We used various media technologies throughout the construction, research, planning and evaluation stages of our project. During construction, we used filming equipment, professional cameras, lighting and a Mac for editing. For research and planning, we utilized our group blog, slideshare and the internet. We also filmed a focus group and uploaded our film to gain audience feedback via YouTube, the blog and websites. This feedback helped us evaluate and improve our film.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

3. Genre Theory Many genre theorists argue that films can be classified as a result of our own perceptions; created through our experience of media texts. Definitions of genre may differ from one person to the next. Orthodox definitions are based on belief that genres contain particular conventions. For example, Steve Neale states that genres are instances of ‘repetition and difference’. He also argues that genres are ‘systems of expectations and conventions that circulate between industry, text and subject’. In the same way as Neale argues, we followed and repeated various forms and conventions of the crime/ gangster genre. By repeating generic signifiers that have become common place, we have met audience expectations, guaranteeing the success of the film.

6. How effective is the combination of your main product and ancillary texts?

9. How effective is the combination of your main product and ancillary texts? Magazine front cover The magazine was produced by a publishing company. We sent a media pack out to a a publishing company for our film. Media pack: Involves a zip email that has photos from our photo shoot and couple that is in our film poster. Also a copy of the film trailer.

11. What have you learned from your audience feedback?

15. Evaluation of feedback: There was a few limitations with our audience feedback the main one being there was one problem with one of the clips in our trailer, the dealing of drugs offended a person in our focus group, therefore we had to make a decision on whether to keep it in or not, the overall decision was to keep it in, even though it was a downfall we made an executive decision to keep it in as its represented to the genre. Also the amount of people in our main focus group, was one large group next time I would make a number of smaller group as personally even though our big group we had a great conversation with a number of different ideas I feel that in smaller group we would of got deeper knowledge from our participants.

16. How did you use media technologies in the construction and research, planning and evaluation stages?