The document summarizes the media student's music video project and influences. It discusses: 1) Initial plans to do a film but deciding on a music video about a boy cheated on by his girlfriend. 2) Influences for the music video including shots from "All of Me" and narrative focus from "Unfaithful". 3) Influences for the album packaging including nature themes from Bon Iver and keeping elements similar to the original. 4) Receiving positive feedback on conveying emotion in the music video from audience questionnaires and peers while also getting suggestions to improve edits.

1. MEDIA EVALUATION

2. 1) IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS

3. INITIAL STAGES
• When first starting this project I looked at both film and music videos as I was still
undecided on what I wanted to do. However I did come to a decision to do a music
video. Once coming to this decision of doing a music video I decided to analyse
looking for the key conventions of various genres. As seen on my blog
https://www.blogger.com/blogger.g?blogID=5743201788447243491#editor/target=
post;postID=6015326501769929278;onPublishedMenu=allposts;onClosedMenu=all
posts;postNum=80;src=postname
• My original song of choice was Believer by Imagine Dragons however I was not able
to use the song due to me not receiving permission. This later led me to come to
the decision to use Can’t Pretend by Tom Odell a indie pop song which then led me
to look and various indie music and pop music.

4. MUSIC VIDEO INFLUENCES
• All of me – John Legend
This music video was influential for me
due to the various shots that are used
throughout the video. The use of the
different shots inspired me to pay more
attention to detail when picking the shots
for my music video due to how the can be
articulately used to portray emotion to
the audience which was a main aim of
mine. As I tried to show the emotion that
the main character of my music video was
going through, with the use of close ups
for example.
https://www.youtube.com/watch?v=450p7
goxZqg

5. MUSIC VIDEO INFLUENCES
• Rihanna – Unfaithful
• This song had a huge influence on my project as it
helped me come to many decisions, one of them
being focusing on the narrative, which that is a key
element of my music video as it is used to portray a
story very similar to what happens in this video. I
also looked at the various angles and shots for
example the various close ups on Rihanna showing
her emotion which is very important for my music
video also
• https://ellrat2amediablog.blogspot.co.uk/2017/10/r
esearch-into-similar-products_31.html

6. DIGIPACK INFULENCES
I took huge amounts of influence from Bon Iver’s album For
Emma forever ago album. I loved the concept of having the
albums artwork being about nature. Due to me not being able to
take original photography of the original artist, I felt this was what
resonated with me the most as the idea of nature connects with
the idea of being open and free, which I personally felt that is
what Tom Odell’s music presents to a listener. I liked how simple
Bon Iver’s album was so this was definitely something I wanted to
replicate as I liked how raw it was, as it was astatically pleasing to
the eye which would definitely be considered if this was actually
sold so therefore it was important that it looked good to me. I
chose to stay true to the original album name of Tom Odell’s
album A long way down as due to me making changes to the
style of album artwork I wanted to stay true in other ways and this
happened to be one of them.

7. DIGIPAK INFLUENCES
• I decided to continue with the nature theme with my back
cover as I wanted to stay consistent throughout my digipak. I
had huge influence again from Bon Iver’s album as you can
clearly see from the fact of me using a tree which you can see
in both album artworks. I didn’t want to keep it the same
however I wanted it to make sense and I wanted all the
elements of the digipack to correlate. Due to the album
artwork being pleasing to the eye it will intrigue the audience
without giving anything away. I also stayed true to the
original track listing of Tom Odell. As that was the only thing I
wanted to give away to the audience

8. DIGIPACK INFLUENCES
• I also did some simple things to make sure I kept
my album back cover not only professional but also
to keep it true to the original. I set out to try and
make suree that my album was similar to the
original in many ways but I wanted to try and make
it as real as possible and these where the ways I
could achieve that
• I kept the writing credits the same
• Also made to include Sony music logo

9. DIGIPACK INFLUENCES
• When creating my CD I wanted to be unique. I initially
started with this Bob Dylan CD as I was looking into
Columbia records. Of which I found this album, I liked the
albums font usage and the positioning of the Columbia
Records. I did not copy it exactly but as you can see in mine
I had it bending around the CD. I decided that I did not
want to do a copy of the original disk artwork and therefore
wanted to be original and change to work with the rest of
my digipack.

