.com May 2023

23. Exploring Insights
21|www.insightscare.com May 2023

24. activities of competitors in the pharmaceutical industry.
They track market trends, pipeline developments, and
regulatory changes, providing pharmaceutical companies
with insights to make informed decisions about their own
product development strategies and positioning in the
market.
Launch and Marketing Strategies: These research
companies contribute to the development of effective
launch and marketing strategies for new pharmaceutical
products. They conduct market segmentation, brand
positioning, and messaging research to ensure the right
target audience is reached with appropriate marketing
efforts, ultimately maximizing the product's impact and
uptake in the market.
Post-Market Surveillance: Medical marketing research
companies play a role in post-market surveillance,
gathering real-world data on drug safety, effectiveness, and
patient outcomes. This information helps pharmaceutical
companies identify potential adverse events, monitor drug
performance, and make necessary adjustments or
improvements to their products.
Medical marketing research companies play a significant
role in driving pharmaceutical innovation through their
research and insights. Here are some key contributions they
make:
Identifying Unmet Medical Needs: Medical marketing
research companies conduct market research to identify
unmet medical needs and areas where new pharmaceutical
interventions are required. By understanding patient and
healthcare provider perspectives, they identify gaps in
treatment options and areas for innovation.
Market Assessment and Product Development: These
research companies help pharmaceutical companies assess
the market potential for new products and therapies. They
conduct market research to evaluate the demand,
competitive landscape, and pricing strategies for potential
pharmaceutical innovations. This information aids in
informed decision-making during the product development
process.
Clinical Trial Recruitment and Design: Medical
marketing research companies assist in recruiting
participants for clinical trials, ensuring that trials are
conducted efficiently and effectively. They identify and
engage appropriate patient populations, ensuring that trials
are representative and yield reliable data. Additionally, they
provide insights on trial design to optimize protocols and
improve the chances of success.
Understanding Patient Perspectives: By conducting
patient-focused research, medical marketing research
companies gather insights into patient experiences, needs,
and preferences. This information helps pharmaceutical
companies tailor their innovations to better meet patient
expectations and improve patient outcomes. It also aids in
the development of patient-centered marketing strategies.
Evaluating Drug Safety and Effectiveness: Research
companies play a crucial role in assessing the safety and
effectiveness of new drugs. They conduct post-marketing
studies to monitor real-world usage and gather data on drug
efficacy, safety profiles, and potential side effects. This
information is vital for regulatory compliance and ensuring
patient safety.
Health Economics and Outcomes Research: Medical
marketing research companies conduct health economics
and outcomes research (HEOR) to assess the value and
cost-effectiveness of pharmaceutical interventions. HEOR
studies provide insights into the economic impact, patient
outcomes, and value proposition of new drugs, supporting
market access and reimbursement decisions.
Physician Education and Awareness: These research
companies help pharmaceutical companies educate
healthcare professionals about new innovations. They
provide insights into physician knowledge gaps,
preferences, and educational needs. This information helps
develop targeted educational materials and programs to
enhance physician understanding and adoption of new
pharmaceutical products.
By serving as a bridge between pharmaceutical companies,
healthcare professionals, and patients, medical marketing
research companies contribute to the advancement of
pharmaceutical innovation. Through their research, insights,
and expertise, they help identify unmet needs, inform
product development, assess safety and effectiveness,
understand patient perspectives, support market access, and
promote physician education. Their contributions play a
vital role in driving pharmaceutical innovation and
improving patient care.
Overall, medical marketing research companies are
instrumental in supporting pharmaceutical innovation by
providing insights and data that inform various stages of the
drug development process. Their contributions help
pharmaceutical companies develop drugs that meet patient
needs, improve treatment outcomes, and advance the
healthcare industry as a whole.
- Pooja Shah
22|www.insightscare.com May 2023

