The document discusses how the media product uses conventions of the crime/gangster genre. It follows conventions in its mise-en-scene by filming in urban areas, narrative by including themes of gambling and debt, and characters like a powerful boss and reckless young protagonist. Feedback was gathered through focus groups, questionnaires, and online to help evaluate and improve the product. Various media technologies like blogs, cameras, editing software, and Photoshop were used at different stages of production.