The document outlines plans for a music video for an indie rock song. The creator has chosen landscape locations like fields and cliffs that fit the genre. Shots of balloons and the sky will represent lyrics. The target demographic is males and females aged 24-31 from middle to upper class who enjoy alternative music. The creator will take photos at locations, enhance them in Photoshop, and add motion in After Effects. Backup plans include filming video or using different locations if needed. Health and safety concerns include the dual carriageway and uneven ground at sites.

1. A2 Media
MUSIC
Video
PRESENTATION

2. •
Location
The location is highly important in this music video and I have chosen
places which are in-keeping with the genre of my music video, such as
landscape locations like fields by Lydden Hill and Upper road by St
Margret's Cliff. As well as more alternative location’s like Dover docks .

3. Genre
•
The genre of this music is Indie Rock, and is quite alternative. So this video
needs to reflect the style of the song and its meaning; for example the song
includes lyrics such as “Sing from the sky… like a lead balloon” I want to
channel this by getting some shots of balloons and soft images of the sky;
as this is a signifier for the real thing.

4. Demographic
• The demographic I am targeting will not be a specific sex but
both male and female; aged between 24 and 31.
• The class is not a large factor but analysing my audience
more closely, I feel that the class would be more middle to
upper class; targeting a niche market of people who’s
psychographics are ones of those who attend more alternative
and overcoming music events.
• As well as having a more varied taste in music that your
mainstream commercial music played on the radio. My music
video needs to reflect this that’s why I am not involving
people; but more imagery in my video, as I feel it provides
audiences with more visual signifiers.

5. Software
•
•
I have looked into the ways I am
going to produce my video and a
music video I am most inspired by
is Jay Z’s hello Brooklyn it not the
particular genre I am interested in
but the making of the video.
It will involve me taking a variety
of images from some of the
location’s I have talked about in
previous slides.
I will then enhance the images in
Photoshop, and use the ‘Vanishing
Point tool’ to then uploaded them onto
After Effects where motion is
emplaced. This is something I will
need help with from tutors, as I have
not got a lot of experience with using
After Effects and the vanishing point
tool.

6. Video how to …
•
This is the video showing how the creator of Hello Brooklyn made his
video using images, Photoshop and After Effects.

7. CD Cover/ Magazine Ad
•
For my CD cover I want to use
Photography as the main image;
maybe some of the landscapes used
for my video, or images of the sky. I
also have images from a window of a
aeroplane of clouds I can use.
•
The software I will be using is
Illustrator Cs6 as this will be most
effective for manipulating typography,
which will form the rest of the design.
The type I will be using is called
‘Paranoid’ and I have installed the font
and will be able to use it when
developing my final design.

8. My Plan B
• If I am unable to get sufficient
information, on how to use the
software After Effects, I plan
on filming some of my video
instead of adding motion to
clips.
• I there are difficulties with
filming in some locations, I
have other areas such as the
in Dover beach, and an old
study my granddad has with
old vinyl's.

9. Health safety+ Costs
• What I will need to bare in mind for health and safety is the
fact that my location’s are by the dual carriage way, and I will
need to be very careful and wary of how I work.
• Also the location has quite a bumpy surface so I will need to
make sure I am wearing appropriate footwear and clothing for
when I film
• The only costs I might have to pay is for balloons if I chose to
use them in the video, apart from that this video is not high on
costing.

10. Health safety+ Costs
• What I will need to bare in mind for health and safety is the
fact that my location’s are by the dual carriage way, and I will
need to be very careful and wary of how I work.
• Also the location has quite a bumpy surface so I will need to
make sure I am wearing appropriate footwear and clothing for
when I film
• The only costs I might have to pay is for balloons if I chose to
use them in the video, apart from that this video is not high on
costing.