10. DIGIPACK INFLUENCES
• I decided that my inner sleeve should stay
simple and my influence for this was the fact
that the rest of my album artwork was simple.
It stuck to the snow theme that I had done in
the rest of my digipack.

11. MAGAZINE ADVERT
INFLUENCES
• For my magazine influence I looked at the Lana Del
Rey’s born to die advertisement. I aimed to keep the
layout of my magazine advert similar to Lana’s. I didn’t
want to place my main character on my advert as I did
not like it. So I instead decided to focus on the
relationship narrative which features in my main
product, through having two hands almost touching. I
kept my advert simple but I aimed to make it as
professional as possible, whilst including for example
the web address of Tom Odell like what is on the Del
Rey advert
• https://ellrat2amediablog.blogspot.co.uk/2018/01/rese
arch-into-similar-products_15.html

12. REPRESENTATION OF PEOPLE
• My music video follows a teenage boy that is cheated on by his girlfriend. I felt the
message of cheating would be best suited to teenagers showing that it can happen
and a young age as well as an older age there fore giving the game a larger target
audience. Where we can all relate to the sadness and depression of being cheated
on. I represented my main character as sad and angry after as I felt these are the
most popular emotions that people experience once being cheated on. At certain
parts of the music video you see the happy times representing the happy times in
the relationship and the audience will sympathise with the main character a lot more
knowing the journey he went on. I feel like I subverted the stereotype of a man in
this video as they are stereotypically presented as strong, however my main
character is presented as vulnerable and sad.

13. 2. HOW EFFECTIVE IS THE COMBINATION
OF YOUR MAIN PRODUCT AND
ANCILLARY TEXT

14. TARGETING AN AUDIENCE
• One thing that is prominent between my main product and ancillary texts is the
nature theme. The different elements of nature used on my ancillary product makes
it recognisable for the audience, as they cam see it comes from the same artists.
There are distinct differences like the snow theme for the album whereas there isn’t
for the poster but that was due to me wanting to focus the poster more towards the
narrative of the music video. I feature one prominent scene where there was the
place where the image from all my ancillary products where taken so therefore
making it a reoccurring theme

15. APPLYING THEORY
• Throughout my media product I have used theory, such as the uses and gratification
theory as the audience can have a view on the characters in my video and either
take an active approach to it or passive. There are inevitably in control of the media.
From my video they will understand the issues relating to the stereotypes
surrounding of men and also show the fact that men struggle as well and men
should be thought of instead of complying to the stereotype that is surrounded
around men that they are tough and can deal with anything.

16. SUCCESSES
• I believe that there where some success in my main product and ancillary product. I
am happy with the way the main product came out as I feel it fits my artists style,
along with my song choice which has aloud me to present a story containing
stereotypes but also I was able to subvert stereotypes and through that I was able
to show a message which contained conventions of a indie pop song. I can say that I
am happy with the products and I believe they have been successful.

17. WHAT HAVE YOU LEARNED FROM
YOUR AUDIENCE FEEDBACK

18. AUDIENCE FEEDBACK
QUESTIONNAIRES
• So I could get accurate feedback from my audience I decided
to do a questionnaire.
• I believe the questions I picked where relevant and provided
me the ability to get the best possible feedback on my
main/ancillary product. I made sure to find out what
age/gender the people are so I was able to narrow down on
what my target audience is. I asked whether people felt there
was emotion portrayed in my music video of which was
extremely important due to my video being based on an
emotional topic.
• I am very happy for the responses that I have received and I
believe that they have helped me understand that my video is
appealing to my audience. I am also encouraged about my
video as a whole.