25. Stay in touch.
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www.insightscare.com

26. s business competition has grown fierce,
Ainnovation has become essential for survival in
the current digital era. Companies that conduct
innovative market research prioritize consistency. To find
new concepts that fit their target market, they use market
research. This entails more than just having the greatest
market research software. It also calls for ongoing
innovation considering market trends. The leading market
research firms receive praise, attain customer loyalty, and
an increased revenue as a result of their strategic planning,
digital transformation, and quick responses to the most
recent market and industry trends.
On a global basis, Insights Opinion is quickly rising to the
top among research outsourcing organizations. The business
provides extensive research and consulting organizations
with professional data collection services. Through the
support of its exceptional and highly skilled staff with
multilingual communication skills, the business have
attained the trust of its customers, by serving them in more
than 60 languages and personalizing their experiences. In
addition, its cutting-edge and unique research and data
outsourcing capabilities assist its clients in making more
informed decisions regarding their business demands.
Insights Opinion offers a wide range of administration
services, including infographics, scripting, telemarketing,
content syndication, diagramming, multi-geographical and
multilingual studies, computerized advertising, lead
generation, and white paper announcing. The company's
main offices are in the US, UK and India.
The following are key points from a thorough interview
between Insights Care and Shahab S, Director of
Research Services, who emphasizes upon the factors that
have made Insights Opinion a leading market research
firm:
What essential products and services the company
provides, and how does it impact the concerned
demographic?
Insights Opinion's team of professional and dedicated R&A
experts is committed to serving its clients with excellence.
Real-time analysis of customers' motivations, needs and
requirements is central to your business's success. Insights
Opinion has a profound understanding of its customers'
requirements to obtain a satisfying level of customer
service. The company provides trustworthy, adaptable and
efficient mystery shopping services at prices that are easy
on the wallet.
How has the company ensured an efficient medical
service and product supply in peak demand times?
Sustainable development revolves around healthy people,
and people have long sought to improve and maintain their
health by building up their health reserves. In general,
Insights Opinion has helped to ensure efficient medical
service by developing and applying world-class technology.
We are attentive, eager to acquire new knowledge, and
constantly looking for superior concepts. We attack
complacency and continually improve.
How is advancing technology in the field helping the
organization's growth?
Technological advancements have transformed our
organizations by integrating and streamlining our business
Insights
Opinion
Offering Expert Data
Collection Services to
Large Research and
Consulting Firms
10 Most Trusted Medical Marke ng Research Companies in 2023
24|www.insightscare.com May 2023

27. Sharoz Ghauri
Director of
Client Services
25|www.insightscare.com May 2023

28. Shahab S is the Director of Research
Services. He holds a Master's degree in
business administra on and 15 years of
experience in various fields, including
branding, market research, profit-and-loss
management, leadership, sales and
marke ng, business management,
opera ons, and supply chain.
Being one of the core members of "Team
Insights Opinion", he possesses an
op mis c a tude towards teamwork and
focuses on customer reten on. There,
Shahab conducts departmental audits to
ensure that processes and procedures are
followed in a mely manner. He is
responsible for the upkeep of rela onships
with current customers and simultaneously
promo ng established and emerging
research offerings.
Sharoz Ghauri is the director of client
services. In addi on to having significant
experience in client servicing and
acquisi on, he holds a Master of Business
Administra on degree with a focus on
interna onal business. His primary areas of
exper se are customer service, managing
profits and losses, genera ng new revenue,
and retaining exis ng customers.
As an important member of the Insights
Opinion family, for over a decade and a half,
Sharoz has been employed in market
research by various Fortune 500 companies.
Two of his core competencies are to provide
clients with assistance in understanding the
needs of their projects and to provide
solu ons tailored to those needs. This
requires working with the internal service
delivery teams and maintaining constant
engagement with the customer.
About the Leaders
Shahab S
Director of
Research Services
26|www.insightscare.com May 2023

