This paper examines the doctrinal differences between two Vaisnavite sects, the Gaudiyas and the Vallabhites, highlighting the complexities and conflicts within the Bhakti movement of medieval India. It discusses how these sects, despite worshipping Krishna, competed for devotees and political patronage, leading to intense rivalries. The study emphasizes the rich diversity of beliefs and practices in the Bhakti movement, challenging the notion of a monolithic religious identity.