19. MUSIC VIDEO FEEDBACK
• When I showed my peers my video they helped me a lot as they helped me realise
that there where elements of the music video that was very appealing. One of my
main sections that people liked was at the end where everything rewinds, people
thought this was a great twist and was a favourite part for most. I spoke to people
around the 17/18 age and my feedback helped me realise that I had achieved
something which was helpful.

20. MUSIC VIDEO FEEDBACK
• When I showed my music video to my peers there was mostly positive feedback.
Narrative relates to the lyrics of the song
The camerawork
Effectively presenting the emotion of the song through the acting.
Improvements suggested by peers.
Edits could be sharper (based off first draft)
 One scene when punching the tree could have been different
https://youtu.be/bQw3REMdAxM - Final product

21. ANCILLARY FEEDBACK
• When trying to get feedback on my ancillary product I decided
to message people showing them my product and seeing what
they thought of it. Where when completing this I only got given
minor improvements that could have been made.
• This feedback that I gave me helped reassure me of the appeal
of my ancillary product furthermore, it helped me in the sense
of my of being simplistic has paid off and it was appealing to
my target audience as they liked the theme, fonts and the
layout. With one person saying they couldn’t find any criticisms.
I aimed to be different to the artists CD and poster and I
achieved that effectively despite some small issues I have
looking back on it, I am happy with the outcome of my work
Response to my CD
Response to my poster
advert

22. HOW DID YOU USE MEDIA
TECHNOLOGIES IN THE CONSTRUCTION
AND RESEARCH PLANNING AND
EVALUATION STAGES

23. TECHNOLOGIES USED IN RESEARCH
AND PLANNING
• During the process of making my main and ancillary products my two technologies that had
a huge impact on my products which where Youtube and Blogger.
• Blogger helped as it was useful in me being able to stay up to date with the process.
However I was also able to easily go back and see all the research into similar products that I
did which helped me reference whilst completing my ancillary and main product. Blogger
aloud me to post all the audience feedback of which I could go and check when making
improvements
• Youtube was also a huge help as it provided huge amounts of inspiration but also influence
on my main product at AS I never needed to use Youtube, however at A2 it was something
of which I needed and heavily relied on it.

24. TECHNOLOGIES USED FOR
CONSTRUCTION
• The main technology that was used was Movie Plus X6 this was my editing software. I
felt this software was easy to use and helped in constructing my music video because of
this. It enabled me to edit my footage precisely so I was able to achieve certain effects of
which I felt my music video would not have been successful if it wasn’t for this.
• PagePlus was also another software which was critical in constructing my ancillary
product. I used this to make all of my ancillary products as it was the most simple to use
rather then Photoshops. PagePlus enabled me to add filters to my poster image and I
was able to construct a professional product which I was happy with.

25. TECHNOLOGIES USED FOR
EVALUATION
• For my evaluation I used Microsoft PowerPoint. I used this software as I am very
familiar with this software as I have used it on many occasions including for my AS
evaluation. It has a simple layout which is easy to use but it also allows me to
incorporate many different effects of which I could use if I wanted to. It also aloud
me to use different layouts of which aloud me to fit in my images as well as my text
which meant that it was still readable which is important.
• I also used SlideShare which is a conversion website which aloud me to convert my
evaluation so I can upload it to my blog through the imbedded link.

26. PROGRESSION FROM AS TO A2
• From completing this project I was able to see that I have had a massive progress
from AS to A2. I felt much more comfortable on software such as PagePlus. At AS I
used PagePlus to create my music magazine Sound I felt very strongly about the
magazine at the time, however looking back on it I realised that my skills where
basic. Of which I didn’t pay much attention to detail which looking back on it was a
mistake. At A2 I made sure to improve my skills by doing simple things such as
improving the layout of my work. Furthermore I was able to effectively edit my
music video which was a new skill. I also was able to edit my images which I never
did at AS. My A2 product has made sure I take more time and have lots of detail
into my research into my target audience also taken more time into learning the
conventions of a music video, magazine advert and digipack which I wasn’t aware of
at AS.

27. PROGRESSION FROM AS TO A2
 AS A2 