29. processes. Newer innovations directly interact with
customers and produce a distinctive digital experience that
affects productivity. At Insights Opinion, we increase
productivity, add value and reduce operating expenses.
As a guiding light, could you please enlighten us on how
you turned the challenges into opportunities?
We hold open communication among team members,
clients and partners. We strive to live by this principle
because we strongly believe in the benefits and values it
brings to society. The best ideas are what we look for while
we listen and learn. We fight complacency and work to get
better all the time.
As an experienced leader, what advice would you like to
give aspiring entrepreneurs and enthusiasts who wish to
venture into the competitive industry you are serving?
What are the future analysis of the con?
At Insights Opinion, we are resolute in our refusal to make
any concessions regarding the quality of our work, which is
recognized and praised by our extensive clientele network
worldwide. Learning from other business owners who are at
the same stage in their venture as you can be one of the
most effective ways to succeed, which is some of the advice
we give to people who are interested in becoming
entrepreneurs. You try to steer clear of competitors and
trade your knowledge and expertise for theirs. Because of
this, networking will be mutually beneficial and could lead
to potential opportunities in the future.
What are the future goals of the company? How does it
envision scaling up its operations and reach in 2023 and
beyond?
To scale our business, we are preparing the groundwork
necessary to enable and sustain growth within the
organization. With this, we will be able to grow without
impeding our development. We are also planning to
establish the appropriate systems, staff, processes,
technology, and partnerships that are required to make this
possible. In 2023 and beyond, the cutting-edge research and
data outsourcing potential that we offer exclusively will
assist our customers in making more informed decisions for
their companies' operational requirements. When it comes
to providing profundity and insightful research based on
domain expertise, exposure, and scientific methodologies,
Insights Opinion prioritizes security, simplicity and speed
above all else.
In 2022 and beyond, the cutting-
edge research and data
outsourcing potential that we
offer exclusively will assist our
customers in making more
informed decisions for their
companies' operational
requirements. When it comes to
providing profundity and
insightful research based on
domain expertise, exposure, and
scientific methodologies, Insights
Opinion prioritizes security,
simplicity, and speed above all else.
“Insights Opinion has worked with us on various
healthcare projects. They have conducted recruitment
and online and offline surveys with healthcare
professionals and pa ents. Addi onally, they have a
significant healthcare panel in mul ple markets,
which is quite helpful. I recommend Insights Opinion
for its healthcare research services.”- VP, Research
Services - UK-Based Market Research Firm
Thoughts From the Clients
“Insights Opinion has helped us work on various CATI
and online panel projects. Their wealth of experience
and in-depth knowledge of online and offline
methods assisted us in accomplishing our goals. Their
team is highly professional and eager to provide
excellent service.”- Director, Strategic Alliances - US-
Based Market Research Firm
27|www.insightscare.com May 2023

30. Medical
Marketing
How
Research Companies are
Advancing
Healthcare
Industry
Medical marketing research companies play a
crucial role in advancing the healthcare industry
by conducting extensive research and providing
valuable insights to healthcare organizations,
pharmaceutical companies, medical device manufacturers,
and other stakeholders. Their work helps drive innovation,
improve patient outcomes, and shape effective marketing
strategies. Here are some key ways in which medical
marketing research companies are advancing the healthcare
industry:
Market Analysis and Segmentation: These companies
conduct comprehensive market analysis to identify trends,
market opportunities, and patient needs. By segmenting the
market based on demographics, behaviors, and preferences,
they help healthcare organizations target specific patient
populations effectively.
Consumer Behavior Analysis: Understanding patient
behavior is essential for developing patient-centric
healthcare solutions. Medical marketing research
companies gather data on patient preferences, decision-
making processes, and satisfaction levels to identify areas
for improvement and develop tailored strategies.
Patient-Centered Marketing
Product
Development and
Improvement: Through
in-depth research and
analysis, medical marketing
research companies assist in
the development and
improvement of healthcare
products, devices, and medications.
Their insights help pharmaceutical
companies and medical device manufacturers refine their
offerings based on patient needs and market demands.
Clinical Trial Recruitment: Recruiting participants for
clinical trials is a crucial aspect of medical research.
Marketing research companies employ various strategies to
identify potential trial participants, ensuring the recruitment
of diverse and representative patient populations for
accurate research outcomes.
Branding and Communication Strategies: Effective
branding and communication are vital for healthcare
organizations to reach their target audience. These
companies conduct market research to understand patient
28|www.insightscare.com May 2023

