- The student created a music video for the song "Daddy's Eyes" by The Killers to represent the style and conventions of real Killers music videos. He studied videos like "Somebody Told Me" and "Human" to replicate Brandon Flowers' acting, movement, costume of shirt/tie/trousers. - He also analyzed similar genre videos like Arctic Monkeys' "When the Sun Goes Down" to include professional conventions when filming. He storyboarded shots and camera angles to plan filming before having to film solo due to a team member leaving. - The green screen studio video matches the song and includes the CD digipack to promote the product across platforms and draw connections between the

1. Evaluation Adam Stephenson

2. · In what ways does your media product use, develop or challenge forms and conventions of real media products? ‘Daddy’s eyes’ by The Killers is a rock song that I decided to make a music video for. I watched many of their videos so that I could get a rough idea of what to include so that when watching it, it will represent the conventions of a real ‘Killers’ video. The videos that stood out for me were ‘Somebody told me’ and ‘Human’ whilst watching these I made notes on the way that Brandon Flowers acts and moves so that when producing this I knew how I wanted my actor to play the role, costume was also a huge part in this to make it as realistic as possible. Almost every video that Brandon features in he is wearing a shirt, tie and trousers so this is what my actor wore throughout filming

3. I also watched and analysed similar music videos from the same genre, one of these was Arctic Monkeys-When the sun goes down. Doing this provided me with some useful conventions to include when filming my music video to make it look as professional as possible.

4. With my song not having a video to it already I had to make it fully with my own imagination. I created my initial ideas consisting of different thoughts eventually emerging into one. Following this was my storyboard in which I drew out each shot showing the camera and mise en scene this was helpful so I knew exactly what to do when filming. During the process of filming my team member left so I was by myself left me to do it. Because of this I had to change a few things as I was left without backgrounds and would not have time to produce them again as I also had a lot of editing to do and had to produce my digipack which is time consuming. My video was shot in the studio using the green screen and is an amplification video as it goes in time with the music. My ancillary tasks also challenge forms and conventions of real CD and advertisement digipacks. The advertisement includes the logo, information on the release date and ratings from MTV, Mirror and Radio 1. The CD and advertisement are in the same style so that they can be recognised and be associated with each other. The CD is featured as background within my music video to promote it.

5. · How effective is the combination of your main product and ancillary texts? The combination between my main product and the ancillary tasks is very important as I want the audience to realise that they are linked together so for this I had to have connections between them. I want people to understand that the CD and Advertisement is associated with the Daddy’s eyes music video so that it instantly catches their eye when they see it promoted on a website or in store. The advertisement includes information on the CD along with ratings from critics.

6. When designing my Digipack I looked at other Killers album covers and the use of simple colours that they include. Therefore I decided to use a sky blue colour and used the linear gradient tool to make the blue fade. On the background I then used the extrude filter which gave it the block look, after this I added text and the picture of the eye which I added many effects on. The font for ‘The Killers Daddy’s eyes’ was downloaded from DaFont.com so that it looked more professional. Once all the text was complete I used the Tile filter on it and also did this on the eye, this made it look ripped and actually part of the background instead of just put on top and looking tacky.