31. 29|www.insightscare.com May 2023

32. perceptions, develop strong branding strategies, and create
compelling marketing campaigns that promote awareness
and education.
Patient Experience and Satisfaction Measurement:
Medical marketing research companies gather feedback
from patients to evaluate their experience with healthcare
services and identify areas for improvement. This data helps
healthcare providers enhance patient satisfaction, deliver
better care, and build stronger patient-provider
relationships.
Health Policy and Advocacy: Medical marketing research
companies contribute to health policy development by
providing evidence-based insights. They gather data on
healthcare trends, patient outcomes, and cost-effectiveness
to support decision-making at the policy level, ultimately
shaping the healthcare landscape.
Medical marketing research companies play a crucial role
in advancing the healthcare industry through their valuable
insights and contributions. These companies specialize in
conducting research and gathering data related to healthcare
products, services, and patient experiences. Here are some
ways in which medical marketing research companies are
driving advancements in the healthcare industry:
Understanding Patient Needs: Medical marketing
research companies conduct surveys, interviews, and focus
groups to gather data on patient preferences, behaviors, and
needs. This information helps healthcare providers and
pharmaceutical companies develop products and services
that align with patient expectations, improving overall
patient satisfaction and outcomes.
Evaluating Treatment Effectiveness: Research companies
conduct clinical trials and comparative effectiveness studies
to assess the safety and efficacy of new treatments and
medications. These studies provide valuable data that help
healthcare professionals make informed decisions about
treatment options and improve patient care.
Identifying Market Opportunities: Medical marketing
research companies analyze market trends, patient
demographics, and healthcare provider preferences to
identify unmet needs and emerging opportunities in the
healthcare industry. This information helps pharmaceutical
companies and healthcare organizations develop targeted
marketing strategies and innovative solutions to address
these gaps.
Enhancing Healthcare Delivery: By analyzing patient
feedback and experiences, medical marketing research
companies help identify areas for improvement in
healthcare delivery. This may include streamlining
administrative processes, improving communication
between healthcare providers and patients, and optimizing
the patient experience.
Informing Regulatory and Policy Decisions: Medical
marketing research companies provide valuable data and
insights that inform regulatory decisions and healthcare
policy development. Their research findings contribute to
evidence-based decision-making, ensuring that regulations
and policies are grounded in scientific evidence and meet
the needs of patients and healthcare providers.
Supporting Market Access and Pricing Strategies:
Research companies assess the value and cost-effectiveness
of healthcare products and services. This information helps
pharmaceutical companies and healthcare providers
determine appropriate pricing strategies and demonstrate
the value of their offerings to payers, insurers and
regulatory authorities.
Facilitating Collaboration and Innovation: Medical
marketing research companies bring together various
stakeholders, including healthcare providers,
pharmaceutical companies, policymakers, and patient
advocacy groups. By fostering collaboration and knowledge
exchange, they promote innovation, drive research
advancements and facilitate the development of new
therapies and treatments.
Overall, medical marketing research companies play a vital
role in advancing the healthcare industry by providing
insights into patient needs, evaluating treatment
effectiveness, identifying market opportunities, enhancing
healthcare delivery, informing policy decisions, supporting
market access, and fostering collaboration and innovation.
Their contributions help drive improvements in patient care,
promote evidence-based practices, and shape the future of
healthcare.
By leveraging data-driven research and insights, medical
marketing research companies contribute significantly to
the advancement of the healthcare industry. Their work
facilitates the development of innovative solutions, targeted
marketing strategies, and improved patient experiences,
ultimately leading to better healthcare outcomes for
individuals and communities.
- Pooja Shah
30|www.insightscare.com May 2023

34. Sons
are more Important
Daughters -
than
A baseless ideology slowly fading away
n most parts of the world, parents love their sons more
Ithan daughters, they seem to have the perception that
more investments should be put into the males because
of course, they would carry on the family name and legacy.
Even in marriages, where the woman has no respect nor
value unless she gives birth to a son. The preference of the
male child over the females has also contributed largely to
menace of gender inequality, decline in girl child education,
and socioeconomic disparities.
This ideology is propagated by certain cultural beliefs,
illiteracy, societal restrictions, religion and emotional
desires, male dominance as only ones in charge of family
income, perceived weakness that females can't attain certain
positions, amongst many others.
I grew up in a family of seven (Parents, three sisters and a
brother). I’m the last child with my twin sister, and was told
mum wanted a second son, but oh well, she had two more
girls and twins at that, how funny. My parents actually
didn't obviously make a preference over my only brother,
maybe to protect “our feelings” or not. However, we got
equal education, resources and support. This may have
worked for me, but not for others. I once had a friend whose
case was the reverse, it affected her upbringing, damaged
her self-esteem, and created a barrier to discovering her true
self and abilities. It hindered her ability to explore, to crown
it all; she got married early- this is a story of a million
I am Nancy Udenka, founder of Teenage Mom Initiative
and I celebrate the International Day of the Girl Child.
A Physiologist, Medical doctor (in view) at Shenyang
Medical College, MPH (one of my goals) Health scholar
and an adent Mental Health advocate on a mission to
acquire prominent leadership skills in emergency
responses, and first-hand experience in research and
operations.
I hold Bachelor's Degree in Physiology, General from
Anambra State University. Community Volunteer on
Health at Nigerian Red Cross Society. Certified by
LinkedIn in Customer Experience Leadership, and
Customer Service: Managing Customer Expectations,
and Customer Service: Problem Solving and
Troubleshooting. And Customer Service Representative
Certificate by Alison.
A philanthropist and exponent towards mental health
among teenage mothers.
Ÿ Founder, TEM Initiative
Ÿ Content creator @Youtube
Ÿ Public speaker
Ÿ Co-founder NANPAT MD Limited
You will find Nancy where they are talking about; The
United Nations Sustainable Development Group
initiatives, Venereal Health, Public Speaking, Teen
Mental Health, and Reproductive Health.
th
By Nancy (Chinelo) Udenka on International Day of the Girl Child, October 11
About The Author
32|www.insightscare.com May 2023

35. Nancy (Chinelo) Udenka
Founder
Teenage Moms Initiate (TMI)
33|www.insightscare.com May 2023

36. others. In Africa, especially in the western part, research has
proven records of a high prevalence of child marriage prior
to her physical and/or emotional growth. Not ignoring the
fact, they get pregnant and have to experience child labor,
and risk of complications during delivery, overall negative
impact on their mental wellness, and sexual and
reproductive health.
The future of the girl child as an endangered species
amongst her male counterparts and sadly, even her fellow
counterparts, must be protected at all costs. It’s high time
we stopped distributing sweets only when a baby boy is
born and frowning when a girl is born. Time to put a halt to
uttering coated sarcasm “this is a rare thing for a girl to
achieve” when a change in a chain of cycles is encountered.
It shouldn’t be considered a deviance that a daughter can do
the job of a son.
The Girl Child Time To Rule Her World Is Now or
Never
Now the narrative is changing, no longer shall our voices
go unheard. Every girl has the right to attain greatness and
harness her full potential, there should be no limitations as
to what level she should stop.
Gone are….
Days when the girl child isn't recognized:
Days when the girl child shouldn't be educated:
Days when the girl child shouldn't be in power:
Days when the girl child is voiceless:
Days when the girl child's roles were only limited to
marriage and childbearing:
Days when the girl child future ends in the kitchen:
Days when the girl child isn't allowed to dream big:
We must instead look on the bright side and embrace this
beautiful astonishment, that is, the power of a girl child.
Ÿ We, the daughters are stronger than the world thinks.
Ÿ Stronger than our parents think.
Ÿ Even much stronger than we think of ourselves.
Ÿ We shouldn't let criticism stop us from reaching the
top, and allow nobody to make us feel inferior
without our own consent.
I’m excited as to the adverse change going on in the lives of
girls, campaigns bursting out to promote girl child
education to let her dream big and fly without limitations.
There is great need for a strategic alliance among
individuals, educational bodies, private entities, as well as
national and international bodies, to properly tackle this
issue. Social media platforms can serve as aid for
promotions, campaigns to create awareness and raise a call
of action.
“With adversity, however, comes resourcefulness, creativity,
tenacity, and resilience. The world’s 600 million adolescent
girls have shown time and time again that given the skills
and the opportunities, they can be the changemakers
driving progress in their communities, building back
stronger for all, including women, boys and men.
Girls are ready for a decade of acceleration forward. It is
time for us all to stand accountable – with and for girls –
and to invest in a future that believes in their agency,
leadership and potential.” (UNITED NATIONS)
I’m very passionate about teen girls, with focus on their
mental health, sexual and reproductive health. Both of these
areas are de-emphasized and not well addressed. Parents
shy away from proper conversation about sex, educative
institutions doesn't promote abstinence and the environment
doesn't preach about preventive measures as it should. This
has led to increase in teenage pregnancies, school drop out
of teen girls, socioeconomic inequalities, increased poverty
amongst other negative impacts.
I am an advocate of the United Nations SDG 3.7 target plan
with more focus on the indicator 3.7.2 Adolescent birth rate
(aged 10–14 years; aged 15–19 years) per 1,000 women in
that age group, as well as SDG 5.3 target plan, emphasis on
the Indicator 5.3.1 Proportion of women aged 20–24 years
who were married or in a union before age 15 and before
age 18.
Through my organization TEMI, we’ll keep striving to
encourage workshops, campaigns, outreaches and open
discussions to tackle this menace. You too can be part of
this movement by engaging in community development
programs, empowering young girls, volunteering, and
donations.
34|www.insightscare.com May 2023